Louis Levanti: Building Your Brand & Finding Your Niche

Meet Louis Levanti, the internet's brutally honest best friend, a lover of dogs, a huge foodie, and if he had to define his niche, he would say "I am my niche." Louis started his content career as a digital producer for Paramount and has worked with brands like MTV, Comedy Central, and Nickelodeon.
He has now garnered an audience of 4M+ followers across TikTok, KZbin, Instagram, and Snapchat. His videos span from celebrity and pop culture news to LGBTQ relationship content, food and drink, fashion, lifestyle, and so much more.
In this episode, we chat with Louis about the basic strategies that helped him get started with his content career, and why he’d rather build his own brand than anybody else’s.
Follow Louis on Instagram @louislevanti
🤝 Meet your hosts: Kwame is a cast member on season 4 of the Netflix show Love is Blind, a former pro football player, and now leads creator relations for Later. Kwame is also a content creator himself, with over 450K followers on Instagram. Scott is the CEO of Later. With a relentless passion for innovation and a keen eye for market trends, Scott drives Later's mission to empower creators & brands to collaborate on authentic, high-performing social content.
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