LUIGI LAVAZZA. The Italian reinvention of coffee |

A presentation by Luca Cottini, PhD
* A lost harvest and the start of an adventure. From #Turin to the world
* 1895. The opening of the #Lavazza store
* Importing and treating #coffee. The re-invention of coffee as a transformed good
* The innovation & art of #blending and the design of #aroma
* Packaging and sustainability. From Luigi Lavazza to the company today
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All rights reserved | © Italian Innovators 2022

[@du7207]

thank you

[@brianshields1122]

Fascinating! It all started with a hail storm…

[@ItalianInnovators]

The power of weather! 😉

[@iconsofturin]

V ought G you hi it u h you until now G what it tu me my o can I’m j i

[@cadizwilmo9687]

Thank you. Very interesting history. I have been buying Lavazza beans on Amazon. Great beans so it was time to know more about their history.

[@ItalianInnovators]

Awesome! I am glad to hear! In this channel you will find many other stories of peoples behind great Italian brands. Enjoy 😉

[@juansanchezcorzo7186]

Pocas veces le dedico 15 minutos a ver un vídeo. Este me ha enganchado. He tenido que verlo hasta el final.

[@ItalianInnovators]

Muchas gracias por el feedback! The magic of storytelling is the sharing of a story. Gracias for compartir tu experiencia!

[@claudiasarosiek5839]

This was so informative, thank you Luca

[@ItalianInnovators]

Thanks for watching! Glad you liked it :)