Lorenzo Fertitta: I almost tapped out of UFC

Lorenzo Fertitta on difficulties with reputation management as new owners of the UFC, why pay-per-view was not the answer, getting rejected by prospective sponsors and when - after sinking more than $30 million into the league - they nearly bowed out and took a major financial loss.
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Episode debuted nationwide in 2014.
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[@rajendranadarajan8931]

In debt of 30 mill, then sells the UFC for 4 billion. This man is a BOSS

[@ogspermcell]

Rajendra Nadarajan when they sold the ufc the ufc was in about 300-600 million dollars in debt the new owners absorbed the debt

[@terrynolan8793]

@@ogspermcell thats bull

[@pauldavis5665]

@@ogspermcell Why are you making stuff up? The company wouldn't be worth $4 billion if it was $300-$600 million in debt.

[@countfloydschillerhorrorth2090]

Yeah a Crime Boss.

[@vivekrao13]

@@ogspermcell parent company was already in debt not the ufc

[@Champ2x]

What an awesome day it is today to open up KZbin and see Bensinger uploaded 14 clips of him interviewing the Don of the UFC. Graham we all appreciate everything you do. Keep interviewing highly accomplished humans. We love it! Great work!

[@ososkic8673]

LOL imagine Dan lambert owning UFC :D

[@ryanharrington6389]

Agreed! So glad u c this!!

[@anishs9699]

Lorenzo wat an amazing guy. He inspires me to become a businessman..

[@HotBoxTrucking]

oh god

[@uroshnou3847]

jay tee AHHHAHAHAHHAAHAHAHAHAHAHAAHAH

[@johnwick666]

are you now a business man ??

[@sychophantt]

Lorenzo was on the athletic commission and denied the UFC every time they applied for sanctioning. Then he buys it and it and it gets unanimously approved

[@outsiderofficialmusic]

sychophantt where did you.hear this?

[@Gabriel-fr3sd]

sychophantt yes When u would kick a man in the nuts leagily

[@countfloydschillerhorrorth2090]

@@outsiderofficialmusic It's a old but true story, in fact it's a lot worse than just the two sentence Sychophant posted.

[@seferino]

Because the old ufc did not wanted to have rules and be sanctioned.

[@countfloydschillerhorrorth2090]

@@seferino Where do you come up with this dana fanboy stuff at. They had been implementing rules for a long time before your boy took over. The owners would have gladly accepted and implemented any suggestion they would have gave them to stay alive. It was a lowlife scuzzball scam by your boys that got them the UFC for a song. Why you defending this is what I want to know.

[@Goudprateek]

Graham, you are the man. Your interviews are the best!

[@shaunbang]

As a long time fan of the sport and UFC, it’s amazing how behind the scenes Frank has remained. I’ve seen photos of him but it’s incredible that the Fertita brothers are always mentioned and brought up whenever the UFC is talked about but only Lorenzo and Dana were ever in front the camera while Frank is barely ever seen. I wonder if that’s a conscious decision or If Lorenzo simply has more reasons to be on camera more or not

[@theDavidChannel1]

I have to admit I'm one of those old school NHB (no holds barred) era fans who wasn't interested in the "new" UFC. I started watching around 1995 and caught up on the older ones on VHS tape. But by 1998 they had all kinds of new rules and fighters and I completely lost interest. Plus it was harder and harder to find on pay per view or even at the video store. The only reason I came back to the UFC was because of Royce Gracie's return in 2006 against Matt Hughes. From that day forward I have become a UFC and MMA die-hard. I love this shit and don't ever think I'll stop watching. The Fertittas and Dana pulled a miracle and I'm thankful!

[@MrRemixV3]

David Duarte how old are you?

[@theresonlyone3621]

hes probs in his mid 50s or 40s just guessing

[@dingo9696]

why did you write no holds arred as an acronym? not a common acronym bud.

[@theDavidChannel1]

+J M NHB was a common acronym 12-15 years ago, before they started calling it MMA. That's how they would refer to the UFC, PRIDE and other organizations, usually in martial arts magazines, as NHB fights.

[@theDavidChannel1]

+MrRemixV3 I'm 42....Anderson Silva's age lol...saw my first UFC in 1995 so I was 20

[@malcolmmagneto7736]

Graham is the undisputed champ at these interviews.

[@mrImAwesome485]

It's disappointing that the Fertittas aren't around anymore. They made the UFC what it is, and nothing and no one could ever be able to do anything even somewhat close to what they did.

[@robertbelyea5767]

Stevie Mac haha I dunno about that. I think there's a great many out there that coulda done the same. It's like when people say 'only Dana could do that job'. Disagree completely.

[@cervacio]

Robert Belyea altho I disagree with what the poster stated entirely, I still respect their achievements. What you’re saying could also be said to Steve Jobs, Bill Gates, or Zuckerberg. There are many smart genius coder out there that could actually pull off or created Microsoft if they intend to or if they have the vision. But they didnt. So many great negotiators and promoters out there, but they’re not Dana and Fertita bros. If you only want to take away people’s achievements by saying their skill set is dime a dozen then so are the skills of other great people. Plus you really dont know what Fertitas and Dana have to deal with on daily basis.

[@richrobb2977]

Im with robert on that opening line. Not too sure about that. Fertittas did not make it what it was. As much As it pains me to say This, DANA DID. He wouldn't have had the opportunity if it wasn't for them. They wouldn't have had the opportunity if it wasn't for Dana. Buying the UFC was DANA's IDEA. Fertittas owned stationary casinos. They had the funds. Dana had the plan. All three men deserve the credit, the fertittas would never have got to flip it for 4 billion dollars and got it to global recognition without DANA's promotional mindset. Why do you think he's still with the company, is close to being a billionaire, and owns 10% stake in the company?

[@pruthviraj3296]

@@cervacio mark zuckerberg is a bad coder. He stole the idea of someone else and marketed it. But anyway he made it and the loser who actually found it is worth way less than him

[@countfloydschillerhorrorth2090]

@@pruthviraj3296 It's so ironic that ZuckerFuk is a Liberal Whine Bag who just happened to get Mega Rich by a Super Sexist Face Book where they rated college girls as Hot or Dogs. Theres a reason the MSM doesn't roast him over the coals and therefore tanking his stock over this, despite the MSM all being for PC Punishing Past Crimes.

[@MrAirblown2009]

This is why they say " you have to love what you do", then it may be successful. Otherwise , you would have thrown in the towel long ago.

[@shaunbang]

Holy shit! That’s crazy that Dan Lambert of American Top Team almost was the owner of the UFC had Lorenzo stuck to his decision to sell the company and take a loss of over 30 million dollars! I’m sure Dan would have done a good job with the UFC given what he was able to do down in Florida making ATT one of the greatest fight teams ever but mostly the insanely modern gym he’s built himself with state of the art everything

[@TwelveDeck]

Thanks for uploading another batch of three-year-old "latest interviews", Graham.

[@lucozade8373]

thejollyjumbuck where does it say this is the 'latest' interview?

[@Goudprateek]

Some people can't read properly

[@TwelveDeck]

I'm surprised you can read at all!

[@theDavidChannel1]

This is the first I've seen of them. They're new to me!

[@dchung076]

2014 interview

[@thepatrickwall]

He is the true reason 4 the succes of UFC he have a “visión” 👍

[@PureTruth]

Jim Carey interviews Jeremy Corbyn...

[@patmax9005]

FERTITTA Bros & DANA Are The TRUE EXAMPLE Of The AMERICAN EXPERIMENT💯% LEGENDS ForSure👑👍🌍🏆

[@MrPoolmaster11]

This dudes family was in the mob 100% and were already millionaires when they were born

[@countfloydschillerhorrorth2090]

Was this before or after he told the original and OG of the UFC that he would get a Nevada License that would get them back on PPV, Which he said this before he denied him this very same license right before he had his henchman Dana Prickhead White go and offer a take it or leave it Million dollar offer to buy the UFC, Knowing the owner knew that without the License his business was done with anyway, he had no choice but to take it. To add to the story in a pertinent way. The Fertitti boy's parents were Texas Gangters, and like most Gangsters, Ended up moving to Vegas where the Big Time Crimes found a home.

[@sayhitosteve2785]

kzbin.info/www/bejne/eKuxoGuhptCtp5o

[@sayhitosteve2785]

Check the link I posted fellow SCTV fan, then get back to me.

[@countfloydschillerhorrorth2090]

@@sayhitosteve2785 Wow, Damn CNBC in the same pocket as the rich Casino Bro's. That is the exact definition of Fake News/how they twisted the story backwards on re'air and felt so comfortable doing so, that they could freely show how they have absolutely no ethics or respect for the very business they are in(News Journalism) The Media definitely likes to rewrite history. Ow ow ow OHHHHHHHHOOOOOOOOOOWWWWWWWLLLLLLLLLLLLLLLLLLLLLLLLLLL

[@sayhitosteve2785]

@@countfloydschillerhorrorth2090 It goes very deep. All hidden hand BS. All about contolling the narrative to the youth. Only shadowy goons are allowed to be in charge of any venue of influence. A real life 3D House of Beef.

[@countfloydschillerhorrorth2090]

@@sayhitosteve2785 Yep, I remember myself being a well controlled sheep of the MSM. Frankly it's amazing that people don't see the Hypocrisy of their narrative. It's so in your face. Maybe it's the ole "Can't see the Forest for the Tree's'.

[@majorblazer9055]

I remember watching ufc in the early 2000s on cable tv in Pakistan. Nobody cared the jiujitsu looked like 2 men playing in underwear lol.

[@LoriFoster]

John McCain...🧐 wrong again.

[@SuperOlivess]

This is the stuff of movies!!🏆

[@shaunbang]

I really wonder what it would have been like had the brothers and Dana sold the company to Dan Lambert. That’s so crazy how small this community was back in the day to where Dan freakin Lambert was almost the owner of the UFC lol

[@afrosamuri05]

Sometimes I consider the world of business a human cockfighting competition.

[@Nozylatten]

Fertitta m0b family, Sicily.

[@thepatrickwall]

Increíble history 👍

[@Kylethetroll91]

The ufc has gone downhill since this guy sold it they dont seem to look at the long term they just want fast cash good job they have conor or they would be fucked

[@ikigai47]

I hate how Graham is always smirking. 4:22 ugh.

[@thepatrickwall]

He is an investor more that an entrepreneur 😑💰👍

[@NovaSixx]

Lol this guy did this all for fun. Combined his family is worth 25 billion. Dana hit the gold mine growing up with these guys.

[@seferino]

Very clever dude.

[@b.jgurung9869]

Real OG of the fight business

[@DTRIPLESOWKOW]

Nice tie Lorenzo 👍

[@JBOM-qp8nq]

Dude this interviewer is like nails on a chalkboard. Is he stoned or what?

[@elmascholo13]

lorenzo is inspiring........damn

[@4sername]

The white privilege between these two is jumping at me through the screen. Especially Graham, he has the privilege swag on tilt. Dude has never done any hard, physical labor on his life.

[@ebsell]

The UFC has gone to shit since they sold it.

[@esesila]

"Easy to change peoples way of seeing things when you have money to make them change" -me

[@LESTIFISA]

Those dudes ripped off the original founder by colluding with the sanction committee