Why Nothing Feels Special Anymore: The Rise of Beauty Overconsumption

[@leovenus2782]

As someone born in the 70’s, I just don’t feel as consumed as some others might. I do what works for me and don’t feel the need to own everything… or try everything. So much wasted money.

[@Laurajaneatelier]

It’s so refreshing to hear that

[@lynettefinnigan9540]

I was born in the 60s, from parents that were raised through WW2 and the great depression afterwards. ... so everything is used to the last drop...👍👍

[@janetczernecki7779]

I agree 100% a lot of wasted money.

[@sarahgee6690]

I was also born in the 70s and I feel the same way. I love beauty products and definitely indulge in that area but I certainly don't buy every single new product that comes out and I don't feel like I am missing out on anything. I just buy what appeals to me and works for me. 😊

[@Hannahlien182]

I was born in 1994, but since my mom had a stroke early spring, and having her as a dependent, my interest in consuming has gone down so much. Can imagine having a kid would do the same thing. Priorities have changed so much.

[@danniobrien3207]

I really needed to see this today... fast fashion and social meida has honestly ruined it all...

[@Laurajaneatelier]

Thanks for watching

[@katiemercury]

Yes this has been my focus! One of my favorite teachers said "the simplest people are the happiest." I was only 12 then, but as I've grown and aged into my 30s I've learned just how right she was.

[@samisparkleheart]

So true!

[@sandygoddard7478]

❤❤ Awesome comment. 🎯🎯

[@janetczernecki7779]

So very true.

[@ritabarcar]

Missing out is actually quite liberating.

[@marylove909]

I'm over FOMO. I've been feeling the beauty burnout since 2019. I bought less this year than I ever have, and also used up and gave away more than I ever have. I still have way too much, but it's better than it was. I never want this much stuff ever again.

[@Laurajaneatelier]

I know it all expires before you can even use it

[@Mirage238]

Me too

[@mariogrenadine]

I’ve been barely buying anything since 2020 and I went through my skincare and makeup collection multiple times and gave a lot of it away … I STILL have too much. It’s insane how long these products take to be used up

[@trae4529]

Things don’t feel special, because they AREN’T special.

[@Laurajaneatelier]

Fair enough

[@evaphillips2102]

Things you acquire actually have spiritual energy attached to them. Beautiful things remind us that life is good. That’s why overconsumption is so appealing to the soul but leaves you empty if you don’t consider the spiritual value of what you’re collecting.

[@ladydelahaye]

​@evaphillips2102 well said 🥂

[@psychic644]

I was a preteen and teenager during the 1970s. To this day, I've maintained a simple three-step ritual: cleanse, tone, and moisturize. Ponds cleansing cream, Witch hazel, and Ponds moisture cream. I still use erase! I'm good to go with a few Revlon lipsticks, 1 blush, and 1 makeup base! Thank you, Laura! You are such a truther! I love your videos!

[@Laurajaneatelier]

Oh I love that routine!

[@lifespanwellnessbeauty-60i64]

I didn't know they still made Erase. I'm going to look for it!❤

[@Topkat311]

I haven't seen it in years​@@lifespanwellnessbeauty-60i64

[@psychic644]

@@lifespanwellnessbeauty-60i64 I haven't seen it in the Revlon brand, I use the Covergirl erase and it works great!

[@SheilaKaneDecoy]

You are so right. I was a teen in the late ‘90’s. I had one foundation, one blush, one mascara, and 3 eye palettes. It was all that I needed. Looking at my makeup now, I wonder when did I start thinking that I needed 10+ of every product?

[@MICPG9]

I always stick to products that work for me And very brand loyal Thanks for your work

[@Laurajaneatelier]

I’m starting to learn that. I try new stuff and my skin breaks out

[@evaphillips2102]

Same but it becomes a problem when they reformulate every year

[@CarrieV9]

Nailed it. More is better and nothing we do is good enough. The industry snd “influencers” are to blame. This is why I reject most social media. The messages are toxic.

[@Laurajaneatelier]

Ya it becomes overwhelming

[@ritabarcar]

Toxic and dumb.

[@BelleChanson0717]

I dress very retro/vintage, and wear makeup to match. I always say that I don't have to worry about being in fashion when I'm 70+ years out of fashion to begin with! I have a curated collection of makeup and skincare products that work well for me (and my sensitive skin), and that's it. I don't think I've bought new makeup except replacements in YEARS. I love having a "signature" look, style, and fragrance. It makes me feel elegant and put together.

[@jenovella70]

I totally get this. I have curated my skincare & makeup products down to the basics - and it is SO much easier to get ready & to look like ME.

[@GraveyardDoll13]

I have been in the skin care aisle for MONTHS and will spend 15/20/25 minutes looking for a product to address my concerns and am always SO overwhelmed with all the products and different brands and different choices (do I need this, that, that or this)! I will Google products and still leave with nothing. I would visit the skin care aisle every day and pick stuff up, put it in my cart just to put it back and leave with nothing until I FINALLY bought something. It’s so overwhelming. And I LOVED the packaging makeup used to have, it used to be so pretty and now some are really nice but most is just plastic. Social media and fast fashion/beauty ruin everything.

[@bossyspaghetti]

I fell into a huge skincare routine in 2016. I destroyed my moisture barrier, oversensitized my skin, and got that orangepeel skin texture on my face. It took years to heal, and to this day, all I can put on my face is Cetaphil. And I paid hundreds of dollars to donthis to myself!

[@jenovella70]

I've sworn by Cetaphil for about 20 years now. Some of my friends are into more expensive products and brands, but Cetaphil Cleanser & Lotion does it all for me. Plus you can use it head to toe so it's versatile.

[@seabreeze4559]

how did you get rid of orange peel skin?

[@TracyD2]

The power is in ourselves. 2:23 I lol at makeup refrigerators. You know as well as I know, you get to a certain age and you jump off the trend wheel.

[@Laurajaneatelier]

Haha fair enough

[@janetczernecki7779]

You got that right.

[@sophi463]

lol I’m a teen and I love makeup an skincare but those fridges js seem so silly to me lol

[@Ur_gal_pau]

Heck yes. I am a victim of FOMO. Im doing much better now. ‘I HAVE ENOUGH!’- Is what I have to remind myself.

[@BlowinFree]

Any “layering” expensive perfumes that £200 a bottle is a piss take. Imagine doing that in the 80s and 90s lmfao. Then we got perfume that would last days on one spray!

[@roseyc.5846]

It's ABSURD!!! Less is truly more. TOO MANY CHOICES OF EVERYTHING! TOO MUCH PRESSURE (FOMO). The beauty industry has become a BEAST. 😡

[@janetczernecki7779]

It sure has.

[@pheart2381]

Its quite intimidating to be confronted by banks of skincare in a shop,all screaming BUY ME! YOUR FACE WILL FALL OFF WITHOUT THIS!!!!!

[@sherribaker9135]

I follow a routine that I'm happy with and that I feel suits me.

[@Laurajaneatelier]

If it works then I agree stick with it

[@Hillcountry_Catholic]

Yes this has been on my mind a lot. I am 43 and worked as a beauty professional in the 2000s. It’s so different now, be it the prices, the amount of shit being coming out and the overall glorification of overconsumption.

[@auxiliasequeira8648]

Owning too much skincare n makeup can be overwhelming....you always feel the need to use everything all the time just to finish it before expiring...rather than because you enjoy it...

[@Laurajaneatelier]

That’s so true, I also knocked stuff over because it gets so cluttered

[@nightreader1264]

Since turning 60, I laugh at the youth serums etc… that show 30 and 40 year olds.

[@janetczernecki7779]

I agree. They need to get real.

[@DeeBeeTeeWee]

Most of the influencers that showcase them are in their 20s. It's absurd.

[@janetczernecki7779]

@DeeBeeTeeWee True

[@joankralik6794]

Thank you Laura for all your time & work/research in all your videos, but especially this one. It is SO true. I am guilty as charged with lipstick & eyeshadow palettes. Then you get the item & there's the letdown realizing this wasn't so great & you usually find you've already got those shades in your stash. Perfume industry is the same. Fragrances that I had used over many years don't smell the same & they DON'T last but for a short time. This is proven by the manufacturer when they then come out with the "Intense" version. Total ripoff!

[@janetczernecki7779]

Very true.

[@KittyGuinevere]

I just got a new bottle of Coco Mademoiselle and I was shocked. Doesn’t smell the same and doesn’t last at all but got more expensive. Im mad!

[@joycarey]

I love makeup history!!❤ I am 51 years old and a veteran makeup artist of 30 years. I have seen and experienced many makeup trends through the years. Lol.😊 For me, it was Merle Norman cosmetics, which started in the 1920s. Merle Norman was a great inventor of the cleansing cream, a face mask called Miracol, and their foundation cream, Powder Base. It's a great brand that doesn't get enough recognition. Please add Merle Norman to your history of makeup brands. Also, please try them . I worked for them for 10 years and grew up seeing my mother using their products. Makeup brands use to be passed down by our mothers and grandmothers, even Aunts, sometimes. Loyal customers, even generations, would use the same products keeping companies in business. Love the choices out there, but they can be overwhelming at times. I have way too much myself, but I love it all. I give a lot to my family & friends. I also review products but have cut back and give some of it away. 😊

[@judymajor1290]

Merle's Norman products are fabulous.

[@Tamar-sz8ox]

In your 20s, 30s, 40s you need 1- Cleanser ( double cleanse if you want ) 2- Moisturizer 3- Sunscreen

[@AislinSidhe]

^^As a professional aesthetician, I can confirm this!

[@janetczernecki7779]

I did get caught in the latest and greatest beauty products. Now I just buy what I will use up and repurchase. I've got tons of makeup that I'm sure are expired, but due the the price I paid when I purchased them, I keep them. You're 100% correct about the beauty industry nowadays. ❤

[@rosemarysvideos7]

i love all the products in this video and the vintage magazine ads

[@juleslund1515]

an Ultra Beauty ad played right before vid started

[@Laurajaneatelier]

Fair enough unfortunately I can’t control that

[@kristinewinship9616]

I've definitely been guilty of getting sucked in myself. This was a very inspiring video. I'm try to be more intentional now.

[@VintageView]

Laura, your channel is consistently amazing. Whether you are looking at trends, beauty, patterns, old Hollywood, or what is old is new every video is enlightening, extremely well done and illuminates an aspect of beauty that makes the viewer think. Thank you so much for your videos.

[@martinirving153]

I remember my first luxury skincare purchase, it was lancome's genifique serum. I placed it so neatly on my table and tweaked the angle so neatly, I looked at it every time I walked into the room. It was so special. I felt some kind of special way when I used it. Unfortunately I have never had that same feeling since. 😢

[@swanlake4483]

I think everyone looks the same too due to plastic surgery in regard to celebrities.

[@user-us1yu8gx9s]

I use to work at Sephora in two different department stores at 20-22 and I always wanted to try everything in the store. At 25 I really want quality Korean skincare that has science behind it and a few makeup products that work with my skin with some fun eyeshadows for fun days instead of rolling up every day. There's something so satisfying about loving a single profuct everyday instead of never finishing it

[@323mell]

It goes back to when yt first started when the beauty gurus on yt would review tons of things and tells us we needed them

[@barbara9315]

I just bought a pat mcgrath lipstick from eBay on half price. That was my birthday treat.❤

[@Laurajaneatelier]

Oh nice! Happy birthday

[@BlowinFree]

I used to love treating myself to a new top and new lipstick or so when out shopping, now if need to be a “haul” I don’t want to haul anything!

[@julissakelker8905]

I swear by Nivea Creme & Coty Airspun instead of fancy foundations Nothing else IMO compares

[@Laurajaneatelier]

I love Nivea and Coty lasts forever. Make sure you get the German one

[@julissakelker8905]

Yes Absolutely 💯

[@jennyladen]

@@LaurajaneatelierWhy the German one?

[@swanlake4483]

It’s way better…the German

[@jennyladen]

@@swanlake4483Any idea where I can buy, please?

[@debrasams2362]

Good information. I don't try to keep up with all the products. I use only what works for me. Thanks much.😊

[@jillholod34]

People need to give it a rest.

[@caroline6827]

Great video 👍 I use a face wash toner moisturizer and my favorite foundation mascara and lipstick .I've tried some of the new products, but I've had breakouts or skin reactions, so I stick to what I know works for my skin 😊

[@Laurajaneatelier]

I break out too when I try too many things

[@pinktiffie]

Excellent points in this video. I've been feeling this way for years now. The pressure to keep buying is a real thing for young people. I've made it a point to use up make up and skincare before purchasing more. My skin also looks healthier and younger when I stick to core products in my routine . Well done on a awesome video.

[@allyberry33]

I'm actually grateful that I refreshed my makeup bag with some more modern products and formulas this year. I definitely overshopped and returned a ton of crap in the process, but now I have products that I TRULY LOVE TO USE. Putting on makeup and using skin care products every day makes me happy. It's my guilty pleasure, and I don't feel badly about what it costs. I absolutely see your point, though, and usually fall in line with exactly what you're suggesting. Love your channel. Thank you for your videos.

[@Laurajaneatelier]

I think it’s great you found a good routine. I plurge on Dior concealer and foundation but it lasts me 5-6 months so it’s not that bad

[@tinas7653]

This. Yes. Everything you’ve said. Thank you for making this video.

[@heartlink218]

I came across your channel a long time ago and it has really helped me to get back to basics to my favorite products from childhood, cetaphil, ponds, Nivea, Revlon. This is all I need and my skin has been so much happier for it (and my wallet 😊)

[@katx97]

Unfortunally, every product that really makes me happy and that works for me gets discontinued. :(

[@wednesdayschild3627]

There was I had this coral lipstick called poppy by Avon. Discontinued. It was made in Korea. I saves the used lipstick. I cannot find the exact shade. It is close to kiss me coral by revlon.

[@seabreeze4559]

@@wednesdayschild3627 you can order custom made lipstick colours nowadays, there are services

[@christinetobiasz]

From buying every new fashion and makeup item in every holiday sale, I'm proud to say I haven't bought anything online or in person this Black Friday/Cyber Monday. I don't crave new things and just use things that work for my skin. Also, now I don't have the budget because it goes to daycare and necessities LOL

[@clear-springBahar]

My beauty products: - Lancome Nutrix cream. - Milk cleanser with almond oil from Lancome. -Nivea cream (bleu tin jar). -Almond oil. -Vaseline. -Dove soapbar. - 4 classic different red lipsticks from Lancome and L'Oréal. - 2 brown mascara from Essence. - 2 concealers from Maybelline Fit me. -Powder foundation from Lancome. - 2 red nailpolish from a drugstore brand to match my lipstick. -3 eyeshadows, 2 creamy white color from Lancome and 1 taupe color from Clarins. - 1 kajal eye pencil from Lancome deep bleu color and 1 pen eyeliner from Essence black. And to be honest, I think my list is a lot and more then enough. I don't need more. Oooh yes, 1 parfum from First Cleef & Arples and 1 from Geurlain Shalimar. And 2 deodorant.😊

[@bkdiy]

Amazing list, you inspired me, thank you 😇

[@sanskritidutta]

An amazing much needed pov. Thanks girl. You opened my eyes.❤❤❤❤ Respect ❤

[@Laurajaneatelier]

Glad you enjoyed it

[@Qeisama]

As a 40yo guy who just started akincare routine this uear and live in 3rd world country, I am kinda glad that I don't have THAT much money to spend lol. This makes me research into what my skin needs and search for an affordable brand to stick into. Skincare is to care for your skin. Loving how my skin looks like now in my 40 compared to my 20 😅 Of only I knew what I know back then sigh...

[@e.l.2734]

I really love having options, actually! I did go on a bit of a beauty spree once so I could figure out what works best for me, but now I practically only restock a handful of favorites. I do try new things, but I'll wait until a current moisturizer runs out, or I'll restock a few signature fragrances and make room for just a few discoveries at a time.

[@barryperkins8800]

Great video, love the retro pics.

[@KelseyyRachel]

This is a wonderfully executed and very thoughtful analysis.

[@SusieQZee]

I rethought everything when a fkn cup became a trend. What a wake up call.

[@Samizuherros]

Trop de produits de beauté ont tué les produits de beauté ! Bonnjour de France.

[@pheart2381]

I stick to about 6 skincare products that I know work for me. I did go through a phase of buying recommended products,but found them very substandard so I returned to what works.

[@viwieng1106]

Your content, how you order the storyline, telling the background and true purpose of things are really good and illustrative. Thank you I see things clearer now❤

[@kelirichey-me3pf]

💯 agree with this.. I have been approaching my beauty routine with the mindset quality over quantity.. also only consuming only the things that help me feel better about myself..

[@saras3587]

I feel special when I find some clean and effective . The amount of products trying to kill us is insane. I'm being dramatic but after having a baby I truly try to keep things simple and natural .

[@CleoGravel]

I was sucked into purchasing a whole lot of different makeup 😅 sadly I don’t wear any of it 😅 great video thanks for sharing 😊

[@Caddo_Art]

So true. I remember when we worried over whether something was the most becoming to us, and its popularity was irrelevant. I used nothing on my face (aside from makeup) but Johnson's Baby Cream and OJ's Beauty Lotion, both now discontinued, and my skin was breakout-free all through my teens. Thanks for another fun and informative video!

[@annie3543]

You missed the 80s makeup was crazy looks back then, plus hairstyles were absolutely the nuts and fun..

[@mikiemd75]

I have been using Origins for 20 years. I love it and have tried others but they don’t give me the same joy.

[@Laurajaneatelier]

That’s amazing, 20 years is a long time!

[@frugalwitch]

I love this!

[@AmberGarbett-kw7mk]

Every time I find something I will like forever it’s discontinued

[@keltey]

This was so good!

[@VampirellaStrange]

Thank you Laura, Ioved this! so much truth :)

[@MsdoOle]

What a great video! Thank you ❤

[@carmenmariacm3011]

Really good video, well structured and expressed, though I missed the analysis of the 80's with all those bright colors and I would say you did idealised the motivations of past decades a little too much. Thank you so much for spreading awareness

[@TheColor17]

Excellent report! Very accurate...Thank You💄💄👄

[@maggie3004]

Mascara and red lipstick is all the makeup I need.

[@deedee2455]

I just miss out the biggest beauty expo of the year in my country, and I feel fine. 😂 Last year I buy things from the event because of FOMO.

[@girlfullofsorrow]

I prefer the glamour era, i like the quality over buying just to have it🙈

[@Margriet811]

LOVE your content! I’ve never been a big shopper for make-up and clothes. Since I’ve had my colors done, I buy just a few products that really suit me and that I stick to. I also found a good daycream with sunscreen that works really well for me. My routine is simple, functional and effective ❤

[@Daydreamerr13]

I really love this video! And this topic.

[@suzannebatts9578]

I wash my face with water and moisturize with avocado oil. If I need to remove makeup I use ponds.

[@Lifegoeson232-f3t]

As someone with eczema on their face it’s crazy that people’s skin care routines are that many steps. Mine is two steps and I use the same products till they don’t work anymore.

[@pearlescobar9449]

What do you like to use? I have eczema but on my hands

[@Lifegoeson232-f3t]

@ there is a brand called eczema honey that has a really good hand cream. Other than that I use shea butter when I have flares on my hands.

[@seabreeze4559]

omega 3 supplements help, as does d3/k2 drops - same condition

[@jenxsj3902]

And yet I cannot find a lavender colour correcting concealer. I have been looking for it for weeks .

[@barbara9315]

I found a Becca one on eBay

[@carmenmariacm3011]

Technic does have a palette with different correctors, and also a duo of laveder and salmon one (but it is really liquid, so it has light coverage)

[@nenee009]

Korean brands have them a lot

[@sharroon7574]

I have cut way back but sometimes I over consume when I struggle to find a product in the best color etc.

[@cosymma]

Ok, my honest question is, where does the everyday person get the money to have SO MANY things? It honestly baffles me 😂

[@Tamar-sz8ox]

Great topic & episode 🌺!

[@giovana.solano]

Love this💗💗💗

[@Mirage238]

I found a line of products that work for me. Never bought other products. For my body I use vaseline intensive care.

[@shoshanakirya-ziraba8216]

Find what works and stick with it! Less is more.

[@LyssSalawaneLeha]

Yes ponds is amazing skin care I've using it for more than decades ❤

[@valkyraevixx5710]

Made the decision to reduce everything about 15 years ago. Make up is now one small bag. Hair care is two solid products. One oil and one condition & style product. Cleansing face is two step. Doing great with the exception of spf (3 products) and lip balm...... why do i have over 30 odd lip balms! 😂

[@tashny1433]

I don't think the past is better, right now skin care has so much technology and we know so much more. Having said that, we are bombarded with products which is indeed overwhelming and confusing. In my opinion take the best of this era, find the routine that brings you more joy and fit your skin needs, and keep it. At the end for our skin the best is consistency.

[@rinatenitska]

I don't like spending a lot of money on beauty products, and I know for sure that I won't follow difficult multy-steps routines, been there, tried that, haven't worked out. So I've done some permanent make up for eyebrows and eyeliner, because I like the look but don't want to do them every day, and developed the very simplified routine for myself, that I'm doing my best to follow. Selected all products I enjoy, except for mascara, still looking for that one, but everything else I will buy again when it's finished

[@mcbigman419]

Very interesting and helpful video, thank you for making it xx :-)

[@thymia1390]

Interesting❤

[@kimberley6446]

Yes! Its the same as anything: everything is available all of the time. I blame the internet!

[@CosmicJewel777]

I'm in my 40s, so I found what I love ❤ That being said, I'm trying to use up the stuff I have bought through the years. I have given away most of my old collection (30+ brushes,50+ lipsticks, 30+nail polishes, 10+ concealers, 10+ bronzers and 20+ blushes, tons of liners and mascaras), but I kept my precious limited edition Guerlain compact, since it is as stunning as the day I got it 15+ years ago. I also mix up my favorite shades of concealer, powder, lipstick and blush to get the perfect shades and reuse beautiful packing I like, so everything feels more special to me. For example, I love those wet n wild matte lipsticks, but the packaging is hideous, so I just transfer the lipstick to a beautiful lipstick case I love. God, that was long 😅

[@seabreeze4559]

how do you transfer it to the old tube?

[@zyaayz]

Thank you

[@carolinebrown8965]

Great video !

[@angelinamidbjerlundholm3058]

I do wear makeup every day and i do full skincare of the body and face every day. But i’ve done that many years since 2014. And i had lip pencil since 2014 too. I overlined my lips back then. The new style is old for me. But i don’t buy as much makeup or skincare anymore. I test some new skincare like korean skincare. And i like it. But as you say! Nothing feels special i just do it like i make my coffee in the morning like a routine.

[@bleeka325]

I equate one perfume to one pair of shoes. The same pair of shoes isn’t right fit every occasion. It’s ok to have more than one perfume

[@Laurajaneatelier]

Yes I agree it was more of analogy. I have a few different ones

[@bleeka325]

@@Laurajaneatelier I wish you hadn’t said that you use only one til it’s gone then repurchase then. It seemed pretty literal

[@JenjigPurple]

I’m trying to finish up a lot of my older makeup so that I only have one or two things per category that really work for me! Still on the hunt for a foundation and concealer that work for my skin though and I wish I didn’t have to spend so much money to test things out :(

[@rosemarysvideos7]

a great question i can ask gooogle. what is the difference between hedonic adaptation and habituation (pscyhology)?

[@ann5765]

I have my favorites

[@user-ng9pn9lg2p]

One thing you didn't take into account, is that the western diet nowadays compared to the 50s/60s/70s etc is way worse for our health, including our skin, hence more problematic skin issues cropping up and needing more products. It's a bit naive to claim that back in the day all what was needed was the bare minimum for great skin and now we are using too many products. While I agree that over consumption is a huge problem in our society, we have more persistent skin issues as a side-effect of a shit diet and lifestyle, which can really effect our hormone production etc.

[@KittyGuinevere]

There are countless studies that show that we have more skin issues because we use more products on our skin and disrupt our microbiome and acid mantle. Of course diet plays a big role too but too many products absolutely play a role in the epidemic of skin issues nowadays

[@seabreeze4559]

omega 6 causes it, insulin resistance causes acne

[@pepperprovasnik]

They've made it illegal to make anything with certain materials for political reasons and thus the quality isn't there.

[@aginggracefullywithnoeliasoto]

I got sucked in and have too many products ;(