Lawn Care Business How To Advertise - Complete Marketing Strategy for 2022!!!

RESOURCE: Updated Best Performing Postcard: www.turfprosacademy.com/post-...
I just made 2022 the year some of ya'll are getting rich. Droppin the mic on this one.

[@FloridaTurfPros]

Make sure to check out Brian's video for a more detailed video on using post cards and getting ideas for your business! kzbin.info/www/bejne/rKWQm5WcgbKBZpY

[@twinciti2962]

Florida Turf Pros what are good examples of some of the 5 around postcards that you use?

[@BriansLawnMaintenance]

Solid info brotha! Cheers to a successful 2020!

[@FloridaTurfPros]

Thanks for suggesting the collaboration! Lots of effective marketing strategy for the community to implement in 2020.

[@brentbanks8314]

For 5 years I was the only company on google with more than 2 reviews. I got a ridiculous amount of business. A competitor came in and got 200 5 star reviews in just a few months and I could tell a huge difference in the calls that came in. They really decreased. Over the last couple months I have raised my review count to 65 from I think 29. Reviews are so huge. Very important.

[@ThomasSmith-wy6vs]

Hi Jonathan and Brian. I study not watch your education on you tube. I have invested $30,000.00 in equipment and business expenses to make my company successful. I will follow your marketing model to the letter and let you know my successes. Keep up the good work, You guys make the back end of business so manageable. From Palm Coast Florida you guys Rock. Hope to meet you guys some day. Your an inspiration.

[@samerodeh6757]

Thanks so much for the advice my man! Helped me out so much!! Can’t wait to start!!!

[@lawnkings5927]

Awesome video! Snow has been decent this year, but I’m ready for spring!

[@shawnhenry7871]

Thanks for sharing! Excellent info! You and Brian both turn out quality posts! Thanks again! 👍🏾👍🏾👍🏾

[@thelawncaregivers6034]

I just watched both you guys videos back to back. So much good info, man!!!

[@memyselfi5907]

Thanks Johnathan for taking the time in this video to explain this type of marketing. Very informative. Grace to you!!

[@toddide2519]

Hey Jonathan, this whole video is golden man. I used your post card video last year and the results were awesome. It helped me add clients and build route density. Thanks so much man keep up the great videos!

[@coreystakes4398]

Awesome video Jonathan you and Brian network well together I appreciate all the info y'all put out. I like all your marketing tips keep it up bro 💯👍

[@STSlawncare]

Thanks for another great video. Marketing is a big hang up for me. Thanks for the info.

[@troylauppe671]

Hi I'm from Wichita KS actually and I'm here because I'm trying to start my lawn care business and I'm just kindve shocked that you mentioned Wichita thanks for all the tips

[@amarkus4]

Hey Troy! How are you. If youd like i offer pretty affordable web design and marketing services, we could chat over it if you wish in your spear time? Kind regards

[@preacherizze4771]

Thanks Jonathan your videos are the best on lawncare!

[@FloridaTurfPros]

That's a pretty nice thing to say! I'm glad you find the information valuable. Thanks for letting me know... Makes me more motivated to send out videos for you guys.

[@premierlawncarefl6269]

Great info! Keep it coming.

[@tony9305]

As always, GOLDEN! Thanks Jonathan!

[@FloridaTurfPros]

You're welcome!

[@withlovesayit]

Just getting started in lawn care business. I do a great job. I need more clients. Thank you for words of wisdom!

[@greglonergan2950]

Great video. Really enjoy your clear, concise vocal instructions! Thanks for keeping it simple

[@FloridaTurfPros]

Thanks for letting me know! I prefer simile to the point vids as well.

[@jayspropertymanagement414]

This video made me thumbs up and sub that’s how good this info was thank you brother!

[@anthonymelendez6717]

You and Brian are real hitters!! Great video great info thank you!!!

[@bignickdigger7105]

Eh, I like Jonathan..but Brian is just some guy that was born into some wealth, got bored and bought nice equipment and wraps for his rig, cuts about 6 yards and is a KZbin parrot repeating stuff Jason Creel, Johnny Mow, and Jonathan say but adds his own twist.

[@KroopinsPoopinScoopin]

Awesome info! Ya'll rock.

[@geoffwalker3969]

hi from Australia, love the valuable info you have provided, i cannot wait to try some of your ideas!

[@FloridaTurfPros]

It works! Good luck.

[@dustingeise3587]

Thank you Johnathan great info, I've received more knowledge from your channel than any other!

[@FloridaTurfPros]

Thanks so much. I remember how helpful youtube was for me in the beginning. Glad to be able to give back and help people succeed with their own business.

[@toddhacker1061]

Definitely. Brian sucks.😉🏎

[@colivecabral3746]

Great info man! Thanks for sharing!

[@cheloslaysbeatz3502]

Amazing and Informative video bro! Starting my landscaping business and one day I will make it big 🙏🏽

[@busybeezlawnservices4125]

That guy with the red truck and trailer sent me over here wont mention any names

[@chadchamberlain3277]

I’ve been watching your videos from day one and I feel that your content is always spot on! I also took a couple of minutes and watched your website video. I believe this sells your business before anyone decides to contact you because you seem genuine, professional and trust worthy. I just have one question, why don’t you accept reviews on your Facebook page? I know that they have definitely helped us because while most don’t have a google account to leave a review, everyone seems to be on Facebook. Thanks again for your time and your willingness to share your success with the rest of us! Chad Chamberlain Chamberlain Lawn Care Niles, Ohio

[@robertpaidprice]

Thanks Johnathan. Great video. I came out the door killin it with my reviews. I just topped 50 reviews in my first year. Planning to reach 100 by the end of this year. My competitors left so much space on the table for reviews. The majority around my area have ten or less. I'm going to post a video of how i got my reviews soon.

[@FloridaTurfPros]

Reviews are where it's at. Would love see your video on getting reviews.

[@SCuttingEdgeLawnService]

i'm always learn more watching your videos.. thank you

[@kengutierrez481]

Great content man thank you for all the vids!! Learned a lot. We got no excuses! Just do!

[@FloridaTurfPros]

You got it!

[@charlesrickert7733]

I have learned so much from u in the past week it's unreal.... keep it up man this will be my first year in this business look forward to it have a great night and thanks so much for all u do on here.

[@Three7krew]

Iv been thinking of getting into this business myself. Going to start building a setup to be ready to go sometime next year. I’m curious, if you are willing to share that is, how did your first year go?

[@Walkop]

How did your first year go?

[@mikepeterson8037]

Very good information for 2022.

[@MrWill1986]

Solid advise my man. 👍

[@lawncommander]

you are the best had to watch three times

[@glmirejr]

Hey Jonathan! Thanks for the videos they are helping me a lot. I looked for answers to these questions before I asked, sorry if I missed them. About what time of the year do you send your first mailer (I’m in a gulf coast state as well) and how do you handle customers that just want the free cut and nothing more? Thanks!

[@arnoldfonar4199]

Excellent video. Thanks!

[@luismejia3329]

Hey Jonathan thanks for the video!! .one question , how did you make / build your website? I like the lay out of it

[@hunterjones7426]

This was so helpful! I cant wait till the 2020 season!

[@FloridaTurfPros]

Hunter Jones Man I know! I love getting excited about a marketing plan. Just know this works really well! Good luck!

[@robertbussa2606]

Excellent information. Thank you.

[@BILLYBOB923]

Jonathan - great video as usual. You’re the first person I’ve heard go against the ‘take back your weekend’ approach and can see why. Keep up the good work.

[@FloridaTurfPros]

Yes, I've just found it's too difficult to get non-buyers to try to become buyers. You'll get a better return if you're speaking to the people who are already buyers of this service.

[@BILLYBOB923]

Agree - I like both postcards but that second one speaks so well to everything a potential buyer would want to know. Thank you for the help!

[@BobbyBowker]

I saw the teaser for this video last night and started salivating. Truly EPIC, and quite possibly your best yet for marketing. If anyone else is reading this comment, do yourself a favor and implement this game plan( or something that closely resembles it). If you don’t have a website, there are affordable options like godaddy. It’s all about density folks, don’t waste your precious time. Best wishes to all in 2020.

[@FloridaTurfPros]

Thanks for the kind words. I will admit that a lot of this info may not be flashy, but it's how I have built my company, and I know it works. Thanks again for commenting. Have a great weekend!

[@roberttheobald5048]

Wow, thank you!! Great information! ❤

[@FloridaTurfPros]

You're welcome.

[@cmace7703]

Great video, as someone trying to start a buisness in 2021 this is pure gold! I do have one question about postcards, I have been debating about sending them or put them on the doors. Which is a bette method because they both of their pros and cons?

[@surecutlandscapinginc1900]

Great video and important thanks

[@BILLYBOB923]

Jonathan - great video as usual. Not sure how common Next Door is in your area but it’s been a goldmine here in Texas and very similar to closed HOA Facebook groups. Thanks for the content.

[@FloridaTurfPros]

Next Door is starting to catch on in my area. Very slowly, but I am starting to take notice of it. I may start using it if it continues to gain steam. Thanks for sharing!

[@lopezlawntreecare6477]

great video u gave me alot of ideas thanks

[@larrybrandonii269]

You’re the man!!

[@floridaprosoftwashllc.3416]

Thank you for sharing Very good info

[@HB-kp6rl]

More great information. Thanks

[@TopNotchPropertyServiceLLC]

absolutely loved this video. tons of info. I wish I could afford to have a website made. how much is it? Brian did a podcast referring a guy who can do it for around 1500-2k i think. I made a business page on facebook and have been doing this tip on every post putting the town! I am going to setup Google my business this winter before the spring rush. I should have done it last summer! I havent been able to afford to do marketing other than going around town and passing out hundreds of business cards. I also plan on printing a page flier and sticking it where I am allowed to around town like restaurant bullet boards and things. I've struggled with understanding marketing and having enough to invest in marketing my first year. Great video though thanks!

[@Justthemow]

Florida Turf Pros so I understand the no contract but I would omit the winter time part you could definitely work in winter as I do here in Louisiana we put rye on almost all our yards and cut it every ten days even with 0 contracts on any properties just a verbal agreement that we are to maintain the properties year round every week in Sumer as needed in winter

[@RJR777]

Great info. Thanks

[@TheDezzk]

Preciate ya pimp

[@dndlawncarellc828]

Solid information 💎💎💎💎💎

[@mikegriffin2904]

Always 1st Class content!

[@FloridaTurfPros]

Thanks for the comment, Mike. These are the main things I do at my company every year. It's not flashy, but it works.

[@mikegriffin2904]

As we both know, an educated investment in marketing can and will payoff. Your business tips are always spot on! Thank you Jonathan!

[@minerdad02]

Straight up!

[@chriscordie9905]

Jonathan great video! Glad Brian sent me.

[@FloridaTurfPros]

Glad you came over. Thanks for watching!

[@DaddysWreck]

Google, and Google Ad words has been 80% of our business. It has been great! Love how it tells you what your competitors are spending on average per month.

[@anthonyjones1758]

SV ZOWIE how do you get Google reviews?

[@BrianBirmingham13078]

Great tips BTW Brian's lawncare sent me ;)

[@FloridaTurfPros]

Thanks for letting me know!

[@mattpahuta]

Thank you Jonathan!!! Another great video!!! Now that's all us lawn care business owners needs to do with this great information is EXECUTE!!! Take Action! I need to do the same! Most of our customers have never had lawn care service before they had us. And though we service their lawn now, we have never actually talked to them on the phone or in person (the signup is mostly done very quickly through texting). The one's that I have talked to on the phone seem to be nervous in making the commitment to a lawn guy even though they are the ones that figured it out on their own for that to be the solution for their lawn. The ones that I have talked to I can feel the tension lower as I make them feel very comfortable with their decision. I felt years ago that we should have a video on our website to help them with this. I could make them feel comfortable with their decision even before they call us or so they don't have to call us - just sign up!!! BUT, the video never happened.....yet! I really need to get this done asap!!! The mowing season will be here before we know it! "whatsoever your hand finds to do, do it with your might." God bless you guys! Thanks again, Matt Pahuta

[@FloridaTurfPros]

Matt, I would encourage you to do a video for your website ASAP. It has a dramatic impact on 1. Making sales easier to close by getting people comfortable with you 2. Increasing your websites SEO rankings because people stay on your website longer 3. Clients know what to expect from your company and put a face with the business. I've had clients tell me they had already made up their mind after watching the video that they were going to use us. It has a dramatic impact. Go for it!

[@mattpahuta]

@@FloridaTurfPros Awesome bro.! Thank you! Will do!

[@Premier_lawns_official]

video on the front page of your website works great. i have had one one there for a number of years :)

[@FloridaTurfPros]

Absolutely, and when people stay on your web page to watch the video, it increases your web sties SEO. It's a total win win. Thanks for commenting.

[@Premier_lawns_official]

@@FloridaTurfPros Everyone seems to be catching on to GMB right now.

[@AliKhan-cj3ee]

Trying al this out this year

[@ehexzs10]

Awesome video

[@robertjames6255]

Great info

[@elijahs4985]

Johnathan, how large do you want your business to get in the end? Sort of curious since your marketing plan could differ depending on the size you would like to end up with. For example, a larger company may focus more on branding than a smaller company would. Just curious and don’t think you have mentioned it before in a video. Thanks!

[@conwaylawncare3634]

Great video

[@nwarner22190]

Thank you !

[@MinnesotaLawnandLandscape]

Nice video. Quick question, I actually embedded a video on my website but at the end it wants to give people a chance to click on random videos to play next. Do you know what to put in the backend on the html or text part of website so it won't show a list of random videos once mine is done? Like yours at the end has a estimate for you while my doesn't even show 1 of my other videos just a few random video options at the end

[@lifeofoscar4234]

Just recently added 5 new clients as well as 2 HOAs properties. 2020 WILL be a great year!

[@AmazingKonnor]

but it was not a good year im glad its over

[@walkingaschrist4731]

Thank you.

[@generios3129]

FREAKING GOLD

[@FloridaTurfPros]

Gene Rios Thank!

[@brianpeterssr.4021]

Any suggestions on postcards? Card size, gloss, matte finish, print both sides? I'm a little confused. Thank you

[@LawnCareRookie]

🔥🔥

[@neweramedia15]

So how do you deliver post cards? Do you put them in or on mailboxes or hand them to potential clients personally, leave them on doors?

[@rachaelshilts1481]

Thank you

[@carlospascual448]

If you tag “lawn care city and state” on a google post does it show up the same when people search that on google?

[@IzaacMaring]

Where and how do you make and send out your postcards. I’ve been looking at stuff online and have noticed it can get a bit pricey.

[@samkelton85]

I copied your card last year and put out 1k of these on doors and never got one call front them lol but a lot of exercise. My calls come from my website

[@Andrew_Garcia1]

Are you a member of your local chamber of commerce? Also do you know if that is a good avenue to market/meet potential clients?

[@rulyboobear]

Hello my name is Anthony Silence and as far as tagging photos you put lawn care then put your city and state for each photo too as far as tags?

[@domcolliermusic6390]

haha i live in wichita ks! why did you use such a random city? thanks for the content

[@geauxcuts4496]

FYI brother the google and angies list links on the bottom of your home page aren't working.

[@freedomrings4134]

Take the time to study your market. Understand the market that will produce your best man hour rate. Canvas canvas canvas.

[@fredc.c.2150]

You and Blades of Grass run some of the best efficient companies on KZbin. For great information on your lawn care business Florida tuff pros Johnny Mow Brian lawn care and maintenance Blades of Grass CopperCreek Cut and Clean "andy"

[@brandenrheinschmidt1745]

When I do fiverounds or pass out door hangers I typically punch holes in the card and put a rubber band through the hole and attach to the door. What method do you use and have you tried my method? My method works well but it does take a lot of time to punch them and rubber band them, then they also dont stack very well. I am looking for other ideas. Thanks

[@FloridaTurfPros]

I use the rubber band method for homes that have glass front doors... but most the time if you have a stiff postcard you can just slide it half way through the door crack

[@chasmofsar2691]

Did you have a website up and running immediately the first year?

[@brianpeterssr.4021]

I type my business name in Google and the city I live in and I come right up #2. On yelp I come up #4, and yellow book pages #7. I know nothing about advertising on the internet. I usually just put a ad in the paper in the spring. It does ok. What do u recommend I do next? Love the videos. Thanks brian

[@blackxxram]

Work on your reviews/feedback

[@jamessickles4758]

Like thanks you

[@sluttymcnasty]

Bathing in green$ BLT channels has much better advice than Florida turf pros! 😂😂😂

[@baliviano5979]

Can you put a business logo on your trailer?

[@ninjapirate9503]

Do you use home advisor?

[@migue5955]

I setup GMB and ran fine for a week than got suspended! No reasoning or explanation. I'm trying to get it unsuspended.

[@jeffreyrodriguez9545]

Currently i have 17 reviews but yet im prob number 10 on the list why i have the second most reviews in my area? The other company has 19

[@darvasfamilychannel5563]

Husband and wife lawn care ❤😁👫

[@chrisbellomo9254]

Are you able to mow all year round?

[@badboyz386bad8]

hello I'm a lawn bowls head greens keeper in Australia been 15 years now doing the job well but now I'm starting my own business on the side mowing lawns to take over my current job i have to ask do you actually give out the first 7 mowing spots that call for free or are you just marketing cheers cheers mate

[@FloridaTurfPros]

Yes

[@Michshnly]

Question about private insurance since your business owner. Blue cross Blue shield of Arizona is $2K a month for a family. That's $500 a week. Absolutely ridiculous. Not sure what your paying in Florida but i'm sure it's the same.

[@d556789]

what size post card are you using? Also how do you locate and apply the address to the postcard?

[@FloridaTurfPros]

We use them as door hangers

[@d556789]

@@FloridaTurfPros id you use Plan it graphics to design your postcard?

[@richardfittzwelllll231]

Show us how to set up Google business listing so we can get the reviews "thats the gold" is it free? I get 5 calls a day for someone else to set it up. Is it a scam or did you use them???

[@richardfittzwelllll231]

Thanks ur way lawn service. I was looking to see how he gets his costumers to review/ offer discounts ect. Johnathan is a content creator so giving him some ideas.

[@spengali857]

If customers don’t care about "fluff" on your website, why overfill the post cards with "fluff"?