Let's Talk About Spotify Growth

SHOWNOTES: indepreneur.io/episode327
Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead...
In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on Spotify at our agency! Learn about the brand criteria for Spotify growth with digital marketing, where your content plays a role, and the paid traffic strategies that are working best for artists right now!
If you're looking for a refresher on Spotify growth strategies to test and deploy in your music career, tap into this episode to get the latest ground report from our music marketing agency team!
DISCOVER:
Why Growing On Spotify And Getting An ROI Is So Challenging
What Data The Spotify Algorithm Looks For
What Paid And Organic Digital Strategies To Use For Spotify Growth
The Pros And Cons Of Growing An Audience On Spotify
When To Use Traffic Vs Conversions Campaigns In Meta Ads For Driving Streaming Growth
RESOURCES:
Get Access To Our Spotify Growth Workshops Inside IndiePRO
Get Our FREE Spotify Growth Starting Line Guide
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

[@Genolexis]

The difference between professional and beginners is pros realize you have to pay to get things done faster. Time is money and acting broke is the best way to stay broke and unsuccessful. If you worrying about paying to promote a music career, you don’t want to have a music career.

[@Caracolmusique]

Is Toneden a good choice in 2024 for frictionless conversions, as mentioned in the episode? ThNks 🙏

[@metalxmetalxmetalxmetalx]

Why can’t Spotify have a funnel where users can just discover new artists why is all this ish behind a pay wall .

[@AnomaliaStudiospr]

They have one with the playlists scam. It’s reserved for artists signed to the labels that have equity in spotify so the loop can keep going.

[@metalxmetalxmetalxmetalx]

@@AnomaliaStudiospr I'm saying why doesnt spotify not offer users the ability to discover new artists within their app like through cities trending artist from different cities etc like youtube. why is only autoplay. its all payola ?

[@BigWigLTD]

@@metalxmetalxmetalxmetalxyep

[@eliasleijon8446]

Shit guys! why I didn't find you earlier.

[@AnthonyNaseeb]

i might have missed it but when your talking direct conversion adds you mean direct link adds? rather than visit profile or direct message adds?

[@jonathanharris6232]

Conversion objective = ad click-> landing page with spotify button being the conversion event. Anytime he refers to traffic campaigns it means the engine optimizes around a direct link click objective

[@JrMackThaPimp]

Im gonna have to hire you guys to run a campaign for me!

[@DreamingWhileAwakeMusic]

Great information gentlemen, sounds like you are pretty far along. I get great results from meta conversion ads directed to hypeddit landing pages. Took a long time to train these, and like you said it isn't just about the cost per click but the results you get vis a vis metrics on the spotify side.