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I’ve always loved brands that check the boxes for both form and function. Louis Vuitton is definitely one of those brands. In this episode, I walk through the house’s evolution and the always-innovative yet always-practical designs that have made it the world’s number one luxury brand.
Naturally, I begin with M Louis Vuitton himself, who set the brand up for success with his invention of the first canvas trunk-what I’d call the invention of luggage as we know it today. I then delve into the influence of Vuitton’s son Georges, who took over the brand after his father’s death. Georges’s influence on the brand is incalculable to me: His careful consideration of women’s needs led to his creation of some of the house’s most iconic handbags, including the Speedy, the Keepall, the Neverfull, the Noe, the Alma, the Dauphine, and the Capucines. Finally, I discuss the house’s collaborations with artists, including Steven Sprouse, Takashi Murakami, and Fornasetti.
It’s incredible to me how Louis Vuitton has always stayed on trend through creativity, quirkiness, and forward-minded leadership. It’s a brand that’s literally rooted in innovation, and I can’t wait to see how it continues to evolve.
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Produced by The Slowdown (www.slowdown.tv)
Theme music: Cate Le Bon (www.catelebon.com)
Credits:
Louis Vuitton: us.louisvuitto...
References (by order of appearance):
Louis Vuitton, founder of Louis Vuitton (1821-1892)
Empress Eugenie de Montijo, wife of Napoleon III and empress of France (from 1853-1870)
Louis Vuitton Shop, 1 Rue Scrib, Paris (1870)
Louis Vuitton Workshop, Asniéres, Paris (1888)
Louis Vuitton Trianon Trunk, 1870s
Louis Vuitton Ideal Trunk, 1889
“Coming to America” (1988)
Tumbler Lock, 1890
Georges Vuitton, son of Louis Vuitton (1857-1936)
Library Trunk, Gaston-Louis Vuitton, 1936
Louis Vuitton BoomCase Trunk
Louis Vuitton Boite Caviar Trunk
Louis Vuitton Helmut Lang DJ Trunk
Louis Vuitton Explorator's Camp Bed Trunk
Virgil Abloh’s Louis Vuitton Bag with a Tent (2020)
“Spirit of Travel” Campaign, South Africa (2014) (Photographer: Peter Lindbergh)
“Spirit of Travel” Campaign, the Caribbean (2015) (Photographer: Patrick Demarchelier)
“Spirit of Travel” Campaign, Iceland (2021) (Photographer: Viviane Sassen)
World’s Columbian Exposition in, Chicago, 1893, USA
Edison Electrical Tower at the the Chicago World's Fair, 1893
John Wanamaker, founder of one of America’s the first American department stores
Kaitlyn Dever, Actress
Sarah Jessica Parker, Actress
Miranda Kerr, Model
Jessica Biel, Actress
Audrey Hepburn, Actress
Alicia Vikander, Actress
Antoine Griezmann, Soccer Player
Elle Fanning, Actress
David Beckham, Soccer Player
Bella Hadid, Model
“Coco” Chanel, Fashion Designer
Alicia Vikander, Actress
Chloe Grace Moretz, Actress
Urassaya Sperbund, Actress and Model
Hailey Rhode Baldwin Bieber, Model
Stacy Martin, Actress
First Louis Vuitton Shop, 4 Rue Neuve-des-Capucines, Paris (1854)
Disney’s Cruella and the Capucines Promo (2021)
Marc Jacobs, Creative Director of Louis Vuitton (1997--2014)
Marc Jacobs’ Spring Collection (1998)
Kate Moss, Model
Naomi Campbell, Model
Stephen Sprouse, Fashion Designer and Artist
Spring Collection (2001)
Takashi Murakami, Artist
Spring/Summer Campaign (2004)
Naomi Campbell
Rihanna, Singer
“Mean Girls” (2004)
Bella Hadid, Model
Louis Vuitton and Supreme Collaboration (2017)
Louis Vuitton and Louis Vuitton Yayoi Kusama Collection (2012)
Louis Vuitton and Louis Vuitton Jeff Koons Masters Collection (2017)
Piero Fornasetti, Artist
Louis Vuitton Store, Champs-Elysees, Paris
Nicolas Ghesquière, Women's Artistic Director of Louis VuittonSpring/Summer Collection (2021)
Fall/Winter Collection (2014)
Selena Gomez, Actress and Singer
Sophie Turner, Actress
Sienna Miller, Actress
Nina Dobrev, Actress
Michelle Williams, Actress
Rebecca Ferguson, Actress
Virgil Abloh, Men’s Artistic Director of Louis Vuitton
Spring/Summer Collection (2021)
Fall/Winter Collection (2020)
Spring Collection (2019)
Louis Vuitton x NBA Collection (2020)