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With Geely owning controlling shares in Lotus (51%), Is Lotus Prioritising the Chinese market for the Emira over Europe?
Lotus are now finally ramping up to release the Emira i4 in many regions of the world, which is great news…However, the version of the i4 being released in China has substantially boosted performance when compared with the release in Europe and the Rest of The World. Here we discuss our perceptions of why Lotus is supplying a more performant Emira i4 for the Chinese market along with a few other changes in their Emira marketing approach.
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