Live interview with perfumer Aurelien Guichard, Matiere Premiere, on Love At First Scent ep 273

[@L-Ondee]

What a wonderful interview! One can sense the legacy of all aspects of perfumery in him. The interest in everything involved in the process, the necessity for the most amazing materials, even the right attitude. This gentleman seems very accomplished in all aspects of the field, and as the beautiful person he obviously is.

[@Persolaise]

Thanks for watching, Heinke.

[@L-Ondee]

I have come back to this video after 1 year. It has been when it was made, and still is, a breath of fresh air. Just lovely !

[@Persolaise]

That’s very kind - thank you.

[@15loucanova]

Great interview with my favourite perfumer, the Matiere Premiere range is a work of genius in my opinion, every scent is so perfectly blended😊

[@Persolaise]

Thanks very much for watching.

[@ksh8114]

I'd love to watch another of your interviews with Mr. Guichard. Please make it possible, Mr. P!)) 🤍

[@Persolaise]

Let’s see what we can arrange.

[@L-Ondee]

Oh yes please!!!!!

[@wildflowers100]

I love the concept behind this brand with showcasing the raw materials. Also loved the discussion about sustainability with suppliers. 💜🙏🏼 I smell the solar facet in French Flower. It’s divine! Love the discussion on absolute vs enfleurage. 👏🏼

[@Persolaise]

Thank you so much for watching.

[@multiz0rak]

oh gosh I'm 15 minutes late for one of the most interesting perfumers of now. thank you Dariush for the interview

[@Persolaise]

Thank YOU for watching.

[@Ed-ce5mb]

Persolaise, your interviews with perfumers are always incredible. I loved this interview with Aurelien Guichard. A few days ago, on a cold night, I wore Intense Oud by Gucci. This is one of the many great fragrances made by Aurelien.

[@Persolaise]

That’s very kind, thank you.

[@venusavenue1722]

My top 3 perfumers and I've missed him. 🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️Not only that, but Matiere Premiere is next house to explore on my list 💜

[@Persolaise]

Not to worry - the recording is here for you.

[@gazzabethyname]

I own quite a few of his perfumes. Eros has to be one of the most successful fragrances he has created (obviously mass market, but I love it). This guy is an amazing talent.

[@Persolaise]

Thank you so much for watching.

[@eltercerhombre4683]

Encens suave and radical rose are gorgeous

[@Persolaise]

Thanks for watching.

[@ipurvi]

Next time can we try for a virtual tour of that garden please? 😍

[@Persolaise]

Great idea.

[@ВероникаЯсько-д2г]

Thank you you never know how much! My beloved author appeared to be a wunderbar teddy with captivating charms' which one never could decipher from pics... I am utterly happy for his own collection to come around. This seems always a local acmatic point in a nose's career. Let it be his joy and pride whatever volume it will take and how many other projects he will decide to undertake further on. Cheers! Love Piguets and Shiseidos forever.) Thank you' we want more!

[@Persolaise]

I’m so pleased you enjoyed it.

[@tahina9686]

Aurélien est tellement authentique et passionné, ça donne très envie de mieux connaitre son travail, bravo et bonne continuation à lui ! ❤

[@Persolaise]

Thanks very much for watching.

[@L-Ondee]

Je suis tout à fait d'accord! Je viens d'essayer French Flower et je l'adore!

[@RachelKNg]

I’m so excited to watch this! My meeting ran late. I adore Matiere Premiere fragrances, especially Encens Suave. ❤️

[@Persolaise]

Wonderful - I hope you enjoyed the video.

[@RachelKNg]

@@Persolaise Brilliant interview! ❤️😍🙌🙌🙏👏👏👏

[@aromafromheaven]

Fantabulous interview

[@Persolaise]

Thank you.

[@sarahiles520]

Such an interesting interview! I wish I could surround myself with fields of tuberose, sounds like heaven! Will search out this line next time I’m in France :)

[@Persolaise]

Agree on the tuberose fields! Thanks for watching.

[@timwilcox9600]

Great interview. Unfortunately (again) KZbin sent me a ‘live’ alert after the event…

[@Persolaise]

Silly KZbin.

[@dcjimr1]

A wonderful interview with two people I could listen to for hours. ❤

[@Persolaise]

That’s very kind, thank you.

[@marcodonati572]

Lovely people achieve great goals. I really admire both of you, and adore Monsieur Guichard's (both Jean and Aurelien) work. Amazing video!

[@Persolaise]

Thanks very much indeed for watching.

[@marcodonati572]

@@Persolaise My pleasure.

[@gabriellekent9977]

Just beyond in love with the passion and humility of this beautiful man. Already ordered my second bottle of Santal Austral, and all of his fragrances are absolutely stunning. Such a great interview! Can’t wait to see what the next launch is - I have a feeling a jasmine overdose is coming soon!!

[@Persolaise]

Thanks very much for watching, Gabrielle.

[@gabriellekent9977]

@@Persolaise great content and interview as always! 💛

[@ciganyweaverandherperiwink6293]

Thank you for these interview uploads. I always uncover a thrilling mystery when I learn that the same perfumer is behind two totally different fragrances, both of which I love and chose to buy above all others. In this case Knightsbridge by Robert Piguet and Aurelien by Carine Roitfeld. They're chalk and cheese yet both Guichard creations which I instantly connected with. Sonia Constant is another perfumer who I seem to be kindred spirits with: Memoires de Daisen-In for Ella K and Moonlight Patchouli for Van Cleef and Arpels are also olfactory strangers and yet...??? By the way, your review of Gabe Oppenheim's 'The Ghost Perfumer' which is up on on Base Notes is SENSATIONAL. How anybody could read it and NOT order the book immediately I'll never understand ;).

[@Persolaise]

That's so kind, thank you very much. I agree that the book is a must-read.

[@deejers]

What a wonderful interview and perfumer! The way he talked about the absolutes and materials was fascinating, I could have listened for a whole other hour lol! I sampled Radical Rose last year and loved it so much, I'm interested in trying the rest of the line soon, their samples are currently out of stock on their website until the end of May.

[@Persolaise]

Thanks very much indeed for watching.

[@heleneflemingtaichi]

I am rewatching, so enjoyed it live, and thank you for introducing matière première to me! Small bottles on order …. 💜

[@Persolaise]

Thanks very much, Helene.

[@Gonzalo_K]

Epic interview, thanks a lot!

[@Persolaise]

Thank you so much for watching.

[@annemiekevandenbelt2971]

Wonderful interview thank you Persolaise, Aurelien is such a nice guy and lovely to listen to 👌🏻. Now I have yet another brand I múst try! 🌸 My bank balance can’t keep up, I will have to ask for a raise 😂😉

[@Persolaise]

Thanks for watching. PS Tell me the best way to ask for a raise 😉

[@annemiekevandenbelt2971]

@@Persolaise 😂 I don’t really have a script for it P. I’m sorry 😂 I only dared to do it twice in my life and somehow even succeeded at getting it, I remember I had a hard time asking for it. 🙈

[@ninabegnini1808]

Wonderful interview - truly inspiring

[@Persolaise]

Thank you so much.

[@suleikahorz8651]

Thank you for this interview! I wish I could join you all live one day. It would be so much more fun commenting and chatting with all of you. In any case, I keep enjoying watching the recordings. :-) Lovely day to all of you!

[@Persolaise]

Thanks, Suleika. I'll keep my fingers crossed that you'll be able to make it one day. Which time zone are you in? What sort of broadcast time would work best for you?

[@suleikahorz8651]

@@Persolaise Thank you Dariush. Actually, I'm in the right time zone, living in Paris. It's just that I don't manage to be available when you broadcast. ;-) Or I miss the notifications or get them after the broadcast. Probably 8pm French time would be the easiest for me. But don't worry, one day will come when it will just be the right fit. :-) I won't complain, it's much more difficult for others living in an opposite time zone.

[@kerstinsaaw5791]

Thank you for another great episode! 🤩 I have also seen your interview with Lea Indemodables - how would you compare these 2 brands and their fragrances? BTW: I always miss your live sessions, although I have subscribed and hit the notification bell… I don’t get notifications. And I have wanted to ask for quite a while: what does ‘Persolaise’ mean, where does this name come from? 😊

[@Persolaise]

Thanks for watching. I'm not entirely sure how all the KZbin notifications work. I think you have to click on the bell, but you also have to allow notifications on your phone/computer. It's all a bit complicated. If you visit this page persolaise.com/perfume-reviews you should be able to find links to all my reviews, and you'll be able to decide what my opinion of the two brands is.

[@juandelacruzfraganciadelac1224]

I watching this again 😍😁❤️🙏🏽

[@Persolaise]

Thank you.

[@loneknudsen4557]

Love this interview. If I could, I would give it 2 thumbs up. I'm rarely able to find the perfumes mentioned in your videos in Denmark. But in this case I know them from my local parfumerie i Copenhagen, Crime Passionnel. It's worth checking out

[@Persolaise]

That's very kind -- thank you.

[@RachelKNg]

How does one regulate the quality of the perfume despite variation in harvest conditions (poor harvest vs great harvest)? Can you tell in the final bottling? Are harvests blended for consistency?

[@Persolaise]

Perhaps he’ll come back one day so we can ask him.

[@L-Ondee]

I have read about this cocerning no5. If it was not no5 it was Thierry Wasser in an interview speaking about it. Please excuse my bad memory. Every year's production varies a tiny bit. It is in the responsibility of the head or in-house perfumer to balance this out and use whatever materials or techniques to bring the smell as close as possible to the intended smell. (however they go about defining what that exactly is. I could only guess and imagine without real success how a perfumer uses his scent memory and experience to maintain the quality at the desired level)

[@RachelKNg]

@@L-Ondee Thank you, Heinke! I’ve heard that in the industry at large this is less of a problem (as supply chains are so closely controlled), but to be an independent farmer & raw materials supplier… I can’t imagine the work & expertise involved!

[@suleikahorz8651]

I remember Guerlain talking about it many years ago. They called it "communelle" which is a blend of different batches of raw materials often coming from different harvests and regions. It helps the perfumer/company to keep a homogenous, constant quality standard over the years no matter the weather conditions, economic restrictions, etc...The word stuck with me so that I think it's one of the 1st technical terms I remembered at the beginning of my perfume passion. Of course it's easier to do a communelle when you are working with many different producers. It also helps the perfume company to keep a better secret of their formulations. In addition to the fact of keeping a quality consistency and olfactive seal there is another advantage: it can make a fragrance more original, complex or facetted to use the same raw material (in terms of botanical origin I mean) harvested in different regions and time periods of the year. And if you emphasize on one origin or production method or raw material quality like for the Shalimar Millésime Vanilla Planifolia, you can twist the perfume and accentuate some of its facets. Hope my explanation was not too confusing. English being not my mother tongue. And me being only a perfume aficionado and not a perfumer. ;-)

[@RachelKNg]

@@suleikahorz8651 Thank you! This is fascinating & very helpful/educational! It makes a lot of sense. Also, I’m very impressed with what Guichard is doing with his farm (using micro-climate & I’m guessing riskier margins, etc.). Fascinating.

[@L-Ondee]

Monsieur Guichard est trop généreux ici!

[@Persolaise]

Thanks very much for watching.

[@rachelgrigg7189]

Oooh yum!

[@Persolaise]

Thanks for watching.

[@omidfouladi7999]

Gucci intense oud❤

[@Persolaise]

Thanks for watching.