Exploratory Research Design / Marketing Research #5

In the fifth video of the "Marketing Research" series, Francisco Tigre Moura discusses exploratory research designs, methods and applications in marketing.
Marketing Research Series
1. Descriptive research design: • Descriptive Research D...
2. How to create a survey questionnaire: • How to Create a Survey...
3. Cross sectional x Longitudinal studies: • Cross-Sectional x Long...
4. Types of variables: • Types of Variables I M...
5. Exploratory research design: • Exploratory Research D...
6. How to prepare for an in-depth interview: • How to Prepare For an ...
7. Causal research design: • Causal Research Design...
8. Between x within group designs: • Between and Within Gro...
9. Likert Scales: • Likert Scales / Market...
10. Projective techniques: • Projective Techniques ...
Additional Series
SPSS tutorial series: • SPSS Tutorials
Thesis Writing series: • Thesis Writing Tips
Additional Marketing Research Sources
Marketing research books: liveinnovation.org/list-of-ma...
Marketing research support: liveinnovation.org/marketing-...
Social Media
Site I liveinnovation.org
Instagram l / liveinnovationorg
LinkedIn l / francisco-tigre-moura-...

[@liveinnovationorg]

Download our e-guide "The Melody of Statistics (SPSS Edition) for free! Visit: liveinnovation.org/student-support/statistics-support/

[@rudzanirudzambilu88]

Very helpful information indeed.

[@liveinnovationorg]

That's nice to hear! Have a wonderful day :)

[@jibranalikhan2435]

Amazing, So clear and to the point!!!! I wish my Prof do the same !!!!

[@liveinnovationorg]

Hey Jibran, thanks for the comment! Glad to know it helped you. Have a great day :)

[@nellykoul2704]

amazing, the videos really helped me to conduct my research and write dissertation

[@liveinnovationorg]

Hey Nelly, that‘s great to hear! That is exactly what I did these (apart from helping my students). All the best!

[@shadrachpatricks5604]

Amazing!

[@liveinnovationorg]

Glad it helped you!

[@shriharshkaushik2123]

loving it - simple, to the point and well explained. thanks a ton

[@liveinnovationorg]

Glad to know it helped you, buddy!

[@richardsabogalsuji2963]

Thank you so much 👍🏼

[@liveinnovationorg]

Hey Ricardo, glad it was useful for you. Have a great day!

[@BilalAhmedMughal3]

Bestest 😉

[@liveinnovationorg]

Thanks for the feedback! Have a great day :)

[@katya4263]

so helpful!

[@liveinnovationorg]

Katya Hey, great to know it js helping you with your marketing course! With time we’ll have more videos :) Best of luck!

[@mikehale5614]

Good Day!! Can you give me a exploratory research study? Can you indicate the author, title of the study and year it was published?

[@liveinnovationorg]

Hi Mike, there are lots of them. But sure, here is a reference for interesting one about experience design in music festivals. A friend of mine wrote it, and they applied interviews to identify dimensions for the experience: Neuhofer, B., Celuch, K., & To, T. L. (2020). Experience design and the dimensions of transformative festival experiences. .

[@mikehale5614]

Live Innovation THANK YOU! THIS IS VERY MUCH HELPFUL AND APPRECIATED!! ❤️

[@mikehale5614]

Live Innovation last, is it available on the net? I want to read it ☺️☺️

[@liveinnovationorg]

@@mikehale5614 I suggest searching on Google Scholar, check the online library of your university or contact the authors. All the best!