Luka Pataky: An innovative philosophy

Gambling Insider catches up with Luka Pataky, SVP of Automated Content at Sportradar, on The Huddle - to unpick the latest in sports betting technology, new products on the horizon and enabling engagement through innovation.
We discuss:
Sportradar’s 3x3 basketball demo
Ensuring effective data tracking across a range of sports
How AI is changing the game
The inception of the new 4Sight product
How does microbetting fit in with Sportradar’s strategy
How the microbetting industry sector has changed
What we can expect to see from Sportradar in 2025