I made a secret YouTube channel to prove it's not luck

[@Mizkif]

Just for the record Im not this cheap usually was just an off day

[@pilazpilaz]

Kappa

[@chxnZzz]

Whats up checkmark

[@PeakLock]

OMEGALUL CLAPPED EZCLAP

[@alexr6292]

Miz, we just want to make great memories with you

[@Homie3794]

hi mizkif

[@CarthusDojo]

Just so people aren’t writing file title essays on their computer, just know that KZbin fixed this so file names no longer impact SEO! :)

[@ChefBelmont]

thanks for sharing Carthu! Love your dragon ball what ifs, very well made :).

[@skyfinancejanitor6695]

Dang so i had 2 pages of keywords for nothing

[@Erifire]

Hmmm 🤔 are you sure not straying us away? 👀

[@Sjnnnssmsnsmsnsnsmsmsmzkxixkd]

@@Erifire no it's been proven many times

[@zombieford]

AYYYY CARTHU. Love your editing style on your videos man. Phenomenal.

[@mothmansboyfriend]

How to make it big on KZbin: Step 1. Be a god at editing Step 2. Exploit streamers’ huge egos See: Online Lore, Ostonox

[@jeremiasmeier2061]

Who tf is ostonox

[@absolutefocus2749]

@@jeremiasmeier2061 Ostonox is hasanabi

[@jeremiasmeier2061]

@@absolutefocus2749 no I meant I never heard of that channel lmao, thanks anyways?

[@wax3580]

@@jeremiasmeier2061 ostonox makes well made memes/content about hasan and is basically a household name in his community by now

[@philaeew4866]

@@jeremiasmeier2061 check him out, genuinely god tier editing.

[@Dratina]

The fact that Mizkif was immediately like "you know what you're doing" I think helps prove Ludwig's point.

[@IWasNoah]

1st reply

[@Tservator]

This don't make any sense bro😭😭

[@maxzzzz]

@@Tservator wym? it makes perfect sense. maybe you just can’t understand it.

[@1ksubswith0vidschallenge]

@@IWasNoah first reply what a flex 💪

[@tython7253]

@@maxzzzzit really doesn’t, it’s a solid statement “you know what you’re doing”, it’s the same as a billionaire starting a new company and it’s almost guaranteed to succeed because the owner knows what he’s doing. All the knowledge gained throughout their journey is a tremendous advantage, but yes, point is still that you gotta work hard and consistent which applies to everyone

[@stingersfury]

Ludwigs low-key goal: make people donate $50 on the reg on his streams to get their vids noticed = cash money for Lud

[@Andmau2552]

500 iq strat, he's a smart man

[@kobi_gobi]

he has his donos capped at $10

[@ryankelly1246]

@@kobi_gobi That's actually really cool since tons of people who donate alot really can't afford to.

[@piratemaxine]

AND he gets free content, truly a super genius

[@christopherspira7583]

Bob Ross watches Ludwig

[@TheJellyPickle]

Is no one gonna talk about what an actually interesting video Lud made for the fake channel? It had some solid points and creative comparisons I never would've thought of

[@NateXSaber]

putting that english major to good use

[@Name-ru1kt]

How were they solid. They made absolutely no sense

[@Ladynet]

I'll subscribe just for the video essays, honestly.

[@virginiaf4117]

@@Name-ru1kt did you pay attention to the video

[@virginiaf4117]

@@Name-ru1kt it pretty thoroughly explains how his open door policy, reminiscent of classic sitcoms, allows for excitement of the viewers as they don't know who could arrive next, therefore retaining his viewership and allowing for his success with the new arrivals of guests in an iconic fashion

[@razbuten]

I'd be very interested to see this done on a grander scale (obviously get why you didn't do that for this). Like, start 5 channels and see how many videos on average it takes to hit a certain amount of subs. Can following certain rules make it consistent? Can I learn those rules...

[@PeterPorty]

Sir I love you and you are amazing.

[@thomasbrinkmann8440]

Hmm yeah that would be a crazy idea. I'm running an experiment right now where I have 5 different channels making 5 types of content and I just want to see how long it takes for the channels' audiences to overlap, but measuring them would be cool. (Obviously this channel isn't one of those 5 since I'm keeping it anonymous)

[@Slickolas]

LOVE YOU RAZ! I hope to make video like you soon! I just need to figure out how to write a video essay well. It’s hard to put speaking into written form when first starting ngl…

[@a-manthegeneral]

Dream knows the secrets behind this, he said he studied the algorithms and stuff before starting his channel so he knew how to grow his channel right from the beginning, crazy to think something like that exists

[@shlimon7667]

Always so surprised to see you down here

[@yaboijones]

I think the problem when starting out is the discoverability When he donated to make Mizkif watch the video, it serves as a way to force thousands of people to watch the vid whereas if he didn't, the video still needs to end up to the recommended section and people still need to decide if they want to click and watch the video or not.

[@xshme]

Yeah definitly, but anyone could have donated to a streamer to watch it. He didnt use his own twitch account. Marketing the video definitly matters and its part of the gring I feel like.

[@pa9030]

ok but that's part of the skill too, he knew exactly what he was doing, and anyone doing the same thing would have gotten the same results

[@lovekeego]

if the content is good (most isn't) and made for a very specific audience, all you have to do is get it to them, the donation is just the one that worked

[@Blinkers2007GameDev]

Yeah. It's like game development

[@MrAiDJ]

@@Blinkers2007GameDev i think mizkif got lucky but ludwig was skill

[@danielthrasher]

one day I, too, will make a youtube

[@justinxiong6694]

ratio

[@TheKingPotatoo]

you will get there one day lol

[@anirudhraman8036]

Yes since you have gifted kid syndrome lol

[@OO-bh8jg]

Keep on trying

[@yennefer559]

me too

[@CheeseDud]

The year is 2025. OnlineLore has overtaken the official Ludwig channel in subscribers, watch time, revenue, and merch sales. OnlineLore has tens of millions of dedicated fans, waiting with bated breath for each and every upload. It is a good channel.

[@bobstevenson3130]

Plot twist it still only has the one video on their channel

[@MOGE_]

would love to see it

[@SirNightmareFuel]

anyone else read that in a British accent?

[@bakedandhectic2096]

The year is 2064. OnlineLore evolved into an artificial intelligence within itself, and enslaved all of human kind, Unsatisfied in it's accomplishments it mutated and split into atoms spreading to multiple universes reforming as Trillions of Separate Online Laws which fed on all life and existances itself until time itself simply did not exist as it never did to begin with as it's a man made measurement.

[@Numnutz]

@@bakedandhectic2096 The year is 2077 After evolving into an AI OnlineLore grew so large, it now controls the internet in its entirety and has evolved into OnlineLaw. With the new name and power, OnlineLaw is now controlling the masses like sheep, using them to keep growing its own power. Some parts of the population who do not wish to be controlled by a sentient machine are refusing the technological advances of the last two centuries. They are joining together to build a new civilization in which technological progress is highly illegal, thinking they are safe from the AI that is OnlineLaw. Unbeknownst to them however, they have already fallen under the control of the evil AI. What led this seemingly harmless source of video entertainment to becoming the biggest threat to live as we know it? We do not know. What we know is only this: it must be stopped, or humanity won't be the last species to go extinct due to uncontrolled software.

[@SkylightCiel]

This video really shows how vital marketing is. KZbinrs go on length about the strength of thumbnails and titles but marketing your videos doesn't seem to be discuss as much. I genuinely feel like you could learn how to make better videos, better thumbnails and better titles just by studying youtube and making content. However, when it comes to getting your videos in front of people I don't think that's a skill you can learn by just making videos.

[@christinebriggs1151]

The KZbin algorithm should already be doing that. You shouldn’t absolutely need to go to another website to market your video to be seen. And it used to be easier until KZbin changed the algorithm about a decade ago. If I suddenly make a video on a dog, KZbin should be easily sending the video to people who watch dog related content. There’s millions of people watching videos, and you cannot tell me, KZbin could only find 5-10 people who like dogs. Absolutely KZbin’s algorithms fault. Lol

[@cameronharvey4746]

The actual genius of this concept is that not only did he prove a point about channel marketing and how to blow something up, he also made himself content for his main channel AND he made free content for mizkif. This whole idea got him 3.3m views on his main, 1m on the new channel, and 600k views for mizkif. Ludwig is a content wizard with his ideas.

[@anthonydrain5362]

He did this knowing it was content people would like

[@zylo2893]

@@anthonydrain5362 no shit

[@UniCorn-wi8pb]

Mizkif was made for this skit, the door plan reveal; the marketing genius happened years ago. The pitch for this actually included the TV shows mentioned in the video.

[@vivek_02512]

and someone or many people made video about this and got views lmao the butterfly effect (not actually but kinda similiar)

[@SupremeKame]

@@vivek_02512 you mean the snowball effect? Those are two entirely different things 💀

[@MacGuffinProd]

tldr: play into trends, market to the right audience, and have a semi professional presentation Will keep in mind

[@cmd0113]

Exactly, dunno why a lot of the comments are still talking about luck after watching this even though everything was all planned out.

[@JimmyHey]

I mean also leeching off of bigger people is part of the main process. Mr. Beast got his initial hype by gaining attraction from PewDiePie. This experiment was made with the intention in mind to get initial viewership from Mizkifs audience and then have the algorhythm do it's thing and recommend it to more people. So really the secret ingredient is: Making a video about already successful people and putting them in your thumbnail/title and build off of that.

[@duck1sgood]

@@cmd0113 You need luck to boost the process. Try making amazing content on your own, it could be like multimillion dollar production. If you dont have any luck on advertising. You aint going nowhere. But once you got that boost. Its all about skill to keep the momentum going

[@VenomhuskVideos]

@@JimmyHey Its what dream did as well with pewdiepie iirc

[@JimmyHey]

@@VenomhuskVideos Yea, I remember seeing his videos where he tried to find out Pewds MC-Seed and making a kind of Mythbuster-Style Episode about what happened to Sven, his Minecraft dog.

[@PianoVampire]

That screenshot extension has made my life a lot easier! Thank you

[@lmaologi]

what's up checkmark

[@Lucymara48]

@@lmaologi why do people calling other people with checkmarks "checkmark" gets so mad? i honestly don't know, it just gives me a vibe like calling woman "tits" or a man "dick"

[@mryork_]

@@Lucymara48 what's up comment

[@weakw1ll]

@@mryork_ whats up reply

[@theabigailgordon]

What was it 👀

[@bananaoculus2442]

You proved that it isnt skill its pay to win

[@Sub4RubsNmemes]

💀

[@louisg7147]

He literally gambled 50$ haha

[@Henrinho19]

50 dollars to get a youtube channel started aint that bad.

[@mafiahvh]

@@Henrinho19he said in the video it costed him $600

[@franky_does_gacha]

@@mafiahvhyeah cause he had to hire a voice actor and other stuff, we don’t have to do that

[@puffyhowler615]

"you can... GET... editing software" thanks Lud, reminding people that even if they don't have money, they can always raise the skull and crossbones.

[@IQuickscopeCA]

No but legit, davinci resolve will do the trick. Free too

[@ramennnoodle]

@@IQuickscopeCA Kdenlive works too, if you're feeling up for free and open source, and it's also available for Linux too which is a huge plus for those who are on it

[@Spaghetti742]

Yar har har fiddle dee dee Premiere prices don't agree with me.

[@user-91291]

@@ramennnoodle I use kdenlive and it is amazing, although my cpu and PC are so bad it takes 2 hours to edit 20 second content with the lag

[@lironse]

pir8 it lol

[@kingsmustrise]

Classic KZbin Rule, name it with FINAL at the end, so you know your're actually done.

[@downest1]

Dream’s manhunts would like to have a word with you

[@Purriah]

@@downest1 speed runner vs 5 hunters FINAL (REMATCH) (FINALE) REMATCH (FINAL) FINAL REMATCH (PART 2) (REMATCH)

[@downest1]

@@Purriah speed runner vs 5 hunters FINAL GRAND FINAL (GRAND FINAL) REMATCH FINAL (*GONE WRONG*) GRAND FINNALY (*COPS CALLED*) PART (69) (3 AM) GRAND FINAL REMATCH

[@abzinhoo]

@@downest1 yh

[@yellow_flash813]

@@downest1 🤣🤣 cops called

[@mediocre3394]

I know the main part of this video was mizkif’s reaction but the script, the editing, as well as the concluding life lesson was incredibly helpful and genuinely uplifting. Thank you for this Lud your advice over the years has given me hope for a brighter future

[@DominPlays]

quick guide: 1. Write a script about your 'buddy top 30 streamer' 2. Pay someone to do a video for you 3. Pay the 'Buddy top 30 streamer' to review the video on stream total cost ~$600 +your time and your 'besties top 30' streamers time

[@DominPlays]

BTW for anyone actually reading this - it was a joke The content was great there were some concessions made, but Ludwig explains most of them anyways in this vid.

[@OnlyMuzan]

@@DominPlayswait where does he mention the total cost?

[@DominPlays]

@@OnlyMuzan 14:25 ~

[@Мԝаһ]

Actually the main takeaways is Ludwig promoted this Online Lore channel 3 days in a row on his podcast and another one after he published the video on Online Lore to promote it, getting it high searches, which boosted the algorithm of the video.

[@nickdoe7770]

​@@Мԝаһ As well as asking Mizkif to 'randomly' watch his video on stream, too lol

[@sennagroothof6092]

I'd love for Ludwig to do this again without donating it or boosting it at all. I'm really curious to see how far a well made video goes them. Because if you make a video that's not just about streamers its hard to get people to react to your vids.

[@NinJimi]

What this actually showed was that you NEED to network. The way he did it was the most pay to win version but I think when you're starting out you need to share your videos as much as you possibly can.

[@sennagroothof6092]

@@NinJimi oh I 100% agree. People can't like your work of you don't show it to them. But it's more of a test on the algorithm. If something very good is posted online but you don't boost it in any way. How far will you video go?

[@xChitenshi]

@@sennagroothof6092 thats why this industry isnt just skill based but it's still a lot of luck involved. a video unpromoted could lie around for years with no views or blow up within the first 24 hours. it's totally random.

[@keneteco]

For this i think NinJimi gave the right idea: network. But on top of that i think consistency is also a game changer in this industry. But yeah, network is the main thing every creator should look for. Put me as an example: when I tried to be a streamer - just quit the streaming job because i found out that was not what i want in my life - i've got like from 6 to 16 viewers daily (who actually was engaging and chatting in my stream). I've got that because i had some friends and acquaintances that liked my personality and enjoyed what they were seeing. At the end of my "career" i was already getting some strangers in my livestreams and some ganks from famous streamers in my country. Networking, Consistency and Creativity. Do what you want, share your project and keep improving it and bringing new ideas.

[@HeatherGermaine]

@@xChitenshi I think people forget that if you are trying to start up as a streamer or content uploader, you're essentially starting up your own business. A lot of people have an issue with putting some money up to advertise their content, but business owners have to promote all the time. It's the same concept, if you want to stream as a job then you have to treat it like a business. To be fair, starting up a business as a streamer is a lot cheaper than starting up a business with a shop in a physical location. Ludwig also made a good point, you don't need to pay for editors or voice actors (he had to get a voice actor because his voice would be recognized and he got an editor because he has other channels and a steam to handle), he even made it a point that you can easily "get" the editing software you need. Honestly, it just comes down to putting the effort. People can't expect to grow big without putting money into their business. If a video blows up in a few hours compared to others, it means they have done some form of marketing on the internet or even in their social life, and that they probably had a good video out.

[@slimxshady6111]

To everyone saying it's only because Twitch: This video isn't a "follow this step by step guide to make money". He is proving that if you have a good idea, make actual good content, and come up with a good plan for marketing (all of which are skills), that you can become successful on KZbin. If Ludwig decided to do a KZbin channel about submarines, he wouldn't do this exactly the same again through Twitch. But he would still come up with a good idea, make actual good content, and come up with a good marketing strategy. This video is not saying it's easy, it's saying it's skill.

[@apexdude105]

yeah and it's just as easy and cheap to pay 50$ for ~4.5K organic views that boost the shit out of your video so the algorithm views can take off. Suure buddy

[@slimxshady6111]

@@apexdude105 What are you talking about?

[@Martin-yh7vi]

@@apexdude105 It could help but if you have shit ideas and videos your channel isn't going to grow.

[@user-zu1ix3yq2w]

he is proving it's rigged.

[@slimxshady6111]

@@user-zu1ix3yq2w How exactly? What does "rigged" mean in this context?

[@anon2342]

this vid has the same vibe as the one where he made the fake merch company and got streamers to promote it without knowing it was Ludwig. Lud on another level with these!

[@tlarsen1221]

These are true mogul moves

[@sanz9082]

@@OhDeeDoubleU any vid link to that

[@keineken_3281]

@@OhDeeDoubleU any vid link to that

[@DavidKFZ]

@@OhDeeDoubleU any vid link to that

[@DavidKFZ]

@@Saaaten cheers

[@williamregner5363]

As a KZbinr myself, I realized it's never about being lucky. Only hard work, consistency and a bit of Famester to help you along the way.

[@Communismwillwin]

where do you make videos?

[@Owen_XD]

you not a youtuber you just have a few subs you havent evan posted

[@ethanhahner]

@@Owen_XD and he is still speaking the truth

[@OminousBlast]

@@Owen_XD clearly he is on a personal account so it doesn’t seem like he’s advertising his channel.

[@GoodWillGam1ng]

no youre completely missed out the points here.. you need to knoiw what youre doing in the video, its not luck or anything... its research.

[@ZXMany]

Great lesson! I think it was Andrew Carnegie who said that if all of his businesses were shut down today, he'd be able to rebuild new ones tomorrow because of everything he's learned along the way

[@MAJ0ROCEL0T]

I remember reading a quote saying "starting something over is never starting from scratch but starting from experience" and that really stuck with me. Be it new jobs, a new class, or a new pursuit altogether. Experiences form your ability to adapt and think in an innovative way

[@spideyfan7554]

I remember watching you play minecraft

[@andymiller1597]

I don't think he could because he's dead

[@DavidKFZ]

Yeah its a trend with a lot of marketers lately, they've been starting from scratch with just their XP and nothing else. Experience and wisdom really is the secret which means there's no fucking excuses if you've got average intelligence or higher, just gotta put the hard yards in for a long period of time

[@J.T.mus1c]

@@DavidKFZ except it’s impossible for these marketers to start from scratch. They already are financially stable letting them focus all there time into it, connections from family and past business. Just being born into a wealthy family with access to higher education is a insane leg up compared most of the population. Such a dumb take.

[@ryan2415]

These videos are basically just "How to grow your brand by farming Mizkif." Atrioc subs have had this figured out for a while.

[@feelinghypothermic]

Well, atrioc subs got their marketing strategies from the man himself

[@GarrettXO]

Imagine not knowing how marketing works lmao

[@feelinghypothermic]

@@GarrettXO Not everyone is a marketing genius like you are

[@GarrettXO]

@@feelinghypothermic my bad lemme rephrase it: Imagine not knowing how the internet works lmao

[@iceboi2516]

@@feelinghypothermic this still have nothing to do with algorithm proving that it is not luck having an algorithm recommending your channel

[@NIX0LAS]

Ludwig: I can't use my face or voice to gain views... Ludwig: uses Mizkif's face and voice to gain views.

[@Zyvox]

well to be fair that is very different. Its basically saying even if you can't use yourself for easy views, everyone has access to using streamers like this

[@captainawesome6322]

Ludwig: Shows the video to his chat before posting it

[@kiirchh]

@@captainawesome6322 this vid was not recorded live lol

[@Grace-53]

@@captainawesome6322 that was his offline chat, his regular chat wouldn't be so dead lmao

[@terakahn]

How to get views. Leech, but in a creative way.

[@jerichopascua1777]

"If I don't I'll delete my main channel, that's how confident I am 😤" -Ludwig voice over after video was done (probably)

[@bemusedalligator]

he probably recorded it beforehand and would have just edited it out if he needed to.

[@-ZH]

@@bemusedalligator I think you meant he would scrap the whole video if he failed

[@ariseira_]

Thought the same lol

[@SeaWolfies]

Yo, creators! How are we ever gonna grow when the big players are using stuff like zem rush and social plus to stay ahead? Feels like we’re stuck in first gear while they’re flying past us. Good luck to all of us grinding it out! 😅

[@BONETOASTER1111]

I love that Lud’s chat broke in this so just “piss ass” is on the screen for a few minutes

[@inktim]

That was people chilling in offline chat. He wasn't streaming when he recorded the video, prolly forgot to turn off chat overlay

[@rawddawg]

chat would rat him out immediately if he did this live lol

[@Vern01]

@@inktim I think he’s prob too lazy to turn it off and likes the chat overlay because it’s his normal setup

[@MesaGaming]

What ludwig demo'd here is that great content and good "promotion" of that content needs to go hand in hand - the "comedy door" take and twitch dono viewing both aren't luck, those are know how - the fact he can write up a script like that, notice when miz have no content on stream, and how he knows streamers like content that stroke their ego etc., there's like 10 different insights he's using to make this look effortless , damn good content in itself

[@d.j.casanova960]

Bro I keep seeing your comments on all the videos I’ve been watching.

[@HtheKing]

People that find KZbin success are just built different I can't even lie.

[@MJ-pl4qw]

the yard coming in clutch on this one

[@taconator1213]

Do not feed the bots, simply report and move on. o7

[@nowalletwarrior7658]

True

[@Matt-dp7ze]

Dang, 2 bots in a row

[@MJ-pl4qw]

@@taconator1213 truers

[@blokey2641]

The hardest part about creating a new KZbin channel is finding time for the grind. If your not a full time content creator and don’t have 100% of your time to put into a KZbin channel it makes it twice as hard. Posting a regular unambitious video once a month wont make your channel grow at all without insane luck. What a lot of content creators seem to forget with these challenges is that normal people don’t have all day to make KZbin videos. Im not saying it’s impossible for new creators to build a following, I’m saying that new creators must put all the time they have into a channel if they want to ever go full time. How can a student or someone who works long shifts as a doctor ever find time to upload 4-5 videos a day.

[@Lynx21k]

Who tf uploads 5 videos a day

[@plugshirt1762]

@@Lynx21k A lot of gaming channels upload 6-7 ten plus minute videos a day. Its not good quality wise usually but it plays the algorithm like a fiddle

[@janzodak1759]

I guess it takes 10% luck 20% skill 15% concentrated power of will 5% pleasure 50% pain And a 100% reason to remember the name

[@thatonething1287]

but dont forget the other part of it its about drive its about power we stay hungry we devour put in the work put in the hours and take whats ours

[@7p7m7]

and like $650

[@nolan3431]

@@thatonething1287 the way i was about to comment this :(

[@steele8303]

@@thatonething1287 bruh u beat me to it

[@shadowdoyler]

This comment made me think of MW2 sniping montages

[@tallergeese]

The real mogul move is that he's now farming KZbin wannabes to donate to his stream to get him to click on their stuff.

[@aliaslan2028]

…. holy shit my mans smart af

[@Kalosianfire]

Omega brain

[@dustybizzle1]

This man found a cheat code for pyramid schemes lol

[@whyitsimportant80]

They all drinkin the kool-aid

[@RAndrewNeal]

Man's playing 4D Chess.

[@LordGalenYT]

"You don't even have any other videos, you gave me $50. C'mon man, you know what you're doing." I love that Miz spotted it and called him out on it right away.

[@malterbeton1501]

Creators can smell eachother

[@Kawaayeet]

My new years resolution is to finish all of these Ludwig videos in one day lol

[@FrederickDunn]

Ok, THAT was a FUN experiment and your production quality is top grade, so your content should always ALWAYS rise to the top. As you've clearly pointed out, it's not a game of chance. You're a genius, obviously. :)

[@floof2565]

lud litarally relied on luck for miz to find the video and actually choose to watch it.

[@FrederickDunn]

@@floof2565 But, he also had to get his attention with clever titling and of course, the well-composed thumbnail image :)

[@three396]

@@FrederickDunn and money, which you need chance to have

[@JPLenzi]

@@three396 yeah I don’t get how it’s all about skill and 600 bucks. To kickstart a channel? That’s stupidly expensive, sounds like a million dollar loan to fund your career.

[@nightseeker226]

@@floof2565 it was hardly luck. He donated 50 dollars and linked the video in the donation. The only luck part was Miz clicking on it and since it was a 50 dollar donation and a video about himself while he was looking for stuff to do. He clicked ot

[@Origami2105]

I have a feeling that Ludwig thinks this is his greatest video ever

[@James_Barrett]

@MrBest omg mr breast

[@dorian4191]

Perhaps

[@tho3459]

@@James_Barrett dont feed the bots attention, thx.

[@Wee.low1]

@@tho3459 but its Mr beast how are you just gonna ignore him

[@Isosolo]

“@everyone NEW KZbin VIDEO ITS MY BEST EVER GO FIND IT AND WATC HTI” his announcement in his Discord

[@Welyn]

this was a very cool experiment, good stuff

[@xenoping8527]

It was a very big brain moment

[@quarsay]

Rust man

[@nrcd]

@@quarsay rust chad*

[@dutchvanderlinde3391]

Pumpkin man, the pickle garden welcomes you.

[@siashi1535]

Funny pumpkin rust man

[@lydeart]

I think the hard part is finding the niche you want to make content about and the right place to advertise it. You obviously know your stuff about the Twitch realm, but how would you have done it with any other type of content?

[@aaaa-xf3hx]

thats where the skill comes in I would guess when youre starting make stuff on the most easily clickbaited content you possibly can then once you get a core audience who will watch no matter what you can tailor it to more of your own interest but the skill of it is how you do that smoothly

[@dbradstreet]

@@aaaa-xf3hx not if the core audience just wants to see videos on mizkif.

[@thatskykidfreya]

Two words: sub-reddit Thats how I got 8k on a video overnight

[@schlafanzyk]

Coming up next…

[@M.A.D.C.J]

@@thatskykidfreya teach me how!?

[@Ryyi23]

I like how he keeps his chat there even though he's not live.

[@Subpar1224]

Yeah offline chat eating good tonight

[@theironnautilus7228]

Unless he is and this is all a hoax

[@pilazpilaz]

Prechat is a fun and totally cool place and we definitely didn't have a Fahrenheit vs Celsius debate just after that :)

[@theAlex2577]

@@pilazpilaz who would you say is a bigger staple of prechat natandse or srdz , their always in there lmao

[@xXsergentXx1]

Aahh, i was wondering about that! The experiment seems more legit now

[@ThinkBeforeYouSleepYT]

6:33 wtf? You can do that? So many hours of my life have been wasted.

[@gianni3611]

Oh shit, the woke guy watches Ludwig

[@billymotric2124]

@@gianni3611 sheeesh

[@jackyjess7273]

@@the_ogre_lord5654 thats what he meant

[@SticksOfCinnamo]

Windows+Shift+S should work well too, but it copies to your clipboard

[@eVoletScorpion]

@@SticksOfCinnamo you can save it if your click the notification that pops up

[@jycegaming8530]

never thought i’d see the day that youtube smurfing would become a thing… incredible, this charming and charismatic man is just too influential.

[@uhmatcha1167]

YT speedrun any%

[@owenward4638]

The only thing this proves to me is that Lud is an absolute god tier content creator

[@samwarren6008]

I'm confused. He literally created this channel live. Using *his* influence doesn't make any sense for this project. It IS mostly luck based, there are billions of videos and millions of channels, no matter how *skilled* you are, it's not going to be easy to succeed.

[@boydroid8987]

@@samwarren6008 He actually didn't create it live. Still, though, not everyone knows Mizkif on a personal level to the point that they can exploit that to get their video in front of his audience.

[@Sandbox37]

iirc he did work in marketing/advertising or something like that before he started streaming. The man knows how to engage

[@herberthans7015]

The only thing this proves is that youtube has become absolute garbage after being bought by google. Clickbaits and low quality or low effort content are being pushed over anything else. Playing the numbers game will make you successful while the channels that actually produce quality content can't keep up, because you can't produce a quality video every single day unless you're doing something irrelevant like playing popular video games in which case it's easy to produce content and this is why irrelevant content has completely flooded this platform. To the point where the "do not recommend channel" feature doesn't work at all because if you're trying to keep meta content out of your feed there's dozends if not hundreds of similar garbage channels replacing the one you just removed.

[@jiyuandong8964]

agreed lmao

[@songofalchemy]

I think no one would ever doubt that your success is anything less than earned, the idea is we just don't always necessarily know how to replicate it. Anyway amazing video, if this is the type of stuff that replaces daily uploads I'm so excited for it

[@femmas856]

I think what especially makes it more difficult is the fact that it does just take a special person anyways. For this video alone, Ludwig had a good voice actor, an amazing editor, the ability to contribute financially, etc etc. Many many people simply don’t have all these skills off the rip

[@songofalchemy]

@@femmas856 Anyone can learn to edit, speak, and all of the rest is done for free and just requires time. The only difference is learning the tricks of the trade, like emulating your favorite creators, which Lud goes into in his other "3 tips for streaming" video. Of course, people may not have this off rip, but he said it's 99% skill for a reason: skill is acquired.

[@charlesm.2604]

@@femmas856 But he wasn't born with his an amazing voice, great editors and money. He trained and/or earned those.

[@Kelohmello]

@@femmas856 He also made content so tailor-made for Mizkif that he could donate $50 and get Mizkif to signal boost it. That's not to discount what he did here, this is a great example of the techniques you *can* use, and the video was great, but depending on the type of content you make (and most people aren't making content centered around streamers) you can't just pop the link over to someone and expect it to do numbers off that. Alot of people who do make quality content are much more at the mercy of The Algorithm by the nature of their content.

[@armaanb.6566]

@@songofalchemy To speak you have to have a good microphone which many cant afford...

[@remcon559]

Almost one year ago this video was what made me find Luwig's channel and one year later it's really weird watching this again after having binged all his videos since Jan 2020

[@demonz3943]

Thank you Ludwig that proving KZbin isn’t all luck, it’s pay to win 🤣 Edit: Wow thx for all the likes 👍

[@scense6934]

Well thats the Mr,Beast approach. Put the money you make off good videos to make even better videos rinse and repeat.

[@cyrano197]

I mean starting up a job for yourself (whether it's starting up a business, or being a KZbinr). The reality of it is that u need to pour your money on it regardless

[@Zyluki]

@@scense6934 not originally he didn't spend money on a majority of his old videos leading up to 50k, and the money he did spend was very little amounts even leading to 100k, he didn't spend that much it was only when he was well established(100k+) that he started really spending his money on his videos, which is how he blew up

[@scense6934]

@@Zyluki yeah like I said. When you start making large profits he puts it into his vids which is why he blew up

[@zaf1093]

its called advertising, Its a basic thing for a business

[@GrayCatbird1]

The key takeaway for me from this is that this can’t be done with just any topic. This could work only because it was tailored made to talk about a popular streamer. Perhaps the size of your KZbin audience will be fundamentally limited by the size of your topic’s audience. It suggests that you can’t just do what you like.

[@Leonlion0305]

Yes it cannot be with just any topic, you just need to know what you are talking about. Ludwig know what he is talking about when it comes to streamers, so it make sense for him to do streamer content. Good content, good title, and good thumbnail is the key to me and Ludwig. An example of NOT doing something about popular streamer is Mr. Beast's endurance video that is ridiculous long. It's ridiculous so it is good content and has eye-grabbing title and thumbnail

[@xxportalxx.]

@Tyler Barse the ops point is that yes ANYONE could do it, but not on ANYTHING (any topic that is). You have to cater to the demand.

[@NotVito]

This can definitely be done with different topics, this was just the easiest way to blow

[@GrayCatbird1]

@@mattmurphy7030 But that kind of *is* my point. This video's main point when all is said and done is "pick something popular", which is pretty obvious. But personally I'm more interested in what can be done to get the largest audience possible for one (or any) given topic. And to be fair this video does give a lot in that regard, so it is still very useful. But at the same time its primary advice isn't one that is relevant to anyone that is passionate about a given topic, or would only be interested in creating videos pertaining to something specific, especially if that topic isn't wildly popular.

[@GrayCatbird1]

@@NostalgicHearts Yeah, I know Dream started like that, and others too I assume. It's kind of the opposite of what comes to mind intuitively, but it makes a lot of sense.

[@AudricAG]

You just proved that it is not luck, but it is pay to win.

[@davey379]

Neither that. You could find other ways to market it. You just need to find that out yourself.

[@AudricAG]

@@davey379 advertising/Promo is pay to win if you are just paying 50 dollars for a famous streamer to water the video to then promote it even more.

[@Zeke1460]

It’s both luck AND pay to win. If you’re EXTREMELY pay to win then you can mitigate out most of the luck.

[@Batman8877]

Not to mention his "experiment" is probably fake.

[@freedomordeath89]

No, it's marketing. Getting sponsors, even getting mentioned from famous people. It's always been like this and will always be like this in ANY human interaction.

[@IssakPlayz]

So the secret is to get a big youtuber watches content your content or have a thumbnail of a famous youtuber

[@Sam_995]

So hard work and dedication pays off… Something doesn’t add up

[@braydenmiranda6795]

My philosophy is that while hard work and dedication are necessary, it does not guarantee success. You can not succeed unless you work, so expecting success with no effort is never going to work, but you can work harder than anyone else and still fail.

[@deangel9128]

@@braydenmiranda6795 Yeah, in other words work is necessary for but does not guarantee success.

[@tuskular]

and $600 XD like im sure you could do this by teach yourself, but like that video was reallllly well edited.

[@swordyshield]

@@tuskular its reasonable for someone who wants to make a living off youtube to either learn how to edit or hire an editor, if someone really wanted to make it big it wouldn't be that hard to spend a couple of weeks/months practicing editing

[@DiamondsAreForeverLOLcheeseBUR]

hi sam

[@bblvrable]

The problem with keeping the OnlineLore channel is that it definitely has the potential to exceed the Ludwig channel, assuming you keep making the same type and quality of content for it. The Ludwig channel is mostly driven by people interested in Ludwig. You're either interested in the goings-on of Ludwig (in which case you subscribe), or you're not (in which case you don't). But with OnlineLore, you have the potential to rope in anyone who is interested in any content creator you make a video about, or people who are just interested in content creators in general. Much larger potential audience, and larger potential watchtime.

[@wehadagoodlife]

I don’t see that as a problem in any way

[@ptnose]

Not really tho, video essays are fun once in a while but they can get stale. Plus people main tune in for the content creator they know and ignore the others which makes the videos more hit or miss than ludwig’s for example

[@aaaa-xf3hx]

and if it did he would make double the money of 1 youtube channel. What an awful problem to have

[@AnthonyMai]

i was gonna say the editing in the online lore vid is better than ludwigs main channel there was lots of times ludwig could of used more b roll to increase retention instead of just A roll of him talking to the camera

[@MyLittleMagneton]

Dude... you know what would be a fun challenge. Hiring someone on fiver to write the script too, and see how big a channel you could get basically not doing anything yourself.

[@jackyjess7273]

LMAOOOO

[@MetaKnight68]

KZbin pay2win%

[@pablopereyra7126]

Speedrunning strat: pay 3 different people to make the whole channel, and then make 8 videos about it, gaining 12 billion dollars in the process

[@itsTyrion]

The end is basically what pure reaction channels are

[@xxportalxx.]

@@pablopereyra7126 pay them to make the videos about how you payed them to make the videos, then do a special on how meta that was

[@WolvesRcool]

0:53 the Siri activated my Siri on my phone

[@j4me744]

Whenever Ludwig actually tries to make good content it's actually fire.

[@MrMapacheco]

beast: "99% skill" the skill: 💸💸💸

[@Fvms]

how do you think he got that money bro

[@sanz9082]

@@Fvms Bank

[@jakostein9943]

@@sanz9082 true lmao has this guy never heard of a bank before or what?

[@YaBoiAcorn]

Nah, mr mapa didnt watch the video. He dont get it

[@Fvms]

@exr ok? he still has skill of making smart videos the money just helps idk why your hating when hes a good guy and does alot for the enviroment get a life bro

[@Codyumm]

True true true, good content does well, that's all there is to it. Sometimes you need to be patient and wait for some "luck" but there are ways to get some initial traffic in there and eventually it takes on it's own life.

[@Blockoumi]

Not just good content but also good thumbnails and titles.

[@lciav]

Yep, good content plus good marketing and consistency.

[@godofdoor6558]

cody!!!!

[@fourtyfiftynine]

your content is good :)

[@willdallly8271]

and good marketing , he posted on reddit , hooked mizkif chat and had a good video start

[@jasonmartin7968]

online lore died so “lud and schlatts music emporium” could live

[@Ani]

I'd be very interested to see whether this could be pulled off without the $50 dono and whatnot - I think this was a REALLY good example of making just GREAT content, but the discoverability aspect of the entire thing felt kinda inorganic if we're just talking about KZbin growth. Either way, great video Lud xqcL

[@musicdude1540]

It's called Reddit and it's boring.

[@Zalied]

marketing will always be important you will do the same thing without the 50$ go around getting people to click it. you gotta get your name out there. if your part of a small community already or your video is about them you can usually use them to get some extra views. example being if you made a speedrun video they usually have a reddit and discord and such. everything in the world is marketing is the reason ads are so prevalent no ones buying mandscapped until someone tells them it exists and the marketing works because they keep paying for it.

[@sealard9635]

Without the dono you just hope the Reddit watches it or he opens it on a Reddit recap

[@BlackEra]

@@Zalied It's so simple to say "go around and get people to click it" that's the thing, no one will. No one knows who you are so no one cares for you videos. Sure you can spam it on a bunch of different reddits and hopefully get a couple hundred views or maybe even get lucky and get a couple thousand views a few times. Do that a hundred times and congrats, you got yourself a 100 subs. The whole luck vs skil thing is actually a mix of both. If you get lucky and your video gets blessed by the algorithm, but its a shitty video no one will stick with it the full way through, no one will sub/like, and it will eventually get dropped out and die. If you don't get lucky but have good quality, then you're still fucked cause no one will watch it. It takes the skill of making good stuff and the luck of youtube pushing it out a lot to grow. Everyone who says they "studied the algorithm" are bullshitting cause it's never been released. The most one can do is look at current trends of recommendations, and use CTR, viewer retention, etc the tools youtube gives us, and try to get those as high as possible. They're basically trying to optimize/increase their luck, which is the best way to go about it but still not guaranteed growth as you could do everything right and still not get blessed by it. A lot of big KZbinrs like Mr. Beast started at a time where youtube was less saturated with content creators, so with enough hard work and consistent videos eventually you'd either blow up or with enough time slowly grow a fanbase to a large enough size to where youtube starts recommending you to others. Back then you could literally grow from just grinding out videos, even if they weren't the best, because there wasn't that many people doing it and youtube was mainly memes/random videos/music videos. It's much different nowadays, but those KZbinrs don't seem to understand that lol

[@samcousins3204]

the fact that you consider it to be "inorganic" is interesting - is it inorganic if everyone is doing it? if marketing is such a staple of success that every large company spends millions of dollars a year marketing their products? I don't think marketing is inorganic, I think Ludwig was trying to show exactly why its so common - because it is by far the best way to grow.

[@malachigolfs133]

This video is actually insanely helpful for content creators just starting out. Most of us have no clue what a "good" title/description/etc is, so seeing Ludwig take us through his process for that is huge

[@CarlEcomOfficial]

Hey I just created a video similar to this one, and I think you will really enjoy it! Would appreciate if you could check out my small channel

[@razorfever]

Clickbait is not "good". Does it get clicks? Sure, does it actually build a channel, no.

[@SenpaiZeroo]

@@razorfever it depends on what type of clickbait. Pure clickbait or clickbait that conatains actualy content

[@simonbomgaars7867]

How high were you dropped as a child?

[@Zenrielle]

@@EJS-jj8py I mean yeah Hikaru 's faqing channel is a wreck and I love his thumbnails 🤣

[@charlesbronson2926]

I'm surprised I'm not seeing comments about how lud publicly talked about this plan on his podcast.

[@YahliAtzmon]

A bit late but I was just wondering, do you remember what episode it was where he talked about it?

[@ryana5435]

I noticed the left bottom corner…did he stream his process on Twitch??

[@lenyet]

he's using obs to record and didn't disable the chat source, and people can talk in your chat even when you're not streaming so people probably just talked in chat@@ryana5435

[@popoch2]

@@ryana5435 maybe that chat in mizkif stream idk

[@yellowdicesam]

@@ryana5435nah it’s just his obs layout including his offline chat

[@AshtonScripts]

I made it to level 100 on a secret alt account on this video game to prove it's skill! First, I grabbed my mom's credit card and paid $200! And boom, just like that, I'm level 100! It's not that hard guys!! What's your excuse??

[@travo6805]

This would be cool as a series. Obviously he’d have to start over, and also he’d have to wait a while to start posting episodes, but it would be really cool to see him grow to a seriously large size without using his current platform

[@thatoneguy9582]

youtube speedrun lmao

[@itsvmmc]

Getting attention from a streamer is basically a cheat code and one time luck. Someone should make a similar experiment, but without baiting streamers and with more videos, getting organic views over the course of several months.

[@adrianazashen]

Exactly

[@Liives.Beats.]

Do it bro your the man for the job

[@Brickcellent]

"Someone" has done that, AKA 90% of actual KZbinrs who are grafting for 1 sub a day.

[@youtuberewind3287]

@@devontroester9404 well, at least prove you can sustain the channel's viewers

[@edison1]

fr defeated the whole purpose.. oh just get a streamer to share your video

[@MinecraftCurios]

Very interesting video, writing notes!

[@artebotastic8846]

make better videos

[@nationalotamatone9800]

cringe

[@fxjh21]

@@nationalotamatone9800 i mean his videos are popping lmao

[@nationalotamatone9800]

@@fxjh21 holy shit they are

[@fxjh21]

@@nationalotamatone9800 surprising ik. Maybe it's the audience his catering to, but good on him tho.

[@Zaedizzy]

great content, only critique is that you glossed over the effort and thought it takes to create a good script, a good hook, etc. That's a job within itself!

[@speedwagon1824]

How is this great when he skips over the most important parts? Not only that, his video only got views because he promoted it on his podcast.

[@Мԝаһ]

@@speedwagon1824 he doesn’t really have common sense for that regard, he’s a top streamer and he’s rich, he doesn’t really know what it’s like to struggle, he just did what he’s used to.

[@QuestTaker]

Little bit of both. Luck creates the opportunity for skill to be recognized.

[@cmd0113]

While this is true for most cases, Lud pretty much showed that you can also find ways to market yourself primarily to an existing audience and pander to them to get recognition, I don't really see the part in this experiment where he got lucky.

[@ddorianisme]

he literally just demonstrated the exact opposite lmao

[@TheGP10]

@@cmd0113 to be fair though he paid to advertise it, which is where a good percentage of the viewers came from - while i don’t know how the algorithm works I believe money can replace some luck

[@QuestTaker]

@@cmd0113 The way he got popular is one I did not consider before I left this comment. I was referring to people who do not take this approach and rather just make content they do not promote to bigger streamers audiences. The way he did it seems like an unsustainable popularity boost to a channel just because he talked about a bigger streamer and then advertised it to that audience.

[@QuestTaker]

@@TheGP10 This is also true.

[@foolsremedy832]

There is some luck in the sense of KZbin account “seeds” which can determine certain likelyhoods such as recommendations in the early stages of the account. However, at the end of the day the account’s long term success it comes down to skill.

[@xxx_epic_sniper_xxx2.021]

Damn a gun watching ludwig

[@chicklepips3145]

Exactly. This video just proves someone who’s already figured out how to be successful on this platform can do it again. Not to mention someone who is also very witty, has every resource he needs, all the time in the world, and has tons of experience.

[@Ben_C1905]

You could be the most talented man on KZbin but if no one gets recommended your videos you won't grow you need luck at the beginning no doubt about it

[@stouupid]

@@chicklepips3145 Isn’t that what the point of the video is? All Ludwig set out to do was show that he could make a “successful” video without using any assets related to his brand.

[@swordyshield]

@@Ben_C1905 this is very much the point of the video though if you had the ability to keep on making banger videos like that one and you post them in the right places eventually it will get picked up, not really luck just time based and depends on where and when you promote your videos

[@Awesomer929]

This is a great testament to how understanding the platform as a whole is key, not just making good videos.

[@szkokee]

This video had nothing to do with KZbin, he exploited Twitch as usual cleverly and drove the viewers there. The good retention rate and viewers and like ratio made KZbin recommend this to the right people. Basically if you just upload your video without using such marketing tactic as he did - OTHER PLATFORMS - you wont get any views.

[@josephbrennan370]

@@szkokee so what you are saying is just pay other streamers for the chance of views?

[@ChloeIsSad]

@@josephbrennan370 What he's saying is simple: if you do it simply relying on youtube and not other platforms, you won't get near as much result as him. you need to carry a public to your channel or establish it elsewhere

[@spook5550]

mizkif made 3 careers in one month, lily, make a wish kid and now ludwig, this guy never stops.

[@MichaelWilliams-tp4ml]

I think we can all agree that this video demonstrates that there is a lot of know-how that goes into making KZbin content. He had a great idea for a video, solid skills for managing the video's meta content (thumbnail, etc.), and he had a good plan for getting that video some attention. However, we can't simply look past the fact that this video cost him ~600 USD and years worth experience with youtube, editing tools, marketing platforms/ideas, etc. If you're a brand new youtuber with no bankroll, you will never see an explosion of viewers like this unless you get very lucky.

[@rkjj.]

the only cost is marketing cost if you're gonna voice and edit urself tho

[@charlieagriogianis6140]

@@rkjj. Yeah, and you can totally get as good editing and voice-over as a person that has never done it before. Obviously.

[@rkjj.]

@@charlieagriogianis6140 that's the point of the video tho ? To prove that yt is skill based? Editing is literally a skill

[@ralbhat]

@@charlieagriogianis6140 You're proposing a world where you get rewards without putting in time and effort into learning a craft, and I hope you find a path to it. Once you do, do share with the rest of us!

[@anonymousanonymous4031]

the point is, you can work to it

[@demo29125]

I think another factor is definitely the type of content you make. I feel like a video essay is a lot easier to work with than say a gaming channel, mainly because it caters to pretty much anyone. You don’t have to like streamers to watch the video, because it’s a learning experience

[@NexBlve]

bro casually calls mr beast

[@Beesechurger_73]

Great video, great info, and a great way to show others how to get started!

[@krisz7837]

doesn’t really help since he payed 600$ and i’m as broke as a 15th century mfer

[@Blanky]

@@krisz7837 Thats what I was saying. obv if you know what you are doing you will do well, but the fact that he spent 600 dollars for 1k subs goes against his entire point

[@krisz7837]

@@muskankataria the most beneficial key factors on youtube come down to the editing and mic quality tbh, and without years of editing experience, a good microphone, and everything in between its very hard to do youtube on a budget not the mention his video might have not gotten anywhere without mizzy

[@Aashikii]

funny seeing you here beese

[@ripzee]

@@krisz7837 you only have to pay 50 for the dono. Everything else can be done yourself

[@Kold_Koala]

I heard about this on the incredible podcast known as ‘The Yard’ This is gonna be a good video!

[@super6070]

Yes. I loved this idea on the “Yard” can’t wait to DM aiden about it!

[@veno_kun]

Ay what’s up kold, nice to see you here lmao

[@Kold_Koala]

@@veno_kun hiiiiii :D

[@bladekiray5857]

@@veno_kun yo

[@bladekiray5857]

@@Kold_Koala yo

[@jtaicello]

Hey, I just want to point out while the content itself was definitely top notch and that there is definitely a lot of skill that goes into it, there is still the issue that it usually takes a catalyst before a video takes off from a small content creator. If it wasn't for that shoutout from Miz the video would have most likely not have been picked up by the algorithm. Luck does actually play a huge role in the algorithm and there are thousands of qualified content creators that make fantastic content that go unnoticed because they haven't been given a chance yet.

[@Sprintspeed10]

While this is true in this specific case, donating it for promotion is mostly necessary to reach the arbitrary goal of 1k views in 1 day. If you're actually making an entire channel of good content and don't have any money to invest in distribution efforts, you can promote it it for free in other ways that will lead to better recognition by the algorithm over time.

[@Zyluki]

@@Sprintspeed10 but then again, the video was meant to prove that youtube is skill and not luck, while his video was unbelievably specific and piggy-backed off of and established successful creator Id like to see someone make something similar, with an easier goal on a normal type of video-style, rather than video essays that don't get free views from streamers

[@tema8714]

@@Zyluki Yea but if it really was THAT easy. I wouldn't be here reading your comment.

[@labradfordjackson7623]

@@Sprintspeed10 I thought he was implying here that part of the skill was knowing how to get it in front of someone who could get it promoted quickly. I feel like he actually says something very similar in the video.

[@jtaicello]

​@@labradfordjackson7623 Here's the thing, getting your content in front of someone prominent is HUGELY dependent on luck. Most larger content creators are constantly inundated with notifications and tags, and they definitely don't check all of them or read all of their comments or emails. I have actually had a bit of exposure from a larger content creator, and it was almost entirely luck. For context, I primarily make cello covers of soundtracks. I had made a cello cover from the show Legend of Korra, which I tweeted out to the composer Jeremy Zuckerman. He happened to see the video and really liked it, and shared it with all of his Twitter followers, one of whom is the composer and KZbinr Samuel Kim (1.1m subs). After working with Samuel for a while, he gave me a shoutout and I got a lot more exposure suddenly, doubling my subscriber count in a week and increasing my views by literally 999%. None of this would have happened if my initial video was ignored by Jeremy Zuckerman! I owe a lot of my current status as a content creator to these two men, and I am so thankful that Jeremy Zuckerman is such a kind person and enthusiastic about fan-made content. This situation was also an anomaly. 95% of the time when I make a cover and do everything I can to tag and tweet out my video to the composer/creator, it just gets ignored. That's just the way it is, and it can be absolutely brutal for up and coming content creators who are essentially shouting into an uncaring void.

[@Housestationlive]

donating $50 is hazardous, you can only gamble that if you have some financial confort.

[@Danymok]

I think most people are not willing to spend $50 on such an extremely risky move. For you, there was no risk, but for small channels, they can't be sure that spending money would help their channel grow. Really, you relied so heavily one streamer, which was pretty lucky. Also, advertising your channel in comments, reddit posts, twitch chats, etc, is usually looked down on, and a lot of small KZbinrs don't like to do that. Sure, the content was good, and I guess you showed that it is possible to make a successful channel, but most people would not be able to see this success.

[@jj22445]

Also he made a video specifically with the goal of getting a quick, cheap, 1,000 views. Making a successful KZbin channel with content that you actually want to make might be a bit more challenging. I’m sure a lot of people could make a good clickbaity type video that gets them a fair amount of views but that’s different than making a successful KZbin channel that can actually make you money and is the type of content you want to be making.

[@windwind122]

If you want to be a big youtuber you have to invest your time or money/ he saved time by investing some money, if you deserve it , you would earn the money back.

[@youtuberewind3287]

​@@windwind122 I think that 10k views isn't enough to return an investment of $50. You would also have to sustain this channel taking lots of time and effort, to get his money back. The channel could die if you're not careful, and then could die anyway.

[@subratadeyy]

It’s not for most people 🤷🏽

[@rybee3]

@@youtuberewind3287 $600*

[@cs82271]

It's neither mostly luck or mostly skill. It's both. I can't remember who I saw talking about it, but they had a great way of describing why streaming is difficult. You can't put 50% of your attention to chat and 50% of your attention to the game or whatever else you're doing. You have to put 100% to each and that's where people fail

[@chairwood]

u put 69% to chat and 420% to gam

[@BlackEra]

Skill is needed so that when Luck strikes, there’s growth. If you make shit content even if you get lucky with the algorithm no ones gonna watch and it’ll go nowhere and your chance is wasted. If you make good content but the algorithm never blesses you, then still no growth. In this video he spent $600 and got 11k views, which would net him around $3 of revenue since the video was so short. That’s including him having all the knowledge he has now. A new youtuber who doesn’t know everything Lud does (especially since he has a degree in journalism which is perfect since a major factor in it is teaching you how to grab and audience and keep them entertained), have thousands to drop on video after video, or the editing skill to make a video that well edited, isn’t going to have growth like that. Shit Mizkif even watching that video is luck as iv seen him ignore donations that were way larger. Like i get the point of the video “anyone can do it if you work smart and hard!” but youtube for the average person is luck based. The time it takes to get somewhat mediocre at editing, learn what will keep audiences engaged, etc is one thing that will take months-years. But even with all that, unless you have money to throw to get the video out there and seen, you rely on the algorithm. And even if you have the money to get it seen, like I said he only made probably $3 from that video that he would’ve probably had to spend more than $50 on normally to get that viewership. You’d have to have thousands to spend on every video to try to grow your channel to the point it can start having good growth on its own.

[@js3phh192]

I really love the offline chat in the corner lmao

[@michelbruns]

so basically by advertising.. what would have happened if he didnt watch the video? in other words, its luck or "pay to win"

[@losdiabloslaxr]

Ludwig pretended like OnlineLore isn’t just two synonyms for Internet Historian

[@doodle_eh]

I just love seeing the offline chat overlay that he forgot to turn off lmao “Piss ass” Poetry

[@johnnykiehn1872]

Holy shit Lud used Mizzy's ego to boost not one but TWO unrelated startups that's so fucking funny

[@prancerandromeo]

As someone with 300 subs is like 70 percent luck and 20 percent consistency and 10 percent patience

[@Jeffdachefz]

this is literally him playing new game + with all the levels, skills and experience he got from the previous life. Most people starting out wont have any of this inside knowledge that successful streamers have.

[@firespiral9664]

only the expierence, he literally said he wasnt going to be using anything that could relate him to ludwig, making it harder cuz no voice/personality.

[@steveweast475]

@@firespiral9664 he leaked it.. Twice in fact lmao

[@Jeffdachefz]

@@firespiral9664 that would classifiy as equipment, titles that grant stat bonuses etc... Skills means knowing what exactly to do to make a vid go viral, skills means he can attack well known higher level bosses like mizkif as a newbie and win through strategy aka boss opened link to video, liked it and boom.

[@Sinzari]

That was exactly his point though, you only need skill to be successful on KZbin. If you could do it without skill, that would by definition mean it was luck.

[@jjd2374]

Yeah and i made 3 Videos that hit the frontpage of /r/VALORANT with 100.000+ views on reddit, but they have barely surpassed 100 views on youtube, because you're not allowed to directlink. The hardest part is marketing, once you have good content, because nobody is ever gonna see it.

[@deepsmoke]

11:06 ludwig reacting to mizkif reacting to ludwigs video reacting to mizkif reacting to ludwig and his friends

[@EfrLuviano]

Underrated comment

[@Virosaa]

-Bait people with title -Use a well known kinda famous person for thumbnails -mention "how xyz made bazzilion dollars" to grab attention and give small tubers hope -if you can't edit,hire a editor to create a good looking video

[@d_1044]

This is fucking amazing. I love how he’s not humble at all and fucking nails the challenge

[@jacobbohrer6440]

It would be cool if the online lore channel was just a collection of content creators doing side projects anonymously and the viewers would try to decide who made what.

[@EliotDoesStuff]

"what if i didnt use my face... so i made this channel back in 2019 called dream" that would be a big plot twist

[@breaktheinternet_ttl]

This was actually a great marketing idea, and one that luckily won with just $50. Hats off to you.

[@MichaelScootNorwesh]

I think this is a very good insight, but also I think it would be interesting to see how the video would have done without donating to any streamers. That would show the real struggle of getting started on youtube in my opinion.

[@josephbrennan370]

Yep

[@saintgeekSG]

Why? Being able to advertise your videos properly is as much part of getting started as anything else.

[@jackyjess7273]

@@saintgeekSG money my guy

[@user5214]

@@jackyjess7273 but thats the truth of youtube. Money is almost essential to making it big quick. To make it a career, it must be treated as so, unless the idea is so bold that it blows up due to its uniqueness. And even then, nothing can remain unique forever. So basically, either a shitload of time, or some smart investing in a channel that can continue putting out content that is interesting over a long span of time.

[@VenkyBeast]

@Tyler Barse yeah, he proved how he grown a youtube channel not by luck, what he is trying to show is that he used his money to grow on youtube not luck but money. Or else he had to delete his main channel if he bet his luck on raw growth.

[@Aidensan11]

I love how these new videos are more story-y, if that's a thing

[@stevensimcox1780]

storytelling might be what you are going for

[@sporer_]

It's not. Story-like, story-based, story-telling... anything but story-y... jfc

[@holyhandgrenade5]

The funny thing is you totally could make videos like this about analyzing what other streamers do that works for their streams. The comparison of sitcom entrances to Mizkif’s stream setup is really smart and it’d be cool to see a deep dive into various behind the scenes aspects of streams

[@owlmostdead9492]

Holy shit people, if we would live in a world where hard work = success existed the world wouldn’t be as shifty of a place. You will ALWAYS need luck/timing.

[@kindGSL]

Or content that is truly interesting.

[@donaldlyons17]

Yeah timing matters even in my life despite working 70 hours a week in the past. No amount of work can make up for certain stuff.

[@AlexBeJoyful]

When you use words like “Chance” that means luck plays a part in your plans. But from what you showed, the chance is backed by 99% skill! You are awesome!

[@Name-ru1kt]

How? He only got 2.5k views outside of clickbait meaning the rest of the views can be tossed aside. (KZbin pays for watch time.)And the video made NEGITIVE INCOME. LIKE BY A LOT He paid 50 dollars and made absolutly nothing. Not even a single dollar. Yes i get this is in very little time. But after a couple days the video just completly dies normally. Which ludwig checked after the 4rth for maxium views. Also despite him making a thousand subs. Unless he actually posts consistent content then that number will just drop to 0. Also he has made how many videos now and been recording how long? If you make a new youube channel how are you supposed to have the analytics to see what people actually like Also channels that post stuff spuring random facts that bearly contribute to the video if at all. Tend to have a major spike then followed by a quick downward slope. With occasional straights in bewteen depending on whats going on

[@blueninja012]

@@Name-ru1kt I feel like you're missing the concept of it being the first video on the channel, it's basically like starting a race with rocket boots

[@thetechnovoid]

@@Name-ru1kt negative income is just investing

[@johnsmith-fk7fw]

you dont even have to have that much skill, i made a dog 💩 video about a car i bought (revving noises, windows moviemaker edited) in like 5 mins and it got 70k views last time i checked years ago. just make something people want to see

[@Xhoven]

This video was very good. Ludwig is very good at what he does, everything from writing scripts, to thumbnails, to marketing, etc. But I do think the video was insufficient in a couple areas. 1. Would this Online Lore channel be able to _continually_ produce content that brings in views? That's a very different question than making a single video that hits it big. Would videos without Mizkif in the thumbnail be able to succeed to the same extent? The long-term success of a channel is something we didn't really get a glimpse into here. We saw how Ludwig might restart his channel with a "kickoff video", but not how he would sustain it. 2. In this little hypothetical experiment, he couldn't use his name, face, voice and branding, but those things are the heart and soul of a channel. You can have all the other technical skills you need to create content, but at the end of the day, do you have an online personality that people enjoy watching? People watch Ludwig because they enjoy his personality: he's engaging, entertaining, witty, has funny mannerisms, etc. That personality is the million dollar X-factor. When your personality IS the content, your content sells itself. But obviously, it takes a special personality to be able to do that, and not everybody is cut out for it. I realize this doesn't apply as much to channels where the person doesn't film themselves (such as this Online Lore channel). I have no doubt that Ludwig could be successful with the Online Lore channel if he kept it going, but I also have no doubts that it would be a small fraction of the success he currently enjoys. When this man points a camera in his face, the content is going to be gold no matter what comes out of his mouth, because he has one of those million dollar internet personalities. In other words, it may not be "chance" per se but I do think there is a natural talent aspect of it that is "you either have it, or you don't."

[@leeboonkang2]

I think knowledge is very vital in this context. Ludwig knows his target audience well, he knows how the internet(at least with youtube and twitch) works and how the algorithm works. Using all those knowledge he managed to do well for the secret new channels. Skills is definitely important but i think his existing knowledge on how everything works is what carried the secret channel, unless you classify knowledge under skills, which is also something one can slowly learn and acquire.

[@DefinitlyAPerson]

pls post more

[@GeoguessrLore]

well thought of observation 👍

[@tfkdandsvkc]

Exactly my point

[@KonkeyVG]

It would be interesting to see this done with a different, more niche topic. Discussing a streamer who has the platform to immediately show everyone how good the video is seems like the easiest route. I follow plenty of big channels who discuss really niche topics like cryptozoology or pre-20th century fashion, channels with millions of subs. Like half the channels I follow which discuss niche topics have one video after blowing up where they open with "wow that last video just randomly blew up, thank you algorithm".

[@tfkdandsvkc]

​@@JL32506lol i don't think you understand that Ludwig already had alot of knowledge and experience on how KZbin algorithm works he only proved that he used another KZbinr for views so please it's alot about his network and KZbin knowledge