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As a filmmaker, i think the most enjoyable content to create, at least for me is story driven content, and especially if its dialogue driven. I was contracted by LEC to create a fundraising commercial for their campaign The principal came to me with the concept and told me to run with it.
After a week of scripting and prepping I went out to shoot! Fast forward through a week of shooting, editing and sound design and voila! Choose 4k, click full screen, and enjoy!