Joe Rogan - Is the UFC Worth $4 Billion?

[@notorious4204]

I think the UFC should pay its fighter what they deserve.Many fighters barely manage to earn 6 figures a year.

[@Turk_2023]

The reason it can`t pay like boxing is there are multiple great fights per card..... Are you will to pay $100 for a ppv with 1 main fight and all undercards?

[@Svilly12]

They do pay their fighters what they are worth. If the fighters were worth more, they would go to another organisation and earn more.

[@InfamousRelliK]

If you're name puts more asses in seats, sells more tickets and pay to watch you, you get paid more. Thats how the business works. 50k for fighters that dont move the needle is ridiculous. You get what you bring in. Of course people should be paid well for taking concussive blows to the head but they know the financial risks of being a pro fighter.

[@Leo-yn5fx]

John is very interesting to listen to

[@sdazzle2460]

Lorenzo will come back and buy the UFC again for 300 million dollars.

[@RawDogTV]

No

[@tegg02]

UFC had a massive upward spectator and hype curve from mid 2015 though well into 2016. All the stars aligned for Frittias sell at its absolute zenith and gain the 4 billion. Rhonda Rosey had broken through to the mainstream creating huge buzz and sales. Coner McGregor was equally huge. Jon Jones had returned and was looking to continue as the GOAT. Wonderboy Thompson looked to be the next big thing. CM Punk was creating waves. Bispings trashing out of Rockhold was hugly memeroble. Robbie Lawler was providing entertaining bloody battles. Sage Northcutt was to bring in a an new wave of fans targeting god faring, polite, white college kids. Cyborg was getting her own division so she could terminate opposition. WME saw all this and said they want in, but alas it was an aboration of a really special 18months in the UFCs history. Overpaid for sure. You've got to know when to Fold Em.

[@bighands69]

We have no clue as to their business model. They could have a long term outlook that nobody else has. Maybe they are planning on UFC being the next NFL, NBA or NHL. We just have no clue at this point what they are planning. In 20 years time 4 billion will only have cost 2.3 billion and on top of that they may have grown the brand 20 fold.

[@mileman108]

The Eddie Alvarez vs Rafael Dos Anjos fight was the icing on the cake

[@chuckschickbaldtacos]

The NFL and it’s combined value over all 32 franchises is about 75 billion....the popularity of all of the NFL is more than the UFC by far. The 4 billion dollar price tag on the UFC was too high and you can see by the WWE antics being pulled that they’re having to struggle mightily to make those interest payments.

[@chuckschickbaldtacos]

Hot Dogs You think WME made a wise investment? You know fucken jack shit about investments....I’ve been a broker since 2003...got my MS-FIN at ASU (Arizona State). Yeah what the fuck do I know about investing right? You’re clueless as hell

[@deadarmd]

Chuck Schick but the fighters and company are worth more than any one franchise. That's the point.

[@pvlapa]

4b is a bit much but UFC has a higher ceiling than NFL. MMA is global, NFL is mainly US. They tried marketing NFL outside, nobody cares.

[@TheSkecrow]

UFC just signed an ESPN deal, $750 million for 5 years $150 million a year for 15 fights and still have 12 fights to sell to other broadcasting brands, plus they're still doing PPV. NFL is how old compared to UFC/MMA? UFC is at least universal, markets in Russia, Asia, Netherlands, Brazil etc. The UFC brand is huge and it was smart choice made by WME.

[@bigmikeobama523]

Paul if they don't screw it up it could be pretty good NFL is shit though I can't even believe how much money they make it's just a dumb sport to begin with ramming your head into each other like goats til you literally have brain damage from just playing the game normally I don't even know why I ever even wanted to play it I think maybe I thought it would get me girls or something who knows I probably have brain damage from playing football so I can't remember

[@arravYT]

How much did Big John get from the sale?

[@BraziBros]

In this podcast, does John ever go on to say what he thinks the future of MMA is. I’m interested to know.

[@comp10]

I wonder what's WME exit strategy with the UFC. Who will they try to sell the business to in the future?

[@bmomosaik]

Disney ?

[@andrewmilicevic1788]

Marvel?

[@RFABProductions]

Microsoft ?

[@viktorcheng2061]

Slim Charles China.

[@andrewmilicevic1788]

Allahu Akbar

[@kenbush6942]

why buy ppv when you can watch it on you tube 5 minutes later

[@brandonrussell79]

Hell no!! UFC was at it's peak right when Jones beat Shogun. After that began to trend downward. Today and for awhile they have too many cards, thin fight cards, everybody fight for interim belts, people get unwarranted title shots and some fighters avoid fights to get a title fight..."McGregor"

[@eduardochavez82]

If paper views were worth half the price I think they’d make more money overall. Especially towards casual fans

[@michaelyeomans9316]

Meltzer wrote s column earlier this week. The new ESPN deal plus another upcoming TV deal means UFC probably wasn't overhauled. There actual in a good place.

[@bighands69]

The UFC has a massive cultural popularity. Most people in America know what it actually is and everybody in the 20s would know what it is and probably could name McGregor or other fighters without actually having seen them fight. If WME have a long term strategy the 4 billion they paid could look like peanuts.

[@thepredator4480]

Maybe there is too many fights!? Didn't really think about that. That would explain most of the last 20 ppvs being watered down.

[@rivertrash9862]

i almost feel like boxing is a giant front to launder money. i love the sport, but its just not as popular as it used to be. there's no way it gets enough viewers to pay so much more than mma.

[@artfuldodger5701]

Minnesota Fatz you must be American

[@artfuldodger5701]

All the records are in boxing, Joshua fills 80,000 arenas

[@rivertrash9862]

Artful Dodger haha I'm not saying mma is bigger than boxing you twat. I'm just saying neither of them seem to get enough attention nowadays to justify paying the fighters as much as boxing does.

[@johnhaigh7473]

Sorry pal you are way out of touch,boxing has been rejuvenated in the last 2 years,a billion dollar deal was done last week with Matchroom and Eddie Hearn promotions showcasing the sport,it’s not the pbc and haymon running things anymore,times are changing at a rapid pace.You clearly are not up to date and probably put all your eggs in the mma basket.

[@rivertrash9862]

John Haigh yall take stuff way too seriously smh. I'm just saying no one deserves the type of money they get paid for one fight and the pay difference compared to mma is completely disproportionate.

[@Theshamanomar]

So happy to hear big John talking about this sport. Both of these guys has been there from the beginning...

[@hallmonitor98]

I wonder if they would be better off having a fight season, instead of building specific fighters who arent really that good and having champs sit out for whatever reason. Potential to have a new champ every year

[@steve5nash]

Endeavor just bought out the other half of the UFC at a 9 billion dollars valuation

[@WARVANE]

Minecraft sold for 2 billion and Microsoft made the money back n less than a year UFC is worth 10 billion it's the future

[@TradesByBrandon]

A juicy day for the Joe Rogan Experience.

[@hardtarget1517]

03:20 Big John McCarthy would make a perfect 03:20 "VENOM" 03:20

[@GG-dd5uw]

The UFC needs to go all in on fight pass and put the PPVs included on there. Nobody wants to pay $60 especially for shows that quality wise are always fluctuating. PPV is a dying medium and subscription based programming like Netflix, Hulu even WWEs network seem to be what’s having the most success.

[@25taylorkw]

+G G The UFC going digital is quite a unique ideal, of course they'll have to promote their fight events heavily on social media sites like KZbin, Facebook, Twitter, Instagram, and Snapchat while relying on monthly subscriptions, livegate, and sponsors / advertisements for their revenue.

[@patflynn31]

The reason they're pumping out so many fights is because they're trying to keep up with those Conor McGregor ppv numbers

[@TheSpaceman12345]

Pat Flynn it’s crazy to think that mcgregor could have 2 fights in the his Mcgregor Sports and entertainment promotion which will be higher then the UFCs yearly ppv numbers combined

[@brohoho3660]

PPV , Events , Ads & gaming contracts .....with fighters bringing in more casuals by trash talking and promoting themselves even more i guess it should easily be much more then that in very near future.

[@0akland510]

The UFC alongside with the rest of MMA will result in a separation of the UFC as a governing body in MMA. MMA will become like boxing.

[@cntfinkvaname0]

Joe "I'm not a business person" Rogan

[@callmethecoach4121]

Fighters make the UFC, fighters don’t make much money anymore therefore can’t promote themselves outside the octagon. UFC needs to pay the fighters more or let them have limit one or two sponsors for each fighter. UFC will only be as rich as their fighters become, the more sponsors the more press a fighter could get, more press, more hype, more hype bigger fights. But In the end, UFCs greed will be their downfall.

[@mauritsvissers3944]

This conversation aged like a forgotten banana in a schoolbag.

[@leviatanlevi1920]

Joe Rogan just goes where the wind blows. He was one of the people who claimed Ronda was invincible and can beat up most men now he is saying something else

[@mxamiss5]

McCarthy and Tyler in one day.... what a day

[@LiLPicantee]

What sells more? Conor vs George Or Conor vs Khabib

[@MrPompey666]

I think Conor was right when he said UFC sinks without him... Die hard fans will stick around. I believe the casual fans won’t and I reckon there is more casual fans

[@mr.z541]

The Fertitas got lucky. Smart to get out when they did.

[@floww88]

You ain't a fan if you gonna skip a ppv fight for a basic fightnight card

[@michaelrivera1101]

UFC 224 80k PPV buys...

[@edmondkasuse7419]

No! Not until they can get fixing the fights down.

[@thehouseofcrumblingidols2694]

Lorenzo is in the mob, that's why he has connections

[@johnjohnson-oz8jv]

No. The new York Yankees are worth 2 billion and they sell merchandise all over the world, including millions of tickets every season.

[@PhillyCYOSports]

John understands booking and promotion. Joe is clueless about business and good booking. Joe knows martial arts. That’s it.

[@joshuaturnbull1049]

Thought this guy was Rob Riggle for the first 20 minutes...

[@walker3551]

I do t believe joe said anyone was better than ronda before she lost, he was saying she could beat guys lol

[@diychad7268]

i can see the point of view they have on the paperviews however i connect to the other view of paperviews...........i like the sport and i like to watch itbut i will never buy a paperview and i know there are many many more like me so how many fans have they gained that even would now buy one when they wouldnt have earlier.......and/or they gain a fan that wouldnt have became a fan if they couldnt be able to watch those televised fights....i would have to think that they make more off the tv gig than what they lose from the paperviews

[@dblake5193]

paperview hahha

[@mr.z541]

It's not Real anymore. ...the joke is on us.

[@shaikhzahid07]

watch it in 0.5 Jst....Do it

[@kurt798]

One team in nba is worth about few billions. Ufc 4 billions. Really?

[@SaudiHaramco]

The PPV model is just crap. Who pays 60 bucks for an evening of entertainment? If you got friends over who are also into MMA, sure. Plus it's way too US focused. The fights air at 6 AM or something in europe. Good luck with that 500 million customers... let alone the japanese market etc.

[@SaudiHaramco]

NI H maybe because it's the largest market in the world? I'm not saying they should concentrate on europe. But you can't expect to compete with the biggest sports if you ignore europe and east asia...

[@ronniehaley729]

You still saying that now ?

[@blankname3620]

JOE JUST SAID THE UFC IS WORTH 2 BILLION HAHAHAHAH HIS CONTRACT WONT GET RENEWED THIS YEAR

[@battlefieldbadman9954]

Aaron Cooney Cooney doesn’t need the job. He earns so much of the podcasts

[@ramon3813]

Mqn you have the best comments lmao

[@symbiote91]

I think whenever the UFC ever breaks through to the black demographic that's when that shit will really take off

[@symbiote91]

peter parker black people are huge demographic when it comes to sports their naturally stronger faster and more athletic than the other races and they will take mma to the next level like they've done with other sports

[@batterylow9724]

symbiote91 if they’re naturally better then they would be running the ufc now what are you on about , the two killers that are black in the ufc right now are cormier an Jones , could’ve messed up cormiers name but you get the point if you watch the sport , as for the woman’s side also a white female running shit there lol an really the only killer is cormeir due to jones having juiced his way through an getting caught multiple times with fake things about dick pills an coke to let him slide an the golden snitch finally got him.Now with all that being said if you didn’t understand any part of that you don’t watch the sport an do not understand lol

[@batterylow9724]

symbiote91 also yoel an Woodley but that’s it

[@saqibrahman1249]

symbiote91 just because your a better natural athlete doesn't make you more skilled . Skill is way more valuable than being an athlete

[@symbiote91]

Stefan Kovacevic I don't have to say anything you're obviously an idiot

[@KashMunni120]

Big John ! Why is Joe trying talk over him so much ? Chillout

[@joshtj44]

The UFC has already become a clown show. The circus has arrived.

[@artemiosnicola523]

Is the UFC worth four dollars billions?

[@cloudsbelow9285]

Artemios Nicola is it?

[@adithyaraman2914]

And better

[@4LP3E]

conor mcgregor is the reason ufc was sold for 4 billion

[@yomo1690]

Bizzy Get Lizzy rousey actually. Might hurt people's feelings but its true.

[@themichaelmedrano]

Rhonda and Brock. He came after. But is probably bringing more money then the other two combine.

[@yomo1690]

michael osorio-medrano yeah brock brought some cross over but ronda brought ufc into the mainstream. Got on the talk shows, magazines no ufc or wwe star would get on. They didnt talk about the ufc even on first sport until rousey, connor has capitalised on that but if rousey didn't happen it would not be where it is today. Elders react even know who rousey is.

[@davelogan77]

Adapt, not evolve, my $0.02

[@joecomplexgeometricshapesr3348]

LOOK IT

[@donaldwilson3579]

No

[@Basillio11]

No.

[@josephjurich1333]

I think the Yankees are worth 3 billion

[@fauxbro1983]

Joseph Jurich probably more them that. New yankee stadium cost $2.5 billion for the land and stadium. And its a nice and relatively new facility. Prob would sell for at least $ 5 billion.

[@rossbarrett9285]

Ufc might have had its heyday.wme dont no what there doin.

[@ListenToThisVid]

Easy 10B.

[@feckyerlife]

not any more

[@Basillio11]

ListenToThisVid 💩

[@Newcastleunited1969]

Football is the best sport😉

[@leanmchungry4735]

Joe and John's talent, along with the broken bodies and brain damage of hundreds of fighters, created the 4,000,000,000 profit for the owners of the UFC, 4 billion divided by 200 UFC shows is a 20 million surplus per show. Joe doesn't owe the new capitalist gangsters at WME anything, all they want is more money, the UFC is done, fuck them. Joe would be worth millions to another mma organisation, his name and net work power alone would massively increase Bellator's pay per view revenue.He could ask Bellator for 10 million a year, and earn twice that for their company in pay per views.

[@leanmchungry4735]

@Womb Raider Dana White and the Fertitta's did well, 4 billion is nice clean folding money for the blood sports. I don't have a better suggestion than capitalism, but just to say that all that wealth wasn't just created by the Fertittas and White. Hundreds of brain damaged fighters with broken bodies were paid peanuts for creating that capital that White and the Fertittas banked. Fuck Dana White, he should pay his fighters more of what they earn for the company.

[@leanmchungry4735]

@Womb Raider "the UFC is only paying its fighter 16 percent of its total revenue, as of 2019. The report reads that fighters only cost the UFC less than $150 million last year. That is 16 percent of the company’s total $900 million in revenue. Other sports leagues such as Major League Baseball (MLB) or the National Football League (NFL) pay their fighters around 48 to 50 percent." Tony Soprano had more generosity than Dana White.

[@themichaelmedrano]

Does esports count? Lol

[@KabzieMusic]

UFC is dying.

[@soonersquad2757]

kabe ayofe mma is spreading even thru the music culture. Some things do need to be changed though. Like the refs

[@mikesnowmantyson8720]

Joe Rogaine

[@TheG4bush]

The best way for the UFC to evolve would be to get rid of Bruce "Bluster" Buffer. He is the most annoying human being on the face of the planet.