My EXACT approach to pricing flower arrangements (and being a profitable floral designer!)

[@elizabethbeus]

My #1 problem is pricing! thank you for addressing it. Too many of my customers try to low ball me and since I am a small shop, I usually give people a "deal". Then I end up frustrated that I didn't make any money. My aha! moment was the "low end client" comment....hahaha.....that is who I need to lose! Once I tried to charge the industry standard and I was told, "the reason we come to you is you are cheap" . that was the worst dig ever!

[@LittleBirdBloom]

Yes! and once we realize this, we realize pricing doesn't need to be hard. Knowing your works worth is so important, especially in the florist world. Why should you charge them cheaper than everybody else? 🤷🏻‍♀️ We love a good aha moment... it's moments like this that wake our brains up and we start to think hang on what am I doing. 😂💖

[@stephanietqz4557]

thank you so much for your content, I'm a starting florist my own flower studio and I deal so much with add. Flowers and landscaping are my two, I recently discovered my artistic value and purpose in creating with flowers and I'm so happy about that that, thanks for everything I'm glad people like you exist and share what they know :) . love .

[@LittleBirdBloom]

Hi Stephanie, I'm so happy that i can be apart of your flower journey! It's so awesome that you have realized your value and how AWESOME you are. 🥰

[@suzanneharkins6812]

this was really helpful thank you!! And its the same for me with deciding off the bat after a few courses that I want to do this . Just got my EIN (business number in USA) and planning to sell pre made bouqs at farmers market to start off. I was in corporate sales and have felt that too of how everything should be charged like you said with the hourly and hard goods and even gas honestly. We shouldnt be expected to do so much out of pocket

[@shellydevries6083]

After watching this, I understand why I’m not making any money. I’m not charging enough! This info is a gift. Thank you!

[@LittleBirdBloom]

Hi Shelly this is so awesome to hear! So happy to hear that you are realizing how much your work is worth and not allowing yourself to charge any less than that. Can't wait to hear your results. 🥰

[@Bloom_and_Forage_Farm]

Thank you for this! You've given me a whole new look at charging my clients right.

[@LittleBirdBloom]

This is so awesome! I'm so glad 🥰

[@BonitaLiving]

Crucial info. I love it! I appreciate the note about after-hours/holiday mark-up

[@LittleBirdBloom]

Hi Karen! YAY, so happy i could help 🌼

[@otcflowerschoolallthingsfl1884]

My 2023 goals are this to price properly and what I’m worth so thank you very helpful x

[@LittleBirdBloom]

You are definitely on the right track, 2023 is your year. You've got this! 🎉

[@charlenenewberg439]

Hi Kathleen. Thank you. Your advice is appreciated. Sending love from Ft. Lauderdale, Florida!

[@LittleBirdBloom]

Hi Charlene, So awesome to hear that you are enjoying the videos! 💕

[@tinacomputer]

Yes need this and I learn more as my floral business build up more

[@LittleBirdBloom]

Hi Tina, I'm so glad you are finding the information in the videos helpful. Happy to be apart of your floral business journey. 🌸

[@50nicci]

Thanx so much for this helpful info about pricing😊

[@sukhumalfelton7887]

Hi there. I'm self-taught flower design want na be 🤭 after many weddings that I done for my friends for free last 2 years. And getting a lot of compliments. I thought I'll expand my hobby and hopefully make money from this. I've been watching your videos and was very impressed at how simple you have explained your tricks and tips. Very much appreciated. I have a wedding request and not sure how to go about it. How do I charge my client for only my times/ design because she will provide all the flowers and foliages. All I have to do is turn up and make it !! Any advice would be fantastic thanks x

[@LittleBirdBloom]

I love your story! So amazing that you took the leap and turned your hobby into your own business. What about offering up a day rate? Or you could charge her $XXXX for XX hours? In my experience, a day rate is a simpler solution but try both on and see which feels better for you. 😄

[@ExjanaH]

By the way, love your videos!!!!

[@LittleBirdBloom]

I'm so glad you're enjoying them! 🤩

[@barbaraturner9343]

Thank you for sharing. Love your videos

[@LittleBirdBloom]

Hi Barbara, this is great to hear! I'm so glad you are enjoying the videos. 🥰

[@ButterflyBox89]

Thank you this is an excellent video

[@LittleBirdBloom]

Happy to help and so great to hear you enjoyed the video 😃

[@TheresAGirlInTheGardens]

Thank you for this, Kathleen! Would you consider making a video about how to respond when someone says they found someone cheaper? Do you try to convince them? ❤

[@LittleBirdBloom]

I won't spend a minute worrying about it. The goal is to get your enquiry process to the point where you're booking one in four enquiries. That also means you're going to hear NO a lot. 🥳

[@marcyaguilar8181]

Thank you, I found this video extremely helpful! 😊

[@LittleBirdBloom]

Hi Marcy, this is so awesome! I'm glad you found this video helpful! 🤩

[@nurjehankarim9787]

Very good advice

[@LittleBirdBloom]

Oh I am so glad 💕

[@brittleycoudron4570]

love your channel!!!! thank you

[@LittleBirdBloom]

THANK YOU! ❤️

[@jamesgreer2103]

Learnt alot

[@LittleBirdBloom]

Hi James! So great to hear. 🎉

[@ExjanaH]

So would you break it down differently in the contract to the clients? For example, if you go with the 50% model, Would it be wholesale x 4 then 50 % as the item list price as labor on your quote separately? I've been doing 3 to 3.5 x as list item price, 20 or 22% labor showing on contract. Realizing I'm losing money!! I I only do events in Sedona, AZ. Not sure if I could go higher in this market. I've been doing weddings here for over a decade .

[@LittleBirdBloom]

In our quotes, I don't allocate design labour as a separate line item. Our quoted prices include the design time so then in the contract it just has the list of items and any added extras. I'm a fan of simplicity. 😚

[@jacalynarscott9270]

Hi! Love your content thank you!! I have a question- what are your thoughts to pricing for artificial- for example a lot of us use artificial for long lasting outdoor installations! Would you mark up an artificial flower the same as a fresh flower? Many many thanks! X

[@LittleBirdBloom]

Hi Jacalyn, yes I would use the exact same approach and apply the same pricing formula. I'm happy to hear that you are loving my content! 🤩

[@bridgettemontford6409]

What if the event planner purchases the flowers for the wedding. What would you charge them for making the arrangement for the event?

[@LittleBirdBloom]

I'd think about setting up a day rate for the actual production. Plus, I'd think about adding in a project management fee because they'll need guidance on specific flowers, stem counts for each, tips to make sure they're buying quality wholesale flowers etc. 😍

[@mymoonflowerchild]

What exactly is a day rate?

[@dedreapalacios94]

Hi! Ive watched a few if your videos. Im a Wreath maker and Ive been asked to do floral arrangements for a wedding but Im not sure how to charge for that? Im going to be using retail floral and not sure how to charge for this... Can you help me?

[@LittleBirdBloom]

For sure! Check out my free downloadable pricing PDF 💃 littlebirdbloom.com/pricing-worksheets/

[@mirandajordanc9399]

Can I use this pricing method with faux flowers centerpieces

[@LittleBirdBloom]

Yes of course! 🤩

[@mirandajordanc9399]

@LittleBirdBloom I have another question. How can not low ball myself and or not price myself out of my account and have my customer change her mine and go with real. Because my price is the same or higher.

[@eday6332]

do you have any advice for also tailoring to a lower-end price clientele? I obv want to be profitable but I do feel bad that the wedding industry is tailored to the rich ... I want to be able to still help lower income folks

[@LittleBirdBloom]

Yep! You can still follow the same pricing formula but focus on using more lower-cost flowers. Also, you can always host a workshop or offer flowers by the bucket and have clients design their own blooms. 🥳

[@Kymredmondmusic1]

Wish I saw this 10 years ago. Things would be very different today..

[@Jenniferx-su6pw]

What is difficult my Surrounding florist charge something that cost me 40 they charge 30$!!

[@Jenniferx-su6pw]

How to let them know the sizes of the arrangements?

[@LittleBirdBloom]

If I'm on the phone, I usually use a point of comparison like "It's about the size of a dinner plate" (if it's a bigger bouquet). If it's on the website, I actually include specific measurements (i.e. vase measures 10cm wide). 🥳

[@LilChefKimi]

💜

[@rose.sann4]

so the “wholesale” price includes the flowers and supplies to make the arrangement

[@rose.sann4]

also i will be charging wholesale x 4 + my hourly rate ?

[@LittleBirdBloom]

Yep, you're exactly right. 😍

[@LittleBirdBloom]

The most common equation taught is wholesale x 3 + 20% (for time / hourly rate). The shortcut I prefer to use is wholesale x 4. Of course, you can always charge more and if x4 + hourly rate works for you, go for it! 🤗

[@rose.sann4]

@@LittleBirdBloom i have another question. do you ship your arrangements in box’s and if so how you do it and what company you use for shipping (Ups Fdx etc ). also can you make a video on where you get your supplies. thank you so much for everything. it really helps💗🫶🏼💞

[@hannahbrew2292]

💰💰💵💵

[@blommfleuriste]

💵 💵

[@neeenh]

💵💵💵

[@lkphnx]

🤑

[@reesewhitt5495]

🤑💸

[@amber4929]

💰

[@bodyroux4173]

💵💵💵