Latest Google Ads Updates for 2024

[@MasterBrain182]

This is pure gold. 🔥 Thank you Aaron.

[@AaronYoungGoogleAds]

Thanks

[@KeywordResearchSimplified]

*Thanks for keeping us in the loop!*

[@CibusMission]

No wonder our google ads are all messed up, AGAIN. Ugh, I hope they stop doing changes so I can get my ads working properly.. I'm so tired of "enhanced conversion issues"

[@micheallee5313]

Exactly 💯 I don't see where to locate the custom segment tab

[@CoreyCreed]

The Google Marketing Staff are lifelong Power Ranger Fans! 🤣🤣 Love that.

[@AaronYoungGoogleAds]

😂😂😂

[@JaymeCoulter]

So is phrase match also affected and/or potentially made better with the Google AI advancements too? What do you recommend for campaigns that are not using Smart Bidding, but are still on the Maximize Clicks bid strategy. I've heard that you shouldn't use broad match for Max Clicks (we use Max Clicks because we are small, 1 location store that doesn't get a lot of conversions each month). Is that actually true? And if it is, can i still use one or two broad match keywords in a Max Clicks campaign and the rest of my keywords be exact? Or should only do a mix of exact and phrase? What are your suggestions? I'm kind of lost on what to think because no one talks about what to do if your campaigns are not on smart bidding, and if they aren't ready to be moved to smart bidding.

[@JasonProulx-nf7ul]

Cool video! Thank you, Aaron

[@AaronYoungGoogleAds]

Glad you liked it!

[@danielmoreiracampos3675]

What's the difference between Gross Profit and target ROAS?

[@Solivigant.]

I'd say profit includes your profit margins.

[@AaronYoungGoogleAds]

Yes correct. You will have an option to add in cost of goods so Google knows the profit margin of each product

[@bilalshaheen2285]

My ad_impression event is not being reported accurately since last two weeks

[@madhurajsingh-e9n]

can you pleas tell me why my all campaign is suspending and suspending i am tired but i don't get any idea

[@hotsizzle33]

What do you think about running a Pmax campaign with feed only instead of Google standard shopping one?

[@Candyanthrax]

I’m so confused I started a new campaign & it’s totally different than my other one

[@shinebedroomandkitchen4074]

What campaign is good for fitted kitchen and Wardrobes Taylor made work ?

[@Fatiss2023]

Do you offer Google Ads Rental Service???

[@rohitashk]

Always on the lookout for Google Betas. Awesome. Thanks!

[@paulwright4765]

Great info packed video as always Aaron - thank you!

[@micheallee5313]

I don't see where to locate the custom segment tab

[@CoreyCreed]

Great video. Thanks for saving me the time it would take to watch the whole Google event. Much appreciated, Aaron.

[@AaronYoungGoogleAds]

My pleasure Corey

[@GeorgeBuffington-ue8pm]

wow! Good!

[@AaronYoungGoogleAds]

Thanks!

[@yuriykabanets2057]

Thank you.

[@GulnarKarimova-ug9hw]

Thank you.

[@erenkorkmaz2178]

Thank you.

[@AaronYoungGoogleAds]

You're welcome!