Liquid Death - Why They're Hated

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Have you ever heard of a drink called Liquid Death? Today we're going to discuss their impossible success story and why they're hated.
Timestamps:
0:00 - 0:54 Impossible success
0:55 - 2:21 STASH
2:22 - 7:23 How they got so huge...
7:24 - 11:19 Why They're Hated
If you're reading this, thank you SO SO SO much for supporting my channel. I'm literally just one dude with huge KZbin dreams. I want to personally thank you for helping them come true. -Nate
Make sure to Subscribe! I'm trying to hit 100K by the end of this year.
Twitter: / modernbusin

[@modernbusinesschannel]

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[@str8wacker]

Stash is awesome-good sponsor my man! Way better than any other investment app on the market. 🙂

[@higurashianduminekoconnect1702]

I hate the water because it's not built on just H2O if built, H2O, and satanism. If it was just a can, I would look at it nothing more than a gimmick. However, their ads suggests that they are 100% demonic.

[@gigantomastiaCuddler]

Only 231 brands launched in the last 4 years??? How could anyone possibly think that's true.

[@Lilzachman]

I manage a coffee shop in LA. During the 2020 pandemic and lockdown we opened a community fridge that anyone can just come take donated food and drinks from. Liquid Death would send dozens of free boxes of water every month for the fridge effort. Call it a marketing tactic but I'm sure there were people who's days were made a little less shitty with a can of refreshing "cool" water and that's why I continue to support the brand

[@xyeB]

Guess people really sell out for 10 dollars total. 💀 marketing trick,waters free,cans are 0.05 usd each. The only major costs are cooling. Take it from here. I hate it.

[@singesinge23]

For fuck's sake, don't you have tap water people!

[@detectivedoodoo]

@@singesinge23 Tap water is bad for your brain

[@etymonlegomenon931]

Damn, I gotta find more brands that do low risk goodwill marketing tactics like that

[@bobSeigar]

​@@singesinge23 No. Michigan is poisonous.

[@Armadill0h]

Having a place to refill gallon jugs for cents on the dollar is my go to. Paying for a brand water has always felt low key dystopian to me.

[@sixsixsixfourtwenty918]

i got a carbon water filter on my sink tap and never looked back. the whole issue with these kinds of products is the waste for me

[@fakeshemp9599]

​@@sixsixsixfourtwenty918 yeah, I bought a Brita water pitcher for $15 bucks... And it's refillable!!

[@JoshB62698]

I hear that. I only get my water from the local culligan and refill the jugs for cheap. I do like to have a backup case of bottled water laying around just in case though

[@PS-zw4yc]

The water overpriced but the low sugar flavored ones are great

[@negative6442]

Dystopia is when willing purchasing decisions. Just buy the standard shit you can get everywhere

[@WolfvineGaming]

I hate it. It’s become the only water Insomniac raves sell so we’re forced to buy $5 cans of water and there’s no cap on them like a normal bottle of water.

[@modernbusinesschannel]

That’s a really interesting point. I would’ve had no idea if you hadn’t commented this. I love putting our heads together and just seeing what we all can find out. It’s so amazing.

[@casperd2100]

@@modernbusinesschannel Next thing you know, we're gonna have people making money marketing "Now, new and cool, Breathing Death! Don't be afraid, it's just air!" I also feel you're pretty biased in this video due to your fondness of this product.

[@WolfvineGaming]

@@modernbusinesschannel Also its aluminum cans so sometimes it can be recycled. But if they're just littered at festival grounds like the ones I go to, they ain't gonna be recycled for sure.

[@pepeshadilay]

Just chug it

[@chainsawteddybear]

Booo hooo boo hoo hoo

[@RoxtarFreak]

I’m a huge fan. The flavored drinks are really good, and the 16oz cans give a similar “feel” to drinking a tallboy. I was a heavy drinker, but have become sober in the last year. Liquid Death was huge for getting through those first few months.

[@tashibalampkin8555]

That's good to know and interesting. I wish you well on your sober journey.

[@ogmo0n]

congrats on your sobriety!

[@elliotw4606]

Dude I 100% to spread this fact out there for people to hear. Make a video, make sure LD hears it loud and clear, etc. You could save people's health and even lives by getting people to follow your footsteps.

[@tylerblocker2501]

Congrats!! Keep it going and don’t give up !!

[@TheRealCaptainFreedom]

What about non-alcoholic beer? 🤷‍♂️😆

[@TheFifthHoursemen]

When I saw a liquid death commercial I thought it was beer. Months later I learned it was just water and thought it was dumb. Now knowing how it came to be and learning that they’re going to have tea versions I want to try it.

[@Mark6O9]

Same

[@StarShopping69]

The Arnold Palmer is really good. Can’t speak on others as I haven’t tried them

[@j.d.contreras392]

Same here. I thought it was beer too!!

[@autonomous8108]

Same

[@IceSick88]

You want to try water?

[@SergioLeonardoCornejo]

TBH the company in itself is basically a joke since it mocks all those bottled water company.

[@UnderScoredd]

That's a lucrative joke! I've never been that funny 😔

[@The92Waffles]

which is weird.. water is water. it doesn't need over the top branding to sell

[@scikoolaid]

but to use recyclable aluminum cans over plastic bottles no one really recycles is kinda a huge plus honestly. Can have fun doing it

[@skeletorlikespotatoes7846]

​@@The92Waffles plastic is terrible for you though

[@MakerInMotion]

It would be a joke if it was a parody ad on youtube. It's not a joke when they sell it for $5 a can.

[@tylerblocker2501]

I got pulled over for drinking one of these on an air force base. He was livid until I pointed out that it’s water and I’m not having a road soda, then we both laughed about it.

[@djtoxicdhg]

You know what's funny for the longest time whenever I've seen this I always thought it was alcohol I didn't realize that it was just canned water this is very ingenious.

[@pathonnn]

Thought it was a caffeine energy drink myself

[@ericreid3540]

Always see it in the gym thought it was a energy drink lmfao

[@1ute]

Water is life.

[@Kris-wo4pj]

thought the same thing about red bull as a kid. i only knew this was just water cuz of the commerical that just lists facts about how many people water kills in a yr.

[@N.XSmits]

My coworkers thought it was beer (same colors as miller lite) and that’s why i don’t bring liquid death to work anymore

[@maxmedina5403]

As someone who’s been off the booze for over two years, I get the sparkling liquid death as a substitute. I fuck with it, honestly. This is a 10/10 video

[@JL0ndon]

@@otm646Omg also nitro vanilla Pepsi is great if you’re not a coffee person. It’s freaking so delicious

[@mrdgenerate]

This might honestly be the dumbest thing I've ever read I'm going to screenshot it

[@SethTraplifeGLO999]

You buy overpriced water from a sketchy company ran by evil men because you "need" to buy canned liquid to not be a drunk? Seriously dude? Yikes

[@grandmascreampie5372]

im glad this overpriced canned water can help you with your addiction lmao

[@barthur2645]

@@otm646 liquid death seltzer is closer to beer in carbonation than other seltzer’s.

[@Timmy2pac]

I had no idea that Liquid Death was actually controversial. I knew it was a bit of a joke, as the can is absolutely to die for, but I thought it was just a great alternative to sodas. Sometimes i want water, but I crave something more. Sometimes I crave soda, and don't want the sugar. This drink just sort of stood out to me as the perfect balance between the two.

[@modernbusinesschannel]

And super fun marketing!

[@Timmy2pac]

@@modernbusinesschannel Certainly!

[@oddgbmo3036]

Have you ever had sparkling water before trying liquid death?

[@Kris-wo4pj]

@@oddgbmo3036 yes its ass. whoever thought carbonated water was a good thing is an asshole but i can respect them for tricking millions of people that its good.

[@bluegrip3007]

It’s because if your at a festival and it’s hot you want a big water not a small can that’s overpriced

[@mattsmokes2505]

Liquid death donates so many cans to our local NA house. And if you’ve ever ran a public meeting you know how expensive bottled water adds up too. I’ve always respected them for the way they’ve respected and represented the recovery community. If I remember correctly that was the whole idea of liquid death in the first place, for people who are sober to still be able to look like they’re drinking beer, while really drinking water, without being harassed about it.

[@GStudiosStopmotion]

I predict Liquid Death will come full circle and create an energy drink or at least a caffeinated version

[@Hellfire918]

Tea does have Caffeine in it

[@Sassy_XL]

Caffeinated water sounds good tbh.

[@colesisler582]

@@Sassy_XLthat’s literally tea

[@JL0ndon]

As former addict i love the concept of the cans, if i go to an event it makes it look like I’m drinking like everyone else and keeps me from answering weird questions from drunk ppl wondering why I’m not drinking with them. Idk if that makes sense but it’s kinda important to a few alcoholics i know who have to work in environments with lots of drinking

[@pikasnipe1]

I totally agree; as a fellow alcoholic. There is something about the mental crack of a can that causes a weird ASMR. I wish LD was a little bit more than what it was ; personally, the cost is not worth it. And with it costing more than your average beer by case; it's honestly not a practical alternative. Im sorry I like having a cap for my water and seltzer especially to keep the bubbles. Just my thoughts.

[@JL0ndon]

@@pikasnipe1 totally get that- i don’t usually buy it for my home but if it’s available at an event I’ll get it instead of an energy drink. Quite a few events my friends put together managed to get LD to sponsor them so it was either free or super cheap

[@pikasnipe1]

@@JL0ndon what most upsets me about these events now adays is the effin "cashless" movement. I like to leave my important cards and such elsewhere while at shows. And now nearly 40 I'm back to shoulder tapping?!? Lol not to mention $18 for a 24oz brew. I'm glad I'm stopping.

[@JL0ndon]

@@pikasnipe1 yoooo ikr! I literally just bought a wallet with a neck strap to bring to events. Call me old school but i usually don’t bring my expensive smartphone to festivals and have a 90 dollar Nokia flip phone i bring with google maps so i don’t lose or break my phone and so many of the places want tap to pay so i finally got a cash app card with tap to pay i load up with a specific amount and use. It’s bullshit the amount of money they want for everything from merch to booze to food. It’s no good

[@JL0ndon]

@@pikasnipe1 good luck btw! It’s hard at times but it’s worth it. I saved enough money from all the substances to get an amazing apartment.

[@HermaeusM]

Any percent of sales taken from soda manufacturers is a win. Sugar syrup with bubbles has no place in our bodies, but water does!

[@modernbusinesschannel]

As much as I love soda, I can’t disagree haha

[@1ute]

Plastic is horrible too. Environmentally and for microplastic exposure too

[@KrisSchwarz98]

Water is gross deadass on God

[@mittens4859]

@@1ute Too bad there is plastic in aluminum cans

[@1ute]

@@mittens4859 i drink from my well how would i know

[@otakubullfrog1665]

It really is the skull and the fact that it looks like a beer can that makes it work. If just a brand name were enough, everyone would think that LA's Totally Awesome cleaning products were the coolest thing ever (although whoever is keeping them cheap enough to sell at Dollar Tree rocks as hard as whoever has been keeping down the price of Arizona Ice Tea all these years in my book).

[@modernbusinesschannel]

LA’s totally awesome should honestly add a dripping skull. I’d buy it every time

[@dragomilosevic4823]

@@modernbusinesschannel sounds like you just love any company that puts goth/satanic imagery on its products

[@exnihilo5178]

Really though, the Mango Chainsaw and Berry It Alive flavors are pretty darn good. In most stores I've been to, it's one of the few products using a light sweetener (agave nectar) instead of sugar or artificial sweeteners, so it fills a role there too for someone like me who wants a drink that's not heavy on sugar. It's 100% a brand built upon backlash and defiance of traditional consumer expectations. Also the branding really is very cool!

[@MrNobody47710]

I like the flavored Liquid Death beverages for the exact same reason. Too many beverage companies are overloading their beverages with sugar and artificial sweeteners. The only major alternative is beverages that are completely unsweetened, which can be too unpleasant to drink casually. Liquid Death hits the metaphorical sweet spot by adding the right amount of sweetness in the least unhealthy way possible.

[@growskull]

"a drink not heavy on sugar" what, like normal water?

[@SissypheanCatboy]

@@growskull or something that just doesn't have the sickeningly sweet flavor of literally every soda on the market, smartass.

[@rodjacksonx]

@@growskull - Except he's not talking about normal water (which has its place,) he's clearly talking about the flavored drinks.

[@YamatoFukkatsu]

Always thought their sparkling water was pretty good too.

[@perceivedvelocity9914]

This product is a perfect example of how marketing and graphic design can control people. This product is filtered tap water that is put in a metal can. The can has a cool logo and design. Their marketing tells people that they are saving the environment by buying their cool looking can. What a scam.

[@nayr87]

Well, I mean, Hes rich and Your not so....

[@MichaelGreenOfficial]

@@nayr87 80IQ response

[@perceivedvelocity9914]

@@nayr87 If scam's didn't work nobody would waste their time doing them. That doesn't change the fact the only sheep buy tap water because it comes in a cool can

[@elliotw4606]

LD in their marketing did favors for people in general. Facts. 1. Every can of LD drunk over beer, energy drink, etc is one more healthier person. Can't be argued. 2. They have a point most water ads suck. So they bluntly pointed it out and finally it got attention. So did the negatives of energy drinks beer etc. It brought the conversation about ir up among many and often poeple who normally wouldn't have think anything of it. They promoting health in the end. To some theyd be healthy regardless, but for others, it helped a lot. Unlike Supreme which can't compare at all. A can of LD is WAY cheaper at basic price than any of the cheapest Surpeme clothing available. Whats a few dollars and some social media attention to a company that at least tried to make a difference? Most companies can't say the same.

[@elliotw4606]

@@perceivedvelocity9914 no offense, but def noticable so many nowadays who call others sheep, are ironically sheep themselves in ways they dont see....

[@ThatDudeWithTheGFace]

I always thought this was a beer.

[@imseeno]

I never heard of liquid death. It's so interesting hearing how they started and how they became successful.

[@casperd2100]

I saw it in the supermarket and I expected to see brawndo right next to it

[@VortexS4]

i understand the satire behind the existence of LD, i don't consume the product but it's cool that exist.

[@FilmStains]

Here's how I got hooked on liquid death I was at a target in western Washington with my wife and came across the cans near the beer section. I'm already a big metal fan, so the skull caught my eye. I laughed off the can and showed it to my wife who found it amusing all the same. Come a week later, I'm in the same target and there it is again. I decided, what the heck, I'll give it a shot. It's only $2. Took the sparkling flavor and dipped it for awhile. .......I love it. The marketing and the design are so great. The flavors are great. The everything abput it is great. I don't buy it often, but I do look forward to the times when I do have the extra income to afford it. Liquid death is still a favorite to this day and I couldn't have it any other way

[@danielgouge4639]

You have convinced me to give it a try. I've seen it at the store but never felt drawn to it.

[@CreditR01]

@@danielgouge4639 It honestly is awesome. Tastes great without the disgusting plastic aftertaste from bottles.

[@EpicCamraMan]

I actually really like it, it’s goofy. Trying so hard to be edgy, and I enjoy that. I call it “Grunge Water”

[@timokakoun4367]

Nice, somehow the weird mix makes me think of the Stone Temple Pilots, so .. maybe "Glam Grunge Water"?

[@dragomilosevic4823]

Yeah sell your soul for a can of water.

[@CountGremlin]

I love the way the brand shows itself, i love how it makes religious boomers angry cause of their metal image, and i love how "not serious" they take it. It's a good brand, only complaint is maybe lower the price by a dollar or two.

[@dragomilosevic4823]

Anything to own the christz with you athz

[@ItsMeChillTyme]

They should increase the price by a dollar or two so they farm even more haters conversely I think. That would be epic.

[@relaxtoe]

I actually really dig the taste compared to other flavored sparkling waters, and I've been on the hunt for the one I like best for a few years; the Mango Chainsaw is really good imo, and I attribute that to using agave as a sweetener. And I mean even plain bottled waters have pretty distinct tastes, but I think the branding is definitely what put it in the spotlight - it just happens to be good.

[@MayorMcheese12]

Yeah you dont get that acidic gassy taste from it like you do with other sparkling waters. I hate that and the flavored ones are good too

[@cdplaya]

Great video! As a marketer, I do enjoy watching their campaigns. They are clever, edgy and fun! I appreciate that you touch on the sustainability issues with Liquid Death as their "Death To Plastic" campaign is deceiving! Aluminum cans way over double the weight for the same serving as a plastic bottle. As such, pollution from shipping needs to be considered into the equation as well. Additionally, as another commenter mentioned, the cans are single-use. We are seeing re-sealable aluminum cans which can solve that issue, but that packaging is considerably more expensive. All in all, it's a complicated and complex topic! 😅

[@FishStickington]

Very little plastic that you throw in your recycling can actually gets recycled though, I think its something like 10% but I'm not totally sure. Whereas aluminum is much easier to recycle and as a result is recycled much more often. You can look it up to be sure but I think something like 75% of all aluminum put into production is still being used in the global supply chain today. Also "double the weight" of a plastic bottle sounds really bad but you have to realize the vast majority of the total shipping weight is in the actual water itself, so its a pretty negligible difference overall. If you want to cut down the pollution from shipping a certain amount of freight its safe to say the best choice would be to not buy pre-packaged water at all, regardless of the container it comes in. I personally think that if you are gonna buy packaged water then Aluminum is a happy medium between plastic and glass, plastic being the lightest to ship but one of the least recycled and worse for your health due to potential chemical leech into the water, and glass being relatively safe in terms of chemical leech but the heaviest to ship and also the least commonly recycled. Aluminum won't leech chemicals into your beverage and is the most likely to actually be recycled assuming you do throw it in the recycling bin.

[@redclayscholar620]

I bought a case as a joke but when I got sick during the pandemic that case helped get me through it.

[@therealjohnsquad]

Brilliant marketing that Liquid Death should be proud of, and should make people who fall for it feel like fools. Reminds me of something a small business owner told me when I was 18: “People want to give away there money, you just need to figure out a way to get it.”

[@Jim22150]

I buy costco sparkling water in bulk. If liquid death could match this price, I would prefer it. But i wouldn't pay more

[@grandmascreampie5372]

never gonna happen, you have to pay the edge lord tax for LD

[@LionTheMisfit]

Went to a few concerts last year and that’s all they sold in terms of water. Sure, the aesthetic fits the bands I went to see but I wasn’t exactly keen on buying a can of water for like 4 dollars

[@fuzzymelon1261]

just ask for a cup of ice. all the bars have to give it to you for free so they dont have to call an ambulance bc ppl are dehydrated. then fill up the cup at a water fountain or sink. its not gonna taste as good, but its water

[@ectofriend]

That's what a bottle of water cost at a concert anyway, and frankly I'd rather have it in an aluminum can than have there be more plastic bottles filling the ocean. I've honestly never even tried liquid death, I carry around a water bottle and don't need it, but anything that lead to less plastic bottles being made and wasted is pretty good in my book.

[@pabloescobarschanclas]

it’s a can of water…..pay four bucks one or two times for the sake of a show and suck it up. not like you’re at a show every day.

[@1ute]

venues charge whatever they want. beer is 14$ some concerts lol

[@FishStickington]

It's like a dollar fifty at my local gas station, you were gonna get ripped off regardless of what drink they sold you cuz you're at a concert, it just happened to be Liquid Death.

[@otm646]

6:26 maybe you don't drink whiskey, but the difference is night and day between higher end options and Jack. Even a moderate whiskey enthusiast will be able to pick out which is which.

[@ManYeahTru]

I immediately paused the video when i heard that, JD has a VERY distinct taste

[@TacoBurgalur]

I love their Severed Lime sparkling water. The subtle taste of the agave combined with the Lime flavor it’s an amazing combination that is super refreshing

[@modernbusinesschannel]

If you're reading this, what company should I do next? Thank you all. -Nate

[@yaboikane311]

sound cloud

[@poptartninja]

Activision or SoundCloud like YaboiKane said

[@habibhussain448]

android

[@Cocytus]

Uhhh, did you do Boxed Water yet?

[@quasimoto7767]

Soundcloud

[@mabybee]

I came home one night a few weeks ago at like 11pm & was drinking a mango chainsaw. My mom saw it & said “why are you drinking that so late, you’re not going to be able to sleep?” I was like “what, sparkling water?” She thought it was an energy drink.

[@eutimiolongoria4696]

Their flavored water is legit. Better than most other sparkling drinks tbh.

[@chrisrod657]

They’re like $2.50ish where I live. Honestly I was skeptical at first but where I live can get hot as hell. Personally I find this water to be even colder than other water in the same store fridge since it’s in a can. So that’s what I like about it. I don’t buy it all the time but still crispy as hell 😅

[@Mixwell1983]

The irony of an article mentioning the nonsense of packing water is a facepalm. Literally everything we consume is all based around packing and marketing to appeal to the consumer. I wouldn't buy LD but I can see the appeal it has for certain people which is the demographic theyre selling to in the first place. I also think their merchandise could generate a lot of sales for them also. I mean who's out there wearing Dasani shirts?

[@A.Radwick]

It's very hard for me to love or hate Liquid Death. It's just water. I did feel a bit let down to realize that, but I can't help but respect the hustle.

[@moafwaz5563]

for me its a way to not get sucked into soda once again, having something tall, fizzy and flavoured whilst being healthy is a win for me

[@jaketheripper7385]

I mean I've never been much of a fan of sparkling water, but I can actually tolerate Liquid Death. I wasn't even aware of the whole branding aspect and the story behind it until after I had already been drinking it for quite a while. I don't really pay attention to digital trends and shit, and I only have one social media profile that I hardly ever keep up with (I haven't even logged in in over 6 months honestly). That said, I had no idea it was such a trend until after I had already been won over by the product itself. The branding was just kind of a plus I guess, at least for me. I'm a big metal head so anything with skulls on it like that will appeal to me, so I just tried it once and happened to like it so I kept buying it. My point is that the product itself ain't really half bad... I'm quite the fan of the "Berry It Alive" sparkling water myself. Apparently they just released a melon flavor too, so I've been wanting to try it. The new line of teas is totally news to me though, so we'll have to see how those pan out...

[@Ijustworkherem8]

Anyone feel like this was just a long-form commercial for LD? I came for a nuanced look at the company and instead I feel like I got an infomercial.

[@RuthEdelstein]

We absolutely have control over what we buy.

[@leperpens]

Im going to remember this video next time i get into a debate with somebody who says humans deserve to be at the top of the food chain. Also, it's "champing at the bit". Its a horse racing term. Means you can't wait to start. Chomping at the bit means you're chewing on metal.

[@joelofjudah9144]

I work at a grocery store. When these things showed up management thought it was alcohol so they put it in the beer cage. It didn't take long for the mistake to be noticed.

[@LynetteTheMadScientist]

Personally I find that anything that comes out of a plastic bottle tastes off. I'd be willing to try Liquid Death solely based on the fact that it comes out of a can so it might actually taste decent. Plus, it looks cool and to some extent, what you eat and drink is a part of your style. Especially if you're going to be walking around with it.

[@1ute]

same plus microplastics from bottles gives cancer. I’ll only drink water from glass or metal

[@grandmascreampie5372]

im sure you can find less expensive alternatives to this overpriced wannabe edgy sh*t in a can

[@Kristik]

I remember towards the end of the covid lockdowns, i went to a rave where the water was shutoff, and the only water offered to us was 5.00 USD cans of Liquid Death. Completely the fault of the venue for something so predatory, but its left a sour taste in my mouth for being made to spend 5 dollars on what would normally be free at that and 99% of other venues

[@penguinjay]

pretty sure that is a healthcode violation in every state in the USA. Especially at a rave, that is not predatory behavior, that's willfully negligent, illegal, dangerous behavior that likely got more than a handful of people hurt. You not in the USA?

[@gernhartreinholzen3992]

Liquid Death would be a fitting name for an insanely high alcoholic drink, or an energy drink with way too much caffeine, or both. But, water? Plain water? The stuff I flush my toilet with? That's not liquid death!

[@yaboikane311]

Finally a video on liquid death

[@ButtersDClown]

I went to a concert and the only water they had available was liquid death. since then I've made over 70 posts about how much I hate them. I haven't tried their flavored stuff but their water has the mouth feel of static and aftertaste of mothballs.

[@raedlives9261]

There's also the fact that Liquid Death Sparkling Water tastes better than any other sparkling water on the market. A lot better. It just does. And I could absolutely pick it out in a blind taste test. First time I heard about it was seeing it on the shelf at my local Sheetz, cuz I have better things to do than waste my time on social media, and I'll admit that the only reason I bought it was because of the brand packaging and wanting to see if the product held up or stood out in any significant way. And wow, I am so happy that I did. The branding may have gotten me to try it, but I keep drinking because it is absolutely the best tasting water I have ever had.

[@raedlives9261]

And having tried most of the other varieties, I can say with some certainty that the flavored waters are also among the best in class and certainly some of the healthiest. I also like to squeeze fresh lemon or lime juice into the Sparkling Water and Mountain Water for that matter. So freaking good.

[@stretchyteddytime2543]

liquid death saved me... 25 years old and showing heavy signs of alcoholism this brand stuck out to me... id drink one before bed after a fifth of ciroc.... always thought liquid death was drinking the night before... soon realized it was the only thing saving me from dehydration during binges... if i showed this company to my dad he might still be here to day. rip ole man... ill never be like you...

[@AlastairG]

The name is cool and edgy and maybe someday I’ll buy a can just for the can itself (if it’s on sale) but it’s not worth buying it more than once or twice. They look awesome though. Just too expensive for my liking

[@dellarae]

Why did you bother doing a sponsorship for this video when you made the whole thing an ad anyway. Yikes, no mention of the stolen logo?

[@StupidGeniuses]

The fact they use cans over plastic isn't mentioned is mind boggling. I couldn't care less about the branding but the fact I'm not adding more plastic to the environment is a massive positive. There are lots of situations I find myself forced to drink bottled water and this gives me a opinion to ditch the plastic. Not mentioning that is only telling half the story.

[@RossSpeirs]

The only thing that bothers me here is cans are a stupid container for beverages - if you open it but don’t finish it all right away, it can spill. Bottles with resealable caps are just better.

[@salsamancer]

It's pretty genius to get people to go to a store and buy something that gets piped to their home and it's so cheap it's practically free

[@grandmascreampie5372]

yes but it does show how r*t*rded people are these days

[@kes6628]

I love them. I think they taste good, I love the packaging, the can makes me feel cool and maybe it's an illusion just bc I can feel the cold from the can but the water feels colder. I also like that they donate to charitiess, and seem to be silently doing a small good things. I also have heard from many people who are sober that say they like fitting in with the crowd, the have something that looks like a beer and it makes them feel a little less left out but also less visible. I'm for it

[@EroticNapkin]

I never saw any marketing for this water. Just saw it at a gas station and decided to try it and now I like sparkling water. I’ve also tried topo Chico and Perrier But I mostly buy Liquid Death and have cut down on sodas as well.

[@smittywerbenjagermanjensen752]

If you don't drink beer and go to a party wanting to look bad@ss & fool everyone, get Liquid Death make sure to cover the brand logo

[@pepeshadilay]

The sparkling liquid death is actually really good

[@tekktori]

yeah he clicked baited the fuck out you and me lmao

[@loco504]

Ha Ha !!!! Drinking my Liquid Death sparkling water when I noticed this video on my subscriptions. Great video.

[@modernbusinesschannel]

Same! My gf and I just celebrated the release of this video with a can of Liquid Death!

[@Nunyaaaaaaaaaa]

As someone who works in municipal water production, I can tell you that mountain water is far superior to what ANY city water producer puts out, so I have to disagree that it's all about marketing but it's an informative video for sure!

[@patriciaannisabella6986]

just found you buy researching non achol products looking forward to trying it since its new years eve and it looks cool. thanks for the info

[@Malignantt1]

I like the idea of canned water, thats why ive bought it a couple times. Also yea, the ridiculousness of buying branded water lol

[@grandmascreampie5372]

canned water is great, this overpriced edge lord sh*t is a waste of money

[@ogmo0n]

I love that they exist. I don't care about hype, but it helps eliminate plastic use. They need to come out with a resealable can like Monster and then we will be set at concerts where tons of plastic waste is generated.

[@grandmascreampie5372]

im sure some other company already makes canned water that is way less expensive and wannabe edgy

[@cockroachv]

Just buy a water bottle. Your wasting energy creating cans. most people don’t recycle.

[@Reldez_1]

I can explain why I love them pretty easily. It's a tasty sparkling water that comes in a 16oz can. Most Sparkling Waters come in plastic bottles, or if it does, it's only 12-oz can. I live in Michigan, where recycling is pretty much mandatory ( if you know, you know). And not having to deal with plastic bottles is really convenient.

[@johnmeyers8588]

This video hits the main point: So many of us buy the brand. I heard there was one study where they took clothing items from high end companies such as Tommy Bahama, yves saint laurent, etc., and switched the labels with clothing from places like J.C. Penny. People found it impossible to tell which was which.

[@honestlynate7922]

I hate it because it's $9 for a can of water at the concert

[@Matt-zu2lu]

I like Liquid Death because it’s clearly inspired by hardcore punk and death metal and I’m a sucker for that kinda stuff

[@Kuson2]

I understand that a lot of people buy Liquid Death because of what it looks like or what it stands for, but I actually like their flavored Sparkling waters a lot. They taste really good and as someone whose trying to stop drinking beer they are really helping me when it comes to craving something bubbly to drink without being hundreds of calories a can like soft drinks. Seriously, try the severed lime, its 20 calories a tall can and its extremely refreshing. I've lost 10 pounds since I switched last month and its helping me stick to it!

[@carloreneeventura8714]

We have no control? "We" Being the people who got duped by the marketing campaign? Yes, that's true, they have no control

[@GodKiller97]

I like liquid death because it doesn’t come in plastic and I’ve heard they donate to conservationism. Their berry flavor is also pretty good but I usually just do the normal one and the sparkling water

[@stevebutters306]

Are the cans not plastic lined like the rest?

[@lethargicwizard]

This is why we buy them, to have emergency water in the car that isn't in plastic. And cans are infinitely recyclable.

[@grandmascreampie5372]

@@lethargicwizard you can't find cheaper canned water? I'm pretty sure it's out there

[@lethargicwizard]

@@grandmascreampie5372 Per ounce, Liquid Death is the cheapest canned water I can find. Even compared to the stuff doomsday preppers buy. It's really not that expensive if you buy it in an 8 pack case, approx $1.25 per 19 oz can

[@WallyTony]

Saying a person couldn't pick out Jack Daniel's on a blind taste test is a stupid statement. I can Jack just from the smell.

[@brantleyhester6641]

I thought the same thing. If you've drank enough of it than you can tell

[@kabj06]

That's what I thought too lol

[@HeroicRecaps]

Same. Plenty of regular adults spent their twenties trying to find a bourbon that was cheaper than Jack Daniels but tastes similar. I could go off on the numerous seemingly generic brands that all have distinctive tastes. I eventually found a brand that tasted exactly like Jack but was cheaper - something like Canadians Mist or something but its been so long I forget what brand it was.

[@oskarszymanski6529]

Jack is actually pretty characteristic, so yeah

[@PestilenceCure115]

The flavors are amazing. I cut back drastically on my white claw consumption when I discovered Liquid Death(Flavors). But the waters I dont care for. Looking forward to the teas.

[@Fisherman123]

I thought liquid death was an energy drink because the packaging it’s always next to them at gas Stations … you learn something new everyday

[@GorggW]

I love liquid death. Partially because I think it's cool, partially because it's just different and I hate conformity (I miss the 2000s counter culture) and because other people hate it/don't know what it is. Liquid death is different and edgy enough to do whatever it wants, and learning now that it's not run by corporate masterminds makes me love it more. Imo, a perfect world is one where everyone drinks themselves to death with ice cold bloody mountain water.

[@lhagiduty]

Marketing teams love this guy. Everything works on my guy

[@GorggW]

@@lhagiduty **sells orphan children for parts** that's right they do

[@RockandrollNegro]

It's always the people that say they "hate conformity" that end up being the easiestly manipulated into being the biggest conformists. They usually wear OBEY shirts and drink 5.00 canned water.

[@averagewhiteguy2]

To be fair, I'm happy for anybody to get more people drinking water over other things even with a silly ad campaign. If it can get someone to choose it over soda or an energy drink, that's a win in my book.

[@coupdeforce]

It's really interesting to see normal healthy water in aluminum cans, and how outraged people are by that compared to soda which is so unhealthy. Besides the marketing, I suspect people also really enjoy having such a sturdy temporary water bottle, compared to the plastic bottles that keep getting thinner and thinner and make it impossible to even open without spilling on yourself.

[@ejkier]

I am a huge fan of their product because it's fun and goes against the grain of what is the norm of marketing. Growing up in the metal scene, it's cool to have something that I feel a part of. Related note - I was the 666th like for this video. Awesome.

[@grandmascreampie5372]

you're so edgy bro i'm gonna get cut stop it

[@ejkier]

@@grandmascreampie5372 Uhhhh, I don't see what I posted as being edgy, but sure, okay...

[@thenerdbeast7375]

"What's the point?" The point is this guy invented this brand to fight against the heavy drinking culture of alcohol and energy drinks in and around music while also being more environmentally friendly by using cans, which are infinitely more recyclable, than plastic bottles whose recyclable nature is very limited. You can recycle a can almost infinitely into new cans but once plastic is a water bottle once that is it, it may be made into other products like plastic furniture, carpeting or car parts but it will never be a water bottle again meaning we will always need resources for water bottles. These are legitimately the coolest motivations I have ever seen to make a brand in my life, far more than the gnarly skull on every can. Also the way these guys roll with the punches, not letting assholes "who don't get it" ruin their time and regardless you gotta respect how they turn it around into a positive. Given the skeletons in the closet of "respectable" water brands, whether it is Nestle exploiting droughts or the fact that plastic water bottles are one of the worst forms of litter on the planet, no one really has the right to judge the motivation of Liquid Death to just be a wholesome brand and yes I am aware that is a weird thing to say about a brand with a skull on it.

[@fuzzymelon1261]

I saw those at the bars of a My Chemical Romance concert. instead of paying for the water, I asked for a cup of ice and just used the fountains to fill up

[@grandmascreampie5372]

smart man

[@unbeatable_not]

I personally love it. I drank soda often and moved away from that and drank much more sparkling water and lacroix or perrier both were really flavorless and started to taste bad and metallic almost. I started drinking liquid death and I was kinda amazed that sparkling water with actual flavor existed. I think it is kinda dumb to buy the regular water cans but it's worth it for the ones that are flavored. Also yes i feel cool with the skull on the can...

[@WallyTony]

Their water tastes like crap

[@MichaelGreenOfficial]

Reddit, the drink

[@noserman1226]

I've been a fan since inception. I don't drink alot of soda or juice. I drink almost solely water and tea. And liquid death is my go to for both

[@nc5481]

By far, the trendiest water is actually "Untapped Potential." You can get it from underground by turning this thing called a faucet and then it goes straight into any glass. Everyone calls it "tap" for short, which is something I fuck with. Best of all, it was revolutionary because it didn't even require any advertising or online presence to go viral. It's rare to see the two concepts of creativity and imagination in the water market of this caliber.

[@Cocytus]

Liquid Death is a water company that is just all about the looks and the glory. It's like Dr Squatch soaps. They both have this unique and different look and unique and different marketing and advertisements, but in the end, Squatch is just dyed soap. I can make the same shit in my kitchen. And like Liquid Death, it's the same basis. It's just mountain water. No different than Evian or Adirondack water. I can get these for cheaper and it's the same or better quality. Honestly this company using metal, isn't better than using plastic. They both still need to be dumped in recycling bins and collected and then processed into something else. It's overly priced pretty can water that only idiots who are sheepish trend followers or straight up bad money handlers purchase to try to "be cool" or "be different", and it's quite pathetic really.

[@Troglolo]

Monster also had the tent at warped tour where you could get unlimited monsters, me and my friends would chug multiple of these and then run off to our sets and as a kid i always thought the bands were drinking monster too.

[@jasons5916]

The best thing about Liquid Death, IMO, is that it's in a can instead of a plastic bottle. Aluminum can be endlessly recycled and if made with renewable energy, has much less environmental impact than plastic bottles.

[@musicalnihilist5143]

I genuinely like the sparkling water, I don’t like the plain water one. The sparkling is way smoother than other brands like Perrier which I used to drink

[@gigantomastiaCuddler]

Only 231 brands launched in the last 4 years??? How could anyone possibly think that's true.

[@I_Art_Laughing]

I like paying extra for marketing. It demonstrates that I'm cool and nonconformist!

[@MetalAndStoneYouTube]

I actually like their black can, sparkling, more than other brands. Since liquid death has been coming out though, other water companies have been putting water in aluminum cans and sparking as well, its close and comes with more water. I think the idea of making something healthy and basic as water, is cool. The fact the CEO is a metalhead incentivizes me to keep buying.

[@russellzauner]

you missed one thing: no other major soft drink sweetens with agave nectar; it's so tasty and so light...also brilliant.

[@f1rebreather123]

I've tried them before. They are good, not something I particularly support or am against. I mostly drink water nowadays anyway so it neat to drink every once in a while. The mountain water thing I don't buy though. Just the sparkling drinks. The sparkling drinks taste better than other sparkling beverages I've tried.

[@poorpuppy]

I started drinking liquid death when a friend offered me they're tea. I have never felt more satisfied when quenching my thirst. It is delicious

[@jamesgaines7048]

Being someone who hates plastic water bottles, I bought it the first time simply because it was the only thing that wasn't plastic. Same reason I bought boxed water.

[@MultitaskingGuy]

I’m surprised he never got to try the monster water raised to pass them out at warped

[@heavymetalmusictheory]

It's not plain water...it's flavored, tasty, low sugar, big can, and cheap!!

[@korno96]

Liquid death saved me from passing out at a metal concert, so, I’m all in.