Look Ma, I'm An (Kid) Influencer! | On The Red Dot | Young And Boss

These cool kids are influencing the way we see brands on social media, and they've only just started primary school! 7-year-old Hayley Ng has been a popular influencer with her 15,000 Instagram followers for years. But this year, businesses are cutting back on their budgets following COVID-19. Can the veteran kid influencer keep a tight grip on her popularity, or will younger brother Finley finally close in at her heels? Zemily Leaw is the youngest influencer on one of Singapore's most popular KZbin channels. But behind her fame and fortune lies a story of trolls, cyberbullying and a mother's unfailing love.
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About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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[@jmin4951]

"She will scold me but its for my own benefit. She wants the best for me." Wow, this kid :")

[@ZenitsuKunn]

ikr

[@evan.5967]

@@ZenitsuKunn :::::::::::::::::::: check my blog :)

[@ujeifk55]

@@evan.5967 no

[@evan.5967]

@@ujeifk55 pls do medium.com/nunitum Thanks a lot 😊

[@28-3]

Now we’re congratulating people for having common sense, great. What type of world are we living in

[@xyouthe]

im genuinely surprised that zemily is speaking so intelligently at such a young age. she is very mature for her age, which could be because of this

[@manman-rt8ct]

Zemily is such a dear ❤️ my heart melted when she said "she's a very good mother" so sincerely :')

[@Happyfortunestudio]

Hey! I’m a girl and I produce music and would love for you to subscribe to my channel I just started so I’m a bit nervous any feedback is warmly welcome!

[@unfortunatewitnessX]

Zemily knows that her family needs money for future rainy days. Wow. My mother is a very good mother, too, only in her day, she would encourage me and my siblings to study hard and reach out what we want in life. Thanks, Mom.

[@Muhammad-ou9wh]

Really hope she doesn't grow up to be one of those 'InFLuEnCerS'

[@mayqrla]

Like charli-

[@Muhammad-ou9wh]

@@mayqrla Charli?

[@yonder8296]

Logan paul ouch

[@midnightkt5133]

@@Muhammad-ou9wh Charlie D’emilio I think that’s how you spell it

[@corinnenatashacorinne8366]

@@midnightkt5133 *Charli D'amelio

[@epiphadipity]

Hmmmm I feel that Zemily is more mature and therefore understands that her mom is the sole breadwinner of the family. That's probably why she cares more about making money. Plus at least she has NOC to filter out most of the bad stuff for her! Let's not hate on these kids and their parents, when all they did was post about their kids and they just happen to make money out of it.

[@RonLarhz]

It's not "just". It's exploiting kids for money. Why expose kids to this kind of toxic world instead of building them up for healthy human relationship?

[@epiphadipity]

@@RonLarhz if the parents are forcing the kids to do these kinds of things then yes it’s exploiting them. but the kids seem happy and aren’t complaining. are you saying that the parents you know of don’t post ANY pictures of their kids on social media? times have changed, children are going to be exposed to social media anyway, at an even earlier age than us. also, how do you know they are not exposed to healthy human relationships? what you see from this video is just a small part of their lives, i’m pretty sure they get “healthy human interaction” off camera as well. as mentioned, the kids themselves are not the ones handling their social media account, it’s the parents. all they’re doing is simply receiving products and taking pictures. all the back-end stress falls on their parents. if the parents handle it well and filter what the kids are exposed to, the kids will never see the full blown nasty side of social media YET. also, is it not better to take this opportunity to teach them about real life situations such as bullying/ cyber bullying now? rather than wait for them to ACTUALLY be bullied in real life? you don’t know their real lives, i would not assume what they are feeling just from this short video.

[@karingoneg5849]

Zemily is such a sweetheart 💞.. Mum is definitely instilling the right values

[@motheranddaughterduo5912]

Yes, love her support

[@rhythmandbeat]

zemily is so eloquent for her age. must not be easy for her mum to juggle so many matters as well. props to both! 💕

[@xynderella]

zemily is so mature especially for a 7 year old !

[@saltymf9564]

omg zemily is so polite i feel attacked 😭

[@thepianoandsingingchannel8012]

Same sis, same.😭

[@meicloudlii2682]

Same 😂

[@happyleaf9635]

At first I was thinking “how come she’s so popular out of the other many many cute kids all other the internet?” Then I saw the way Zemily speak and behave....WOW. She’s mature and polite and sounds so intelligent. Also have very good mindset and appreciates her mother. Not many 7 year old can speak like this. I wish my kid can be like that in the future.

[@wlxie89]

Glad that Zemily is able to do what she enjoys. But there are quite a few issues that make me feel uneasy about this. 1) It smells like child labour, why should a 7 year old have to care about making money? 2) Marketing things to kids and convincing kids to convince their parents to buy things. Theres enough consumerism out there, need we start them so young?

[@tr4976]

Umm, she does it because she enjoys it, her mum did not force her. Maybe her mum started it, but she has the choice if she wants to continue or not, therefore it is not labour

[@babysushi953]

Idk about you but I was born trying to make money even though I have more than enough money to survive I just enjoy business, no one could be forcing her she could just be born like that.

[@moca7949]

some people are just born enjoying making money, my dad is a great example of it. He was always a business man even if his degree says he's a doctor. Zemily seems like one of those types of people who were practically born to make the big bucks while enjoying it. Of course, there's no telling if the mother is actually telling the truth, but seeing as kids are so brutally honest, I'm pretty sure she is. Their chemistry is tough.

[@rainingumbrellas]

It’s great he mom tries to shield her 💖💖💖 She’s mature for her age and she is adorable!

[@98jjlinjunjie]

Shocked to see my ex-teacher Mrs Wendy having kids who are influencers😳

[@sushiroe_]

At 7 I was learning how to count to 100 tho... and they are getting paid alr

[@hyeonnn4932]

I understand this kid is happy and all but this ain't a life for a kid, look how this kid already cares about money so right now I really hope when she gets older she won't be that kind of girl who is "yes money is life"

[@connieh6136]

Well I suppose they are earning it and not given it ! These kids are the exception being extremely intelligent and definitely not spoilt at all !

[@jiayao153]

I can tell that Zemily is alot more mature then people from the other family

[@Bot-tm7hs]

They keep saying hayley is too old, but she's still really cute imo

[@EllaChenWeiXing]

No I don’t want to do the rest , I wanna be a bus driver got me cracking up

[@Sunflower-bo2mc]

It’s great that they love it,but I think it’s best if kids aren’t thinking and worrying about social media at this age.They should have fun while they can! 💕

[@catherinelaw9082]

These kids are so eloquent at this age!! Amazing!

[@lisaoppa5784]

Ok but Zamily’s mum is an amazing mother!! It’s not easy to raise a kid alone and look at Zemily now. She’s so mature and even more mature than some adults. She understands her mum’s struggles even though she’s so young and ya that’s wholesome!

[@pumpkinkill2937]

I have never seen them before...

[@jacksonchan8001]

Same

[@yilin1495]

I've only seen one of them which is zemily, I think I saw her on noc before

[@bchpls24]

First time seeing these people

[@Wenny_the_WM]

@@yilin1495 ya she is part of the noc family

[@boom-gh8tq]

Pumpkin kill same

[@jiahuiang1923]

Zemily is so cute~~~I like how she said her mom is a very good mother ^^

[@littlevanillasshorts8144]

"they're one of the most influential kids in Singapore!" Me: uh...who are they?

[@trash0175]

I thought their family r just using them but they look like they are genuinely having fun. happy for them :)

[@nivenlimyu]

I respect them but I would not want to make a account for my children and I’ll only give them an account when they ask cos tbh social media is a very toxic place

[@yes8051]

They’re all wholesome tbh

[@yuyucontent]

ikr

[@avocadobog]

Zemily is so thoughtful and such a cutie!

[@rexacej8040]

Parents should be responsible what their child does, i think this is kinda exploiting the children... Because its not ethical for parents to share their childrens' private lives, i worry that they might get attached to the fame... I wish that they would be careful. Edit: i can't, im getting ptsd from the ace family and other family channels

[@StuSSMK]

You have ace in your name -_- so of course you cant tell what a normal family looks like

[@rexacej8040]

@@StuSSMK , What are you trying to imply? Anyways in my opinion i think its a risky thing but i do like how they do enjoy taking pics and such, and i just hope that they are happy throughout their life. Edit: i added a word, opinion

[@rexacej8040]

@@StuSSMK , Also please don't judge names, im just saying that after knowing what certain family channels do with their children.

[@StuSSMK]

@@rexacej8040 ive forgotten about this leave me alone im working in blender

[@StuSSMK]

@@rexacej8040 i said leave me alone

[@noemiefksw]

I love how Zemily's mom is so supporting and seems like she tries hard to make it fun for her. Zemily is so mature too! 😆👏🏻

[@sarah-gg4ey]

Her shoe collection is bigger than my lifespan

[@nicollhway]

Zemily is very brave

[@madamcuriouss]

hopefully the parents are aware of the number of pedophiles online and protect their kids against them

[@sonyaberry9805]

I am wondering if "arm pit" meant something else, but zemily's mom seemed like she had a good handle on that

[@lavalleeemily]

Hayley is so cute

[@yejijeong6936]

Me:where is Cindy?

[@noemiefksw]

Zemily is soo CUTE!!

[@yilin1495]

Don't u guys think that they are a bit creepy tho

[@bubbyzblue2576]

Yeah me too. Even newborns are influencer nowadays🙃

[@Zenocius]

🐻

[@isxuanhere]

@@bubbyzblue2576 Yeah. But I love that some influencers disclose their newborns/ child’s identity because they just want the best for them.

[@stitch8589]

@@isxuanhere like dantdm

[@riddlate]

I like Zemily,she's so cute,she made my day :')

[@nobodythere94]

how do i not know these kids- I COULDN'T EVEN SPEAK THAT WELL WHEN I WAS AT THEIR AGE 😭 HOW I ENVY THEIR BRAINS SO MUCHHHHH bro how can anyone hate on zemily is it bc she's not as cute as hayley and finley SHE MAY BE UGLY ON THE OUTSIDE BUT SHE IS BEAUTIFUL ON THE INSIDE BI- great that finley is telling younger kids to become bus drivers bc most kids (+ 20 yr olds) from gen z, which i am also in, want to become influencers but don't know how to make it to the top but it feels sort of "refreshing" and a little funny to see someone so young (barely even like what, 10?) wanting to become a bus driver bc is pretty uncommon for young ppl to think about taking that up as a job. i hope to see him actually pursue his dream job :) same hayley same i wanna be a teacher too

[@Sairahasn]

All these kid influencers are so cuteeee 😍

[@Purmeiwansuay]

Aren't parents leaching on the child??

[@kneegear5123]

Why is this a thing? Aren't the people who watch them pretty creepy

[@TheKaiTetley]

Kneegear Yes! How did this get in my recommended? I watch videos of Gordon Ramsay and travel videos. 💡Great idea. Gordon Ramsay hosts a travel show.

[@Zenocius]

🐻

[@isxuanhere]

Parents who looks at advertisements with them as models are okay. As long as it is not pressured by their parent’s it is okay. They can do what they want but there are disadvantages to it. So yeah. Everything has an Advantage and disadvantage. It’s their choice lol

[@gabriellel1118]

Ig people who watch this are mainly parents or kids who are looking out for either products to buy (gift inspiration for parents?)or entertainment. (children maybe?)

[@isxuanhere]

@@gabriellel1118 Yeah. That is what I was thinking too.

[@Serena3346]

So moving!🥰

[@mr.creepyballoon2668]

Zemily in Team NOC

[@siennaweng8876]

these parents are using their child for money and clout no CAP

[@ngruirou4670]

They are at least having fun and they loved what they are doing ur only jealous

[@siennaweng8876]

@@ngruirou4670 I wouldn’t be jealous bc I would hate putting my life out there just for money

[@tr4976]

Bruh, the child gets to keep the money, to use when older, (it goes to their bank accounts)

[@chenghuisg]

Forced to mature. How will these children adapt when they grew up, no longer are "cute", and not in limelight anymore?

[@cinamcnbun8461]

Omg Its Zemily from Noc :00

[@marielveloso_syd]

Zemily reminds me of Meimei in Turning Red!

[@retrorider7521]

zemily is so iconic! haha!

[@dumbscientists577]

She's 7 and smarter than an average 7th grader in my school

[@sairairfan2880]

I saw her on tik tok

[@angelinec3186]

Zemily is my friend!!!!!!!

[@williamchua2258]

Zemily is my friend!!!!!!

[@mekdonelyeah9195]

There is some reason why 13 and below kid should not be using social media. Even if their parent help them or guild them with it, they really shouldn't have one. There are haters u know. I think kids should study hard than using social medias nowdays

[@weeeeeee8168]

They are influencer! And VERY good ones

[@MostPowerfulPMofIndia]

She is so cute I love kids

[@CrappyProductionsOfficial]

What are you a PDF file?

[@rachel-bm9ri]

Starley is a baby influencer

[@potatoangie4793]

Free clothes and vochers! Wow!! Keep it up!!! :3

[@hai9795]

wait i know zemily! i saw her at shuqun primary school

[@haruluvkyut]

yah zemily is 7 and more mature than me 👁👄👁, Im 11

[@viviakabob964]

Same im 11 too

[@belofi5179]

They lost their youth

[@mikaelgunawan3450]

As long as they are enjoying what are they doing, and they accept to do what they do willingly, i think they are fine

[@RonLarhz]

You mean childhood.

[@belofi5179]

@@RonLarhz aahh~ yup

[@lavalleeemily]

So cute❤❤❤

[@vcli1]

This kid is cute as pie

[@kaii611]

Zemily is a good girl

[@alexhan6115]

Kids should be raised as kids, not money cows...

[@dancingbread6073]

All of these kids are so cute and funny

[@lavalleeemily]

There so cute

[@dianajanecapiral2546]

Sooooo cute ❤💓❤

[@huyf5782]

7:41 I have the same blanket

[@nandasu2296]

now adays kids .

[@user-xm7ot1cr5u]

kids nowadays *

[@nandasu2296]

@@user-xm7ot1cr5u yea 😂😢 please don’t make me look like an idiot

[@najmamohamedali4373]

why is no body talking about hailey and finley

[@biibikiki1304]

Oh stop making use of your kids!

[@grass9047]

The kids are enjoying it so...

[@tr4976]

They aren’t making use of their kids, gosh.. they are just trying to help their kids achieve their dreams, and please... stop judging them! If the children want to do this, then.. let them, they clearly enjoy it too, can’t you tell by their laughter and smiles? (Unless you call their smiles fake)

[@dancingbread6073]

Zemily is so sweet Finely is so funny Haley is so funny as well

[@Parkwings]

zemily?

[@nicoleho8634]

how about Cindy from Playtime tv

[@perkumpulanmargawunggouw969]

Hi . Greetings from your neighbour .

[@TheIllusionCulpritMC]

Is she Desmond Tan's niece?

[@fibby9630]

She's an actress isn't it

[@justvibin8340]

seems a lil sus to me

[@jemchan]

IRRESPONSIBLE PARENTS MILKING THEIR KIDS

[@jemchan]

@WEE LE QING oh god. Teens freaking enjoy smoking too, should parents let them? Pre adults don’t know better and parents should be guiding them before they make their own decisions when older. Le Qing, you are the problem.

[@jemchan]

@WEE LE QING that’s why, you are more or less dumb.

[@grass9047]

@@jemchan that's cos smoking is bad and doesn't help the teens in any way, these kids enjoy what they are doing and can earn extra money out of it.

[@dancingbread6073]

Please tell me. Is Haley part of the competition dance team? I am but not at her studio

[@amontano7644]

Vanity and materialism!

[@evan.5967]

...so she is doing it for the money??? what will she do with it

[@ConekQ]

The mom probably keeps it and gives to her when she becomes old enough

[@jacklast]

Selling kids 😲 Products 😑

[@abdulhakkimah2162]

This kid is just wow

[@jrukawa11]

bad influence

[@gilazz]

These parents are definitely hoarders. Just see the things in their homes. Filled with crap.

[@duckseatingbread]

Zemily aiyo too cute !!!!!

[@Jayden_the_steak]

Using kids to make money without them knowing. The kids only know that their clothes are nice and how many followers they have. The five-year-old boy is just clueless... I don't think this is something healthy because it just creates an environment, in my opinion, which revolves around whether they get likes or are being followed. Furthermore, they may grow up and continue advertising things but don't enjoy it. For example, some people just smile and act like they're having fun just for the sake of looking happy on Instagram. This is unhealthy.

[@jemchan]

VERY IRRITATING

[@Ghost-pm9yr]

Dude shut up please

[@jemchan]

@@Ghost-pm9yr random dude

[@jemchan]

@WEE LE QING lol. You must be another one of those delinquents in school. No future type.

[@jemchan]

@WEE LE QING whatever makes you happy.

[@sissi9100]

Ur

[@clementwong2030]

Excuse me what is 1:07 "scissors, paper, stone". In my dimension we call it "rock, paper, scissor"

[@grass9047]

in some places they call it rock paper scissors but in Singapore so far I've only heard scissors paper stone lol

[@jigmethinley1654]

Child labor

[@tr4976]

Uh.. the children clearly enjoys it, and stop judging them, thats what they do.

[@painfullyyours3160]

Look Ma, im a kid!! And im more useful than the one who made this comment.

[@jemchan]

Child labour

[@syp8090]

If they enjoy what they are doing, is it still counted child labour? The parents have also mentioned that the money they have earned are put into their savings. Is this counted child labour? I believe not.

[@jemchan]

@@syp8090 the same thing parents always say every cny, i keep your Ang Pao for you.

[@grass9047]

@@jemchan lol that's cos they will put inside our bank acc

[@jeffreybao4173]

mmm cringe

[@CrappyProductionsOfficial]

fr

[@edwinaryanquek]

Got to work with zemily when she was 5 for an ad, by far she is one of the most outstanding child i've encountered in my life. Very mature for her age and takes very little effort to please! Her relationship with her mom amazed me at her age where she is able to empathise her mom's struggles to raise her alone. Getting into social media and acting wasn't even something her mother forced her into, it was an opportunity for her to try out at an audition, and Zemily fell in love with the spotlight immediately with her mom being her biggest fan from then on! Seeing the growth she had over the last two years makes me incredibly proud of her!

[@ZenitsuKunn]

aaaaawwww

[@seanchen9265]

NOC is indeed helping Zemily's family. Glad to know that.

[@Iendleasereit]

I second this ... she's very mature

[@seanchen9265]

@@Iendleasereit we need more family friendly influncer companies like NOC too!

[@Iendleasereit]

@@seanchen9265 and Jianhao Tan. Not a fan but realize that guy cares and is conscious who his main audience are and how their actions in the videos might influence them I caught that from something they said or did from a video I watched

[@sichen3747]

Noc as in Night Owl Cinamatics?

[@seanchen9265]

@@sichen3747 yeap

[@funnyclipsutd]

Guessed they (the parents) are inspired by Ryan's toys channel. This boy earns more than most adults in a year.

[@blalala6181]

Your only saying this because there isn't really a word for more than most

[@weiwenwwe2066]

11:23 that's what all parents say during Chinese new year, and see what happens 😂 #trustissues