Descriptive Research Design I Marketing Research #1

[@liveinnovationorg]

Download our e-guide "The Melody of Statistics (SPSS Edition) for free! Visit: liveinnovation.org/student-support/statistics-support/

[@hanonah34]

I wish I had seen this before I start my study. Very very helpful. Thank you very much for your time.

[@liveinnovationorg]

Hey Tahani! Glad to know it was useful for you. Cheers!

[@floatingcloud94]

Can some one assist me ? My topic is “ advertisement manipulation on social media” . The topic is from a consumer perspective n how of them services provided is far from advertised and how social media is being used as it has a almost unlimited potential consumers being the users itself all over the world . I have made 3 objectives for my paper , but m a lil confused if it shall fall under description or exploratory research design

[@ryandanamuhammadfariz9499]

makasih sir

[@sadjan4220]

That's really nice, I'm very much afraid regarding my methodology chapter, but your videos are making this easy for me, you explain very nicely, hope I'll do best in methodology.👍

[@liveinnovationorg]

That's fantastic to hear, Sad! Really glad to know. And do not worry, I am sure you will write a great methodology chapter. Have a great day!

[@sadjan4220]

Thank you so much, May God bless you, ameen

[@liveinnovationorg]

Sad Jan Thank you! :)

[@katewoodford959]

hi , to answer a research question, in your methodology can you include both exploratory and descriptive research design?

[@liveinnovationorg]

Hi Kate! Of course. Studies use more than one design or methods are called „mixed methods“, and provide a pretty good perspective on a topic, as each design addresses the question from a different angle. But it is not mandatory, so discuss with your supervisor. Have a great day!

[@sharonbenson8120]

Thank you🙏🏽

[@liveinnovationorg]

Glad to help, Sharon!

[@AMurphySharp]

They are not specifically quantitative and you do not always have to use large samples and qualitative studies are often smaller

[@liveinnovationorg]

Hi Murphy! I agree with you. That is why they generally have such characteristics. Regarding the sample size, it all depends on the overall size of the population of your study. But considering that the focus here is for marketing students and the behavior of consumers, the greater the sample size, the better! And yes, qualitative studies are indeed often smaller. Have a great day!

[@betelhimetadesse4926]

I love ur name & how you pronounced it. great presentation! Thank you.

[@liveinnovationorg]

hehehe Thank you Betelhime! I had never heard this before, but thanks for it :)