LE SSERAFIM ‘UNFORGIVEN’ Breaks ALL the Rules

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[@JordanOrme]

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[@jenniexoxo08]

ok thanks

[@신정화-z7w]

@@jenniexoxo08ㄱ

[@신정화-z7w]

ㄲ

[@신정화-z7w]

ㄲㄱ

[@신정화-z7w]

ㄲㄲ

[@sakuravelvet]

some of the lines in the album trailer also talk about each of the girls' personal journey through their career. sakura has been an idol for 12 years and this is her 3rd group, so she reached for the third chance to debut. Chaewon was in a group with her previously, and she reached for her position as leader, and completely changing her image. Kazuha left her career as a ballerina, and yunjin who has been training for a long while but had not debuted yet, decided to take the risk of coming back to Korea to join the group, and eunchae was previously a trainee who worked hard and is basically giving away her childhood to live her dream of debuting in a great group.

[@arissamazumder]

What were skaura’s previous groups? Also was kazuha in another group before le serrafim because istg I recognize her name (might be thinking of a different kazuha)

[@sakuravelvet]

@@arissamazumder sakura was in hkt 48 in Japan, and then came to Korea for survival show produce 48 and debuted 2nd place in iz*one. kazuha is new to kpop

[@arissamazumder]

@@sakuravelvet OHHH i recognized her from hkt 48 lol also then im prolly thinking abt another kazuha

[@_Gilles_]

@@sakuravelvet She was part of AKB48 too, so bein in LE SSERAFIM makes that her 4th group. That's a record.

[@jadebayoba7073]

and... Garam?...

[@sapientia143]

I love that they even break editing/videography rules for this MV, like you explained with the 180 rule or the almost no noise within the break plus it being too long. Thank you for reacting and breaking this down, Jordan, I really enjoyed it!

[@purpleantidote6120]

lol no i dont think that was intentional, i think those were just clumsy errors hahaha

[@Sukkulents_]

@bRoKeArMy ⟬⟭ ⟭⟬ naur way

[@m.z1256]

@@nahqiv One of the first things taught in film school is the 180 degree line.

[@m.z1256]

@@nahqiv The 180 degree rule is a filmmaking guideline for spatial relations between two characters on screen. The 180 rule sets an imaginary axis, or eye line, between two characters or between a character and an object. By keeping the camera on one side of this imaginary axis, the characters maintain the same left/right relationship to each other, keeping the space of the scene orderly and easy to follow. When the camera jumps over the invisible axis, this is known as crossing the line or breaking the line, and it can produce a disorienting and distracting effect on a viewer. What does the 180 degree rule do? Following the rule will establish orientation. Breaking the rule will disorient and signal unease. Bending the rule signals a gradual change in your scene. 180 DEGREE RULE IN VIDEO PRODUCTION

[@Mira-kf1ws]

@@purpleantidote6120no they did it intentional

[@rachelarora_]

*Unforgiven I'm a villan* This part is so addicting I'm not lying

[@kangtaehyun_hyunnie_terry]

Can't stop dancing to it😅

[@somerandomharrypotterfan]

@@kangtaehyun_hyunnie_terrySameee

[@m.z1256]

ikr

[@g0ldenicecream]

This mv and the concept now makes sense. Thank you Jordan. You the goat!

[@nabi_miso]

unrelated but i love your profile lmao- "i'm prison mike! you know why they call me prison mike?" "the worst thing about prison was the...the dementors" ☠

[@bootylicker90000]

@@nabi_miso 💀

[@g0ldenicecream]

that's just the way we talk in the clink

[@nabi_miso]

@@g0ldenicecream don’t drop the soap don’t drop the soap

[@Midzyxstay_LOVE]

Huh

[@Raphael-2]

1:21 It's not produced by Nile Rodgers, he is only featuring on the song with this guitar bass. He explained that he received the song and was asked to add something to it, and at first he said he even didn't know what to add because the song seemed already finished so he did not produce the song.

[@Zzz-tf5mw]

You better link another song in the album, "Eve, Psyche and the Bluebeard's Wife", the trailer "Burn the Bridge" and the MV "Unforgiven" together and you can better understand. Eve was the woman who ate forbidden fruit. Psyche was Eros' wife who opened Persephone's golden box despite told not to. Bluebeard's wife unlocked the underground chamber albeit Bluebeard told her not to. In the trailer, Chaewon stood before a tree, the forbidden tree, she represented Eve. Kazuha opened a golden box, she represented Psyche. The bloody kitchen in which Eunchae stood referred to the bloody underground chamber. Thus, they are "unforgiven"/stigmatized for doing what they were forbidden to. They told women to be not submissive, to question and break the norm.

[@graenovember]

and yunjin and sakura? (genuine question, it's a bit hard to figure out considering there are also references to the crimson heart webtoon stuff)

[@nocturnalpisces1299]

@@graenovember miscellaneous bad bitches

[@likeastickaastickaastickaa2686]

ooh nicee

[@zyosbbb]

@Lixscoffee i've never understood why ppl like you see an unconventional concept and automatically believe it's satanic

[@Yawning.]

@@Lixscoffee even if it was what's the problem?

[@Lovieyas]

Unforgiven is something that I can explain on my mind but when I try to speak nothing came to my mouth IMSPEECHLESS!!

[@ramana7553]

Popular fact: Jordan never disappoints. Like ever

[@vxyuji]

Agree

[@bubsharic]

it just hits me "Unforgiven" is super similar to "Im for give in" not sure if it was intended but fits in smoothly

[@miyukix3426]

i also think that it could be something like “~or give in” but idk what the ‘unf’ part would be then

[@glma2711]

What's amazing about your reactions is that even in the middle of fanboying, you take the time to break down the technical aspects of the video. Love your work as always!

[@Moonlight_NS]

6:26 behind the scenes, she was soo happy to throw the cake and the staff was cheering 😂😊😂

[@just_ignore_the_stupid_hater]

it’s like the whole world can see that le sserafim is a full of visual and all rounder... I’m so proud of stanning this talented idol

[@preciouspurple5423]

You must be proud of spaming hate comments too

[@tzuification]

​@@preciouspurple5423 literally.

[@basilaramsha8658]

Nooooo not you again To the people who sees this comment This person is a two faced person. In livestreams, they spam hate messages in the live chat. Even today during the music bank livestream, he was hating on lesserafim and eunchae calling them flops. And look at them now, praising lesserfim.

[@basilaramsha8658]

@@preciouspurple5423 yess

[@177_hq]

saw your twttr on a twice protect account, any last words before your account gets suspended?

[@darshie9535]

i always love your videos, they explain in detail and it makes it somemuch easier to understand the mv

[@lz3531]

Fun fact: Bang pd was the one who thought of using 'the good the bad and the ugly' as a sample, so they contacted the og artist and he liked the idea

[@celinefuchs4095]

Thanks for breaking down the video! I live in Korea right now, but this is honestly my favorite outlet for K-pop (I can count on one hand the number of groups I actively listen to), but this way I feel up-to-date on a wider variety of current songs while also trying to understand deeper meanings.

[@anniewarner8009]

this guy's editing is so good that I actually watched the whole ad in the middle of the video i am so shocked rn

[@MeiMei_Ha]

They slayed this comeback so hard😮‍💨😮‍💨

[@SunooAteMyMintChoco]

*Me ever since the song came out:* Unforgiven, I'm a villain, I'm a Unforgiven, 난 그 길을 걸어 Unforgiven, I'm a villain, I'm a 새 시대로 기억될 unforgiven

[@shiningksg]

I always look forward to Jordan's final words that sum up the reaction to the MV and song in every reaction video he makes.

[@sannidhiagarwal9383]

i love how jordan breaks everything in the video down and gives out a great analysis every single timee...also i love your work and hope you could react to some seventeen videos as well...they are a 13 member group who not only produce but even choreograph their own songs...

[@annalikesmusic63]

I wonder if the wing rip sound was so that we would focus on what she's choosing to define herself as. Not as a wounded angel, but as something altogether entirely different. Either way this song is a bop and the video rocks, and I love seeing your insights. I always learn so much from you!

[@leeknowfrfr]

If you listen to their song Eve,Psyche and the Bluebird's wife it might say something because at the end of the choreo they say "I wish for whats forbidden" and it might mean something

[@ellaphantuju7341]

What I noticed about the "Either give up, or give in" line was that they didn't choose to give up or give in. They are different and creating a new path. Also is it just me or like "unfor "?

[@md.mejbaulislam2977]

Try 'Allergy' by Gidle they nailed it you gonna love it

[@SominSajid]

YEP PLS

[@davidmonnier2856]

we still don't know what queencard MV will lok like but since it will be probably linked in a way with allergy it would maybe be even better to wait and breakdown the 2 MV together even if it's from an editing point of view.

[@md.mejbaulislam2977]

@@davidmonnier2856 ❤️

[@angelicwarrior118]

@@davidmonnier2856we do now.

[@retsak]

As expected, Jordan’s videos always make me feel more addicted in kpop, and the video quality? Of the highest level. And for the next video, can do a react for Spicy by Aespa?

[@angelzhkk]

i loved the spicy mv fr

[@iamb_4u908]

Thank you for this! "Eve, Psyche and Bluebeard's Wife" MV just dropped!

[@RaresCC_]

Hoping that Jordan will react to "Knock" MV from Lee Chaeyeon im really sure you gonna love it

[@jordanholtz701]

I always enjoy your breakdowns, doing a deep dive into KPOP music videos and the creative choices behind them. If you're interested, I'd be interested in seeing a breakdown of Chaeyeon's 'Knock' MV. I think you'd love the camerawork in particular. Cheers!

[@RaissaRealeza-x4l]

I was literally a Jordan Orme virgin a few minutes ago, and now I'm completely wrecked after watching three of your videos (Spicy, Pop, Unforgiven). It will not be possible for me to look at MVs the same way as before. THANK YOU.

[@HARPURR.]

For some reason, I've always felt that Unforgiven is about Garam. Don't judge me lol

[@MalsawmzelaZela-bl7rj]

I love kazuha's *unforgiven unforgiven unforgiven*

[@FearlessKiddo-xk9zk]

Been waiting for this and you never fail to amaze me how you break down things.

[@حسناحسنزاده]

im realy serious why he didnt react to any bts memeber solo after they went to hiayt

[@lalystar4230]

eh.. the 180 rule is only when appropriate when it's difficult to know where everyone is in space. if it's something clear cut like in the elevator or the single subject like the bow and arrow, it's really not an issue. Also, in a sense, the rule wasn't broken,just the line not to be crossed, was the line between the man and woman at the back of the elevator. We never go inside the elevator and see our three subjects from behind. therefor the relation between the subjects in space doesn't get flipped. thus the rule wasn't broken. but that's just my subjective view upon this matter. xD But yeah ALso think the silent break was supposed to make us uncomfortable? Like, We do this coz we want to, not coz you want us to. But like always, love the vid, always gives me more insight and inspiration for editing and filming

[@Ironetteification]

Jordan explaining how he doesn't like the wing ripping noise (and neither do we) results in the sound/scene repeating like 5 times. T_T

[@yasminesandiego8200]

jordan ur reactions are too funny but relatable and I love the dance therapy😭🙏

[@venusap8309]

Thanks you for making video! your experience in editor taking about edits can also improve my edtis skill a lot about telling storying. I'm glad to be a follower in this channel 😊

[@junescoton7929]

I just LOVE the way you EXPLAIN ❤

[@banananannanaananannanana]

what they mean by unforgiven is at the last few secs of the mv fearless and antifragile where there is a text but at the end for unforgiven theres no text

[@g0ldenicecream]

I was waiting for this!! Thank you! Please do Aespa's spicy next.

[@Zoenevie13]

WE NEED EVE, PSYCHE AND THE BLUEBEARD'S WIFE REACTION!!!

[@ierheinergalaxy9257]

that's why there are lyrics in the song that say 'rules don't give up'

[@user-sw6tt6nu4j]

pretty sure the drone shot was meant to be a little messy, it adds to it

[@babyhanssamma]

hybe can you just hire jordan to make all kpop videos the kpop industry needs you!!!!

[@johnmichaelaves6011]

you should try KNOCK by Lee Chae Yeon, you'll gonna love it

[@mambwehamasaka2772]

Yes please😭❤

[@Jasminetries]

you need to see The Boyz Roar MV. its insane. the editing, transitions, dance break, sets its next level

[@malloryjenkins4576]

So much new K-pop editing content recently, I hope that you could get to Oneus' Erase Me or Seventeen's Super since those got released so close together

[@babyhanssamma]

finally we have jordans thoughts!! ive been waiting for so long❤

[@khxii807]

Thank you for unfold mv editing and funny reaction😂. Absolutely love the vids, i subscribe now!!

[@kelkiegimm2420]

My favorite part is when she walks through the doorway and the train of her gown is ripped off. So symbolic!

[@kpopfan4848]

12:03 that scared the fck outta me😂

[@becapeach_]

You need to react to Chaeyeon "Knock", the camera movements are so freacking good! I think you'll love it. Thanks for this awesome video too ♡

[@charlize__]

1:44 love this part

[@jxinoh1807]

Yo Jordan great video as always, when I saw the mv I hoped u wld break it down js cause it was so good. Also hope you getting enough rest you looks pretty tired, in some parts

[@burritoxl7090]

"It is not normal for people to stand on a table and dance" but it is for Le Sserafim.😅

[@loyeetiennmoe]

Jordan ain’t just an editor, he’s the Gen Z Albert Einstein.

[@missa2302]

We got two dance therapy moments in this video ❤

[@rvbyluvs]

I think them breaking the editing rules is part of their concept and they did it on purpose

[@stoppons6131]

Unforgiven is also a western film directed by clint eastwood that won 4 oscars and many other awards

[@neavairimaa6785]

Love your videos, always waiting for the next one! My suggestion is that you should react to Chaeyong - Knock, it has some mad editing 🔥

[@bahara.5665]

15:29 wow you explain it really well

[@kaffyyy]

thank you for analyzing the mv♥️love ur channel alot

[@zu3015]

Hey Jordan! Thanks for reacting to unforgiven ❤ I’d like to inform you that Blackswan’s comeback is happening on May 19th ! I’d love to see you react to their MV. They have a pretty unique concept and I think you’ll enjoy their new song a lot! Have a nice day 🥰

[@naya.s3812]

CAN YOU DO G IDLEs COMEBACK “QUEENCARD” NEXTTTTT

[@PatateBoss]

8:35 i think everybody hates this sound 😭😭😭

[@sunflower5890]

I always like the one who make video reaction to the song that not talk to much before make the reaction. And yeah I can say that I like your reaction so much

[@norineyee3690]

When Jordan said that they are gonna break the rules I realized from the beginning it is forbidden to put your feet where you eat

[@lurica5566]

What a great breakdown to their concept and production. Well Done 💕

[@jasminecaulden1089]

The white sheets on the wall is from the movie Cell starring Jennifer Lopez, was a great scene in the movie as well.

[@bahara.5665]

9:16 that's the reason why i am always watching jorden orme's videos. (and he is so pro, thats the other reason btw) i love you maaan

[@Hervegabondlife]

like me and my friend made a reason for the songname "unforgiven" which robably quite accurate that ppl hated garam and bullied and what haters did to garam is unforgiven! the song is based for garam! probably...

[@sippingteaemoji]

The break of the 180 degrees is just to give to the scenes and video more dynamic probably, hopefully it's just that and it's intentional XD I actually liked it and had no idea of that rule before you said it, probably if I knew it before I would have find it kinda different to see, too. I'm pretty sure if there is that 180 tecnique, there must be also one for swap position to the opposite side to don't force scene on only one side and avoid make it feel obnoxius, kinda thing. But maybe it's just my noob opinion lol :)

[@demonslayer4951]

All Le Sserafim title tracks on every albums has negative affixes before or after the base word-Fear, Fragile & Forgiven. Fear-less, Anti-fragile, & Un-forgiven. Also on every album they include mythology creature like in Fearless era - The great mermaid Antifragile era- The hydra Unforgiven era - Eve, Psyche & the Bluebeard's wife Also, only the Le Sserafim Kpop idol who has intro song on every album. Fearless - The world is my oyster Antifragile -The hydra Unforgiven - Burn the bridge All I can say is the hiddens are hiddening😂😂😂

[@MYMELODYS_BASMENT]

Jordan looks so tired in this, i appreciate how hard he works in his music videos. make sure to stay rested

[@yolisbrachosilva6541]

BRO IM WAITING FOR YOU REACTION TO ALL THE AESPA´S SPICY SEQUENCES

[@bahara.5665]

11:59 that was smooth btw 👌

[@foldudeney]

I feel like Sakura will be your bias 😊👌

[@blossomgamer4846]

15:13 and they're also gonna be breaking the 180° rule, I think they want everyone to feel like they're breaking the rules, even editors, but they didn't want other people to dislike the video, so they did a more subtle rule

[@Fathimathrazmi-lg2cp]

*YOU SHOULD FREAKING SUBSCRIBE* that match cut!!

[@reinytea3434]

fun fact: not only was the music based off a western, there’s a western movie called unforgiven :0

[@user-ik1qj8ni4o]

9:45 but why was the sneeze so perfect with the sword swing 😆

[@eniarrollq_x.]

Me singing UNFORGIVEN IMA VILLIAN- everyday-

[@reinytea3434]

I like how in the teaser trailer they said they won’t give in and the name of the title track song is Un-for-give-in like they’re not going to give in

[@yelan1918C1hans]

Just realized about the cake, but in K-Pop there's thing with Idols dropping the birthday cake on purpose for the sake of entertainment/diet and other reasons that I forgot but here in this MV, Eunchae throws it AT the camera as if she's throwing it at the camera to defy the entertainment

[@luciars05]

9:45 Bless you! P.S.: I loved your reaction, your expressions and comments are just so good ✨

[@jvzr66uvhlw75]

Thank you so much💖💖💖💖 Love LE SSSERAFIM SOOOOO MUCGGG ❤❤❤❤

[@Elana-l7m]

If I was in that restaurant and they were dancing I’m pretty sure I would dance with them too

[@ВаряСубботина-я2ъ]

the mv is incredible, girls are stunning, as well as your reaction (as always) but I'm so sorry, I can't stop thinking that Jordan looks like Kremlin from Guardians of the Galaxy with short hair

[@kelkiegimm2420]

I love watching your videos! Will you please review Enhypen’s concept trailer( it actually is an 8min short film!!!). It even has film credits. Lol

[@distribeat]

You need to check out the MV of Knock by Lee Chae-yeon (sister of Lee Chae-ryeong from ITZY). I swear.

[@bethberin3873]

PLEASE I BEG YOU TO REACT TO ALLERGY BY (G)-IDLE ITS SO GOOD

[@recklessthor4]

What a great breakdown!

[@KREW_NOM]

Love your vids Jordan!! Thanks for making my day!

[@Velixxis]

The scene (after pushing the bar) where the girl is in a black background with white curtains, seemingly kneeling down is just the dance cheography

[@ThePiquet888]

On point as always. Enjoyed the vid. Your own transitions are pretty sweet too.

[@sheilajeanfuentes8844]

This is the first time that I watch a full music video review. I love everything that you said about it. A really wort watching content. Done subscribing.

[@utaikamah]

i love the fact that you stress on manchae throwing the cake! thats my favorite scene!

[@Crystal-ek6dh]

Can you please try "Allergy" by Gidle and "Queencard" by Gidle too

[@sparklebaddie]

The flute reminds me of The Mandalorian for some reason

[@wolf_ofwoodlend]

I can't wait for your reaction to skz's S-class MV, I already know its gonna blow your mind. :>