Luxury brands are for Middle Class

[@Hendra23155]

For me the best flex is being able to wake up whenever you want, spend time with whoever you choose and spend energy on whatever project you are passionate on while all the basic expenses are taken care of 😊

[@Zero1byZerodha]

Beautifully said ❤️

[@desiredditor]

Will ur mom or wife allow it

[@Hendra23155]

@@desiredditor of course, we are working on FIRE to make it happen. Most people would like to be in position where work becomes optional not because you have to so you can pay bills

[@SemantiDutta-q4l]

😃

[@nqkkqn]

Buying an over priced product just to impress others has to be one most stupid things anyone can do.

[@aurkom]

Humans are stupid.

[@uchihastarboyaniyas]

Says a poor man with no money 😂😂😂😂😂🤑🤑🤑🤑

[@Shake_Well_Before_Use]

​@@uchihastarboyaniyasSo you have this amazing ability to figure if a person actually is financially strong just by looking at a comment they posted. Wow.

[@uchihastarboyaniyas]

I judged you and you can't stop me from judging you.......😂😂😂😂😂😂😂😂

[@REGESTERED]

Kindly low the background music

[@namratamirajkar6640]

Agree

[@08pkz]

Disagree.

[@AnkitaSaxena-s4n]

Agreed

[@skhustler]

Disagree

[@ashuvssut23]

It's annoying and distracting

[@shankar554]

Man, firstly your video editing team is sick!! Superb job. I follow one simple rule. I see the product and ask myself whether it is worth it for its selling price and does it bring value to my life.

Even the top right logo changes to black when the shot is white 2:03 😨thanks for extra work ❤

[@sumit4yt7]

I watched multiple videos on same topic saying the same things but this one was the most entertaining to watch

[@Zero1byZerodha]

❤️❤️

[@rocktor1987]

Way too loud background music. Had to stop the video on earphones, unbearable

[@RonakDhakan]

The audio is messed up. Too many sound effects and voice gets suppressed at some places.

[@AshKez]

Good explanation. If we take example of iPhone, just a few years ago they used to have such high perceived value because there were no discounts and iPhones were so expensive. Now even though prices are high, because of so many sales and discounts on older models, the perceived status / value of iPhone is much lesser IMO.

[@KM-rk3ok]

Plus now everyone knows about EMIs. Now only the Pro and Pro Max gives you status, the 2 camera iPhone immediately outs you as a poser.😂

[@AmandeepBag]

I highly appreciate you for covering the best info in this one video and I’ve never witnessed such awesome editing as this one and I truly love your channel. Keep doing the best work.

[@soumyabrataroy1462]

Veblen effect is an age old concept from economics. The perception the more expensive it is, the better the product!! Of course there are some expensive products which are genuinely good, but most people sell the logo! On another note, could you please make a video on fashion brand watches like police, guess etc, which mostly made with cheap material but sold due to the logo, whereas genuine watch manufacturers like citizen or Casio are genuinely good products.

[@vishals2576]

Wow, never knew that these brands could trick us this much. Please do make more content like this!

[@earthmos22]

I went to a local shoe shop to buy a wallet which cost 450 rupees and then I realised i had 500 in my pocket. What am I going to keep it inside it? 50?😂

[@paggi93]

Although I didn’t know all these steps in detail, I was familiar with the general outline about luxury brands. And you’re absolutely right, no matter how much you reveal, people will still buy these brands for the ‘status’ they represent. Perhaps it’s time to rethink what ‘status’ truly means, beyond just monetary value.

[@paggi93]

By the way, I really appreciate the hard work your team puts into selecting topics and editing them so thoughtfully. Great job! 👏🏻

[@Zero1byZerodha]

Thank you so much you have no idea what your message means to the team. Will show them this, it’ll make their day ❤️

[@paggi93]

@@Zero1byZerodha ❤️❤️❤️

[@AnkitJaiswal-uc8vz]

People won’t stop buying because a lot of people especially a lot of rich folks buy from these brands because they simply like their products. This video only explains the situation from the perspective of middle class folks for whom such products are status symbols.

[@paggi93]

@@AnkitJaiswal-uc8vz Exactly my comment! I just didn’t mention that it was regarding middle class. My comment was more about how luxury brands are often seen as status symbols specifically within middle class circles. For many, purchasing these products isn’t just about liking them but about what they represent socially. I understand that the wealthy might have a different relationship with these brands, but my focus was on how this dynamic plays out for middle class folks.

[@abduljilanids]

Luxury goods are good gifts. While they are extremely overpriced, their perceived value makes the receiver feel special

[@ShivaniRaghavGaurish]

Thanks for making this video. I didn't know about Product Utility Curves. 😊

[@satyamsindiri8552]

5:33 One small correction Bernald Arnault is not founder he cleverly acquired LVMH😊

[@sreeharshan3128]

Its astonishing to find that people cant even understand their own thought process which makes them buy these. The wants and anxieties rule over involvement.

[@vpstateofmind]

It's sort of like gatekeeping, the point is not is it worth it or not , the point is to show others that you have the ability to spend that much money, and people who can spend that much sort of use that as a filter keep away and judge the "lesser" people from their circles...

[@prathamshenoy9840]

at 5:01 when you show the three factors, I am reminded of the IITs....

[@ashwina.vardhan5831]

rather than IITs, think of Ivy League colleges. Apart from the general benefits of being in IIT, IITs are govt funded so it has absurd demand. But for Ivy Leagues, you are paying an absurd amount of money to study there (merit alone won't get you there).

[@rishupandey5954]

I was lucky enough to understand this when I was still a kid, whether the product is undervalued or overvalued, I still stick to my moto Product quality over Product image

[@mridhulml3269]

So...how to start your own luxury brand? (Without 100+ years of being in the market)

[@thandermax]

“The goal is to be Rich Not to LOOK Rich” ~ Gautam Buddha 😊

[@08pkz]

Always thought luxury meant good quality🤝Does that mean good quality should not be high prices? By the way, awesome work, editing is superb, chapter bifurcation helps a lot in grasping things better.❤ Looks like you guys have completely revamped storytelling and creative work! Awesome work, looking forward to the next part too! ❤😍

[@vms_kt]

I think the quality will be good but definitely not worthy the price tag. Bad reviews can still hurt.

[@roronoazorro8822]

look at Casio watches. Superior quality at very affordable price.

[@mebinpaul3105]

Guys! The entire BGM was on point with theme. The flow was sick. Also, the end was epic. Keep up the great work! ❤

[@nimishgangwar5253]

Kudos to you for bringing such a great topic,for people nowadays brand vlue he become more important than the quality..... keep doing the good work ❤

[@shankarbalan3813]

It’s a good practice generally to buy what one can afford and to use what one buys and enjoy it.

[@vsriniroop]

Ok but, what did you buy for your anniversary? A natural diamond or a lab grown one? Please tell now😩😩

[@vampyrkiller]

Why you care?

[@vandit_gambhir]

😂😂😂

[@ankit.chaurasia]

@@vampyrkillerso that bro would get chance with his wife if he had bought lab grown? 😗

[@Shivam-st4kq]

None

[@JattSikh1984]

Buy vibrator 🎉

[@pranavprasannan]

Before buying something i always think what am i getting apart from the logo for the price iam paying.

[@heartyhappiness801]

I just love how human psychology is being explained in each of ur videos. Too good!

[@roronoazorro8822]

And here I flex about my bargaining skills when I get something at a very cheap price than the market.

[@Kavan5797]

Would be a really helpful if you could drop all the articles in the description for us to dive a bit deeper :) Thank you!

[@50karanbebale81]

Another great video

[@ziddiaa7165]

Love the breakdown mate. Please do one video on watch brands like Rolex as well.

[@sumankb7616]

Really liked the video, special credits to the set designer and the editor. Loved the whole video really very informative and interesting.

[@karanbhagat5015]

These kind of videos which talk about finance literacy and wise spending, never reach the right audience. The people watching these videos are usually smart people, brushing and improving their thoughts. It''s quite evident if you read the comments, that people watching this, are quite sorted already. Others are busy watching mindless reels and tiktoks. There is no cure for stupidity.

[@ramavathmanikanth3367]

Video is backed by lot of research,breaking down them is really nice

[@priyalagarwal9514]

Mate. You make the video exactly when I m thinking of something. For eg, i was gonna buy a car, u made a video on that, next i was planning on buying a luxury handbag, and here you are with another video. It always happens. Crazy how you understand your users psychology.

[@Zero1byZerodha]

We spending ALL our time with the audience. I’m so so glad you wrote this ❤️

[@BMOG_Travels]

Bro roasted his own team in the end 😂

[@Zero1byZerodha]

😂😂

[@sushilbiswas672]

there were times when i also almost fell for such things, but now i first check the features, quality, and if some other brands giving same thing in cheap price, the problem is, now days every brand create supply/ demand issue, if they see their sale are surging then they just make product vanish from market.. like watches

[@ashishsarpe6805]

nice and exclusive content found nowhere on social media

[@Zero1byZerodha]

Thank you ❤

[@yugandhartorane2365]

Ok but can you reduce the volume of sound effects?

[@are__1f]

5:32 *Bernald* founder kaise ho gaya? Isne toh company ko dhoke se kharida tha na 🧐 (his as usual day to day activity)

[@arshjindal6858]

can you make a video, explaining that if you have the money to buy something, like a car, should you buy it directly or buy it on a loan with emi and invest the money somewhere else

[@ninadwrites]

Depending on the interest rate of the loan. If you have to take a 12% personal loan or pretty much any other unsecured loan, you'd be better off buying in cash or at least 50% cash. For home loans, it's always better to take a loan and pay the EMIs + extra payments every year.

[@jayanthcrchikkahallitumkurkar]

Already did please check in the playlist.

[@parthapal333]

Your time is limited. But wealth has no limits. Thats why there’s no limit of how costly a product can be. Some people run out of time before running out of money

[@atmadeeparya2454]

Thanks. I knew that most of these high class products were crap, and that it was meant for brand value. I'll never buy these products.

[@Zero1byZerodha]

Glad you came away with that understanding

[@546warrior]

A good rule I follow before any expensive purchase, put in cart/checkout the product in store, sleep over it for a week. If I still feel the need, buy, if not then I didn't need it. 80to90% of times, I don't buy

[@manoharbs]

Ha ha those watches don't say time it just shows 😂

[@tridibpanja]

Nice research & explanation 👍, keep educating us.

[@neelabh06]

The real luxury is having complete control over your time. Time is the most scarce, precious-and hence-luxurious resource.

[@MuniandyAndy-q5y]

💯% true, even I experience with my friends.I using a Alba watch from Seiko affordable price but great utility still my friends said to me they're like Rado watches because the brand still they both are watches...

[@boudhaditya941]

Topic is the need of the hour. Good informative video

[@CARNAGE_69]

Money itself is an illusion

[@00009sun]

Watches are investments and mostly they appreciate with time. There is always a bear and bull market for watches.

[@AmitJoshi.]

Nice and informative content ❤ love the breakdown

[@Zero1byZerodha]

Glad you enjoyed!

[@rohan91bose]

Give a option on your video to change audio track in Hindi, Bengali, and other language to watch your video easily

[@GuruvindTanwer]

Love the presentation and explanation... Is there anyway I can get an intership? or observe & participate in the process of making this crazzzy content.

[@Nightmare_clips3]

I always look at risk to reward ratio, like the amount to features ratio

[@Skyhigh275]

Please make a video on 5star hotel rates during booking their prices are like puzzles..they will be like 100 times more on few dates and there’s no regulations on those robbers.

[@soumyajeetpanda4797]

Buying an iPhone or a Galaxy S is somewhat okay, those are really functional devices and can last pretty long if taken care. But buying luxury apparel, watches etc are never worth it.

[@shreelaxmi1000]

while I agree with it - for some products the quality is good .. for ex, I shop a lot so I can give you a perspective - the perfume, can't buy cheap one it is cheap by all means - for luxury brand perfume they do give discounts . for sunglasses, there is a high price for a reason - durability, quality etc so it is justified .. clothing - old navy and gap, same brands under parent company but quality is noticeably different and so is the price .. Swarovski - beautiful pieces -- good discount too - the customer service is amazing.. so you have to be a little smart about it .. rather than just going behind big names - see if it is really worth the hype/price .. try to sleep over it for a few weeks .. if you still think, nope I still want it - then go for it - it's your money after all - just do one thing after that DO NOT REGRET your purchase :)

[@krishnendukaibortya6891]

Great job .. keep it up 👍👍

[@hemalprajapati311]

Best, Brave and honest effort and Best as ever. Truly great. Validated my personal views strongly. ❤ For any product ,I practice a predetermined maximum price to it's utility beyond which I don't buy.

[@Zero1byZerodha]

So glad to hear this! 🙏

[@vikate2748]

Your video have really improved and so had your presentation

[@Zero1byZerodha]

Thank you. We are really working hard, glad you noticed ❤️

[@harshitkumar1729]

what about apple watch ultra overpriced as hell just to watch time and satisfy urge ro stand out man you also have to work on yourself 😉

[@marketgeek2647]

in finance/accounting terms this is also called goodwill😂

[@navdeepsingh7719]

Live simple, live happy.

[@pranaylasod7119]

It's an age old formula, anyone with money first buys the necessitys and then status. Huge donations, putting your name on building, statues etc are the same thing. Brands allow you to get that status.

[@storiesofjk]

“They will still buy the product” I also in that 😊

[@manfromearth4346]

Regular People who buy these products will give the excuse ‘live your life to the fullest’. They are gone cases anyways..nobody can save them

[@lokeleenP]

The only reason i go for "luxury brand" when it comes to Perfume nothing else.

[@namitajain68]

Valid points. Hermes is LVMH stable brand though :)

[@prasadjain9228]

Simply superb.. Hats off to you guys.

[@Zero1byZerodha]

Thank you ❤❤

[@jayantpant5391]

Great content as usual!

[@souvikkarmakar4059]

Bhaiya video was as good and educational as ever. But as a video editor, I'd have to say, the sound design was really bad in this video. Too much reverb, bad sound effect choices and some parts where the music was so loud that it was standing out too much and making it difficult to focus on the voice. I hope these things help improve the videos I love so much. Have a great day!

[@Zero1byZerodha]

Thanks for the feedback, will keep it in mind for future videos 🙏 have shared this with the team I promise we’ll be better.

[@ajugbpec]

Your content is informative, that's why i love you.

[@Zero1byZerodha]

❤️❤️

[@karthikshetty2206]

I don't know about others but if I am ever becoming rich I am going to buy Rolex 🤗

[@drkalanidhi]

Very useful

[@Subhojs1]

Great insight

[@anuragchauhan404]

Very good knowledge

[@just_uriht]

Great content!!

[@yashthakar9441]

Luxury brands have quality products no doubt. but the cost they charge for the quality high

[@msdadsfsx]

It's not about quality

[@krish_wilds7996]

I only really find it justifiable when people buy stuff like patek phillip to sell in a few years for a profit

[@FrictionBearings]

Buggatti is a wrong example. the sheer engineering that goes into buggati is worth it. but Hermes bags its just markup.

[@akashbavishi6615]

May be That is also ur perception..

[@parthapal333]

@@akashbavishi6615To make the world’s fastest car, requires lots of investment in research - it can’t be just perception. It is a constant engineering and scientific challenge between car makers

[@AmanRajBhardwaj]

​@@parthapal333and where you drive that worlds fastest car , on city roads or crowded highways where you mostly drives

[@MayurCreativeStudio]

3 Lakhs for a Bag…🫥🫥🫥…and what armani is doing, intially purchased at €93 and ultimately priced at €1,800…Kuch to gadbad hai boss…🫥🫥 Plus at 7:47 the revelation of product quality that is 13.3% it is very shocking.

[@sanjay_fret]

Well said ❤

[@Zero1byZerodha]

Thank you 🙌

[@suman3365]

Really good video

[@johnny_silverhand]

Just like stocks they don't have any value but they increase based on artificial demand

[@AmanRajBhardwaj]

Cryptocurrencies don't have any actual value, shares of the company have actual value but way lesser than there stock market value

[@khatriatul]

Which luxury brands are listed in Indian market?

[@harshit_bisht_8]

Great content! Appreciate it. However, if Bleu de Chanel perfume costs 15k INR for 100 ml, I feel that the smell is too good. Even the clones, which are a lot cheaper, aren't that sophisticated as the original. I'm not too sure if my brain has made a perception of it but it does smell too nice. So, if I buy this, would it be a good investment or a bad decision?

[@jarbuyer]

If possible do random blind tests of original and clone with real people. ask them which they like more. then you can know if it is worth it or not,

[@harshit_bisht_8]

@jarbuyer That's a great way to conclude. Thanks!

[@josetom08]

Definitely worth it bro, BDC is a classic.

[@AmanRajBhardwaj]

It's not investment it's Just a luxury product, even if it's quality is good, buy it if you have money to dispose

[@ritamchakraborty4561]

Wait wait. Pattek Phillip Sky Moon Tourbillion has 20 complications. So if you say it just tells you time it's an over simplification. Can't deny it's an expensive watch but it's a collectors' item as well. The price of it will increase over time. So compare it with a stupid garage bag.

[@DeepSukhwani]

Business owners' and hence investors' paradise - Luxury businesses. Invest at reasonable valuation, sit back and enjoy a lifetime's gain.

[@chaitanyatejas9561]

Do u think starting such luxury, aspirational, perception brand with quality and value make market fit in India? I think Nikhil kamath once said there are opportunity exists. Since mid premium segment is cluttered, one can Tap luxury segments with strategy. What's your thoughts on it?!

[@Mantesh.R]

Btw, what is the alternative for all this!

[@msdadsfsx]

Bata

[@meetgs2510]

Good initiative

[@vm-my6hg]

Reminded of 🍎 with a bite. It's not a luxury brand in general but is perceived so by those paying EMIs for a damn phone.

[@sankuM]

why Prateek why? why do you allow to have high background music than your voice???

[@Zero1byZerodha]

This happened by mistake, sorry we’ll be even more careful next time 🙏 the teams already feeling terrible we missed this. I hope, you’ll forgive :)

[@sankuM]

@@Zero1byZerodha haha I'm not your boss, just a consumer.. but yes this editing can and will be fixed by the amazing team!!! 🙌 keep bringin' cool content

[@preetikulkarni5722]

Nice video

[@PranayGhosh-l9h]

Isn't cred doing the same stuff? I wasn't able to open to get an account for not having credit score. EOD either it's cred or Any other payments app in India, rewards almost same 😂

[@vishakh567]

Same is applicable to Apple phones

[@nishantsingh7431]

I don't give a f**k about the brand. Just buy according to my budget and fix rates like Jeans, Sweatshirts under ₹1500 max, Tshirts under ₹750, Shoes under ₹2500, Mobile Phones ₹20k and Laptop under 40k. This much money is enough.

[@YajurBawa]

Please don't say Lakh like Warikoo. Its annoying. We get the emphasis on the amount of money that is, but don't be Warikoo. There is a reason other than terrible investment advice and shady schemes shared that most of the viewers stopped watching him.