Local SEO - Best URL Structure for Multiple Services & Locations

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In this video I take you through my entire process for how best to plan out the URL structure when working with local SEO clients that provide a number of services across numerous locations.
Here's the article I mentioned in this video
web.archive.org/web/201803250...
#johnromaine #bringtheseo #localseo

[@bringtheseo]

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[@IanPritchard]

Nice one John. Clearest example of location and service page structure I've seen for a while.

[@bringtheseo]

Cheers, thanks Ian

[@rassulkz4486]

Great explanation. Great anchoring. Thanks much!

[@rassulkz4486]

Everything is elementary and simple. Services live their own lives. If you change your place of residence, you simply transfer the anchors, and that’s it.

[@bringtheseo]

@@rassulkz4486 Yes thats it!

[@matthewjamestaylorcom]

Nicely done! Way better than spamming Google with tons of thin, duplicate pages.

[@bringtheseo]

Exactly Matt! Cheers!

[@YellowheadHeli]

Nice explanation - glad to know I've been on the right concept. I'm not an agency, professionally trained in UX or SEO, just some classes here & there with a couple of clients that I help on the side. This way of laying out multiple locations with a page each and promoting them, internally linking back to the services page/posts always made more sense to me than the other way. I try to make each location page unique with text that further talks up the area or a specialty service in that area so Google doesn't see a reason to flag it as redundant info.

[@bringtheseo]

Yes thats it! Ive been using this strategy for over 15 years - never had any issues. If you spend the time to do it right, there should be no need to worry about updates/penalties etc

[@jessecunninghamv]

Excellent video - really enjoyed.

[@bringtheseo]

Thanks Jessie hope it helps make things a lot easier for you for future campaigns!

[@alisherzaitov]

Hey-hey! First - excellent English, you do not have to apologies. Second - the vid is so on point, thank you! Question: do you happen to know Kyle Roof’s “reverse content silo” internal linking strategy? Looking forward to hear your opinion, you can find the strategy on the “outranking” channel in the “how to rank for more keywords using semantic terms and advanced internal linking | by Kyle Roof founde” video, on the minute 22.

[@bringtheseo]

I know Kyle personally yes but I'm not familar with his reverse silo strategy.

[@purplecowdigitalmarketing3412]

Really great tips here, thanks for this John!

[@bringtheseo]

My pleasure!

[@Harshad-Ghodke]

Great Stuff. Keep it simple!

[@bringtheseo]

Simple, absolutely!

[@ChrisHeidlebaugh]

Thank you John for this video. I struggle with this for my own agency. I only have one physical location, yet I want to target other cities in my state. Do you have any suggestions on what I can do if Google is rewarding pages that have a flat url structure like you mentioned that is bad? So there are agencies in my area that make 300 pages like domain/denver-seo domain/colorado-springs-seo and you get the drift for every city and digital marketing service. So as an agency owner, do you suggest still trying to do non-geo specific service pages and then the service area pages that link to the service pages? Thank you for any tips friend

[@bringtheseo]

Forget about what others are doing and follow what I demonstrate in this video Chris. All these muppets stuffing the shit out of their location pages and uploading thin, near duplicate content will wake up one morning to find they've been squashed. Don't make that mistake! Make sure you read the article that I linked to in the description also!

[@ChrisHeidlebaugh]

@@bringtheseo Wonderful tips. Thank you so much John. I appreciate you.

[@bringtheseo]

@@ChrisHeidlebaugh My pleasure mate, good luck!

[@patrykkosik9729]

@@bringtheseo I do copy paste the same content for all locations. It worked 15 years ago, it works today. I mean, today people call it programmatic SEO xD

[@bringtheseo]

@@patrykkosik9729 Well, I guess it will be a case of having to nervously check your rankings every morning.

[@mestoK]

can you provide real life example ?

[@bringtheseo]

Watch the video to the end