'The Man That Destroyed Xbox' From Onwards And Upwards - Luke Reacts

[@brucepreston3927]

I made a fortune in 12th grade by fixing Xbox 360s with Red ring of death...I bought some flux and a hot air station to reflow chips and I probably fixed a 100 of them for $40 each! I had no idea what I was really doing, my uncle showed my how to do it and I just copied what he did, but it worked!

[@kanaria-cu3uv]

don’t forget the TV part of xbox was only usable in the US. for the global audience, you were getting an extra expensive box for no reason at all.

[@BiriBiri925]

Nobody outside of the states wants xbox anyway. It's always been that way. Not in Europe, much less in Asia. For Asia, xbox is something that doesn't exist.

[@codezero7981]

@@BiriBiri925 not true, Xbox was very popular in Europe back in the day

[@CriticalThinking88]

Mattrick was half of the problem, Balmer was the other. Several of my past clients worked in various departments in Redmond with a couple who worked in Xbox. I was told by a few about Balmer's management review system that doomed the XB1. Let's say you managed the UI team for Xbox, and when it's time for performance reviews, you're REQUIRED to have employees in Great, Fair, and Poor categories. Even if everyone on your team are amazing. Imagine how everyone behaved when they were made aware of that. Teamwork? Out the fucking window! Throwing each other under the bus to save their own jobs? Yep! Sabotage others to save your own job? Yep! Now you know why the XB1 was a pile of shit that never worked properly and was massively out performed by the PS4.

[@casualviewer111]

Is that real? The management system I mean. Because if it is real, then that is very messed up. Also it is insane that guy didn't thought his system will create chaos. Absolute moron, then again alot of management in many sector aren't exactly the brightest

[@tlap1508]

Yeah. Famous bell curve of workers reviews. Absolute worst thing to do, bcs you will in the end kick out even good employees, just bcs they are worse than best, instead of kicking bad vs keeping good employees.

[@gabrieljohnson1854]

They use kinect in Hospitals for patients to get better

[@Ryanlexz]

don't forget phil spencer

[@Cakebattered]

That Bell curve review process was popularized by Jack Welch of GE is still used today in large corps. Nothing unique about Ballmer employing it at Xbox.

[@Vandalizer1413]

Also remember the Kinect stuff with the Xbox one being required was shortly after the Edward Snowden stuff had come out the month prior to e3. Having a forced camera in your house definitely gave me the creeps. Went with ps4.

[@captaindestruction9332]

Thats something many people overlook or fail to mention. It wasn't necessarily that people hated Kinect or the idea of Kinect , but the timing and it being connected to a always online console and Microsofts history of working with the feds at creating backdoor access.... yeah it was destined to drag any console down that it was tethered to.

[@FrancisYorkMorganFBI]

Funny thing is that Microsoft did in fact use it to record users. Which became it's own big scandal a tad later.

[@jakejimenez7048]

Remember when you could make your gamertag "Xbox Sign Out" and then when someone said it in your lobby the forced Kinect would sign you out and disconnect you? Good times!

[@InnerRise]

​@@jakejimenez7048LOOOOOL

[@yokai1235]

and now people have fridges, tvs, toothbrush and phones that keep recording what they hear and see and nobody cares

[@francistein8409]

Don mattrick was the man that gave the xbox its stage 4 cancer, Phil spencer is the one giving it chemotherapy with no signs of improvement 😂😂😂

[@gabrieljohnson1854]

That's A perfect analogy of what's happening. Don killed Xbox and Phil restored it just not what it use to be which isn't Phil's fault imo. I'm an Xbox gamer with both Series X and S because of my digital library I'm with Xbox in long run but I've been thinking about PlayStation

[@francistein8409]

@@gabrieljohnson1854 bruh just go pc. consoles arent worth it anymore. get a pc and play all the games from the past using emulators and play games with mods and you get all to enjoy all games from both platforms! you also dont have to pay for multiplayer. build an expensive rig and itll last you for years!

[@ChimpRiot]

The cancer could still have been treated in 2013. They could have turned everything around by 2015-2016 with the right decisions. Spencer wants us all in the cloud.

[@JiV-c1g]

Phil has been horrible. 10 years with no games and still people defend this guy because he's " still learning "

[@sindri1447]

People give Spencer too much leeway. He's been failing for a decade. A decade should be more than enough to right course. Instead they force studios to make games for game pass to their own detriment. People like Asmongold like to pretend that just because it's a trillion dollar company they couldn't be run by absolute donkeys. They are. Xbox has not been doing well because the leadership is retarded.

[@jeezycreezy4220]

In the corporate world, it's not about what you know, it's about who you know.

[@gabrielgustavson22]

Hearing about the Xbox 360 makes me reminisce about the good ol’ days when I was just a kid and my older brother would hog the Xbox almost the entire time. But those times when we played split screen Borderlands 2, Army of Two, CoD, Minecraft, etc., those are the best gaming memories I have.

[@zeeochance]

I have fond memories too but I also remember my console dying. Not once but twice.

[@jeremyscungio16]

I was the brother that was always on the Xbox

[@MisterModder123]

Blaming it all on don mattrick is no different than people blaming Obama all these years later. Phil Spencer has had the reigns for around a decade and Xbox has barely improved

[@Xornicus]

Very true lmao. Bros had more than enough time, if he immediately turned things around we'd be a few big AAA releases deep from Xbox instead of the nonsense latelt

[@gandalfurisotherworldly7909]

Omfg yes I'm tired of this narrative that it's all Don mattrick's fault

[@robertocioffi2523]

Blaming Obama on what?

[@captaindestruction9332]

All the blame goes to him because he was the one who almost cratered the brand and who damaged it to the point that it had to change tactics to stay alive. He rightfully gets the blame. It doesn't matter how much time passes the actions of ceo's, Presidents, decision makers etc. can last and typically do last for decades after they leave. That doesn't mean to excuse current heads of Xbox bad decisions or not being able to turn things around but the breaking of momentum, good will and overall destroying of good management has had a lasting effect on the Xbox brand, a brand that would be in a far better position now if Don Mattrick hadn't been in charge or making the decisions he made.

[@nerobiblios4086]

To be fair, Don essentially dug Xbox into a fissure-deep hole, to which Phil had to claw up from. I'm not defending Phil in the slightest, but it really begs to question on if Phil could have made Xbox better if he wasn't handed it is such a state. Phil is not blameless either, 10 years of being the CEO of a company should mean something. You've had control over Xbox for literally a decade now, and you should have improvements as a bare minimum during your tenure.

[@J-Vill]

That xbox capture analogy sounds ALOT like modern games trying to capture a "modern" audience

[@JediKnightoftheTifaCult]

Xbox lived by the Halo and died by the Halo. 343 should've been shut down after Halo 4 and 5.

[@tylerm5862]

Halo 5 was fairly successful, all things considered.

[@Tempelers]

Both Halo 5 and Halo Infinite sold well. Halo 4 sold poorly, but that was because it was on both 360 and One same reason Titanfall 1 stop poorly.

[@JediKnightoftheTifaCult]

Because of the Halo name, not 343, and they both fell off a cliff. People bought the original Xbox to play Halo, now they're selling their Xbox because of Halo.​@@Tempelers

[@raychii7361]

Halo 5 had the best multiplayer. But the worst story ever.

[@blackrahk2037]

They made 5 Halo's. That's hilarious.....

[@jeezycreezy4220]

16:21 I'd argue the Wii U did have a fairly clever idea in that it turned you TV into a giant DS. The Wii U suffered from poor marketing that didn't make it clear to consumers that it was a whole new console and not just an upgraded Wii.

[@Fezzy976]

I simply will never understand Microsoft's reasoning behind the XB1 at all. They had a successful formula with the 360, it worked. Well for the first 3-4 years of the 360 and then they were not happy that Nintendo was destroying them in sales and they saw this new demographic of traditionally non gamers coming in with the Wii in BIG numbers and they just HAD to compete but they did it in most bizarre way possible with Kinect. At least Sony basically just copied the Wii with the dildo wands but focused on what mattered most, beating Microsoft at the gaining the core audience back, you know the ones who will stick around and buy your next console, and your next, and the games too. Unlike non gamers who basically dropped the Wii and gaming in general once they got bored and they all went back to playing Facebook and mobile games. Also, the mention that XB1 was hard to develop for is totally wrong. This was the generation where they went full blown PC in a box with x86 architecture APUs/SoC's. XB1's biggest failing in hardware was the fact that they used standard DDR3 RAM as opposed to GDDR3 which the PS4 used which gave the PS4 a huge latency and bandwidth benefit. Then you have their GPU, which was said to be around the HD7770 range in terms of PC GPU's, which was insanely weak by 2014, these had released in 2011. The PS4 had around a HD7870, which too was old tech by this point but it had enough CU's and shader cores to push for 1080p games whereas the XB1 had to settle for mostly 720p/900p games upscaled. This all doesn't mean it was hard to develop for, Microsoft relied on ESRAM inside the APU, like they did with the 360, only tech and game engines had come a long way and much preferred direct access to large pools of memory/ This cut down on latency whereas the XB1 had to move data around much more often than the PS4 did and moving data around is expensive, time consuming, and inefficient. So not only was the console weaker, it had a poor design, a requirement for kinect and online, no trading or sharing/borrowing games, a poor lineup of games, more focus on TV then games, AND it was MORE EXPENSIVE!! They basically handed Sony this generation. Don Mattrick will forever be remembered as a terrible CEO/head of Xbox. The decisions made during this time, although not all came from him, will forever taint the name Xbox. He was the one in charge, he had the final say in ideas, plans, and strategy. He failed, and now Xbox is clinging on for dear life with only Game Pass as their saving grace and even that is struggling.

[@krish7267]

21:00 Concord against Wukong ??? No chance 😂

[@stanzelot]

It is interesting that in this Video Luke mentions that despite consumer unfriendly decisions like games pricing, we still buy Nintendo games. When later on he talks about games pricing for PS5 and how the games industry constantly raises the prices to absurd values (Ubisoft etc.). Imo Nintendos pricing is way more transparent and consumer friendly compared to the rest of the gaming industry. There aren't three to four differnt versions of the newest Mario or Zelda game each having its own price varying between 70 and 140 Euros. I usually pay 50-60€ for a physical copy of a Nintendo when it's released.

[@wolfsruhm]

Mattrick being at Zinga is the perfect place for a paerson with his mindset, as the whole mobile market is all about chasing trends

[@kaci273645]

When our Xbox red ringed we wrapped it in a towel and forced it to overheat for awhile. We successfully melted the motherboard back into submission as teenagers and the Xbox ran again fine for years lol

[@MAR-jq7co]

It was not Don Mattrick, the drying up of excellent AAA exclusives was the death of xbox. Look at ps3, the worst launch saved by releasing amazing AAA exclusives.

[@GamingwTallenV]

That Nintendo KZbin program has not been around since 2018 (when they required you to sign up it was not worth covering Nintendo stuff). You can make anything on Nintendo now.

[@datguy4131]

41:38 it was a guy in the navy who lived in a submarine

[@DragoonARC]

It's impressive the success the 360 had despite the red ring issue. It was the cool console to own that era. My brother gifted me his og model when he got the halo elite 360, and we both were lucky not to encounter the red ring.

[@ultimatecharisma2822]

@@DragoonARC i hate to say this but it seems like it came down to who had better games i mean think about it Playstation 2 was the hottest 🔥 console in history but xbox 360 still cut into Playstations next console the ps3 do you know hard it is to do that anyways the thing that's killing xbox right now is the same thing that's been bugging xbox since the end of xbox 360 cycle going into xbox one lifespan and that's not having great exclusives and some of it is not Phil's fault like bungie not wanting to work on halo anymore

[@whenindoubtgohiking8074]

I think I got the 360 Slim, and never had the Red Ring. I think they had pretty much fixed it by then.

[@SynthLizard8]

24:20 I don't know why people still pretend that Microsoft is competition, it IS just Sony and Nintendo, Microsoft is as much competition as SEGA is, I even bet that Microsoft wants their Gamepass on Playstation!

[@marianrucareanu8802]

And even then Sony and Nintendo compete in different markets.

[@blackdoc6320]

The "More people were watching tv than playing games" was probably 100% because since they already had the xbox, why not use it for tv. Rather than, oh i got the xbox for tv.

[@captaindestruction9332]

As much as this hurt Xbox even to this day I also feel its had a negative effect on PlayStation. PlayStation has always been at its peak when competing. No need to try now.

[@Ramona122003]

Xbox only really competed against PS in the US. Worldwide, it’s been Nintendo since Xbox has almost no presence overseas outside of the UK.

[@captaindestruction9332]

⁠​⁠@@Ramona122003the US/North America is the most important market or has been since gaming became mainstream. And while yes they didn’t beat PlayStation worldwide they didnt do awful in Europe or worldwide. Fact is is Sony had the entire world market outside of the biggest market and still lost the PS3/360 gen on multiple fronts not just Sales wise. Point still stands that PlayStation had to actually try when Xbox 360 was around because despite Xbox not dominating worldwide Microsoft did convert PlayStation fans and would have grown their market share had they not messed up and they would have kept the most important/biggest console market, the US.

[@Ramona122003]

@@captaindestruction9332 "the US/North America is the most important market or has been since gaming became mainstream." It's the biggest market for sure, but it isn't be all end all. PS3 outsold the 360 in the end because the 360 did worse than the PS3 outside of the US. "they didnt do awful in Europe or worldwide." The 360 generation was the only time the Xbox brand did okay outside of the US. And even then, most of the 360's sales was in the US. For context, the 360 outsold the Wii and the PS4 in the US. Until the Switch, it was the second or third highest console of all time in the US. "Fact is is Sony had the entire world market outside of the biggest market and still lost the PS3/360 gen on multiple fronts not just Sales wise. " PS3 beat the 360 in sales. Where the PS3 flopped was that it lost a lot of money because of a lot of early mistakes Sony made in that generation. "Point still stands that PlayStation had to actually try when Xbox 360" Yes and no. Sony was its own worst enemy in that generation. It also completely lost Japan to Nintendo. "Microsoft did convert PlayStation fans and would have grown their market share" That was actually split between the 360 and the Wii. Or to say, the 360 took Sony's hardcore fans while Nintendo took their casual fanbase. "hey would have kept the most important" In terms of games, the most important market is actually Japan since the vast majority of SE, Capcom, Namco, and others' money comes from the JP market, not UI. One of the biggest blows to Sony was losing Dragon Quest to the DS.

[@solsesol]

11 minute video turned into a 53 minute video and not once did it feel dragged out or talking for the sake of it. Very enjoyable video

[@KhanKhav7]

watching this now and heard him talking about concord is hilarious

[@tylerlogan2814]

LOVED this video. I was definitely one of those people who pivoted to playstation around this time.

[@farscapebebop]

I had a ring of death. Xbox sent me a box and fixed it. In regards with entertainment; It was the longest two weeks of waiting I ever had to endure in my life

[@professormilly2021]

The red ring of death was crazy and most manufacturers probably wouldn't have survived that without M$ money. M$ rushed the 360 out so it could launch a year before the PS3 and honestly I think they were happy with the results despite the red ring of death issue. It's also interesting to see Xbox shift to Nintendo instead of Sony when the PS3 caught legs and really chased them down.

[@ShadowWolfQc]

Sure .. like Phil did any better. They both killed it slowly over a decade.

[@mrlid3263]

Still blaming somebody 12 years later is wild

[@VaultBoy69]

Now they are doing dumb mistakes again by putting first party games to other consoles.

[@gabrieljohnson1854]

I agree with you we shouldn't put games on PlayStation what's the point of having an Xbox

[@colindavidch]

I think they have dug themselves a hole with gamepass because with all of there games releasing day one on gamepass it makes it where nobody buys there games anymore instead they will just subscribe to gamepass but they have ran into a problem where they have run out of people who will subscribe to gamepass and now there subscribers are not growing anymore. I dont think gamepass is proftable with there current numbers and they are searching elsewhere to make more money.

[@D4rthyyy_]

There are some really great interviews with Peter Moore where he talks openly about his time with Sega and Xbox well worth a listen

[@animegaming4057]

About the red ring of death amount, for me, I had between 5 to 8 red ring of death consoles. Because, when we shipped it back to the factory, they would send us another one 2-3 weeks later, and it would instantly have a red ring. Pretty sure they sent broken ones back consistently. I would say, 2-3 of those consoles, worked for a bit before the red ring showed up. Many times it came to my door, either the one I shipped that just kept being sent back, or we were being sent other disfunction consoles.

[@thatoneguyfaded]

Have you seen the Power On documentary? It's obvious Mattrick destroyed Xbox's reputation, but the idea behind the console made so much business sense... the issue was and always will be the most atrocious reveal in the history of technology in the Xbox One. All that entertainment stuff, TV stuff, integration, etc etc. None of those ideas killed Xbox, FOCUSING on it killed Xbox. Had they presented a GAMING machine with the same exact console, and sold Kinect separately, it would have continued the 360s upwards trajectory. The damage was so bad that it has stuck around to this day. Dang shame.

[@PrinterMan1956]

Baby Phil and crew finished it off. They're to blame not the people before. They had plenty of opportunities to right the ship but their greedy, egotistical and arrogant. That's the current people in charge, not the former.

[@jcflores1774]

explain how

[@PrinterMan1956]

@@jcflores1774 Sorry but it's self explanatory. Just read the history of the demise. Read some of the case files, listen to the lies. There's evidence everywhere.

[@RyanLeDuc-b7w]

Red ring of death was just insane

[@ottosantiagolassus]

yeah, so true but they did fix every RRoD for free, so that was good

[@RyanLeDuc-b7w]

@@ottosantiagolassus yes, but they would hold your Xbox for a month or two and to a 10 year old that's a life time lol

[@calebnelson58]

@@RyanLeDuc-b7wBetter that than having to buy an entire new one.

[@BrownSugar977]

Phil has done 100x more damage than Don ever did. Phil has spent over 100b of Microsoft's money and Xbox is worse off than it ever has been before.

[@timmyboy99]

So he spent like 0.03 percent of the total Microsoft has, they must be hurting !

[@BrownSugar977]

@@timmyboy99 You have no idea how a business works. Using your logic why did Microsoft have such big layoffs? It's 0.000001% of their money! Why did they sell Tango? It cost them 0.0001% of their total cash to keep it running! Satya is now realizing Phil spent way more than he'll ever be able to bring in so the gravy train is over. Also hand anyone else 100b and they'll be in an extremely advantageous position, Phil is the only person that can blow through 100b and be selling LESS consoles than before lmao.

[@chrispharmd2077]

He has that Peter Molyneux look going on.

[@TheTheCherman]

Glad to see this topic still getting attention. So frustrating to see people failing upward.

[@crazy-acid-trip9765]

Had 3-4 red rings , my Lil brother had one ps3 during the whole time , once he showed me the web on the ps3 I was sold and never went back to Xbox and never will

[@jakejimenez7048]

It's not that they forgot why people wanted Xbox it's that MS has always been monopolistic and truly believed they had the market position to become the "One" system. Microsoft's MO is "Embrace, Extend, Extinguish". Embrace, extend, and extinguish is Microsoft's strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors. That was their entire plan and it backfired spectacularly because their market position was not even half as strong as they believed.

[@DevicCypher]

Microsoft has always been an evil company

[@urogoth]

I was in my early 20s during the Red Ring of Death Saga. I went through 3 repairs and 3 Xbox 360s. I've never had an Xbox console since

[@danielberry4765]

Don Mattrick was truly awful but current Xbox leadership have had a decade. I don’t care if you like Phil Spencer or that he is a gamer ... he’s terrible. Matt Booty should be nowhere near leadership either.

[@ottosantiagolassus]

It's not Phil, is the higher ups. they want instant results because they are not gamers and don't care

[@danielberry4765]

@@ottosantiagolassus Phil Spencer is the head of Xbox. The people above Spencer only stepped in after they spent 80b on Activision.

[@kallemetsahalme5701]

you need to consider the era. sure phil is pretty bad, but here you have zelnick, guillemot, whoever are leading ea, wb, square... even the jim ryan. game industry is full of get rich quick schemers and among them phil is one of the more sympathetic ones. look at rockstar, look at rocksteady, look at blizzard, look at konami, look at netherrealms, lookat bungie, look at bioware, look at any ea studio, look at damn near anyone. capcom kinda had a redemption arc as did cdproject red for now but how long does it last. and sony is doing the same exact thing mentioned in this video, thinking that because they released the last of us and god of war now they have the chops to make concord, last of us online etc. and yea sympathetic isnt enough to make me buy any of their stuff. but at least i dont vomit in my mouth as soon as i see him on stage

[@grandmarquee]

The beginning of the end for me, 2012 hook up a cable box. I was like, uh I cut the cord in 2011 for Netflix and Internet only. Well time for a new PC, Valve seems to be popping off. And now we're here.

[@ClapperDan]

It was largely Don, but it was also Steve Balmer and all of the orher executive at Xbox at the time. Including Phil Spencer which he himself admitred he was in the board room meeting when discussing the Xbox One. He didnt like the name, he didn't like the pricing as one of the big reason the 360 was successful was because it was the cheaper console, and even when he abnounced the price on stage and everyone booed, you could see him visibly kinda go "yeah I saw that coming" The fact of the matter is that Phil's job was to turn the Xbox brand image around and put itnin a place where Microsoft doesnt sell it off. For all intents and purposes he did do that. In 10 years, Xbox went from near divestature, to now being Microsoft's 3rd largest subsidiary. Xbox went from four or five first party studios to about 30 or so? Xbox went from about 50 million users via console alone to now over 500 million users across all of their games. Even Phil said they have more Xbox console users now than they ever have in their history, meaning that between all active Xbox One, and Xbox series consoles, they have over 83 million total active consoles at least. And also Xbox has become industry leaders in innovating game access with Xbox Game Pass(even though they need to get their non ultimate tiers sorted better and add more games on PC Game Pass) and they've been at least appearing to be the primary advancer for Cloud gaming between overall cloud gaming market share and the most streaming time and amidst all that, Xbox is financially the worlds biggest video game publish3r and thats thanks mostly to ABK, but its strategic. The Kumbaya era Phil that kind also atteibuted to Xbox One shortcomings with the lack of third party game deals being near non existent compared to Playst and Nintendo's thied party exclusive offerings timed or otherwise, left. They do it all theough Game Pass now which is an excellent vehicle in adding sort of "premiere" third party content day and date that keeps people subscribed in between first party releases. Im not here saying Xbox has done everything fans wanted in the last 10 years. But to say Phil hasnt done a lot is, IMO, grossly inaccurate and the Xbox team right now is in position to simply cater to their core audience of Xbox console and PC gamers, whilst still providing access to casual gamer audience via alternative means such as cloud and multiplatform games, which they have plenty of.

[@bignick2k215]

I remember the good old days when my friends and I thought the next Xbox after the 360 would be called the 720.

[@nicholasgeorge4156]

So you can get fired and get paid millions in severance for it and cover it up as stepping down? And then while you’re getting fired you can pick who takes your place personally? Imagine if we could do that with our jobs

[@steverl22]

No sir……..Microsoft itself is destroying Xbox to this day 🎉🎉🎉

[@diplomatic.haircut]

The streamer in that example who can spend like $9,000 without thinking about it thought they were flexing, but they werr actually telling everyone why they'll be broke later.

[@DevicCypher]

There’s tons of people still destroying Xbox and gaming as a whole

[@kushuaishuai318]

What baffles me is that Halo on XboxXS is so poorly done, I mean its a first party studio, and they know when the XboxXS is going to launch and yet they spend so much time and came up with a POS at launch.

[@jankmedia1985]

RROD, it was nearly a 100% failure rate. I had a PS3 but everyone i knew back then had a 360 that got the RROD. It's even referenced a few minutes into Bulletstorm. It was part of the gaming zeitgeist. PS3/Wii/360 gen was a freaking riot. Best console war period of all time. Such a fun time to be a gamer.

[@bignick2k215]

The red ring issue with the 360 was mostly forgiven cause it was a golden era of games. Amazing game after amazing game. If a similar red ring issue were to happen to today’s console generation there would be massive pushback.

[@JohnnyFamas139]

Phill is coming for he’s spot. If not he’s on track to finish what don started my completely destroying the entire Xbox brand

[@ragingmonk6080]

Since 2017 Phil Spencer has been the head of Xbox. It is his fault.

[@danielberry4765]

2014

[@ragingmonk6080]

@@danielberry4765 "2014" I looked it up and he became the head in 2017.

[@MoeGunz]

People need to stop using Don as an escape goat. Phil been in power for way too long to still be talking about Don.

[@samfentem284]

Difficultly for Xbox with the series s at this point is it sells at a 3:1 ratio to the x. It is a pro for the consumer as it’s as cheap as £190 in the UK on sale. It is a pro for Xbox as it locks the consumer into paying for gamepass or buying games outright in their marketplace as opposed to a third party retailer. For Xbox to abandon the line for the ‘good of gaming’ based on hypothetical possibilities will be an afterthought for most decision makers at Xbox I think. The move the cloud gaming via Amazon fire stick would suggest they have no plans of ditching that lower point of entry either.

[@martyfromnebraska4890]

Despite being in different ages, the principle remains the same Studios will pay the moment they play with our pockets, no studio is untouchable when it comes to our own money

[@bignick2k215]

It was so interesting seeing the flip flop when it was all happening. 360 dominated the PS3 for so many years, then PS4 dominated the Xbox One. Really big fall from grace. Terrible decisions.

[@treasonwhat4]

don matrik is one of the biggest failures ever. while yes, he is a billionaire, hes still a total failure in his peers eyes, and i like that a fair bit

[@lucasLSD]

Don Matrick saw what sony did it with the PS3 at the start "people will get 2 jobs to buy a PS3", and really thought that it would be different for him.

[@_theduckofdeath_]

These companies were trying to standardize motion controls and capture all those people who ordinarily would not play videogames. These potential customers far outnumber people who play traditional videogames. Think of the people who bought a Wii or the people you know personally who bought a Wii.

[@Penance2277]

I'm tired of this cult of personality surrounding Phil Spencer. Spencer is objectively worse than Mattrick. Spencer's message for the past ten years has been, " You don't need an Xbox to play Xbox games." He pushed the entire brand onto an unsustainable subscription service and Xbox has no choice but to go third party. Matrick hurt Xbox, but Spencer buried it.

[@DevicCypher]

It’s actually the head of Microsoft who is doing it. Phil doesn’t have a choice, every “decision” he makes isn’t his. You don’t know what you’re talking about

[@Penance2277]

@DevicCypher There's the Cult I referring to. Do you understand that Nadella is just doing what Spencer was doing this entire time? Spencer has been trying to push Xbox towards becoming a third-party platform. He was just taking the slow approach. Nadella is tired of waiting, and he wants it done now. Stop defending Spencer, he's not your buddy.

[@DevicCypher]

@@Penance2277 I’m not defending him little kid. I stated a simple fact. Those decisions aren’t his and has never been. Geez your comprehension skills are low

[@Tristan_Shuler]

I’m a PlayStation die hard through and through, but even I had to say the 360 won most of the that console generation until the very end. Now it’s a shame because I think Xboxes downfall actually led to the crappy live service track PlayStation tried to do.

[@Jerriz_Dabster]

Kinect was such a great idea it was literally suitless motion capture The problem is they wanted to shove it down peoples throats it should have been allowed to find it's audience naturally

[@Cakebattered]

Except, its where the entire consumer electronics industry was headed. Kinect predated Siri, Alexa, and Google Assistant. Kinect games were terrible, but Kinect was a huge convenience for gaming, that had even more unrealized potential.

[@___David__]

Xbox NEVER had the slightest chance of beating PlayStation, dude. Hello, we are the World outside American borders. Here we don't care and have never cared about the Xbox. Don didn't destroy or nearly destroyed Xbox. The console never had a chance to begin with.

[@calebnelson58]

I will never forget or forgive this man.

[@JeffroTV]

This dude really said if Xbox stayed consistent after the 360 they would be ahead of Nintendo and Playstation lmaooo. Even if they put out a good console and good games, there is a 99 percent chance the catalogue would be better than the PS4s.

[@tripprowe1695]

The man destroying Xbox still works there.

[@ChimpRiot]

Xbox was still salvageable in 2013, and Mattrick had a few okay years with Xbox 360. Spencer is a liar and deceitful.

[@jetm0t0moto68]

The answer is yes, and the people are Mattrick and the other executives at Xbox in charge of launching the XB1.

[@flewis02]

I was in Iraq when the xbone was announced..that comment he made about the 360 KILLED it for me permanently and most Soldiers in general...i abandoned xbox for the 360 despite having spent over 2k on games.....

[@NostalgiaNet8]

And they're still making terrible decisions. Microsoft have absolutely no idea what they're doing.

[@dycorty9182]

I honestly haven't touched my switch at all since I got my PS5, the variety of games, streaming quality, and constant games on sale really is more exciting to me (I was a nintendo ONLY fan as a kid, pokemon, mario, animal crossing, the whole nine yards). Nintendo really hasn't put out much in the last 5-6 years, it feels like they've fallen FAR behind in terms of player retention...

[@SuperSlyleo]

Shit 70 bucks in Canada if you want the "complete" game they are like 160 bucks now base being 90 that quickly adds up. Then add battle pass and other nickle and dime crap on top of that.

[@alostcause4035]

Yeah, that $89.99 aaa game price is a discount compared to the u.s. youre paying the equivalent of $65 u.s. for a game while americans pay $70. Its a deal.

[@SuperSlyleo]

@@alostcause4035 damn didn't realize that. Thanks for pointing that out. I will still wait a year when they are cheaper before i buy

[@MaxIronsThird]

48:05 only thing i don't agree at all, the only difference from the X to the S is the GPU and guess what, most game's minimum requirements on PC are below the Series S in performance. Low end PCs are holding back the generations more than the Series S.

[@om58499]

$70 games are a scam 31:15

[@davideduardogonzalezcaball3364]

As a Playstation fan, I can say Don Mattrick is my favorite XBox CEO 😂

[@NkosanaMakhubele]

He's my favorite😂😂😂

[@CORIOLANVS]

don sort of looks like kathleen kennedy 🤔

[@ottosantiagolassus]

probably related honestly

[@raisagil2897]

CEO's fail upwards, they completely destroy brands, and then leave for an even higher paying job.

[@mgatelabs]

Another perspective, they went after the modern audience and threw away core gamers

[@SirMacNaught]

I had two red ring consoles. Thanks for resurrecting this traumatic memory lol

[@tehrickles1447]

I also had three 360s that red ringed. Horrible build quality, but wonderful memories. Needing to buy a memory unit certainly didn't help either.

[@ShootEvrythg]

Phil Spencer destroyed Xbox more than Mattrick ever did. Spencer never truly recovered from what Mattrick did and only deepened Xbox's problems. Not only that, Phil Spencer lied, and lied, and lied, and lied, and lied. Yet unlike Mattrick, Spencer somehow still has his job.

[@ethanbendler7352]

I don't think you were old enough to play a 360 when Mattrick was in charge.

[@ShootEvrythg]

​@@ethanbendler7352 I was in college during the 360 years. I had 2 red rings of death.

[@TemplePate01]

i'm gonna be honest, i'm happy that exclusives are becoming more less and less of a thing. I'd love to see Playstations and Xboxs just be media centers that can play games, but so much cheaper than PCs that it makes sense to get them. Whereas if you want those AAA graphics with ultraspecs, you go out get a PC and stream it to (insert device here). It just overall makes sense to me.

[@Free_Hugz]

If this was phill you would not even be told that xbox one would be a online only console, he would just say it requires a day 1 update (meaning you need the Internet but then would fail to tell you it's constantly required) Say what you want about don. He didn't lie to the consumerzhe told you straight up what was going on and if you didn't like it 360 was another option. Stupid yes but MAD respect telling us what Microsoft was doing and not lying about it

[@goodreverend2k1]

I went through 6 XBOX 360's I had 2 Christmas seasons were Microsoft had my Console. It sucked, and I purchased a used PS3 and loved it.

[@whenindoubtgohiking8074]

Watching this a couple months after it was posted is interesting. While he was right about Concord not making any money, it was so much worse than anyone could have predicted.

[@cameronbrown9266]

I don’t know why Microsoft didn’t just make an Xbox one x with a ssd and ray tracing capability for $100 more than the series s? An updated Xbox one x would have been a far better option as that console is still quite powerful just missing an ssd and ray tracing.

[@SerpenteMusic]

Bought my first Elite 360 and had the red ring. I sent it in, and they fixed it. 😎

[@zeeochance]

Imagine being the guy that had to tell whoever was in charge that Microsoft was going to have to eat the cost of repairs for the RRoD hardware failures. Good times.

[@metalnuck3181]

While Don Mattrick deserves a ton of criticism, he wasn’t the only cook in that kitchen. Phil Spencer, Bonnie Ross are recent examples that have also done considerable damage. Ross helped demolish their prized IP and Phil has done almost nothing to propel the brand. In fact I would say the Series X era is a bigger failure then the One.

[@Notnownev]

Don Mattrick and Phil Spencer are the nails in the coffin for the xbox brand

[@tylerm5862]

Phil Spencer has done nothing but improve Xbox's position and undone everything Don Mattrick did, you clown

[@Shirou8492]

@@tylerm5862looool undo some of Mattricks decisions sure, but improve their position? It’s literally gotten worse…

[@TheNightman.]

Phil has been good for the brand, are you stupid? Up until recently he was the golden boy

[@THUGPUTIN]

Naa... Phil Spencer has increased xbox revenue... People needs to understand how valuable Phil Spencer is to xbox... Can PS and Nintendo survive on software alone? Xbox can and him taking the risk of launching exclusive to Pc was biggest move.. He understood that console sales won't sustain the development cost... PS is doing same thing now... PS is following everything xbox did even though their console sales are high, but why? Well, software sales matter and Xbox has cash Cow like gamepass which gives them money without launching a single exclusive game..Xbox revenue grew 62% from last year and it's has never went downhill... Their revenue each year is going up..

[@afieldingaf]

@@THUGPUTIN revenue isn't profit

[@wockawocka8051]

Two red rings.

[@somethingbrite8484]

That the Series S jas held back multi-platform games seems self evident and it absolutely should not be contraversial. But god forbid you say that out loud anywhere near the Microsoft Flight Sim forums. Thats the sort of talk that gets the ban hammer swinging.

[@belligerent2941]

Makes me sad thinking what we could have gotten these past two console generations if xbox kept doing what they did during the 360 era.

[@urogoth]

I still have no idea what the newest Xbox console is called, and as a day in and day out gamer, that's a bit crazy to me even though I don't really pay attention to Xbox anymore. It will never stick in my mind whether the S or X is the current one

[@rlkimel2219]

Bro the red ring of death was soooo heartbreaking 😭😭😭😭😭😭😭

[@goodkiid543]

Didn’t Nintendo do away with that creator program a few years ago?

[@blackdoc6320]

I actually legitimately miss profile avatars. They were just fun

[@piobu5357]

My PS5 had a problem with power supply and had to go get serviced. When a new one got sent back it had a major software issue (couldn't start some games at all). So yeah, I was on my 3rd PS5 half a year after it launched