LIES In Bourbon and Whiskey.. How Far Can They Go?

[@WhiskeyRow]

bourbonoutfitter.com/collections/whiskey-row?ls=Ts7IpOIQmC2knscPxrXx6

[@jbbourbon178]

The fact that Blood Oath can’t figure out how to successfully center a label on a bottle gives me no confidence that what’s in the bottle is any better 😂

[@christinecamley]

Yes they get away with a lot. It’s really disappointing and this shouldn’t be able to happen. Very interesting video. Much appreciated!

[@davidmeier1811]

Hi David, as clarification it is pronounced S'otee. LOL The last T is silent. Also, the word produced is legally defined, but it does not mean that it was distilled by the name on the label. If it is not distilled by the name on the label it must say either "Produced by, manufactured by, or bottled by." In the normal world of words, we think produced by means....well they made it (which also does not mean anything). The government says if you did not distill it you must put produced, manufactured, or bottled by and the company name on the label. I have never seen manufactured by on a label. The most common is produced by because it sounds like they made it. Great video.

[@jacksmith2315]

Also, pruducted by just means they produced the product. However they producted it, who knows, that can vary widely. Did they produce the recipe? Did they buy sourced juice and add a little of their own? Did they buy sourced juice and just age it? All those are ways of producing something but not distilling it, and im sure their is many more ways. Reasons most dont use manufactured by, its a lot more complicated to actually manufacture something. Im prettt sure they would have to distill it to manufacture it. Therefore they just put distilled because thats what ppl want to see.

[@MagicTalkingTaco]

Or better yet how about bourbon youtubers who push whiskies like Found North just because they received hundreds if not thousands of dollars of free bottles....and lets not get into how much some of these companies pay youtubers to push their crap.

[@christopherm.2413]

I remember calling a particular whiskeytuber out for shilling for Found North summer of 2023. I'm curious if it's the same content creator?🤣

[@lindern1969]

You guys don't like Found North?

[@christopherm.2413]

@@lindern1969 it's not the whiskey. It's the fact that distilleries will send whiskeytubers free bottles or actually pay them for good reviews.

[@darthsteve3145]

@@christopherm.2413 Most will say they received the free bottles. None of that matters to me if the whiskey is actually good to @lindern1969 's point. I don't care if people are essentially sponsored to share a product if the product is actually good. I would only call out those that sponsor crap. Found North has very good products that I have tasted.

[@FakingANerve]

​@@christopherm.2413Truly curious here - has this been confirmed?

[@jasonczfan8658]

This seems like marketing to me. The bourbon industry isn't unique to this kind of stuff.

[@KenBuchele]

Glenn's Creek has some of the best products, I would not care if they put Donald Duck on the label.

[@WhiskeyRow]

Yeah, their stuff is so good

[@BillSmith-gv4su]

Great video idea David! Knuckleheads 👇 already bringing negativity into the NY. Cheers man🥃

[@lindern1969]

Since it doesn't cost $30 to ship anything, we should have to pay less for cheaper bottles. A $44 bottle shouldn't cost $30 to ship.

[@paleggett1897]

Hazmat says it shall 😍🌞

[@joeblow9657]

Romania actually does a coast line on the Black Sea. Small point but I wanted to bring it up.

[@josephvelez5685]

Recently I’ve noticed some companies are just not putting state of distillation of their sourced whiskey on their bottles. An example is blackened whiskey only states where it is bottled and that the whiskey is hand selected though out North America.

[@AllieMoore-oe1el]

Very interesting 🧐 thanks for the video!

[@txaggievet]

It is also very common for Bourbon Producers to say on their bottle that the Bourbon was aged and/or Bottled in a specific state, but are not required to say where it was distilled which when they say that it is always a dead give away that it is MGP from Indiana. I have no issue with MGP products, they make some great Bourbons and Whiskies, but just be honest about it.

[@umami0247]

It’s all marketing some do it better than others. Buffalo trace is a brand that has been using hype for years. Is it good sure but it’s certainly not worth over msrp ever. What I don’t like is if you get a bottle that you think is good and it turns out to be hot garbage. Has happened a few times and why I really don’t fall for FOMO which I believe most liquor companies use in their marketing goals. Hype sells and once it gets going it’s not easy to stop it. I do believe that the majority of the push for BT is dominated by new drinkers who are falling for the hype and marketing behind this product. I know many that tried it and said really that’s it and then go in a totally different direction with bourbon and whiskey. Hope you have a wonderful New Year. Enjoy!!

[@michaellambright7968]

LIES in bourbon and whiskey. Here’s five minutes on a vodka label.

[@WhiskeyRow]

The vodka was an example because the label makes a joke about the use of puffery and was used as the most extreme example to set up the vid. Cheers!

[@MagicTalkingTaco]

PS - In the fragrance community CREED made up their complete royal heritage, LOL.

[@Carlos_slim89]

Did they really 🤣🤣🤣 and they wanna charge 300$ a bottle for that shit lol

[@cgolf100]

For me with higher end products, I try it and if I like it I buy it. I only read the labels for the distillery, knowing I prefer some over the other. All of the marketing hype is for the majority of casual drinkers that will read a label and say that sounds good and buy it. They aren’t targeting folks like you with that label, well except the makers one. I have been super impressed with the Makers higher end offerings I have been trying recently.

[@jasellsrealtygroup_boston]

“Find some Puffery you love” 😉

[@paulring4267]

Thank you for sharing this information. I would never have thought of this as the gray area where the bourbon/ whiskey industry could be making up a marketing pitch that’s not true.

[@WhiskeyRow]

All industries do it, but I think people believe that since alcohol is so regulated it would be different, at least I thought that

[@philb6409]

Do you think that WR double oaked store picks are distilled & barrelled/finished at the WR distillery? Thx & Happy New Year!

[@davidmeier1811]

The label says "Produced By WR"

[@WhiskeyRow]

No, maybe bottled there, maybe second barreled there, but I strongly doubt the distillation and original aging happen there. My opinion

[@philb6409]

@@WhiskeyRow thx!

[@amealor63]

Ironic or happenstance that I watched this the same week I found out that 13th Colony is not distilled in GA?

[@B-Squared-s6s]

Not sure of what the exact controversy is, but I think it's clear they don't distill 100%. My bottle of their bourbon does not say it's distilled by them. It says produced and bottled by 13th colony. Also, on their FAQ page, they state that they have a contract distiller they source from to meet demand.

[@WhiskeyRow]

Every drop appears to be aged in GA, but they use a combo of their own and sourced distillate. Very common for a young distillery. I've no issue with what they are doing

[@paradiswest4395]

A little less puffery and a little more truthery.

[@thekid6109]

I would prefer more transparency as well but for some, that transparency can give away what makes the whisky that special. Enjoyed the vid. HNY

[@rflats771]

It's not just booze, certain types of other beverages and food have puffery as well, just look at any label

[@WhiskeyRow]

100%

[@Wild_Danimal]

9:58 “whole buncha nothin” hahahaha, would love a series of you guys reading goof marketing material

[@hoobeydoobey1267]

The MM CA is regular MM that did their regular 4 year aging and then moved to their cellar for additional aging. I wasn't impressed with it.

[@Barreled_Chronicles]

Very interesting point of view on this!

[@Besokool]

Didn't you know....lying is all the rage these days. j/k....I detest the stench of lies.

[@Urban-Explorer365]

That is marketing. I can start a burger joint and call my burger as the best American Burger in the world that was carefully crafted by a Cowboy Chef, and it’s not a lie. 😂

[@mikeleschber33]

I was let down when I found out most liquor is not distilled by the bottler. Buy from a big distiller and bottling it under your label seems lame. Who actually goes from grain and water to bottle?

[@maddie4077]

Would love to buy from bourbon outfitters but they tack on an additional $13-$18 per bottle for 'insurance'.

[@WhiskeyRow]

During checkout you can unselect that as an option. Thanks for checking it out!

[@woody2875]

i got puffed to death by the high west bourbon i purchased for NYE..every tasting note on the bottle was absent from this terrible whiskey

[@darthsteve3145]

Yep, I never read into any tasting notes that they put on the bottle. They usually never hold up.

[@jimidrammer4187]

If I say I have a bottle behind my back and bring it around to show it to you, I "produced" it, isn't that legal evidence? ;-) What I want to know is what range is the ABV or proof allowed by law, example: 57.45%, that's pretty specific. What happens it it's tested and it's 57.46? And why not just say 57 or 114? edit: I googled it 0.15% allowed variance.

[@davidmeier1811]

Federal law requires accuracy to within 2/10ths of a %.

[@raymondalexander5848]

Fred Minnick says the only thing Vodka is any good for is hand sanitizer and I would agree.

[@B-Squared-s6s]

and cleaning up the murder scene of a dead cat, more recently... ;-)

[@WhiskeyRow]

It can make a pretty good cocktails… Just not as good as the bourbon ones

[@BrianVaughn]

This is one of my pet peeves with spirits brands. I'm pretty sure Woodford is a blend with Old Forester but they would never tell anyone. The city of Bardstown probably supports 200+ brands between Lux Row, BBC, and Barton.

[@christopherm.2413]

It's sucks that Jack Daniel's, Old Forester, and Woodford Reserve are three individual distilleries, and yet they taste way too similar. I wonder what Brown-Forman is hiding.

[@clydekimsey7503]

They all taste different to me😮​@@christopherm.2413

[@johng5710]

I like to just call it "fluff"

[@mackal]

AFAIK Woodford is a blend of both of Brown-Forman's distilleries in KY, not 100% beyond experimental shit that is done at Woodford

[@shpfro]

Are we really complaining about vodka tho....

[@WhiskeyRow]

The vodka was an example because the label makes a joke about the use of puffery and was used as the most extreme example to set up the vid. Sorry that wasn't clear, cheers!

[@DPTX]

Who reads all that random stuff on labels and gives it any weight?

[@WhiskeyRow]

Unfortunately, a shocking number of people who are new, or don't really pay attention to the industry do

[@DPTX]

@@WhiskeyRow lol guess we all started somewhere. Hopefully this helps them filter out the crap

[@rt4wd_wolff]

You missed the best news, but you probably didn't want to talk about it because of your relationship with the company. 13th Colony! You have to be consistent with the critique instead of reading a bottle of Maker's Mark with 100% accurate information on the label. 13th Colony on the other hand 🤐 has some splaining to do.

[@thekid6109]

Oh boy. someone read a blog

[@rt4wd_wolff]

@@thekid6109 notice how David just ignored what everyone is talking about because he has a relationship with 13th Colony. Yeah...

[@alekseymel7852]

Romania is not land locked. It has access to the black sea. 🤣

[@jaronwalling6973]

Bardstown Bourbon {entered the chat} 🤙🏼

[@WhiskeyRow]

As much as I like many of their products, their pricing is starting to get a little iffy

[@dragonb5758]

​@WhiskeyRow their origin series is reasonably priced too. So I have always thought it was wierd how expensive their other products are

[@scottf2199]

Woodford supposedly a blend of the pot stilled product produced there and Old Forester- ratio is not clear.

[@Oak-n-Iron]

FYI Switzerland, and Romania both have a navy.

[@WhiskeyRow]

I looked into the Swiss one and all they have are a couple of boats to patrol two small lakes, and it is a subsection of the army.., not really the point of the video but your comment made me have to look it up. Cheers!

[@That_dude_who_knows_some_stuff]

It’s so sad how terrible bourbon has become. Every drop of drinkable bourbon seems to be hiding in allocated bottles. The standard offerings are falling off bad. Making it real easy to abandon certain companies all together

[@jj18057]

Strange, i find many wonderful standard offerings

[@shpfro]

​@jj18057 I agree with this especially when you consider how many BT products are mash bill #1. Ain't nothing special about them, just proof and the hype around it.

[@DBTdad]

Plenty of bottom shelf gold out there

[@johng5710]

Some of the allocated stuff is less drinkable than the regular shelfers

[@geoffdunn4912]

Wait a second. Are you saying that my bottle of Pabst Blue Ribbon Whiskey might not have won a blue ribbon?

[@weldonjenkins15]

I noticed St. Brendans Irish Cream boasts that its just irish whiskey and cream...yet it's super sweet....no mention of sugar haha. I emailed them and they mentioned all the other ingredients. Lame

[@jrcsh]

I LOVE Glenns Creek

[@harrisonburger9355]

Romania's landlocked? Not that they're known for their navy. :-)

[@DileepB]

Romania is on the Black Sea and not land locked!

[@WhiskeyRow]

Fair enough, either way the s'otit label is a joke. I should have consulted a map 😂

[@Carlos_slim89]

I must say thats also a horrible label job on the blood oath. Is it just me or do others expect when paying well over 100$ msrp for a bottle that it should ATLEAST have a symmetrical labeling job ? lol

[@WhiskeyRow]

Yeah, they spend so much money on the labels and then can't even put them on straight. All four I have are crooked.

[@Carlos_slim89]

@@WhiskeyRow 😲😲😲Thats insane... weller seems to have the same issue often.

[@rtroyer8963]

If you have to make up a load of horse sh#t to convince people how good it is, it probably isn’t.

[@WhiskeyRow]

Unfortunately, a lot of good distilleries with good product actually do this too and they don't need to. I wish the companies would let their products speak for itself

[@JephthahTait]

The one person in America that can make a drink. What’s the persons name?

[@smac2047]

Ok, who calls these lable shenanigans FLANNEL? And if you dont know or are not catching his vids, you should check them out.

[@Jeremy-yd9ep]

"I can't definitively say it's not made there" but you add the click bait title YOU'RE BEING LIED TO! Lot's of speculation in this video. You don't show proof of lies we are being told, you say "I bet that ain't right". "That doesn't seem right."

[@mikecherry3028]

Sorry, but this was a complete waste of time.

[@Bourbonsouth47]

Might be time for readers lol

[@WhiskeyRow]

Yeah... probably lol

[@achieversacademy9691]

The thumbnail of this video is a puffery. No crucial information

[@AllieMoore-oe1el]

Do you get all your “crucial” information on whiskey tube 😂

[@achieversacademy9691]

@@AllieMoore-oe1el haha.. I did hit in the right place it seems. Crucial information related to whisky only. I don't expect very intelligent people to talk on whisky tube about world affairs

[@ctowen5222]

It’s always bothered me that WR calls it’s whiskey pot distilled. I doubt even 10% of every bottle is pot distilled, maybe only 1% if they (wisely) reserve the pot distilled for special releases.

[@WhiskeyRow]

I wasn't particularly trying to pick on Woodford, most distilleries do this to some extent

[@Jeremy-yd9ep]

You're guessing.

[@ctowen5222]

And I'm guessing you haven't actually seen how small their pot still operation is vs how many barrels they produce a year. @@Jeremy-yd9ep

[@adrianlungu7314]

Romania is not a land-locked country. Easy to look at a map…Black Sea

[@danawollam1805]

Sorry, I usually enjoy your content but you are all over the place in this video. I think your passion got the better of you this time. I wished you would have just slowed down. It was like your mouth wanted to move faster than your brain. This one was tough to watch.

[@jacksampson3278]

Who cares! I either like the product or not.

[@BillSmith-gv4su]

💯

[@gregmartin1757]

I thought this was going to be about bourbon you spent 5 minutes reading a vodka label? Since you brought up vodka Tito's ! Hand made craft vodka if you believe that you would probably also buy ocean front property in Iowa!

[@WhiskeyRow]

The vodka was an example because the label makes a joke about the use of puffery and was used as the most extreme example to set up the vid. Cheers!