Lindsay Martinez | Tourus | Podcast Palooza

Ronald Harrington and Lindsay Martinez discuss the shift in modern marketing for multifamily real estate from a static form-based approach to a more dynamic conversation-centered strategy in this conversation.
They explore the importance of engaging potential renters in meaningful interactions and the role of technology in this evolution.
They also delve into feedback loops to gather resident and prospect feedback, the potential of chatbots in conversational marketing, the need for personalization in the rental experience, and the significance of branding and marketing in staying top of mind for renters.
Takeaways:
-Modern marketing for multifamily real estate is shifting from a static form-based approach to a more dynamic conversation-centered strategy.
-Engaging potential renters in meaningful interactions and providing a positive customer experience are key to this evolution.
-Feedback loops, including resident and prospect feedback, play a crucial role in understanding and improving the rental experience.
-Chatbots offer a wealth of untapped information and the opportunity for true lead qualification in the multifamily industry.
Personalization is important in creating a personalized experience for renters, and segmentation can help deliver relevant information.
-Branding and marketing are essential in staying top of mind for renters and building trust.
-Iterational marketing, measuring and adjusting initiatives over time, can help identify what works and improve conversions.
Sound Bites:
"I'm all about conversation. You know, that's my favorite thing."
"We have to start getting to where people are wanting and how they want their information."
"I think it's important, too, that when Chatbots first came on the scene, there was these big, long messages, right? When you're talking about texting my friends, I'm not texting a book."
Find out more about Tourus at www.tourus.io/
And find out more about MMN at www.multifamilymedianetwork.com
modern marketing, multifamily real estate, conversation-centered strategy, engagement, customer experience, technology, feedback loops, resident feedback, prospect feedback, chatbots, conversational marketing, personalization, branding, marketing