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Feria has been coming out with new trendy shades and are now known for the brand new power reds! These are shades that contain an extra color booster of red color to take an average red to the next level. I found that feria 57 will lift dark hair easily and the result is interesting because I would describe it as a red violet shade. It is super red in warm light and outside it has a slight tinge of violet to it, yet it is a warm red. This has been the brightest I have ever done and I actually like it alot! If you have 100% gray or 50% DO NOT use this!!! it will turn your hair pink or orange.