[REVEALED] How To Price Your Coaching Packages So They Sell Like Crazy

✔️SUBSCRIBE✔️
/ @luisazhou
If you want to price your coaching packages so they sell like crazy, it’s important to
understand something about consumer psychology and pricing.
Here’s the thing - it’s not actually about the pricing.
Think about when you buy a shirt. If it were super expensive you probably wouldn’t
buy it. But if it’s within your budget, as long as you like it, you’re not going to quibble
about the price.
As long as it’s in your price range, then what’s most important is the VALUE that you
get from it. The same holds true for your coaching services.
Here’s an example that may help illustrate this point about consumer psychology
and pricing.
A new student of mine was having trouble selling her packages priced at 500, 700,
and 1400 dollars. She’d gotten a few clients over the years but not very many. After I
helped her to focus on the value she provides her customers rather than the price,
she was able to sell her three-month package to a client for 2000 dollars.
The reason why her three coaching packages weren’t selling is most likely because
her prices were too close together. The difference between 500 and 700 is not very
much in this context.
It doesn’t actually matter if you offer the customer 500 instead of 700 dollars for a
package. What matters is the value that you can deliver.
I suggest that my students start out with 1500-dollar coaching packages. Later on
you can go deeper into the consumer psychology and pricing in order to further
optimize the price, but in the beginning you’re mostly looking to figure out how to
make a sale.
So, don’t get hung up on pricing. Rather, deliver high-quality value so that whatever
price you chose will be worth it.

[@LuisaZhou]

*If you want access to a 15-second script that can help you land your first client, visit:* www.luisazhou.com/fasttrackformula/

[@CourtneyLSanders]

Great tips! I couldn't agree more about having you focus on the value of the result that you will help your clients with.

[@sarahchongo2021]

Wow. Your content is just awesome. I just discovered your channel and I'm loving it.

[@EffortlessWiseMarketing]

Fantastic strategy for identifying the pain points in your target market. Great training - thank you.

[@CROIXsather]

Real info that is well explained. All new(er) coaches should listen to this. A great reminder for seasoned coaches.

[@imanigray2822]

Very great and helpful info! Thanks a ton! 😊

[@StrongScholar]

This was so helpful. Thank you so much!

[@lifewithaisham555]

I really appreciate your videos as I build my business

[@peterheibloem9667]

Great advice. Thank you

[@ToMyLegacy]

Such great great great content!!! Epic, thank you!!!

[@carolynniemann9886]

Thank you! Very helpful information 😁💜👍

[@LuisaZhou]

You're welcome! :)

[@BryanMacGarry]

Highly Insightful!

[@JohstimRussi]

Awsome Luisa, this is gold information.

[@LuisaZhou]

Glad you found it helpful!

[@FeelGoodWithin]

Thankx so much 😇 Your content is Best!!!

[@LuisaZhou]

Thank you for your always lovely comments! :)

[@fitforfreelance]

This is such a valuable video!

[@dalebowman9760]

Great Video!!!

[@AskFilipShow]

PDF not recieved :(

[@Dissolve758]

Hello, I got an art oil painting business it’s been 2-3 years but sales is not good, is it a profitable business?

[@CareerCoachErnestEnabulele]

Nice video it is advisable to sell interview coaching in packages than hourly rates?

[@makemoregivemore]

Selling interview coaching in packages is better. Here’s why: Commitment: Clients are more invested when they buy packages. Results: Packages allow for a structured approach, leading to better outcomes. Value: Bundling sessions adds perceived value, making clients feel they're getting more. Consistency: Ensures regular sessions, leading to steady progress. Profitability: Packages increase revenue predictability and reduce admin work. Go for packages-more value for clients, and more success for you!

[@RisesAboveTrauma]

How many sessions do you recommend per month?

[@jameshaldanemarketing]

4 on the phone. sprinkled with in-person, also ask the client

[@travisraab]

are you still in business? mini course isn't working etc thanks

[@curtisgantz9346]

Hey you, lookin good...lol ❤

[@brianzak]

If anybody need help with a website lets talk.