Let's Get Digi-Physical: From 'Tap' Chips to Taylor Swift

Today's episode explores the merging of the physical and digital worlds, as well as what that means for the future of our interactions and identities.
Our guests today are Chris Lee, cofounder of IYK, a startup that's bringing the physical closer together to the digital through NFC chips, and joining us is Michael Blau, a deal partner at a16z crypto who creates generative art in his spare time.
In the conversation ahead, we cover new consumer experiences in everything from concert-going to commerce, the intersection of high tech and high fashion, and differences between building in web2 versus web3. We also dig into the power of open standards, the challenges of posed by bots and counterfeiting, and debates over terminology, including whether 'phygital' should be a thing.