Liquid x Avasta Challenger Index | Biggest Learnings from the Challenger Index

Ever wonder why some brands break through the noise while others fade into the background?
Research from the latest Liquid x Avasta Challenger Index reveals what set successful challengers apart:
1. Execution - Having a brand strategy isn't enough. The magic happens when you actually execute on that strategy-and do it with heart.
2. Purpose - Stand for something meaningful. Customers don't just buy products, they buy beliefs.
3. Understanding - Brand perception changes based on where customers are in their journey. To meet their expectations, you have to understand what shapes their perspective.
These insights don't just apply to challengers-they’re a must for incumbents, too. Embracing the challenger mentality fuels relevance, disruption, and future market leadership.
Want the full scoop? Read the Liquid x Avasta Challenger index here: www.liquidagen....