The Disastrous Launch of the Xbox One | Past Mortem | SSFF

Xbox recovered from the Red Ring of Death, but it never recovered from Don Mattrick (Sorry Sheila).
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☠ Support us on Patreon! ☠ ► bit.ly/SSFFpatreon
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☠ Credits ☠
Written by Grace Kramer, Derek Alexander, Cass (www.badgamehalloffame.com/), & @SoberDwarf
Shot by Grace Kramer
Edited by @SoberDwarf & Derek Alexander
Intro/Outro Music by hellstar.plus ☠ ► hellstarplus.bandcamp.com/alb...
Animated Bumper & Logo by Studio Goblin ☠ ► www.studiogoblin.co.uk
☠ VO Cast (In order of Appearance) ☠
@bunnyhopshow as Seamus Blackley
@botchamaniaagain7613 as Jack Tretton
Takahata101 ( / takahata101 ) as Anonymous Leaker
@mothersbasement as Adam Orth
@rerez as Reddit Commenter
@EpicGameMusic as Reddit Commenter
Mom Milph ( / behemilf ) as Reddit Commenter
@OSW as Reddit Commenter
Miss Fushi ( / missfushi ) as Reddit Commenter
Autumn Ivy ( / xxautumnivyxx ) as Reddit Commenter
@hbomberguy as Phil Harrison
The Patron Saint of Break Stuff @MattMcMuscles as Phil Spencer
Producer Grace as Reddit Commenter & Xbox PR
☠ Chapters ☠
00:00 - Hey I’m Derek It’s Me Derek!
02:36 - Kinect-A-Mania
08:16 - Next Gen Rumors
11:17 - Sony Draws First Blood
13:54 - Xbox (Doesn’t) Clap Back
20:11 - Talk to ‘em, Donny!
26:11 - Xbox Responds (Kinda)
34:11 - E3 2013 Showdown
39:51 - “It’s called Xbox 360”
42:03 - Fall Out
46:34 - Thanks For Watching! Stay Powerful!
☠ Music (In order of Appearance) ☠
gloss - hellstar.plus
Showdown Town Square - Banjo Kazooie Nuts ‘n Bolts
Orange’s Kiss - Castle Crashers
Powerplant - Bionic Commando Rearmed
Jumper - Castle Crashers music
Can’t Say Goodbye to Yesterday - Metal Gear Solid 2
Trainwreck of Electroswing - Pascal Michael Stiefel
Space Pirates - Castle Crashers
A Green Green Dedede - Sir_NutS
VEGA Processing - Doom (2016)
Team Spirit - Kinect Sports Rivals
World 2-2 - Jumping Flash
Voltaic Dynatron (Powerplant Stage) - Mighty No. 9
Birdman Theme - PilotWings 64
Village of Whispers (Hisako’s Theme) - Killer Instinct
Boss 7 Theme - Adventures of Cookie and Cream
Afrotar - Kinect Adventures
Tumbleworld Castle - Adventures of Cookie and Cream
Beyond the Water Vortex - Mighty No. 9
Main Theme (Piano) - Mighty No. 9
recovery - hellstar.plus
#stopskeletons #xbone

[@StopSkeletonsFromFighting]

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[@Edd0784]

Why not make a video about how Xbox is hot right now?

[@atari2600b]

I miss the living room couch with the wine

[@triplestar100]

here's an idea, if it interest you and the crew= Nintendo as a console phoenix: both after A] the disaster of the Virtual Boy with the rising of the GBA & N64, and B} the catastrophe of the Wii-U and their unprecedented resurface with the Switch! here's hoping the idea's good enough for at least mild consideration!

[@dragongamerz2]

Do you heard yellow light death on the PS3 no joke.

[@MrCalverino]

The 8th generation of gaming was boring😪

[@Excellsion]

The "How to share games on PS4" commercial is amazing.

[@flametitan100]

It was the sickest burn 16 year old me ever saw, and it's still up there for me today.

[@AKIBATAKU39]

A shamn shame it did not age well with the CMOS bomb discovery.

[@flametitan100]

@@ps5hasnogames55 Your cringe just makes me happier to use it.

[@ulqinaku8471]

@@ps5hasnogames55 based

[@babyboomertwerkteam5662]

@@AKIBATAKU39 that had to do with trophies, not DRM, and Sony fixed it.

[@GoodlyPenguin]

"The Xbox is about to be the next watercooler" is the most baffling sentence to ever be said. It means literally nothing

[@Coolman13355]

Seriously the watercooler wasn't even the first watercooler.

[@Canadian_duck31]

I have never seen any console as a water cooler especially since it doesn’t even keep my drink cold.

[@GoodlyPenguin]

@@GerardMenvussa I actually think that was the case here. She probably had something *witty* to say but she must've either messed up or forgot about it and went with the next thing that the average working class American knew at the time. Unfortunately calling your next Xbox the "next watercooler" doesn't promote *anything* about it, and it comes off as fucking weird. I like to think she wanted to say something else but it all came crumbling down so fast

[@lightninstriker10]

"The next watercooler" Oh, you mean that thing people at work gather around, not to use it but because standing around looking busy is preferable to doing literally *anything* else? Yeah, sounds about right.

[@Apemopo]

Convergence, viral marketing. We're going guerrilla. We're taking it to the streets while keeping an eye on the street. Wall Street! I don't want to reinvent the wheel here. In other words, it is what it is. Buying paper just became fun.

[@duck74UK]

A move so catastrophic, it's still bleeding into the current generation

[@jeremyzak654]

I can forgive Xbox for all that shit that happened under Mattrick. The only problem I have with Xbox now is the games. I was never in to Gears or Forza and was pretty much done with Halo after the 4th game. I'm at the point where I want to see something different from them.

[@Noobsaibot21]

They are certainly still hurting from it but to be fair, they have worked hard and steadied the ship under Phil Spencer now and are bouncing back (Something Sega could never do after their 90's screw ups despite the awesome Dreamcast). Sony seem to be helping them out a lot lately too with some of their recent decisions (It's insane that they have bumped UP the price of PS5 just in these last few weeks). The opposite of what consoles normally do after a few years on sale.

[@Haydos]

I bought an Xbox One S because it was so cheap back then. I never used it BC it was so under powered compared to my PC. I now think that the PS4 definitely won that gen so I got a used PS4 so i can play the exclusives. I don't think the Xbox one is affecting them in this generation. Other than their reputation they are doing 300x better than Xbox one times. Even though I didn't enjoy the Xbox last gen I got the Xbox series X and it has been amazing. Since then they have actually made the console powerful enough to play any game at 4k. They have game pass so I just pick out games from there. They also have Amazing backwards compatibility so I just go to thrift shops and buy used Xbox, Xbox 360 and Xbox one games for cheap. They are definitely competing with the ps5 this gen. I also have some hope for exclusive games soon but that doesn't matter to me.

[@moister3727]

It's so weird. The One was so catastrophic it led to MS to rethink Xbox direction altogether with Phil at the head. Now they're focusing on services for the most part, and making stuff really accesible for eveyone which is great. Everyone is just playing on their side of the field. Nintendo on theirs, Microsoft on theirs and Sony on theirs (altrough they are clearly taking big inspirations on what MS is doing right now). Now, Xbox needs to make good big games now. Variety and quality. Oh, and gather some inportant third parties like Square which it seems have left Xbox altogether.

[@chrisfratz]

​@@jeremyzak654as in the 4th numbered game or the fourth game that came out, which was 3 ODST if I remember correctly

[@DurradonXylles]

It's been close to a decade, but holy crap, I still remember this all vividly. Back when the original Xbox One reveal happened, my best friend and I were looking at the Twitter feeds from a myriad of gaming journalists at the time. Right as the "Xbox One Will Release Worldwide Later This Year" bit happened, as the applause filled the room, Adam Sessler, formerly and once again part of G4, tweeted: "None of the press here are applauding at any of this." Apparently, MS and Xbox had the employees at the reveal applaud at everything Don Mattrick was saying, as according to Adam and several others none of the press was applauding at the show at all. That blew my mind how much MS was trying to course correct in the face of the bad press over their yet-to-be-announced, seeming abandonment of games and forcing always online onto their customers who supported them for two generations.

[@DeltaAssaultGaming]

Adam Sessler is a crazy leftwing loon.

[@UncomfortableShoes]

I had a 360 and was planning on just moving on to the Xbox 1. My friend and I at work were so ready and excited. That reveal and I just instantly was ready for the ps4 and then got super excited and when Microsoft tried to right the ship I told my friend “They made me look across the street and I liked what I saw over there more.”

[@zaneheaston8254]

Adam Sessler is a legend

[@transimpedance]

“So stick with 360- that’s your message for people who don’t like it?” Geoff Keighley quick on his feet and hits the nail on the head. The man is a legend

[@talison461]

I think I'll stick to PlayStation actually

[@liamconverse8950]

​@@talison461The the funny thing is that PlayStation does the exact same thing

[@sinistrality7883]

I'm so glad he really told Don Mattrick that right to his face, like he didn't minced words he deadass told him "so you don't want poeople to buy this new console then?"

[@josedorsaith5261]

When he's not being cringe at award shows

[@k.t.1641]

Tbf he tries really hard, but it’s the people and fans themselves imo that make it worse. Feel bad for him trying to take something serious when your audience are adult children 😂

[@markvicferrer]

That E3 Sony presentation was one of the most public displays of "I'm gonna end this man's whole career".

[@figgynewton5664]

I think people over reacted and bought into media hate, back when hired people like Colin Moriarty. I still can't believe people bought PS4 it was doo doo, and remember hating everything 8th gen, period. 8th gen was worst gen ever But real end man's career was 299.

[@viraticwars]

I mean, they were going to do the same thing before Xbox shit it's pants on stage.

[@KLegyyn]

Though let's be real, they did that when they launch the PlayStation and PlayStation 2. . SEGA and their consoles were DOOMED! . .

[@rizkaarifiandi5670]

yeah, they even almost end their own career in E3 with "riiiiiiidge racer, remember that one ?" or "this giant crab is a part of japanese history" or something like that hahahaha

[@TylerFurrison]

Remember the PS3 launch?

[@TheCivildecay]

I imagine Phil Spencer has to fight people like Don Mattrick on daily basis

[@Noobsaibot21]

Yeah, I think he deserves a tip of the hat. He is someone who gets it and has done an amazing job correcting the ship so far but yeah, i'd imagine his hardest work are with his superiors for sure

[@Treblaine]

"The Mattricks has you, Neo."

[@jordanwhite352]

This statement has now aged poorly.

[@sistockbridge8764]

@@Noobsaibot21 Do you still think the same about Phil these days?

[@tegolin]

I remember watching the Xbox One reveal as a 360 player. After it finished, I immediately looked up the PS4.

[@iPhone-su8li]

No you didn't

[@karlimo4034]

I did but never ended up buying one, always too expensive in my country. Now, after the PS5 reveal, I went for a Series S with Game Pass instead. Why not the X? Love the S smaller design and I'm too old to spend much money on videogames, responsabilities and all. Besides, Series S gives me everything I need, cheap Game Pass subscription in exchange for an excellent digital library of games I don't have space or interest to own (once I finish a game, I forget about it and go for the next one). So yeah, Phil Spencer revived Xbox like no other.

[@jase276]

No lie. I stuck with my 360 for a couple of years because gen 8 had the slowest start but I eventually grabbed a PS4.

[@rac1equalsbestgame853]

"WiiU sales shot up by almost 400% after XOne reveal" My god what a failure

[@justanotheryoutubechannel]

Blimey that is awful

[@jeremyzak654]

Don't knock the Wii U too hard. At least the Wii U had fun first party games.

[@rac1equalsbestgame853]

@@jeremyzak654 It is just super funny that the XOne reveal was so bad it sold WiiU's instead

[@zaneheaston8254]

@@jeremyzak654 All two of them

[@thecunninlynguist]

Hard to believe it was 2013! Time FLIES.

[@Wig_Girl]

It's hard to believe 2013 was 8 years ago

[@AmoralTom]

Only yesterday it felt like a Friday

[@vkobevk]

@@Wig_Girl it is not hard for me, coronavirus year was too long for me 😆

[@YeahNaw]

@@Wig_Girl Soon, before you know it, the Infamous XBone presentation will be 10 years old

[@NeoGato2point0]

yeah i remember this happening and there being lots of talk of the new xbox spying on you. it was like a big gaming scandal at the time it was huge

[@auritone]

There was a real threat to Xbox One in Europe as the EU was looking into whether the console could even be sold in that market as the always on Kinect was seen as a possible violation of EU privacy laws. Great video.

[@Coolman13355]

I'll have to look into that, but certainly sounds like the EU.

[@kaneo1]

Gee, an always-on camera/mic in your living room you don't necessarily control. What's creepy about that?? I bought an X1S AFTER M$ dropped Kinect/always online.

[@heroe1486]

​@@Coolman13355 And they're right, who in his right mind would trust Microsoft with that ? Even running Windows is a threat to your privacy, here we're speaking about a camera in your living or bed room

[@JoshWitte]

Mattrick was the beginning of the end...

[@SaraMorgan-ym6ue]

who wants to play a 4-disc version of Wolfenstein the new order?🤣🤣🤣🤣🤣

[@Ethan_Alexandur]

Dude deserves 20 Darwin awards

[@warningdontread5478]

"If you're backwards compatible, you're really backwards." Flash forward to today where the biggest selling point for the Xbox Series X is being a massive backwards compatible machine lol. Don Mattrick really was a clown with no foresight for actual quality products. Edit: This became even more ironic with the recent Xbox 20th anniversary update to backwards compatibility and how it gained massive positive reaction from everyone.

[@nickfifteen]

Donny was lucky a few times and assumed that luck translated into business savvy.

[@V3ntilator]

The only thing he did right were getting Sunset Overdrive, Ryse and Dead Rising 3 exclusive for unknown amount of years. None of them are on any Sony console after nearly 10 years.

[@cassiedevereaux-smith3890]

This is super fuckery of Sega Saturn Launch proportions.

[@thevigilante8523]

Donny's background is EA btw, so yeah man. You do have a representation of him being a total a-hole of the industry.

[@XXXXX8]

@@V3ntilator Only children jerk off over exclusives

[@LordHorst]

"You do not use your cellphone as a remote. You use your cell phone. And that's the end of the sentence." Thanks, Derek. Wiser words have never been spoken!

[@codesigma]

Remember the “Second Screen Experience” and “Smart Glass”? I don’t!

[@boredincan]

I really miss having an IR blaster on my phone so I could use it as a universal remote

[@lpnp9477]

I use Roku Remote on my phone since I lost my damn Roku remote

[@nicwelch]

@@lpnp9477 Yes. Except that’s a shitty experience. Lol.

[@chrismichaelgardner]

@@codesigma I do. :(

[@Lyubimov89]

Zynga was like, hey Donnie, we just saw you run a brand into the ground while completely ignoring your consumers. We wanna hire you

[@zaneheaston8254]

I know right, why would anybody want that clown running their company

[@jeremyzak654]

To be fair, Don had more successes than he did failures. Becoming a millionaire at 16 is no small feat.

[@B727X]

@@zaneheaston8254 I'm sure you could do so much better you're right he completely sucks and that's because I don't like his conservative policies is why I say that

[@tinoesroho]

is he the bozo Google hired to make Stadia

[@SaintGGod]

​@@jeremyzak654Who gave him that million dollars?

[@TheLaLeeee]

Just when you think the disastrous Xbox One launch is long past, the announced Halo TV show finally comes out and manages to be one of the worst things in 2022.

[@mutalix]

It is the shit icing on the feces sundae that has become Halo Infinite, my eternal thanks goes to 343i, the best soup kitchen studio I have ever seen.

[@ScarScream]

Is it that bad? Still haven't tried it.

[@KrazzeeKane]

​@ScarScream oh, its bad lol. Ever wanted to see Master Chief's naked master cheeks during a sex scene? He has one. He also takes his helmet off all the time, and the show itself is banal, boring and awful. Its a travesty that is what we got for a Halo live action show. It has like 2 or 3 cool combat scenes across the entire season, that is the singularly good tiny part of the show.

[@Monsuco]

​@@ScarScreamIt's far better than Halo 5 but it's still a mid-tier game. Not terrible but certainly not a masterpiece like all the Bungie games were.

[@mjolnir_swe]

Nah i wasn't that bad. As sci-fi entertainment it was fine, but of course as a Halo-product it was worse.

[@MishKoz]

The whole Snowden thing happening just before E3 is still insane. I can only imagine some Microsoft executive absolutely sweating buckets that day

[@zingbanana]

as always, reality is stranger than fiction.

[@weregretohio7728]

Boy we sure took Snowden's message to heart! /s

[@nnickplays9713]

I would bet you money that they were in on it too. If the always on always xbox kinect thing stayed Worldwide governments would have absolutely used it as a spying device.

[@waltercomunello121]

@@nnickplays9713 "if we don't do it before our enemy, they're gonna be doing it first!! the difference is, we are right!!" - average American army bigwig which, ironically, is the exact same thought their "enemies" have. so, both parties have the same mindset.

[@nnickplays9713]

@@waltercomunello121 Correct. Virtually ALL of America's politicians are part of the same uni-party. From T.Cruz to A.Cortex, from N.Polici to M.Mconnel. Just notice how everything they do always ends up giving the state more power and make them richer. The rest of it is all just a show. Power corrupts. And back to the Xbox camera it would have been used to both spy on the public for state and mega-corp purposes. If the technology existed it would be used then, as it is now. The phone most of us post from are listening devices that WE paid for.

[@MrMallardg1]

“It’s called XBox360” has got to be one of the biggest “yikes” moments I’ve ever witnessed from a video game executive interview. Also, WOW, I can’t believe I forgot about HashtagDealWithIt!

[@gabrieleriva651]

Worst thing is when someone said to Orth that there were many places with unreliable or slow internet access and he replied "Why would I want to live there?"

[@darkgaia1393]

I was so mad because of that I sold my Xbox 360 that same day and got a ps3.

[@sprthrwwychnnl73]

There was an old upload of the “It’s Called Xbox 360” video on KZbin and somebody in the comments just said “This n***as goin hard” It was probably the best comment ever.

[@monkeyX42792X]

On par with, you think you do but you don't

[@colmmacN]

#Dealwithit was tame compared to what followed.

[@leeartlee915]

Probably my favorite episode ever. It still astonishes me that one man almost killed a whole video game company. Don, you will not be missed.

[@SsspraakForsskkarring]

Really, did you laugh at any jokes, or was it the information that made you feel that way? I am curious , I only saw something thousands have already said before and know a plant when I see one. Made only for the metrics.

[@leeartlee915]

@@SsspraakForsskkarring Are you asking if I truly liked SSFF video? Yes… I did. Sorry if you didn’t.

[@SsspraakForsskkarring]

@@leeartlee915Yes, I was curious. I am glad you enjoyed it, I won't say you shouldn't because I didn't. If you have seen how many KZbinrs hire commenters as I have, it is hard to believe comments these days. I am just cynical I guess. Thanks for replying ✌

[@leeartlee915]

@@SsspraakForsskkarring Fair enough but no, I’m not a bot. Flesh and blood. I will say this about why I like the video: I find the delivery of the lines to be will timed. Does it make me literally lol? No but I do find it… not quite sure what the word is. I find it biting, almost clever.

[@SsspraakForsskkarring]

@@leeartlee915 I get you. I like his brother's off the cuff humor at flophouse plays, he is a damn funny man to me✌

[@glehub9242]

I remember literally the day after that statement about "If you have poor internet, just stay with the 360" I packed up my 360 and all my games, and sold them to GameStop so I could preorder a Ps4, later used that Preorder money to instead buy Pokémon X&Y, the red Pokémon X&Y themed Nintendo 3DS XL, and a case. I had friends in the military at the time and we all were in disbelief and turned our backs on the Xbox after that.

[@skibot9974]

What made you pick 3DS over PS4

[@glehub9242]

@@skibot9974 nothing was out at the time for the PS4 then, and I needed to get a new 3DS at the time since my original model was starting to die.

[@skibot9974]

@@glehub9242 wow that soon. My 3DS lasted 6 years and I had the OG model

[@glehub9242]

@@skibot9974 mine was a day 1 model. The L trigger was going on it

[@skibot9974]

@@glehub9242 ah I bought mine in September 2011

[@Dongled]

Poor Sheila. Man, that PS4 conference STILL gets a laugh out of me everytime. That "lending games" commercial? Haven't seen stuff that savage since the 16 bit days. Fantastic video as always!

[@gabrielsofta944]

eh, it still doesn’t hold a candle to the PS2’s $299 conference EDIT: i meant PSX

[@pongchannel.]

@Tyler Lee is it tough? I mean a xbox is basically a worse pc now?

[@DrZuluGaming]

@@gabrielsofta944 That was actually the PS1 conference but still...

[@gabrielsofta944]

@@DrZuluGaming you’re right, my bad. my point still stands tho

[@daniman0114]

@psh funny, I saw a comment claiming the exact opposite. Jokes aside, I’m glad that in this generation both consoles started strong without any marketing disaster on either side.

[@imaloony8]

I remember watching Sony's E3 2013 presentation and laughing my ass off as they announced very basic features and the crowd just went apeshit for it. Microsoft gave Sony such a clean opening that it isn't even funny. Also funny that Sony's slides on those were very obviously rushed and cobbled together at the last minute, but they were such easy shots that it didn't matter. "You can lend games to friends" went from being obvious to being a system selling feature, which is fucking nuts.

[@jakemilligan6251]

I love the Sony guy’s smug smile as he’s announcing “you can lend games to friends” etc. It’s like he’s thinking to himself “how did microsoft hand this to us on a plate like this”

[@sonicboy678]

@@jakemilligan6251 It's arguably worse than 1995, as the Saturn debacle was ultimately down to infighting between Sega of America and Sega of Japan. This was just hubris.

[@bigbrisk8423]

Meh who buys disc's anyways? Lmfaoo you gotta download the game regardless just get it online lmfaoo Playstation life was started and ended all within ps1 and ps2. Ps3 and onward was trash. The only thing they had goin for em after ps2 was the first 2 drakes fortune games .

[@JamieM20001996]

@@bigbrisk8423 lol who downloads games, downloading games started and ended with the 360. past that was all downhill It's all about the soulja console. peasant. get on my level

[@bigbrisk8423]

@@JamieM20001996 lmfaooo I'm more of a n64 guy myself if I go no downloads. But with all theese new consoles regardless buying it online or offline ur stuck downloading the game and it's patches is my points why buy a disc when u gotta download it regardless using internet lol

[@rainbownuke24]

This is how it happened, THIS is how the Xbox Died.

[@beardydrums]

why did don mattrick tell xbox fans to stick with 360 is he stupid

[@karlimo4034]

Nah, Phil Spencer made it come back. Don't speak like a fanboy, grow up.

[@borttheattorney6012]

@@karlimo4034 Yapping to yap

[@panduvandal]

​@@karlimo4034 okay man

[@DevinDBell]

@@karlimo4034 how the hell Xbox made a comeback? News recently came out Xbox will release their IP’s on ps5

[@pattersong6637]

This video needs a follow up.

[@BahhBahhBrownSheep]

Why?

[@TheMcstevester]

​@@BahhBahhBrownSheep so I can get some closure on his thoughts about the halo TV show now that it's not only out but he a second season

[@austinfowler2707]

Honestly, it will be a story about gamepass and studio acquisitions. The thing that saved xbox wasn't even its games. It was becoming early Netflix for games. And that was never going to be a long term solution without studio acquisitions.

[@jordanwhite352]

​@@austinfowler2707This didn't age well. 😅

[@LawrenceJohnYoung]

I don't have any evidence for this, so you'll just need to take my word . But I was a GameStop store manager at the time, my understanding from DMs and RMs was that retailers (not just GameStop) saw Microsoft's always online and assault on used games as the first shot fired to muscle retail out of the picture completely. Multiple retailers threatened to not sell the console if things didn't change. The initial changes that allowed conditional used game sales with a purchasable license was a compromised brokered by GameStop behind closed doors before other retailers caught on to what was going on, then other retailers started to step in and voice their concerns. I'm sure Microsoft's cavalier attitude was not well received with Walmart, Best Buy or Target executives

[@gabrieleriva651]

Yeah, people underestimate the power or retail. That's why music CD are still released. They don't bring much money into the Big music labels anymore, but sure Walmart won't let them cut that bit of coin they make selling them.

[@SoulStealerJay]

honestly i take your word for it because NOW if microsoft did what they had done in 2013, it would make slightly more sense but it would still be a problem because that's trying to force out retail, which will not go well for years to come. no matter what retail is going to be a necessary industry, and it doesnt seem too farfetched to believe that GameStop (or, the corporate level at least) would start negotiations given their whole business model at the time was used and new games and consoles. target, walmart, best buy and everyone else would follow suit because their models also included that, and it was a successful portion of their general business. microsoft would have no choice but to listen if all major retailers pushed back, especially if it involved them pulling their orders of Xbox One stock. retail will always hold a strong grip on manufacturing, even if its faltering now. it will ALWAYS find a way back, and with games there will always be a space in the industry

[@BleedForTheWorld]

@@gabrieleriva651 what people really underestimate is the power of capitalism. It's the most important factor when it comes to Microsoft wanting to monopolize the market by getting rid of used sales from retailers. If what OP says is true, that's such a power move they thought they could get away with. Profit driven motive + margins, margins, margins.

[@thenifell]

@@SoulStealerJay I'm not too confident in your wishful thinking.

[@SianaGearz]

I think i might have heard something along these lines before.

[@gabrieleriva651]

27:43 Phil Harrison was around the worst 3 launches in recent memory: PS3, XBone and Google Stadia. He keeps choosing the right ship to sink,

[@groom_of_the_stool]

I don't know why everyone thinks the PS3 was a sinking ship. It was a piece of supertechnogy when it launched and the price point was too high. By the end of the life cycle, it was in second place, after the Wii.

[@cassiedevereaux-smith3890]

@@groom_of_the_stool Launch aside, it had a respectable run.

[@gabrieleriva651]

@@groom_of_the_stool it launched overpriced, overdesigned, late, with terrible UI (no trophies and no UI in-game), a non-rumbling controller (people forgot that), and worse versions of multiplat games. It got better, for sure. But it was a bad deal in 2007.

[@gipgap4]

@@gabrieleriva651 yeah, people forget how bad the PS3 launch was despite a revival later on.

[@cassiedevereaux-smith3890]

@@gabrieleriva651 Exactly this. The launch wasn't great, but launches aren't the whole history. PS3 did okay. They weren't prepared for Wii and Nintendo coming from behind and rising to the fore, but then, Nintendo had ceded space in third party titles, and become its own thing. And even then, Nintendo had done so by pulling in nontraditional gamers, and the competition were going for those who had been there for the previous generation. I feel like the 'nontraditional gamer' set has now moved into phones and tablets and possibly will never be recaptured by consoles, but that's a whole other question.

[@architect_kev266]

37:24 the filthy smile on his face after he announced that is just so amazing. You have the full right to smile like that. I kinda want to know what the PS4 team thought after Microsoft there announcement. I think they applauded like crazy and laughed there arses off

[@Xolnyxia]

Interesting timing for this vid to show up in my feed again

[@SaraMorgan-ym6ue]

and now you know why the ps5 is the king gaming system over xbox🤣🤣🤣

[@ferna182]

40:01 I still can't believe the reporter response wasn't "Right, stick with 360... And if you want a more modern console, buy a PS4, right?"

[@dreamawake2670]

Its not a reporter its Jeff keighly from IGN, gameawards. His basically shilling.

[@Kaimax61]

That's Geoff Keighly lel, The Doritos guy.

[@nikolowolokin]

think geoff was being sarcastic, he wasn't happy at all saying that imo. felt like he was dunking on don tbh

[@nickfifteen]

@@nikolowolokin to me Jeff sounded more like someone who is starting to get fed up with their hero.

[@NucleaRaptor]

@@dreamawake2670 Look at Geoff's face as he asks it. He's clearly feeding Mattrick more rope to hang himself with.

[@KevinCow]

It's so weird to see this covered like it's a historical thing. It still feels like it was just a couple years ago. If you want to do a Sony focused Past Mortem, I bet the PS Vita could make an interesting episode.

[@Clay3613]

Vita was a success though. Just undersold like the PSP cause of cheap soccer moms buying the 3DS and cellphones for their kids.

[@KevinCow]

@@Clay3613 It sold worse than the Wii U and Sony completely abandoned it after only 4 years.

[@r.r.bigman774]

Sony took the Vita out behind the woodshed after only a year or so, and I’ll still don’t understand why. I would greatly like to see a SSFF about why such a spiffy handheld became so toxic to the people who made it.

[@DP12321]

@@Clay3613 PSP sold around 80 million systems. PS Vita sold around 15 million. It's a night and day difference. I can 100% guarantee it would have sold better if it didn't have the expensive proprietary memory cards, that killed the Vita from day 1.

[@Kaimax61]

@@r.r.bigman774 one thing, A NEW PROPRIETARY MEMORY CARD, that is WAY overpriced. Like I would be fine if they stuck with the Memory Sticks from the PSP era.. but new and overpriced killed it for me. Then the release of games is just slow, to the point it became the PSP again in their later age, where there's barely good western games, but a lot of untranslated Japanese games.

[@Getlucky12]

Man, it's crazy how long ago this was. The launch of Sim City 2013 was when I first started keeping up with game industry news, I had completely forgotten about Adam Orth and the constant leaks leading up to the reveals. It's amazing that this didn't destroy the Xbox brand.

[@michaelbreen7865]

That's because Don Mattrick left Microsoft.

[@DarkChaos1701]

Man I share your pain when it comes to the lack of Timesplitters in our lives. The sheer amount of time I spent playing those games with friends and family. Such a good series.

[@matturner6890]

That's the only game I want to get a re-release or proper sequel. But even then, with how things are now, I'm half-convinced it'd still suck somehow.

[@gilolaes4725]

39:54 Geoff Keighley's reaction to that was so perfect. No stunned face "Did you actually just say that?" expression. He just said exactly what was on every gamer's mind atthat moment without skipping a beat.

[@josephkroll5517]

And he is such an ENORMOUS industry shill! If even he smells blood in the water and pounces on it then you know you've fucked up.

[@gilolaes4725]

@@josephkroll5517 okay.

[@gaseousclay579]

@@josephkroll5517 You're not wrong lmao. The Game Awards every year has been an absolute disaster

[@Devin-wv7pu]

@@gaseousclay579 i agree aswell

[@rickrollerdude]

I just love the fact he was so pissed-off by the remark that for a second he just went "fuck it, and fuck this guy"

[@iriskrane2433]

I completely forgot Nova yelled “Amazing” at that E3. What a fucking walk back down memory lane with that.

[@jonasking9587]

I was actually deployed w the US Army when Mattrick made the statement that we should get 360s. We had those. We would play Left 4 Dead and MW, when we actually had down time. I remember this statement, as the resident games nerd (I went from managing a Ganecrazy to the Army). I guess I had a small part in making the PS4 successful (I'm kidding, mostly, relax nerds). I told all of my buddies to get a PS4. I shared that Mattrick quote with as many of them that would listen.

[@sun5621]

"Global peace among all skeletons in our title" nice! 23:09

[@AlektorophobiA843]

I love how you made Mighty N°9's music synonymous with videogame disasters.

[@NucleaRaptor]

Matsumae's soundtrack is like the only remotely redeeming feature of MN9, and it does make me think back fondly to the time when Inafune the Liar legitimately had us convinced that a good-faith spiritual successor to the Blue Bomber was just around the corner. It's a bittersweet feel.

[@LordArikado]

@@NucleaRaptor It's a shame that the audio mixing in MN9 is so shit that you won't hear Matsumae's soundtrack over the sound effects and obnoxious voice acting. Such a good composer wasted.

[@HWJASURY]

It did leave a lasting effect being it was the first Past Mortem episode and well Mighty Number 9 was essentially the next Mega Man And then we got Mega Man 11. I'm sure y'all can fill in the blanks.

[@CreditR01]

@@NucleaRaptor I think that's a little harsh. The dynamics of the characters in MN9 were good, I loved the character design personally. Beck and Call were adorable. I liked Ray too. There's sparkles of joy in the bungled mess of the game, like cleaning out a storage unit. Most of what's in it is probably junk, but you see a few things that still make you smile.

[@picollotight2def]

Someone should mash it up with gta trilogy and see how well it works

[@Haysey_Draws]

I remember at the time when that quote "we have a product that will work offline, it's called the 360" was the second i jumped ship. Me and a friend bought PS3's for GTA 5 with the plan to get PS4's i the first year (which we did and still use!) It's incredible how they imploded! Great video, always love trying to work out who the voice camo's are!

[@TheArtunism]

Has that affected you in this current generation? I do know of a lot of people that had 360s, hopped over to PS4, and stuck to playstation with the PS5

[@SaviorGabriel]

For me, the "you're really backwards" line was the last straw for me. Traded in my 360, and games to get a new PS3, and I also got a Wii U for Christmas in 2013, and haven't touched anything with the Xbox name since.

[@TheArtunism]

@@SaviorGabriel tbh, gamepass looks pretty sexy to me but I am at the point where I’d rather spend time and money on a PC to play Xbox games and maybe get a PS5 a few years from now, after a few price drops. That being said, Returnal looks sooo good

[@Haysey_Draws]

@@TheArtunism as it stands thanks to bloodborne i'm defiantly going for a PS5 (if i can get one any time soon) but i do appreciate all the work Phil has done to repair the brand, but at this point with a PS4 and Switch i just don't have the time for a 3rd console now.

[@Haysey_Draws]

@@SaviorGabriel same. I do really respect the work Phil has done to repair the xbox brand though, getting someone with actual passion for the product was the right call.

[@Sb129]

I remember those days on /v/ it was so funny, console wars were still in full force back then and seeing the dwindling Xbox faction trying to make those features sound like the best thing ever was hilarious

[@jeremyzak654]

Sad part is they are still doing it to this day.

[@OG-SoaringFalcon]

Very good content :) Sony was brutal in that PS4 E3 conference, got me to switch! I actually did listen to Don and kept my 360 and did not buy an Xbox One, until they introduced backward compatibility, and reduced the price to $299! lol

[@excitedaboutlearning1639]

Xbox One was selling for 250€ with 3 games and, if I'm not entirely mistaken, with kinect as well here in late 2014 or early 2015. People still didn't buy them. I bought my PS4 in July 2015 for 380€.

[@Level1Sword]

Phil Harrison has the foresight of a fly near a bug zapper. This guy has the worst timing: he was at Sony during the launch of the PS3, with Microsoft at the launch of the XBone, then was at Google in charge of Stadia. He's almost worse than Mattrick in my book.

[@IAsimov]

You serious? Holy carp. I'm morbidly curious of that man's career. By the sound of it, he's also the definition of failing upwards.

[@EndlessFunctionality]

A total jynx. Companies really need to stop hiring him.

[@Carsonj13]

@@IAsimov He's almost as bad as Bernie Stolar, who ruined Atari, crippled 3DO, and almost single-handedly KILLED Sega...

[@michaelbreen7865]

At least, AT LEAST PS3 and Xbox One were able to bounce back from their respective launches. Stadia was doomed to fail even BEFORE its launch.

[@michaelbreen7865]

@@Carsonj13 Ah yes, Mr. "The Saturn is not our future." Someone should do a retrospective on him.

[@Zargabaath25]

"Mattrick got rich at 17". Yeah, he talks like he's still 17. Also, how could you pull my heart strings with timesplitters, I will now clutch my timesplitters copies and weep.

[@KetwunsGamingPad]

Well they can now be played on Xbox One and Series X. They just got whitelisted.

[@GoodlyPenguin]

BAM. Feel better about Timesplitters now?

[@alexmott507]

And Steve Ellis and David Doak reformed Free Radical back in May of this year to make a new TimeSplitters game!

[@josephkroll5517]

I believe the term is arrested development.

[@MicahBuzanANIMATION]

The amount of research you put into these shows. This is high quality work.

[@matttheradartechnician]

The guy that yelled "Amazing" during the BF4 fail at 35:20 was UberHaxorNova

[@Il_Exile_lI]

The crazy thing about Microsoft's initial direction with the Xbox One was not just how blatantly anti consumer it was, but also how shortsighted it was towards the future. Anyone paying attention in 2013 could have told you that live TV was not a growth industry. Streaming services were far from new and people cutting cable TV from their lives was already a growing trend. It was also obvious that digital game sales were going to grow massively in the very near future. PC gaming was basically already digital only thanks to the popularity of Steam, and console gaming would inevitably follow. Physical games and thus used games were going to slow down all on their own as digital game sales became more commonplace, implementing intrusive features to combat used games was completely unnecessary. Simply offering all games digitally was all that needed to be done for digital game sales to climb and physical sales to diminish, and that's exactly what happened throughout that generation, no physical game restrictions needed. So basically, two of the core design features of the Xbox One were "enhancing" a service fewer people than ever were using (live TV) and fighting a "problem" that was on a slow path towards death all on its own (used games). Their whole focus was totally inept.

[@gabrieleriva651]

Also, the irony with Peter Moore being one of the pioneer of streaming movies.

[@ingobernoble2678]

Right? I remember even then thinking "who the hell even has cable anymore?" My parents had it but I didn't know anyone my age in 2013 (21) that bothered getting cable after moving out of their parents house.

[@ibrohiem]

Yeah the irony is Sony just end up doing exactly what Microsoft was trying to push, and they got away with it dirt free.

[@grantoden8242]

I think the only other instance I have seen of a company treating their consumer base with such utter disdain was the EA/Battlefront debacle.

[@nunayadamnbusiness]

Good point and we'll stated, but I must refute that used games and the pull away from physical media were not aspects that were "going away on their own".. publishers have been intentionally working to chip away at this mountain for over a decade. The reason wasn't *EVER* in the best interest of the consumer..but to control ip, licensing rights, and maximize sales through eliminating the second hand market. You think that Microsoft wasn't in lock-step coordinating with publishers over that? Lol. They were giving them what they wanted. Xbox fell on the sword for them -and the practices never changed. Sony fell on the sword the same way for the publishers when it comes to $70 games.

[@hind__]

The Snowden stuff seriously happening during the height of the Xbox One controversy is crazy... really puts stuff into perspective. I remember those things happening seperately at the same time, but never put them together.

[@billy5642]

I was originally going to get an Xbone but changed my mind after Snowden and Prism was found out. No way was I going to let the NSA watch and listen to me. Never got an 8th gen console until my PS4 Pro in 2019.

[@xraxisxtremestream1511]

Pretty much nailed my feelings on the whole situation. I was an avid Xbox 360 user, but their anti consumer attitude made me go with Sony. I do think Phil Spencer has been doing a good job, and Microsoft has knocked it out of the park with Game Pass.

[@jeremyzak654]

Now if they can make exclusives that are on the level of Sony, the Xbox can be god tier.

[@jenerossitea9247]

@@jeremyzak654 you are missing the point of what Microsoft is doing the past few years entirely. they don't care about exclusives at all. The main priority with Xbox is getting Gamepass/Xcloud on as many devices as possible and in turn getting as many people subscribing and using it as possible. Even there exclusives are no longer exclusive since they put them on Steam/Windows Store on PC.

[@KingAgniKai]

@@jenerossitea9247 at some point they'll stop making consoles and will put Gamepass on PlayStation and Nintendo.

[@jenerossitea9247]

@@KingAgniKai the current generation of gamers will be long dead before that happens though. That's long into the future

[@KingAgniKai]

@@jenerossitea9247 i doubt it. It didn't take that long for SEGA to throw in the towel.

[@RyanMartinez]

Essentially: Don Mattrick: "I'm just a rich man who doesn't understand your poverty ways."

[@robofistsrevenge3288]

Oh man, nothing screamed "How do you do, fellow kids?" louder than a bunch of Microsoft suits telling us to use our _phones_ as a _remote_ to use the internet on a _console._ I wasn't even into gaming at this time, but oh do I remember the backlash to this. It almost reminds me of Sony's reveal of the PS Vita: "Let's give the people the most powerful handheld console ever and then prevent them from using it by forcing them to use proprietary memory cards that cost $100+ each! And then just stop supporting the system a year into its lifespan as a punishment for those who _did_ shell out that ungodly amount of cash!" EDIT: Also, it's kind of insane just how much Phil Spencer has (and continues to) fixed the Xbox brand. The guy is making people perk up at the sound of "Xbox is ____" for the first time since the original's launch. I don't think he gets enough props for all of that happening under his leadership.

[@BleedForTheWorld]

Considering how much of a dying brand the Xbox was, I think you still give Phil Spencer too much credit. At the risk of sounding like a contrarian, I assure you that it's a pretty low bar when it comes to consoles and implementing ways on how to play video games on it. Now that I've watched this video, I've thought about it for a bit and realize just how ridiculous the Xbox One name will sound forever and ever. It was meant to be just as they advertised it from the start - a one-in-all system for TV and video games but players and fans were not having it. Such was the height of arrogance when it comes to Microsoft and its products.

[@weregretohio7728]

"We have a product for people who aren't able to get some form of connectivity, it's called the 360" #dealwithit Fuck Mattrick and Orth. You would think a giant, experienced company wouldn't have been that oblivious. How did that undeserved smugness work out for them?

[@seansachs6105]

What blows my mind is that they even included it. Who do you think you're talking to, fellow millionaires & billionaires? I laughed when I saw that portion of the video because even if you're rich, why would you do it? For cool points? It's way quicker and more convenient to just use your phone or a proprietary remote. Also, shout-out to Ed Snowden; he's a big reason I use DuckDuckGo whenever possible and don't have Alexa around the house. I'm not even trying to be ironic. Better news: last year, a US federal court ruled that US Intelligence's mass surveillance program was illegal & possibly Unconstitutional. They also stated that the US intelligence leaders who defended it were not telling the truth.

[@BleedForTheWorld]

@@seansachs6105 if your neighbors use Alexa, it's still too late for you. Surveillance teams can easily triangulate your position by the lack of noise. There is also nowhere to hide if you have a smartphone. Unless you team up with certain groups of people that wish to place power in the hands of workers and consumers alike, there is no stopping this. It is too late.

[@seansachs6105]

@@BleedForTheWorld Maybe. I don't see a reason to be quite that pessimistic...yet, but I'm not afraid of whatever might be coming; I got nothing to hide. That doesn't mean that I have no regrets, but I don't have some embarrassing dark secret I'm keeping from everyone or anything like that.

[@lolzlolz102]

2013 "Always Online" 2021 "Always out of stock".

[@Milkmytoe]

Series x is selling worst then the one and getting beat worst by ps5

[@fortunamajor7239]

​@@Milkmytoe *worse & than

[@firecrackerjack68]

​@@Milkmytoejesus, did you even go to school?

[@CaptainCiph3r]

Hearing the "kinect must remain on." Thing, back in the day... man, I haven't touched an Xbox since the One was announced.

[@Zerostealthman]

These videos are so high-quality at such an amazing length. Feel so lucky to have found this channel thank you for making great work I appreciate all the small details like excerpts being read by different people. Very well written and enjoyable

[@odinsplaygrounds]

I remember how shockingly terrible the reveal was... and I was even more stocked the next day to see certain people actually attempt to defend it.

[@winlover37]

There will always be apologists.

[@SamsarasArt]

@@winlover37 you got that right

[@thenifell]

@@kcadventures1454 why do I get the feeling that they were the ones to stop hanging out with you? Lol

[@BawesomeBurf]

Lol, I remember being in the forums on Gamefaqs, and for every 100 people trashing XBone, there were about 5 people claiming they were really hyped for Microsoft's vision.

[@Scorpio--]

It's truly amazing the mental gymnastics fanboys go through over a silly brand.

[@devirka]

So glad you covered the NSA mass spying incident. That was a huge issue for me and mang I knew, but almost all gamers that do retrospect’s on this terrible launch seem to skip that entirely.

[@mountaindew3201]

Yup. I bet you most Xbox owners still don’t know that. Only reason I knew abkut nsa taking control of Xbox was through a GameStop employee.

[@iusethisnameformygoogleacc1013]

Especially because, if you actually read the leaked documents, Microsoft was the only one of the major tech companies that just gave the NSA free reign rather than needing to be infiltrated or hacked. There was absolutely no reason for *anyone* to trust Microsoft with that kind of access to their homes. There still isn't.

[@Michael18751]

38:22 I mean they just NOW fixed CBOMB, so cool.

[@StopSkeletonsFromFighting]

I’ve only become aware of that whole mess since finishing this video. It’ll definitely be a topic for our follow-up to this.

[@JoshWitte]

​@@StopSkeletonsFromFighting PLEASE do an update/follow-up to this video once the recent rumors about Xbox "exclusives" coming to PlayStation consoles are officially confirmed. Would be a hugely popular and relevant topic. If you start working on a script now, if you haven't already, you could probably beat almost everyone else to upload as soon as Microsoft makes an official statement on it.

[@CannonRaw]

Remembering most of this. Nice to see all put together cohesively and solidly. Really put together as a whole nicely thank you.

[@masonwhite3698]

32:30 Thank you for drawing attention to that, because it was just so perfect. I had to pause and just contemplate the fact that, going into E3, the Xbox One's most liked feature was the fact that you could turn its features off. The highlight of the console is the fact that you can tell it to stop. What a fucking brilliant piece of hardware.

[@brandonselitetv1436]

Yeah but the kinect had to be plugged in at all times.

[@Karlach_]

lmfao when you put it like that it's 10x times funnier. Microsoft shot itself in the foot then and still hasn't recovered from it now. The PS5 has sold tens of millions more than the XBSX.

[@GTAbestplayer123]

​​@@brandonselitetv1436Luckily Microsoft patched the kinect requirement out because Xbox One S and X don't come with the kinect. 😂

[@refl9630]

"That's the world we live in. #dealwithit" That's gotta be one of the most arrogant and out of touch tweets ever. I genuinely thought it was a joke!

[@johncarolina4950]

Essentially the republican manifesto lol

[@RariettyC]

If I saw that on my Twitter feed I'd just assume it was something someone would tweet sarcastically to make fun of Microsoft

[@GA-ys6ud]

That made me buy a ps4

[@thenifell]

I believe that Twitter is where sense goes to die.

[@refl9630]

@Hazy 83 there is no discussion where someone does not bring up polarized politics.

[@samakechijowo]

One of my most favorite video of yours that I go back to from time to time. Fascinating story

[@AthosJosue]

From almost leaving the videogame industry to buying Activision-Blizzard, that's quite the change of direction.

[@MungkaeX]

Can’t stop a monopoly from forming if the courts have been bought.🤷‍♂️

[@novelezra]

Oh my god. I remember that E3 like it was YESTERDAY. The second I heard that the XBOX ONE would be online only and no 2nd hand game market, I felt like crying. Because I immediately thought "Oh god, if Microsoft do it, then so will Nintendo and Sony" Then, when Sony did the OPPOSITE and used it against them, I felt so much schadenfreude. And to see MS back down? That, was one of the most important moments in gaming and I feel like everyone has forgot it already. And now, the fact that MS are now the leaders of backwards compatibility and Xbox gaming on PC, to the point where Sony are trying to catch up? Just shows the importance of competition.

[@desklaser]

If you really want to get into it, their way of “backwards compatibility” with virtual machines and emulation is really no different than the “PS2 on PS4” games. Neither machine is running the native original version of the games. To get that true backwards compatibility you have to do what the PS3 did and essentially include the guts of a PS2 inside those initial launch PS3s. This was a factor of that initial $600 price tag. So many people claim backwards compatibility is such an important feature but I highly doubt they are willing to pay the amount of money it would take for a PS5 or Series X to include that much additional hardware to really make that happen.

[@goeland4585]

@@desklaser i'm playing skate 3 right now on my xbox one x. It may be a virtual machine and not running on "real" hardware but it's still miles better than running it on ps3 or 360, so... I don't really get what you're trying to say.

[@zingbanana]

and, at least for now, sony and nintendo still understand the massive market of physical and offline stuff.

[@weregretohio7728]

Microsoft laid its head on the sidewalk and invited Sony to curbstomp it. It's baffling. They really thought people were going to "please sir can I have another" their crappy anti-consumer console.

[@LordArikado]

@@desklaser If anything, the emulation route that Microsoft took with its backwards compatibility is better than making it hardware-based. It's cost effective, you can still use your physical copies (unlike PS2 on PS4), and most games have massively improved performance compared to running them on the consoles they originally launched on. I don't see why Sony's execs can't get it through their thick skulls that people LIKE not having to keep old, dying hardware around just to play their old games. PS4 BC on PS5 is a step in the right direction, and PS3 is so complicated that streaming through PS Now is honestly the only viable option with currently-available tech, but PS2 and ESPECIALLY PS1 backwards compatibility should've been a no-brainer when fan-made emulators have been able to do it better than Sony for years now.

[@shona-sof]

I remember being mindblown as this saga originally unfolded. I'm not a defensive fanboy, i go where the exclusives i want are, but that PS4 sharing bit had me laughing my ass off. I didn't think M$ would ever recover. If Microsoft hadn't screwed up SO badly, I think that the lack of backwards compatibility for the PS4 would have really hurt Sony. The comment about 360 being the offline option was king of bad PR until Blizzard's 'you all have phones, right?' moment.

[@GoGoggansGo]

And to this day the Xbox brand i still paying for it. I know people personally that won’t buy another Xbox on principle alone

[@warmage247]

@@GoGoggansGo How? exactly?

[@pdraggy]

@@warmage247 he said how, people won't buy xbox on principle alone. Do the world a favor and don't try to argue when high it makes you sound dumb.

[@mountaindew3201]

Well man if we think about it. The Xbox 360 was disadvantaged against PS3 but PS3 was boring and had no good games. Xbox 360 relied on games 1st and exclusives. However things turned around and Sony picked it self up and Xbox One went on a 360 backwards. The PS4 exclusives alone would have carry it alone. Just like halo 3 won the console wars for Xbox, uncharted 4 announcement ruined all hopes for Xbox one.

[@anon_y_mousse]

@@GoGoggansGo On principle I won't buy any console now. The last generation I have is the OG XBox and I didn't even buy it, it was a gift. Consider that the PS2 was supposed to do multiple things at launch that subsequent revisions completely removed as features. So if you didn't get in at launch, you were boned.

[@RileysFilms]

I'd completely forgotten about this. Thanks for awakening this beautiful memory.

[@Matty_Ice87]

So glad KZbin put this in my feed. Excellent work my friend

[@BewbsOP]

Goddamn dude, there is "not listening to your fans" and then there's hearing your fans and then literally spitting in their face and the line "We have a product for people who aren't able to get [...] connectivity and that's xbox 360" is firmly in that last camp.

[@BearArmyCadet27951]

Don Mattrick had zero faith in the Xbox Brand,if anyone should be blamed for the Xbox One launch it should be him. He was the CEO at the time, not long after the launch he left for Zynga. Phil Spencer is a better leader than dumbass Don.

[@malif1279]

@@BearArmyCadet27951 mans really didn't even give much of a heads up before he left He was the greatest free promotion the PS4 ever got

[@BearArmyCadet27951]

@@malif1279I definitely agree with that.

[@Jdb63]

@@BearArmyCadet27951 I'm sure he started looking for a new position immediately after the public backlash assuming Microsoft would ask him to resign

[@Inkmonkeywoodis]

I remember for years after this I still knew people who thought the Xbone couldn't play used games or that it needed to always be online. These were just casual gamers who didn't follow the news regularly... they just knew the bad PR, moved over to the PS4, and never double checked on it again.

[@valletas]

Its like how people though the wiiu was just an addon to the wii but worse because they can at least go to a store and see that the wii u is a whole console with the xbox they just never bothered

[@chasejackson7248]

Now in 2021 you have to download updates for games if you even want to start the game.

[@excitedaboutlearning1639]

@@valletas I live in Finland, and I haven't seen a single ad for Wii U. Now, I'm constantly bombarded by Switch ads. Nintendo wasn't good at digital advertising at the time either-no wonder people thought Wii U was an extension to Wii.

[@invincigaz4067]

Great vid D, i remember all that playing out in real time, i don't think they've ever fully recovered. Keep going hard man!

[@twitchykun]

It's been ten years since that launch, and honestly, Microsoft hasn't recovered from this. Edit: IT GOT WORSE

[@0Synergy]

I don't think they ever truly will. They made lifelong Sony fans.

[@WrestlingWithGaming]

Damn. You guys absolutely killed it with this video. It's insane how out of touch Mattrick was. I remember wondering if the guy was actively trying to sabotage Xbox or something.

[@TangomanX2008]

It would be unterrsting what group dynamics were involves in the upper echelons of the Microsoft running the Xbox. There must have been some team dysfunction going on.

[@jasonsmith530]

If you’re old enough to remember ps3 did the same thing

[@TangomanX2008]

@@jasonsmith530 nope. the roll out fiasco for the 360 was at a whole different level. It isn't the same thing. Kudos to Microsoft for turning things around though. (I was around long before that roll out. I still vaguely remember the 84 video game collapse and the Nintendo's NES roll out with that stupid little robot).

[@dooplon5083]

@@TangomanX2008 to be fair that robot was actually genius, if toy stores wouldn't sell the console because of the market crash, have them sell it as a weird toy with a robot that plays games (and yeah, from what I recall nintendo did get outright rejected at trade-shows by companies because they wanted to sell the system as normal game console with a more console-like aesthetic).

[@TangomanX2008]

@@dooplon5083 well yeah. Its probably one of the most successful gimmicks ive ever known. The other gimmick was the convoluted mechanism to insert the "Game Pack" into the NES.

[@ChaosAngel209]

Wow, what a $#&%show. I was there when all of this things happened and it felt pretty bad. But somehow revisiting the whole Xbox One saga made it feel worse. I couldn’t stop cringing and laughing during the whole video. The last part almost killed me. Thanks Uncle Derek and Produced Grace for brining so much joy to our lives.

[@figgynewton5664]

I think entire E3 that year was cringe, nothing to talk about cause all lame, so everyone just hated Xbox to have clicks.

[@cloudair4154]

great video! i actually forgot about some of this.. that thing where the kinect takes inventory of how many people are in your room watching a movie and charges u more money or whatever was completely ridiculous

[@Gryzeus]

Wonderful retrospective, perfect length, excited for more like this.

[@dduuddeechil]

Man remembering how bad the backlash was insane, as a poor teenager playing on my 360, hearing all of this really sunk my hopes for the Xbox One. Glad they really turned around everything, especially with Game Pass

[@GiordanDiodato]

which you still gotta pay for

[@007BlackCanary]

@@GiordanDiodato If an xbox user is going to be playing online they would need xbox live. So they usually just get game pass because xbox live is included. With that in mind it's actually not a bad value

[@nicholasgeere5125]

@@007BlackCanary I play online for free every day of my life on pc

[@TheFallofTheEleventh]

@@nicholasgeere5125 Who asked? Edit: also no you don’t “play for free” lol you pay for your internet access like anyone else. No one “plays for free” so drop it already it’s boring

[@nicholasgeere5125]

@@TheFallofTheEleventh you pay for your internet access too, not sure how that was supposed to be a gotcha but go off king

[@catb0mb]

"It's a good dog." should just be the de facto objective review for CoD ghosts.

[@vallaurianv6024]

Amazing video! Really well made. 47 minutes and I wanted more still! Will start watching more of your work if it’s this calibre!

[@dannydk6]

Very well made documentary. I always love hearing your takes Derek!

[@Olivia-mh8wq]

Man, I remember that disastrous interview where he states that the 360 is the product for people without internet access. I loved my 360, and I was so hyped up for the next xbox. That interview, coupled with all of the inept press conferences, immediately killed any desire I had to stick with the Xbox brand.

[@daniels4474]

I remember getting so mad at Microsoft. After years of loyalty, they treated their customers like trash. It took me two year to buy the xbox one. I almost bought a PS4, but all my buddies were xbox gamers.

[@GreyWolfLeaderTW]

It should be noted that it came out later Sony was willing to do all the same stuff the Microsoft came out first regarding fees for used games and always-online DRM. They just saw what a PR disaster it was for Microsoft and scrambled to scrap all of that for the PS4.

[@BloodyAltima]

Wise men learn from the faceplants of others.

[@mr.goblin6039]

Sony really saved their asses, then. They saw Xbox basically shoot themselves in the foot and, thankfully, backed down from that nonsense. It took a long time for the Xbox to get people’s trust back and some STILL don’t want to play on Xbox because of this.

[@blaacksugar7714]

This is why I never went first in a class presentation. You'll see a LOT of mistakes that people always make.

[@cyxceven]

Let's not forget Sony would have happily not fixed the CBOMB bug on PS4/5 if nobody had found out about it. Plus they still haven't fixed it for PS3.

[@B33FY2011]

@@mr.goblin6039 I won't touch another Xbox since 360. The red ring of death was enough to make me never want anything to do with Xbox again. I know it's not just me that went through it but I had 4 consoles within a year and half red ring. 2 were brand new and 2 were refurbs from Microsoft. One of those consoles red ringed within 30 minutes of getting back a supposedly repaired console and the other refurb completely died within 3 weeks of getting back. The two new consoles died within a year and that was it for me with Xbox. I did buy an Xbox One but for my son as he has always played Xbox over PlayStation. I seen for myself the whole no exclusives problem with the Xbox One. So I was really glad I didn't waste my money on one because the only game the Xbox has ever had that I have ever been interested in is the Forza Horizon series. So for me I made the right decision to never own one and now since I have been PlayStation and wouldn't ever look back.

[@joshsweet7512]

Got to be maybe my 20th rewatch, and only now have I noticed the amazing title screen during the conference. Touche, good folks, touche.

[@bradensorensen966]

Microsoft wanted to get rid of discs on Xbox one because they lost the race to HD media. They didn’t want to admit they lost by using Blu-ray discs. So they wanted to have small DVDs that allow you to download the game. Otherwise they would have to have like, a dozen discs per game.

[@meaninglez100]

It really is amazing how both Sony's competitors absolutely just fell over themselves while Sony just had to casually stroll to the finish line

[@anen9332]

You could make the same argument about the PSX versus Saturn and N64.

[@meaninglez100]

@@anen9332 Yeah but you'd think they'd learn by this point

[@RippahRooJizah]

@@meaninglez100 As far as Saturn and N64, they kinda did learn. Many of Sega's issues stemmed from bad choices, rushing, and internal issues between SoA and SoJ, and Sega eventually dropped out of consoles. Nintendo saw how their decision to stick with carts didn't turn out well and it was the start of a long period of lacking 3rd party support (As I say, the PSX had as many or more good games as N64 had games, period). Took them 1 gen to move onto disc systems (even if they wanted to be weird about it), and 4 gens to get good, consistent 3rd party support.

[@Abel-Alvarez]

@@anen9332 And *ESPECIALLY* the Playstation 2 versus the dreamcast, gamecube, and OG xbox.

[@GiordanDiodato]

@@RippahRooJizah well at the time, in the mid-90s, most CD-based consoles were noisy, unreliable, had long load times, and were stupid expensive (699 for the 3DO!). So sticking with cartridges wasn't a bad decision. It was making it difficult to develop for that really didn't help.

[@weregretohio7728]

I love how arrogant he was and then the customers smacked him into last week. "jUsT bUy tHe 360." *spongebob meme* AKA "don't you guys have phones?" Gamers can do good things sometimes, if they try hard enough.

[@originalscreenname44]

It’s funny how you can see history repeat itself with Stadia: the massive misunderstanding of what people wanted, the absolute hubris of thinking an always online gaming device would be widely accepted (including expecting the ISPs to “come around” on data caps), and getting demolished by a competitor doing the most basic thing with their competing product… which, hilariously, was Microsoft.

[@mzxa9988]

Wondering what is the new business plan Xbox gonna announced soon. Full 3rd party move like Sega?

[@Meyeselph]

God I've literally been waiting for in depth historical context for this disaster since the day it happened. Keeping in touch with gaming news during this was like a fever dream. Never had I seen a company ride so high and then be so certain that all its decision makers were addicted to cocaine.

[@Swordslinger-hb1ns]

No wonder Don Mattrick isn’t with Microsoft anymore. They fired his ass.

[@saintrocketIX]

Unfortunately, they only let him go, and didn't literally fire him out of a cannon.

[@TechniqueSan]

It's unbelievable how unlikeable he was, it's like he went out of his way to destroy their brand chances for that gen.

[@KetwunsGamingPad]

He signed with Zynga, he left on his own. They really fired him after doing that behind their backs as it was a conflict of interest if you aren't transparent with your priorities.

[@Swordslinger-hb1ns]

@@KetwunsGamingPad I still view Mattrick in the same way I view former Sega of America president Bernard Stoller: a delusional moron with selfish interest and taking the fans for granted.

[@Swordslinger-hb1ns]

@@TechniqueSan you can thank Phil Spencer for pulling the Xbox One from its grave and give it some life after Mattrick pumped it full of buckshot after taking it behind the barn.

[@BlountForce]

Excellent video! I love seeing how oblivious these guys were

[@judlaempire]

So well done, you captured the era perfectly!

[@NickTheEnlightened]

I was 13 when all of this took place and I still remember this stuff like it happened yesterday. Microsoft REALLY dropped the ball when they initially announced the Xbox One!

[@GoldnPea]

Same, I was 12 at the time when this all happened I was very disappointed, but still had slight hope for Xbox

[@0uttaS1TE]

Same here. Kinda insane how they turned it around in recent years

[@saadhasan2518]

I was 10 at the time and honestly didn't buy a XB1 until XB1 X Don Mattrick really ruined things and it's nice that they've moved past the kinect phase I just never liked the machine at all

[@Jesse__H]

Microsoft damaged their brand so badly during that period. I _loved_ my 360 but I never once considered getting an xbone after the shit they tried to pull.

[@leeartlee915]

Man, I would LOVE it if SSFF did a Past Mortem on the Wii U. Nintendo so didn’t read the tea leafs on that one. That would be my vote.

[@jonblain4938]

That would be an interesting one since the Switch feels like what Nintendo wanted it to be and Iwata’s passing in the midst of it all

[@leeartlee915]

@@jonblain4938 Yeah, there’s just so much there. Having said that, I know it’s been done to death by many, many channels (including SSFF buddy, Matt McMuscles). Even still, I’d love to see their take.

[@michaelbreen7865]

"I wonder what Phil Harrison is doing now?" A question pondered by people that haven't heard of Stadia.

[@Duskets]

Ah yes, the Xbone: when “how do you do, fellow kids?” became a console.

[@PheonixOTE]

Fun fact: I was a hardware/software beta tester for the Kinect. The nda was insane for it lol. Still have my beta hardware sitting in my closet. :/

[@seroujghazarian6343]

35:19-35:22 like Nintendo's feed lagging every few seconds at E3 2013. Oh wait, that was the following day.

[@langstonbelin]

This is the day Xbox died.

[@TheChrisRolla]

It’s funny watching in 2021 after the PS4 check in controversy because they just lied they put a little watch battery in to prevent the PS4 from having to check in every day and without that battery the whole system plays no movies or games at all. They very clearly were going to do the same thing as Xbox and then found a way to walk it back after seeing the backlash. Which just goes to show that Xbox EASILY could have done the same for months before that E3

[@MrRodrigues520]

It's funny how things flip with every generation. PS3 then XO and now the arrogance is back with Sony.

[@lordeilluminati]

As I always say, this online check was not done "because Microsoft is evil", instead, it was a pressure done by publishers, since they were making some small steps against reselling even before the PS4 and Xbox One with online passes. Even if the "system wide DRM was lifted", games that require online checks (even with single player campaigns) still exist.

[@BleedForTheWorld]

@@MrRodrigues520 they're both exactly the same. They all want money. Everything else is marketing.

[@seph---]

"They very clearly were going to do the same thing" 24 hour check-ins? Source?

[@TheChrisRolla]

@@seph--- the fact that without a little watch battery soldered onto the board of every PS4 they don’t play games or movies? Do you need another source other than… the actual PS4 itself? It was a huge deal earlier this year when people’s batteries started dying naturally. Check Spawnwave and any number of other channels if you don’t believe me.

[@SpaceCaptainHellers]

That Sony "How to share a ps4 game" advert was absolutely savage to watch at the time. It was absolutely hilarious and utterly brutal. Do a video about the moves Microsoft made during the XBox One era that lead to the Series X/S being a really good choice.

[@warmage247]

Epic idea.

[@ZeRTO_13]

Everything now from Xbox One reveal is common. Consoles are always connected, digital downloading over physical. I got a Series X and I miss being able to switch to my cable TV thru a quick app instead of finding the TV remote and changing input and losing my friend game invite notifications.

[@DarkAnon100]

@@ZeRTO_13 the problem wasnt that thr console had to be plugged online at all time, i mean all of the consoles of that generation and of the previous already did it, the problem was that if you wanted to play with the damn thing, you had to be online or the console wouldnt let you play games, which , while it's normal for multiplayer games, is REALLY stupid when you are playing single player games

[@anon_y_mousse]

I disagree, I don't think any of them are a good choice.

[@Treblaine]

The comeback was a no-mans-sky turn around but you only get one chance to make first impressions. Mattrick is a brilliant example of the problem with overpaid executives, he was so rich he didn't care about costing his company billions.

[@supersquare]

LOVED THIS!!!! Amazing work you all, so emotional and so hilarious!!