Why Labels Want Your Favorite Rappers Dead

[@tyclemm4666]

The sad part of this is it’s probably true because streaming numbers and sales almost always go up after they pass

[@bigdollabill7426]

Factssssss

[@mxchael_0385]

But let's be real, letting someone make more music for you is in the long term more beneficial. Like imagine instead of 2 or 3 more xxx, juice world, pop smoke albums we got 10 more. It would make more money for the labels then using them when dead. Alive artists also help social media engagement which helps sell albums and build Hype. It makes no sense to want an artist dead unless they're like Michael Jackson and about to retire anyways.

[@urasenseii]

or maybe because these artists spent the loan they were given and still gotta pay it back and after they pass.

[@Nalogy00]

@@mxchael_0385 thats exactly what Grade A productions and labels is doing rn thats why ppl go over to listening to juice or other ppl unreleased songs bc the labels arent doing jack shi making up excuses dropping albums wit people that the rapper didnt fw ;/ kinda dumb to me ngl but i dont think there's anything we can do.

[@GuessWhatHappened1]

​@@mxchael_0385exactly. Them being dead only makes fans stream more for a short term

[@mrmelodymixer]

R.I.P to all the rappers who died recently. These rappers deserved better than this from the labels.

[@senselesskilla7275]

No

[@evernight]

999fl

[@TeewopShiesty]

@TayshawnClarknobody gives af mane have respect

[@XXXTENTACIONAYEAYEAYE]

@@senselesskilla7275no fucking respect. Sad af

[@Stophatingjitt]

Deserve what? So the labels shouldn’t make their money? Stop signing deals if you can’t cope

[@SafirHamduilah]

This industry is truly horrible and record labels NEED to be held accountable. There should be legal statutes in place stopping labels from being able to do this

[@coltonwilkie241]

Do the families not have a say in the situations?

[@SafirHamduilah]

@@coltonwilkie241 Not all the time since a lot of the rappers sign the contracts and barely read them

[@GuessWhatHappened1]

​@@coltonwilkie241depends on the contract

[@ManCrushMondayTJ]

@@SafirHamduilahaka sell your soul 😂

[@jbeeski301]

It’s business, if anything doe it should be a 50/50 split with the family after an artist dies

[@Gemini__HML]

Scarlxrd is my absolute favorite and he’s been off a label for a few years. No one really cares about him, he’s just doing his thing always. Rip to everyone.

[@blank_C7]

I’m glad you made this video because its something I’ve always been thinking about.

[@plugformixtapes]

0:30 - that edit of X getting shot in the head is mad disrespectful and outta pocket bro. Other than that its a great video.

[@RageNoyd]

thats what i was th'inking.

[@XXXTENTACIONAYEAYEAYE]

Yeah that was hella disrespectful and disgusting

[@Rohgamu]

He didn't get shot in the head, it's been 5 years bro and everyone has seen that footage... we didn't explicitly see him get killed

[@dogslush]

this also occurs as a way to phase out a certain type of music they no longer want to promote 🧐

[@Iammoneyman420]

This is so stupid though, when an artist dies it gets so many people into that style that wouldnt have been before. Why would they continue to out out music by these artists if they dont want to deal with their music anymore

[@StaxxSeattle]

​@@Iammoneyman420it's to divide and conquer.

[@Stophatingjitt]

@@Iammoneyman420na haven’t you seen how fast emo rap evaporated? They took the heads x juice peep and the whole thing crumbled. Not saying their death is justified but I’m happy emo rap gone

[@mr.lovetaps792]

Hmm this is a interesting take because emo rap completely died when Peep X & Juice passed

[@Karitheachiever]

@@mr.lovetaps792isn’t playboi carti,Ken Carson etc emo rap? Or am I trippin

[@Chaoticz_official]

Man, the sound effects in this video sound so great!

[@HastaPV]

Louista is the Sunny V2 of Rap Music 💙✅🔥😂 , l’m obsessed with your videos Love from Zim🇿🇼 Africa

[@louaista]

lets go!

[@Dremzaofficial]

These days that’s an insult lol

[@HastaPV]

@@Dremzaofficial come again l didn’t understand what u typed

[@redwhites3651]

Nicely edited video with an informative message 👍

[@HybridTrapMusic]

Well done doc

[@luisalgarin7071]

Honestly, Lil Peep is the prime example. Everyone else was just mishaps, tragedies and coincidence. R.I.P. and Long Live their names though. May they reincarnate somehow by inspiring someone with similar energy and safe steps.

[@Destinymonae_]

Wtf are you talking about

[@travishayslip9409]

I don't think Juice Wrld was an accident. How did the police know unless somebody called on him. Somebody from the inside.

[@flawlesslikejax]

I was JUST talking abt the Empire theory. Way too many of their artists have gotten shot, injured, or have "overdosed" in the past ~5 years for it to be a coincidence.

[@Patrick-pc3vq]

Literally Peep, X, Juice and Smoke all died year to year, 3 od those being rappers that rapped a lot about their eventual demise while still young, truly an unfathomable coincidence unless something sinister really did play out in the background.

[@Carlosdelavega1]

R.i.p. to all musicians from the ones who died from drug overdose car wrecks plane & helicopter crashes and gun violence

[@EnergyWRLD]

Make your own labels dont let anyone do it for you. Finna make my own label for this

[@Myman989]

This what i was thinking. Great video.

[@Novydec001]

Keep doing your thing bro!

[@ThaRealBummyDavis]

A bump in sales for 6-12 months isn’t worth losing years of performance money

[@yomfnmama757]

Oh yes it is bud bud.

[@Patrick-pc3vq]

​@@yomfnmama757With that mindset your bussiness will crash and burn, you think people will be streaming Peep, X, Juice and Pop in 2040 the same way they are now? This generation's attention span is too short and they are gone, they had their time that ended too soon.

[@generalnsj]

Eh, not when you own the artist's likeness in "perpetuity". Once you sign that dotted line, they got your ass forever.

[@Macodythemetta]

The way I look at it people love to put a face behind the music and if you would be willing to sacrifice that for (like you said) such a minute amount of performance acceleration then you don’t deserve to run a company nor manage an artist. I mean the whole reason you make these rappers famous is to market, and suck as much out of them as you can, ergo killing an artist in the middle of their prime would be ludicrous and mediocre from a business standpoint.

[@samuellolango9720]

Tbh, xxtentacion was worth more alive than dead, he just died cos he was beefing with drake🤷🏽‍♂️

[@30regrets]

F Drake bro

[@Mjandbros]

​@@30regrets here after the beef.

[@stephsnotfluffy]

I haven't listened to much posthumous rap. Mainly cause I know I can't expect more from them in the future. Labels are dumb

[@VSTHEWORLDORDIE]

in the industry… & sadly some of these statements are 1000% accurate // it’s a sick game

[@furse2190]

2:24 That is not how you use the word respective. Good content bro, keep it up, lovin it

[@painkillaz_]

the fact of the matter is that labels don't give a shit about you, you're just a number to them when you're dead

[@render9754]

RIP pac Rip juice Rip x Rip biggie Rip peep Rip pnb Rip pop Rip Von and all the legends

[@brandonlovett4919]

Vince said it best. I respect him for standing on what he believes in even at the cost of his career

[@MR.FREEDMAN]

I've had this same theory after X passed.

[@JohnDoe-zb5mt]

"...So when I'm gone, don't let nobody I never got along with Try to make songs kissing my ass, recycling my beats or my vocals" - Immortal Technique

[@thebatterymill]

Also I don’t get why we’ve seen so many rappers that are either on track to be massive (X, Juice, Pop, Von) or established hitmakers (Dolph, Mac, Takeoff, Nipsey) pass away since Peep did in 2017. Before that, I reckon it was just local artists and older vets

[@Patrick-pc3vq]

Peep proved that death sells, and a dead artist is the easiest one to control.

[@thebatterymill]

@@Patrick-pc3vq Do wonder what the connections were made between that and the manner of the deaths of each artist

[@User-k1i6p]

R.I.P TO XXXTENTACION AND JUICE WRLD I REALLY MISS THEM 💔💔

[@PHOENIX2001]

its sad yet true that shit like this happens, it happens to all genres of music not just HipHop

[@ScrixScrix]

It was sad seeing a lot of them die especially lil peep and juice and x

[@R_G.O.D]

Louista so what’s our best option man ,rap was my dream since I was a kid .that’s all i wanna do and thanks for the video love from Ghana 🇬🇭

[@anthonyt425]

Go independent!

[@R_G.O.D]

@@anthonyt425 okay bro 😎 thanks 🙏

[@R_G.O.D]

I always have that in my mind

[@R_G.O.D]

Will rather have a partnership deal than being signed up

[@kea_moh3tswe]

I miss pop sm but r.i.p to everyone 🤍

[@NaiveJoker2]

Anyone else remember the icarly episode when spencer faked his death cause it made his art sell better🧐🧐

[@seitzgd]

Before a rapper dies, they sometimes hate or don't like them. Just as soon as they die: sales skyrocketed and they became missed, loved and the most likeable rappers (most of them only). Short answer is not all die in a coincidence, Pop Smoke accidentally leaked his address and Juice accidentally overdosed himself.

[@vlonelyvisionstudios]

WE NEED A JUICE WRLD MOVIE

[@coltonwilkie241]

I don't blame the labels for not caring about the artists. Most of these artists don't even care about themselves. Always involved in gangs, drug addictions, always shooting people and fighting for no reason. These artists have a lack of respect for their lives so of course the labels won't care about them.

[@FamCCappaBoi]

you sound slow... if they are doing things like that a ACTUAL MUSIC LABEL Who runs in belief with not doing dumb stuff would care for the artists.

[@OptimusSatanas]

Calling people slow but cant form a coherent sentence... TF outta here smoothbrain.@@FamCCappaBoi

[@themanofnoodles]

you cant tell me you dont think this comment reads as racist

[@coltonwilkie241]

@@themanofnoodles It's now racist to point out that a lot of these artists who've died engaged in unhealthy and dangerous lifestyles? I sincerely hope you're joking. Why should the labels care about these people beyond the money they bring them when these artists don't even care about themselves? Answer that.

[@senselesskilla7275]

@@FamCCappaBoirest in piss to the favorite rapper 😂😂😂

[@veilscarecrow]

There's a reason why they saying that Gucci Mane's 1017 is cursed. Do your homework on Big Scarr and Slim Dunkin if you think this is cap.

[@TheArKtec]

All them rappers have one thing in common along with many others, the same exact way they spoke on records on how they would die, they've actually died. Words have power and when they spoke it on a track it came to life like written words on a paper.

[@XXXTENTACIONTHEGOAT]

X said: "when i turned 18 i blew out the candles & my wish was to die before 25" he ended up dying at 20

[@corey4370]

@@XXXTENTACIONTHEGOATjuice said: “codeine with the Percs, take too many feel like imma die, I can’t go out like that, ain’t trying to make my momma cry.”

[@princessskies3083]

​@@corey4370someone that's heavily addicted to street pills saying they think uts going to kill them is not prophetic in the slightest. Its common sense

[@Mahlak_Mriuani_Anatman]

​@@princessskies3083true, but yknow ppl like superstitions

[@Kai...999]

I don’t want to believe something this dark the death of juice and peep fucked me up

[@amethystdream8251]

My hot take: the interview & social media content and beef serves to distract the people from creating alternatives to the industry as it is currently set up. There's always going to be talented musicians, and there will always be the need to make a living. Are we really so powerless to the music industry, or do we just not wanna get up off of bitching on our phones?

[@UnlistedBrIcks]

3:00 Life after death was a finished album

[@ManCrushMondayTJ]

List of Popular Rappers Who Have Died Since 2017. 1. Jahseh “X” Onfroy 2. Travon “Wopo” Smart 3. Gustav “Lil Peep” Ahr 4. Kirsnick “Takeoff” Ball 5. Ermias “Nipsey” Asghedom 6. Jarred “Juice” Higgins 7. DMX 8 Bashar Pop Smoke Jackson 9. Javorius “Jay” Scott (Names Shortened For Time) 10. King Von 11. FBG Duck 12. Mac Miller 13. Young Dolph 14. Pnb Rock 15. Marlo 16. Houdini 17. Nick Blixky 18. MO3 19. Lil Loaded 20. OTF DThang 21. Boosa Da Shoota 22. Indian Red Boy 23. KTS Dre 24. Slim 400 25. Drakeo The Ruler 26. Lil Keed 27. FBG Cash 29. Notti Osama 30. MF DOOM Even though some on this list may or may not be related to Shady Record Labels the point still stands. My Bad in advance if I missed any LMK and I might change it later. Condolences to the friends and families.

[@kapo2012fb]

Its been known.... puffy daddy was the 1st to do it with BIG

[@jozz_official]

so let's all get out of the labels

[@coltonwilkie241]

Kinda hard to get out of the labels when they're dead.

[@anthonyt425]

Most people get into the labels for recognition and fame. Becoming independent is the better path but it means you won’t get the shortcut which many aren’t willing to do. So this will continue on for years to come.

[@MichaelAfriyie-jc4dy]

this is so sad

[@MrGavin4]

Good work, this is put well. Rip peep and ♾ 999

[@HeavenlyNashley]

lil durk is the perfect example of people who don’t care about up and coming rappers ! Like what happened to king Von :(

[@SniperBraeGaming]

Ya'll Can't let these niggas rest in piece fr 🙄

[@mxchael_0385]

They exploiting and making more money off pushing agendas and conspiracy theories for no reason. Just as bad as these labels, anything for some fucking views

[@korontos9038]

LABELS dont let them rest in peace , not us

[@SniperBraeGaming]

true...@@korontos9038

[@Geeil]

12:29 that lowkey was a bar and it was fire lmao

[@FamCCappaBoi]

This should be more investigated man RIP To all these rappers almost of all of them I loved :

[@juliusseizure5705]

The dangerous lifestyle of a rapper is what sells. Labels might hype that aspect up, since there's nothing they can do to stop the rapper. However, once the rapper dies, labels are going to try to ride the hype to make more money by releasing pre-recorded and unfinished tracks and verses. It's not like they wish death for these rappers, it's their own fault and the labels are just making something out of a sad situation. Might as well make some money for the artists' families, since they're no longer going to be in the picture to provide.

[@thebatterymill]

I’d exclude Life After Death as a posthumous album - it was turned in and scheduled before B.I.G. died

[@lastnight99]

Same as 7 day theory of pac

[@thebatterymill]

@@lastnight99 Funny how both of these ‘90s legends had albums completed at the time of passing

[@DrtyALGreen]

The premiums on those policies would be so astronomical on the chance your artist gets killed. The returns wouldn't be worth the risk, theyll just pimp the artists music and legacy.

[@smokehashxuriahjahvid]

The real reason is not the profits yes that's a huge reason the greed runs it. But beyond this when a young artist gets big and have allot of influence with the population they can literally change the world by reaching a huge interbational audience. A big artist has more power then a government so the government's also want to kill the artists 💯💯

[@Nitolordgrave]

They make more money when they dead, and on top of that if you’re a artist they can’t control and start speaking out against their agenda it over everyone in the music industry are going to blackball and no one is going to warn you about your death. Music mafia is real.

[@emonteadams]

Vince staples said it straight

[@mdzz182]

This has being going on for a long time. Like from bob marley to kurt Cobain from nirvana they became worldwide because they died.

[@anarv1618]

LL$UEDE 🕊🕊

[@jujubrow.9876]

Money runs the industry

[@trenchcoatjohn]

NO LOUAISTA! THERE GONNA COME AFTER YOU!

[@TheCapitanoPlan]

Selling your soul, then end u make excuses and repeat and they only usually end you if you try to expose them or go against their deal

[@MuchLoveX]

also @3:17 you mentioned "7 dead rappers in top10 most streamed albums on Spotify" it's it's just x twice, juice twice and pop once. rest of 'em travis, drake, eminem, etc. are still alive even if you say you were talking about albums not artists, it's still wrong only 5 albums were from dead rappers

[@travishayslip9409]

That's why I haven't listened to any new songs I don't already know before they died.

[@thisguy1664]

That's why I love hackers . steal that music from the labels idgaf about these guys. I respect leakers they give the dead a final laugh at these lables

[@jaycechenault3940]

Most dangerous job in the world is a little bit of a stretch

[@iam_stxrrz]

It depends on how you swing,if u choose to play it safe.

[@HVLLOW99]

Now I know why Xavier Wulf really is the Navigator.

[@gmoney6092]

3:24 fun fact, young Dolph, king von and nipsey hussle are all Leo signs

[@baronghede2365]

The video is exactly right i didn't hear about juice wrld; but after he passed i became I fan of his, Blessed Be.

[@FootballTopEdits]

I’m starting my own label soon with a 6 figure budget i ain’t gonna be doing none of this corrupt shit

[@funnymoments224]

Go signed jambo lenks, 2025 2025 2025

[@rasemcee4606]

One of the best current hip hop reporters. But dude your amount of mispronunciations and incorrect usage of words is egregious

[@nextprodigytolazy_boy]

even tho Alli Lotti has made me very angry with her descions recently she spoke the truth about Juice making so many songs

[@SwiKeyMTC]

The same alli that said she wouldn’t start an OF out of respect for juice then she started dating an 18year old and started givin him all of juices shit and got hooked on meth and crack really bad and then started an OF, also she tried claiming there was a whole conspiracy to juice dying which she said while drugged out, that same Ali? Yeah I wouldn’t believe a single word that comes out of that snakes mouth.

[@nextprodigytolazy_boy]

exactly@@SwiKeyMTC

[@SwiKeyMTC]

@@nextprodigytolazy_boy and juice made so many songs because he loved music, im sure you know that he would make like 3-4 different songs with the same beat and would ask his homies which one they liked more even tho they are all fire asf

[@nextprodigytolazy_boy]

yup i knew that@@SwiKeyMTC

[@shida5320]

@@SwiKeyMTCI don’t think it’s a conspiracy, you have to ask yourself “what do she gain out of saying something like that”

[@Mefor2044]

Who else didn’t know that Warner Bros had a record label when I first heard that I was like so he was signed to a kids, DC company/. Bugs Bunny

[@iam_stxrrz]

That's why being independent is the best option, you can't trust all record labels.

[@elvisespinozareyes3098]

LONG LIVE DOLPH🐬🐬🐬

[@YoungDQ]

Like how they try to recycle X old music 🤡

[@kulturebanda3210]

This industry is so horrible and some deaths u can see that the rebels can be behind the hits and forcing their artists to take drugs 🤥

[@9leru]

sad but true... 999 forever

[@lucidmind9676]

One detail about Kurt Cobain’s death that I always found weird that no one really talks about is the electrical technician’s statement, he said that when he saw Kurt’s body, he thought he was just sleeping which is why he didn’t alert the police….. if someone blew their brains out with a shotgun…. How tf does it look like they were sleeping????

[@JaredAlmazan-m5v]

It's so shit out there in the music industry and the evil territory that comes with it two ways you can go out as a rapper getting shot sells go up after death second option die with nothing after getting let go the way black rob did which is even more worse in my opinion but hey that's how ugly the industry monsters eat

[@YoungBossMajor]

Dave did a whole plot about this in season 3

[@fijiplus]

Yo idk who the producer you mentioned in the article was but Wicca Phase is more of a singer / rapper and doesn’t really produce. He is the “leader” of gbc and featured with peep on 2 tracks but never produced a beat for him

[@theg0dseye388]

We should called them "LIFE END RECORDS" not music records !

[@ruthlessrobk7327]

sorry but this is complete bullshit lol.....not every rapper is tupac who had 400 unreleased songs where massive profits could be made off his death, rappers today dont work like that outside a few like drake and drake is far more valuable alive because he can put out 10 more records. Sure for a month after death the stats shoot up but in a year people dont listen to them like that, the same thing happens when they release a new cd while alive so either u get a one month boom or a 10 year boom, which has more value?

[@OExuTrancaRuas]

Yeah nobody is 2pac with 400 songs , juice wrld had more than 2000 songs hahahah

[@Mirez_daplugg]

More profit for deceased rapper, especially emo rappers like Juice Wrld Rip

[@GucciP777]

Nipsey was signed to Atlantic when he died

[@louaista]

He owned his masters for the rest of his catalog I believe

[@novidistrict]

sadly this video has alot of missinformative facts but is overall truthfull.. except we forget that drug abuse is their choice and them being gunned down is a whole other story which i wont start so i dont end up being racist by this stoopid comment section... in the end its not that record labels kill their artist... they just go and take as much money as they can so that artist doesnt come irrelevant and stops producing money

[@GuessWhatHappened1]

Its not evil its just business

[@Diarypop]

I hate ally but damn was she right here… they were more of a liability being alive, so it was easier to pump juice full of drugs and kill him instead. Makes much more sense now…

[@emperorsanti9684]

It's how this pops up after Rich Homie Quan. RIP 🕊

[@217CKlip]

Id want my music dropped ...but for someone I kno an that understands how to go about it.....

[@zacmullane6031]

RESPECT I WATCHED EVEN THO I KNOW THIS U CONSIDERING JID DOCUMENTARY.

[@louaista]

Need the title 😂

[@zacmullane6031]

@@louaista I text ya bitch. (KING JID) Title

[@zacmullane6031]

@louaista LOOKING BACK OLDS VIDS. THEN YOU HAD A HAIRCUT THAT (MAKE A WISH) WOULD LAUGH AT.

[@zacmullane6031]

@@louaista ?

[@urasenseii]

The labels and the rappers are at fault for this.

[@kingbrahma5005]

Here’s the thing these young rappers mostly see dollar signs they’re instantly hooked they think of the glitz and glamour and not one time do they see the evil of it that’s when that black cloud come into to play now I will also say this these labels will go for the artist with the substance problems it’s more money

[@KingDylanG]

they want our rappers dead because they actually make good music now we're left with trash wrappers that just talk out of their ass and get paid for it

[@EnricoAndreizIIIRMONZON]

yo thats wild

[@nicholas.presljak]

Faith was actually a good album and is aging like fine wine

[@Big_Goddo]

Never had a favorite artist that passed till they took Drakeo The Rulers life... shit still has me upset LLDTR

[@jaylenmalone7247]

“My goal is to get overly famous & fake my death “ -juicethakid

[@d.t.6072]

Thank you. Finally someone says shot.

[@KobaniacMinded]

Why drake, wayne, t.i., jeezy, snoop etc. Aint dead they way bigger more famous better catalog than all these rappers that died recently? If this was true they would take out big fish not small fries

[@TaelorJoyce]

They are long term investments. These other guys are quick cash grabs because they are either up and coming or on a down slide in their careers.

[@OptimusSatanas]

Go to school and stop doing drugs, yall have conspiracy brain. Its sad AF@@TaelorJoyce

[@KobaniacMinded]

@@TaelorJoyce just as i thought yall don't even have good reasons

[@shida5320]

@@KobaniacMindedthat don’t make sense to you?

[@KobaniacMinded]

@@shida5320 not at all, especially from a money/business standpoint I would take out the big fish if you know at all how publishing and masters work they not making no money off no pop smoke nipsey king von. Especially xxx because he partially owned his masters and publishing and was a huge act only getting more popular he would've reached the weekend/drake status. Nip owned his masters and publishing 100% Pop was going to save the east coast and become the next 50 cent doesn't make sense to steal 2 albums and his streams aren't enough like xxxs to be making alot of money on. So when someone says it's a moneygrab it technically makes zero sense if mentioned artist were alive they'd make way more than relying on streams from touring merch and whatever else was in the contracts. And they life insurance policies let's say is half whatever they got wouldn't make up for what they could've made off an artist. And my main point is it's guys with multiple hit songs featured in movies and TV shows sell out arenas that are worth way more