🌹🎀 Larme Style Guide 🎀🌹

[@dburns8731]

Some info if you didn’t know! Larme magazine have actually ceased publication now, the final issue thats been released is May 2020. They are going online now, but it’s unclear whether as an online magazine or merely maintaining the official social media accounts.

[@TheStitchess]

That’s really sad news!

[@wutheringheights01]

Omg I can’t believe it :( I own two issues...imma have to buy the May one.

[@sophiesong8937]

Seems like their instagram currently has a model call for some sort of collab though.

[@dburns8731]

Some updated info, as this is now out of date. Some of the translated information coming out at the time said that LARME would cease publication. That was true for several months, until it was announced that the original founder and editor of the magazine had returned and now owns LARME again - from September 2020 LARME have released 047 and 048 now, with the target demographic to be a bit younger now. So, it's great that they've made a comeback but I think they've added some teen models to lower the age demographic. So other magazines like BIS and Peche follow the Larme aesthetic lens but are following the original age group of early to late 20s/early 30s.

[@dburns8731]

And from the last time I checked, LARME now have an in house brand!

[@deinyan]

i think i’ve finally found a style... i love cute, but i like a more mature look

[@vimerveilles]

Ngl I love how you use actual terms and good examples. This video is just hella nicely made.

[@SareBear2000]

Agreed

[@bethanylynn8927]

Oh my gosh, I watched your Lolita fashion history video and in it you said a lot of girls who liked Lolita fashion grew up into larme, and then I watched this video and realized I did exactly that 😂😂 you’re so informative I love it

[@TheStitchess]

I feel like I did the same too! Lol

[@gracemakeslace]

Interesting, from my research it seems like Larme has actually been around for a much longer time, just under the name of Girly style (spelled and pronounced differently in japanese more like gaari, if memory serves). Most guides I've seen typed up have noted that the more intense makeup is more for just editorial photo shoots, which I can totally get if your main source is magazines like Larme. I didn't SUPER deep dive down the rabbit hole when reading, so maybe youve caught some more details to back up your notes in the video, but I thought it was interesting and worth mentioning.

[@TheRainbowSpade]

This was helpful, I've loved Larme elements for a long time and had a hard time classifying my style, turns out I have been dressing in Larme for a while now! It was nice to have a style guide confirm what I thought about the style.

[@exomake_mehorololo]

Looking at the accessories and shoes Larme reminds me a lot of gyaru style (the toned down side). It's definitely looking like a Shibuya fashion.... it's too classy, preppy and dare I say wearable to be concocted in Harajuku😏

[@ofraerez8466]

I live for your hair in this video! And shout-out to your neighbor and his musical taste 🌻

[@TheStitchess]

Idk he listens to the same three days grace song every day

[@moongem4489]

You have no idea how long I spent trying to figure out which song it was.

[@dovelugosi]

I don't really know much about current Japanese fashion (because I'm 34 so I'm more of the Fruits generation, I still love these books and going thru them regularly even if I don't dress like that anymore). But each time some current Japanese fashion pops up to me it's funny to see how French it looks, I'm French and was born, raised and still live in Versailles (Paris suburb town) and I dress like that, I'm a college student and a lot of girls I see at La Sorbonne dress like that, in the streets etc. It's especially a "look" from my area : young women who tend to be able to afford their taste in fashion, who like being pretty AND smart and they want to look like they do, having a love for poetry/literature and being educated and be able to be taken "seriously" when going into a big library. Honestly I feel very proud. I'm also heavily tattooed so it's a good compromise by dressing in a way than "softens" how I look. (wow such a novel just to say that, I'm sorry -_-)

[@Enialem]

Oh thank you for doing this video ! I love larme style, I'm trying to incorporate it into my wardrobe with my sense of style. By the way I'm French 😉

[@dany98dee]

So happy to see more people exploring and talking about Larme kei. Also love your sweater

[@lydia9186]

oh my gosh i’ve finally found a way to define my style!

[@Kisskaass]

Hello! I love how you give out this information it’s so nice and clear to understand btw you are really pretty 💖

[@wanessaribeiro3965]

what can i say besides "i'm intrigued af"?

[@nervousneko5119]

I have a very mixed style. (As in clothes I like, not have sadly) But the general clothing style of this fits a good part of my own. This sounds weird... Anyway, glad I have a name for the style. Great video!

[@corald3638]

Awesome breakdown!

[@mmortalworm]

this was v interesting ! def not my personal style, but its nice learning about dif cute styles !

[@Jennie-mm5zd]

This is the first time I hear larme being pronounced! I always called it Lar•mee (Spanish pronutiation 😅)

[@TheStitchess]

To be fair, I don’t speak French or Japanese so I have no idea how it should be pronounced :P

[@memorialadd]

in Japanese it is pronounced as ra ru mu :)

[@lauraydimitri]

your pronunciation is closer to the original one. The E in the end should be pronounced since it's French.

[@testosteronic]

I read it lar-may (I'm English) 🤷‍♀️

[@shammydammy2610]

@@TheStitchess You're pretty close. There's kind of a throat clearing sound in the word.

[@danicatempleton6745]

Very well, researched and got a lot of the little nuances

[@cdrjnvjonhfdckppotccc]

Girl, you're amazing! Very interesting information, thank you 💖

[@kamilareeder1493]

I don't know how I missed this video:0 I've been looking for a guide to larme :) I love the crying makeup and had no idea that was larme :0 I really over thought the name lol 😂

[@Yeonquette]

Do you think you could do this with Jirai kei?

[@booksandmaybelle98]

I hope the new owner does a bit more with the website. I used the website for so many tips and now they are all gone. The current website is very lacking

[@raygin6581]

2:20 what is the @ of that ig account?

[@karleeo4996]

Love your videos! Especially loved the one on low waste tips. 🥰🥰♻️ Have you ever been to Japan?

[@TheStitchess]

Never been :/ I’d love to visit someday but it’s pretty expensive

[@gracehayashi4568]

I recently made a video about Larme as they started publication again! I linked to your video I hope you don’t mind 😊

[@tcookie]

"she-boo-ya" please! onegai!

[@strongholdmuzinaki]

that's weird. My old roommate used to belt System of a Down on the regular. I bet we were neighbors once upon a time.

[@sarenab7856]

Cute but I hate the sound of the name

[@thesweetchaos]

For future reference shibuya pronounced shi-boo-yah :) and larme probably more like ra-ru-mu

[@sophiesong8937]

I hope you will recognise that I say this with good will, but I would really encourage you to pay a little more attention to pronounciation when it comes to Japanese words. In Japanese, L'arme is pronounced 'la-ru-mu,' for example, which may or may not be true to the French, but is accurate to the fashion. As an English speaker who uses Korean as a second language, I understand the challenge of learning new pronounciations, but I think when we are adopting styles from other cultures, we should take the time to aquaint ourselves with correct pronounciation if we can. I really appreciate your perspectives and enthusiasm for sewing. I am also a seamstress of sorts having started at age 6, and now make clothes from 1950s patterns for my kids ♡ I am not personally into kawaii fashion styles, but do find the subcultures interesting and love seeing a handmade approach where so much of it seems brand centric