How Gucci Fell From High Fashion to Discount Rack

[@business]

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[@vals2534]

5:41 These are the customers of LVMH LOL

[@ProSePlaintiff]

No

[@WestJett]

Lil Pump’s Gucci Gang did irreparable damage to the brand

[@r4duy737]

the gucci fall off side of valorant

[@bourr4sque]

westjett spotted

[@vlad-darius-2008]

gucci flip flops did too

[@Suitednlooted]

The moment people started wearing Gucci Flip Flops, I knew the brand wasn’t luxury anymore 😂

[@allenk6373]

Very high end brand has flip flops

[@davidcantor293]

Yeaaahhhh It is no longer "luxury" when people working fast food are rocking the brands flip flops at the apartment complex pool.

[@Suitednlooted]

@@davidcantor293 Exactly 😂

[@lenaely6146]

Right. Flip flops and sweat suits 🙄😌"how luxurious" 😂😂

[@geawee]

@@davidcantor293 Those monkeys have fake ones

[@EyesOfByes]

In Sweden, Gucci is just associated with ganger teenagers who cosplay being rich. Not my opinion, just the market image

[@Batman_akzo]

They themselves did this to themselves

[@betsyrocks]

Gucci has gone the same way as Burberry did in the U.K in the 2000s

[@ssuwandi3240]

The reason Sweden is charging the carbon taxes. The race to the bottom

[@electrikoptik]

The Gucci cap just screams "I'm north-african"

[@ssuwandi3240]

@@electrikoptik don't be Raycist.. don't you have any arguments other than a race?

[@DeEmperor1]

Never forget that high fashion is a state of the mind. You can sell a $100 ear rings if you convince people it is worth $7,000.

[@iryna1722]

You can, for time being, but they will return questioning your qualities when they notice other market proposals.

[@ForelliBoy]

Case in point: The entire diamond industry

[@DeEmperor1]

@@iryna1722 Other market? You assume that if I see someone selling a cheap ear ring for $7,000 that I won't want to also cash in on it and sell mine for same price or a bit less?

[@kunalnature]

The only logical comment🏆

[@TRDarnell]

@@iryna1722 ...yeah, no. You only need to look at the GIGANTIC sneaker reselling industry to know that isnt true. Millions upon millions of shoes made at equal if not better quality but arent desirable because there arent 2000 videos online rating how "rare" they are and falsely boosting the value. And then it just becomes a hivemind throughout the entire scene. People buying and wearing shoes they dont even like because the prestige and price tag mean more than the quality/appreance/comfortability. Fashion has and will always be, for the most part, a flex of wealth and status.

[@bobbymunyavi5357]

How people buy $20 items for $2000 is a mystery.

[@Morgan-Zolko]

marketing, status

[@ClaimClam]

becaus they can pull u million $ 🐱

[@EnzoHerrera-fx7pv]

howd you know bum 😂

[@gailmiller6333]

@GeeBee212 👍🏾Agree, 1,000%. Their money, Their choices.

[@bobbymunyavi5357]

Paying over the top to associate yourself with the name of a person who does not even know or care about you 😑

[@mjmf1430]

Sorry but LV is just as tacky with all the logomania

[@Bhethar]

Agreed. “Loud” luxury is not luxury. It’s just expensive products.

[@screech5360]

@@Bhethar Thank you! As someone who actively avoids visible branding, Gucci and LV are my worst nightmare brands. So tasteless, so loud.

[@barbthegreat586]

The tackiest.

[@Dohair879]

I always say they look like an old lady purse.

[@TheSongwritingCat]

Yeah, some unchecked narratives here. All these fashion houses have their issues.

[@ST19890]

Gucci designs lately just looks tacky

[@michaelwalsh8053]

They have always been tacky

[@CucciMeme]

agreed! lol

[@sayoshinakamario]

They’re catering to the middle class

[@mm-ln9sw]

high fashion and tacky go hand in hand, in many cases 😂

[@RobertSmith-up9rz]

It was always tacky.

[@sorayashahi]

Gucci destroyed itself when it started making streetwear. It cheapened the brand entirely.

[@SonjaJacobs-cf7mz]

well, everything isn't corporate & with people working from home it makes sense to make streetwear or loungewear.

[@allenk6373]

Every high end brand was making them And Gucci falling off does not mean every one stop buying it Yes sales will decrease however they will bounce back

[@bill_tin]

that might be true but LV did a similar move

[@alvaroga1n]

Louis Vuitton did streetwear and it was a hit, I think gucci didn’t know exactly how to execute it well

[@polofunk]

​@bill_tin Gucci didn't do it enough, louis Vuitton started doing it under Pharrell look how their products are talking off, the Urban Wear is what selling.

[@emmaramirez4330]

Calling Louis Vuitton timeless when they've done multiple streetwear collabs and their men's creative director is freaking Pharell is just clueless...

[@HailToTheMeep]

I think you are missing the meaning of the word “brand”. It is all in the image and reputation. Those aren’t earned through actual products. They are all strategic purposely market positioning paid highly through advertising.

[@sew_gal7340]

That's because you don't understand the meaning of timeless. LV started with their luggage and their logo became synonymous with luxury and elegance. The luggage and their neverfulls ARE timeless, it is a constant best seller. The empreinte bags, the capucines, and the wallet on chains are timeless and became more popular over the years. They can afford to do tacky street wear because they cemented their place in the luxury world

[@joelwillis2043]

@@HailToTheMeep My Edward Green $1200 shoes speak differently.

[@ValeriePhillips-lp3mx]

And he's actioning a fashiontastic job. His unique twist on freshing up the brand with exquisite craftsmanship and "WOW" he has added a little more revitalising "tonic" to the brand, and it is still not cheap.

[@asongfromunderthefloorboards]

@@sew_gal7340 But everyone that collects LV luggage and such collects vintage products and swears the new products are trash. It's not timeless unless you can maintain quality.

[@yunus2626]

That woman sounds like she is reading the prompt from chatGPT, fantastic

[@jijodobbas]

Thank you!

[@David-ud9ju]

I think maybe it's just a language thing.

[@loloppololp9304]

This happens every few years 😂😂. I remember in 2010 nobody cared for Gucci. Fast forward to 2017 and everyone was talking about Gucci. Just a cycle

[@n.g.l.]

lol yup they probably short their own stocks too. They can make money going up and down. It’s all a cycle. Rinse and repeat

[@entezami777]

I agree

[@thepandaahbear9025]

This

[@dayner989]

The music culture just hyped it up especially rap community

[@DevHazy]

Yep

[@mikewinston8709]

Gucci, until about 1994, was a genuine craft house; made in Italian Gucci factories (yes, they were small factories)….My Gucci loafers from 40 years ago are both properly and correctly made. Today the modern iterations are just poorly made rubbish…..🇬🇧

[@malikr2271]

Exactly. Quality has diminished

[@wamnicho]

@@malikr2271 because they shipped the factories to China and other Asian countries to take advantage of cheap labor. They want to pay 1 dollar and hour to Chinese in sweatshops and the sell for 3000 a bag

[@kirbysaurus5670]

you sound absolutely ridiculous. there is much better quality out now than any amount of years ago, stop buying the logo items aimed at influencers

[@leonardoluc6362]

Haha 40 years wearing the same shoes, no wonder they go broke. BTW nonsense the quality today is much better but believe what you want as i still love Gucci as a brand.

[@rajat1960]

@@kirbysaurus5670 this.

[@KaiFunabashi]

You can add Dolce & Gabbana to the list. The D&G mark now is like supermarket fashion

[@catcoffee7958]

Sadly true

[@borstenpinsel]

Always has been

[@AJayZy]

@PacmanBrunnerDrop a freestyle

[@zey9240]

Really? I haven’t been paying attention to fashion trends lately but d&g was the only “high fashion” brand i liked seeing in magazines and watching shows and stuff back then. Kinda sad

[@harrisre-nee3017]

​@PacmanBrunner Thanks for reminding people that racists still exist! People don't want to believe it, but the Internet reveals ALL!👋🏿

[@billymurphy3]

I mean, if you actually want quality you don’t buy from these brands anyways. Artificial luxury. Overpriced items for what they are. You buy these brands to LOOK like you wear luxury items. It’s just wasted money. You should be buying heritage goods if you’re blowing your money. Stuff built to last yours and your children’s lifetime and have care in their construction and material selection. That’s not what Gucci is, but they are definitely priced like it.

[@JeckNoTree]

So Esprit?

[@audreyl704]

🛍

[@davidw2739]

I like how they show the Lyst Index to shine a light on how far Gucci has fallen, but if you notice, Dior and LV are even further down the chart, and YSL is above it.

[@christophercripps7639]

Skims also above other luxury” brands.

[@David-ud9ju]

Half of those brands I've never even heard of and since when was Diesel a high fashion brand?

[@user-gs6zx8rg7i]

Exactly, why these fashion videos never mention that LVMH stands for Moet Hennessey Louis Vuitton and is also an alcohol conglomerate is annoying because that's where the money is. Also logo's are going out of style and YSL rarely uses them. Also its not just a fashion house so that helps.

[@agarengames3101]

Me watching this in my thrifted shirt, Walmart shorts and crocs: very interesting

[@KristaCarrington]

I love thrifting. I get a kick out of finding clothes made 20+ yrs ago. Well, when they are in decent condition

[@Freerider93]

😂

[@mfundolawrence4939]

You're living the life 😂

[@pensivepenguin3000]

Is that supposed to be some kind of flex?

[@mugi1571]

@@pensivepenguin3000i know its been a month but it’s definitely a flex

[@SonjaJacobs-cf7mz]

This video is a bit of an exaggeration. Most luxury brand are heading to the discount rack as the middle class evaporates. Most buyers were middle class consumers and not so much wealthy consumers. No middle class less retail, especially high-end. The middle class went into debt for high-end brands. Everyone is shopping on Temu because middle class is almost non-existent.

[@wamnicho]

That’s what happens when you break the family unit and turn people into consumer drones and numbers, eventually they become broke and even stop reproducing

[@Rilows]

LMVH hit record stock market prices in the last 2 years. It’s not just Americans and Europeans who buy luxury brands, think about all the wealthy Chinese that are into European luxury brands

[@Darkest_matter]

@@Rilows those wealthy chinese are in HUUUUUGGGEEEE amounts of debt. (trust me, i know people from yunnan and shanghai.)

[@LaSombraa]

@@RilowsChinese buyers definitely made up a HUGE percentage of luxury buyers - those people have no problem covering their bodies in logos. It’s weird.

[@randomchannel-px6ho]

Temu is really untransperant about their business and finances (the parent company Pinduoduo is similar) I personally don't know anyone using Temu.

[@christopherfeatherley]

Yves Saint Laurent was actually Kering's biggest earner, but pop culture hyped Gucci, and with Tom Ford's effort to rejuvenate the brand, Gucci became popular amongst the general public. I don't think they really care to reestablish Gucci's luxurious exclusivity because, remember, the middle and lower class purchase more than the upper class. As such, they earn more profit that way. Sure, it may tarnish brand perception, but earning a gross amount of 7.1 billion on average within a year is no easy feat. I don't think Gucci can be considered true luxury anymore, and I don't think that's Kering's objective to begin with. I'd argue LVMH followed a similar path with Louis Vuitton that Kering did with Gucci, except LVMH has way more brands to rely on, if one fails; Kering isn't able to do the same.

[@thepandaahbear9025]

Great comment, thanks!

[@HiddenWen]

Upper class aren't buying Gucci. They're buying Chanel, Hermes, Loro Piana, etc.

[@christopherfeatherley]

@@HiddenWen That's the entire point of my comment

[@hwoodinlygo]

This just isnt true. Gucci has always been significantly larger than YSL

[@HailToTheMeep]

This is VERY INSIGHTFUL and by far a comment that most reflective of what I see in real life. Thank you. Louis Vuitton has gone super tacky to grab super cash before Virgil Abloh who sadly passed way too soon. There seems to be some promise with the improvements in quality - if not design - under Pharrell Williams

[@davesparrow1372]

Not only Gucci , Lagerfeld is done, Versace in TK Maxx, long ago Armani falled down and is associated with cheapness, Tommi Hilfiger, CK , valentino as well etc

[@selenachan4230]

RIP Karl. He was an anomaly. Fendi, Chanel, Karl, Chloe. Not many designers can produce for 3fashion houses w/o suffering in burnout or drugs, etc.

[@acex222]

Only Armani diffusion brands are associated with cheapness - Emporio Armani, Armani Exchange, Armani Jeans. Arabs ruined it.

[@girlie89]

I mean at this point these are all Macy's brands 🤷🏾‍♀️

[@hanskaiser6030]

When I saw cK and Tommy jeans in Costco, I knew it was over

[@prenomnom8095]

CK and Tommy H are not luxury brands

[@rosacuriel87]

Gucci used to line their handbags with the softest leather, now they are lined with canvas. for $1500 and up, the quality just isn't there anymore.

[@NakedEyes-lm3bj]

Too expensive to have canvas! I no longer buy Gucci bags!

[@altrogeruvah]

My image of Gucci is usually low level street crime and people in dire financial situation cosplaying as self-made influencers

[@ProfoundProductions]

Facts, BMW is getting that way too unfortunately.

[@alexandergurdebeke1214]

Exactly

[@kencarson666]

@PacmanBrunner👴🏻👴🏻👴🏻👴🏻

[@irregulargamer1352]

​@PacmanBrunnerlet me guess. You sell a coarse on how to get rich like you

[@nullname0]

​@PacmanBrunner please be a troll

[@Vx3r-e7y]

May be people becoming more sensible and realising that expensive brand products is a waste of money

[@chinchillin6280]

Chanel is going down the gutter too

[@margodphd]

​@@chinchillin6280Seen the latest Viard's runways ? and the horrible price hike vs quality decline? No wonder they are and right about time, imho.

[@thebigmon]

These brands were never intended for people who could not afford to waste money. Unfortunately most people who buy these brands today can't afford to pay their rent.

[@eddyvideostar]

Expensive brands are always a waste of money. But, now, the looting and shooting, have taken showing off -- off the charts, exasperating and hindering soul's safety in stores of high-class.

[@dawnsstar5918]

Sad that it is now just the name of the designer that's the actual fashion instead of what the name use to stand for which was high quality. I think things started going down hill about the early 2000's

[@阿猫-w3c]

since they embrace the “cool kids”, the brand died

[@geoms6263]

what can they do? embrace the ,,dumb kids´´brand?

[@ShahWirana-bq9hv]

the break is in the term "kids"...

[@BlowUpTheOutsideWorld]

I'm the hundredth like 😊

[@daniwhite3027]

Yeah only turkish kids wear it on the bus today

[@curlyhairdudeify]

By the cool kids.... Gen-Z dressing up with clothes that look straight up from Goodwill.

[@pashminagal]

If Gucci is being associated with Balenciaga, it is no surprise that the brand took a hit.

[@e0o9kii]

I work in social services and I come across clients who are receiving aid in the form of public housing, unemployment benefits and food stamps, yet they still manage to come into the office, wearing Gucci, Balenciaga and Air Jordans. I on the other hand wear a pair of white or beige chinos from and a navy blue or crimson casual shirt from Target and Walmart, as well as my Patagonia vest as my daily work clothes. Some people can't tell the difference between debt and wealth.

[@samanthab1923]

You understand all that stuff they’re wearing are faux. The real stuff comes from all those smash & grabs. They know who to go to in the neighborhood. Glad you appreciate PataGucci 😂

[@travelandeats8518]

We all understand your not afraid to say this to the faces of the people you talking about and work with tho , child. However it is evident you are more comfortable speaking about those people behind KZbin haha. Kid

[@M_A_C_K_215]

Air Jordan is not luxury 😂

[@saisamsuri]

Where's this 'discount rack'?

[@TB-iz8om]

If you live near NYC they have a Guccci outlet in Woodbury common premium outlets in central valley, NY. Boston area has a Gucci outlet in Wrentham.

[@Buttersausage]

At Walmart

[@seppevb1181]

@@TB-iz8omoutlets are not discount racks.

[@G3rmanhenry]

I’ve seen Gucci at Marshalls and places such as Nordstrom rack, Bloomingdale’s outlet etc.

[@ts121084]

@@TB-iz8omThat has existed even before the Tom Ford era. 🤦🏻‍♂️

[@Iceman16Cold]

Thrift owners laughing in silence 😅

[@Юрий-т7ф9п]

While they are laughing in their smelly little dens, Pinaults make billions ☝️😁

[@eugenechin2863]

heh i sure am. I mainly wear no name t shirts, shorts and fake crocs from walmart.

[@momomomo6527]

3:59 Making a point that Gucci has fallen down to #11 on "The LYST Index", yet LV is further down at #16 🤔

[@lansvale28]

Exactly. And Versace is at #7. What type of list is this?

[@rinmartell2678]

It’s about the fall. Gucci was higher in the ranking before and then fall…that’s a bad thing. LV is down the list for ages now

[@rinmartell2678]

It’s about the fall of Gucci. Gucci was higher in the ranking one or two years ago. LV has been on the bottom for ages now. So yeah, Guccis performed worse than LV as LV decline isn’t as big.

[@cmaven4762]

But LV is "up" from an even lower ranking, IIRC.

[@TheSongwritingCat]

All the fashion brands owned by big conglomerates have their issues. It would be more interesting to compare them to independent designers or brands that are on the rise.

[@MandoMonge]

I live in the Middle East and travel a lot to Asia, it’s outstanding the hype for luxury brands in here. I’ll never understand this market

[@kimtoannhan7275]

Asian here. In where i live what so called Show-off culture is a big thing. It elevates status symbol amongst the commoners. It happens not just in Asia but also in Africa, south America and even the Balkans. Instead of buying a suit those people will buy a T shirt with biggest designers name. It happens the same with cars and houses too. Instead of buying a house with big garden, landscape for maximum privacy people tend to buy ridiculous tacky neo classical houses in high population area just for show off.

[@Natttttttttt]

It’s called a lack of class and depending on outward signifiers of wealth to make yourself feel artificially superior to others.

[@JeanClaudeCOCO]

Interestingly many comments in here don’t talk about this. Asian consumption of these designers is one big factor. Just about every cool kid, mom, dad, street hustler, grandma and grandpa are wearing Gucci and the likes. From an over saturated point of view it couldn’t be more obvious in why the brand has fallen from grace. The Asian market has slowed down. It’s not just rappers or gang bangers making Gucci ‘uncool’ or tacky.

[@jjberg83]

Gucci is for people who think Vegas is the height of luxury and get in fistfights at the airport.

[@HBC200]

This was so accurate it caused me physical pain

[@ngfhfsd323wstgs]

Kudos to the creative team for that thumbnail

[@pipetman4645]

Yeah it is catchy

[@prodbymorii2058]

Agreed

[@Channelofchannelz]

People now love to buy custom made stuff and pay the craftsman directly for the work . Thats why Etsy is booming where you can get all unique genuine handmade products by creative peoples

[@Smithpolly]

There's a lot of mass produced stuff on Etsy.

[@Crumpets7377]

There is nothing as luxurious as to pick your own fabric and have something made to fit you. That to me is luxury.

[@Channelofchannelz]

@@Smithpolly yes but local production is more and serves individual interests

[@Channelofchannelz]

@@Crumpets7377 thats true and it will be future . Be distinguish and unique served by someone individual for your projects give great pleasure and satisfaction.

[@Smithpolly]

@@Channelofchannelz I don't kknow what that means.

[@tomr164]

Well, 3 years ago all these channels were saying how brilliant Gucci was, and beating all brands, and now suddenly it's the total opposite

[@huckleberryfinn6578]

3 years is not suddenly. A lot has changed since then.

[@lenaely6146]

Sounds like investor shorting or something. Gucci did license/produce it's name on too many items, imo...

[@yukie_tn]

Gucci made a lot of sales while they were trying to promote with young people with casual styles. People just saw their short term sucess back then, but in reality it cheapened the brand and that has long term implications.

[@v.a.993]

lol.

[@nntflow7058]

3 years is a long time. That's 6 different collections to ruin a house.

[@kitkat186]

Wherever I think of Gucci I think of my mother wearing it in the 1970s, her pieces were amazing and fueled my love for timeless quality garments and apparel over fashion. Which is why I love the designer second hand market, but do purchase some new items that I can't walk past. I still use my mothers 70s Cartier bag, and have recently purchased a preloved Marc Jacob's quilted leather bag.The style and quality made me buy it.😊

[@TheMreargasm]

In my mind Gucci’s brand positioning is the same as Guess’

[@Hippy2021]

To you diamond=zirconia Eating food at the street truck=Michelin restaurant No comment

[@firstgenerationbillionaire]

Counterfeit designer clothes is the reason for their downfall also opening up to the middle class and accommodating streetwear for larger sales made gucci lose their exclusivity thus they arent attractive no more

[@jansengarside]

Show me the discount racks then if they’re doing so poorly. Would love to buy whatever is on sale. A dip in sales is expected after Michele’s departure.

[@alyssaferguson8195]

Facts when he left I was upset

[@josiahschaffer9652]

It all depends on what you buy. I feel all luxury brands have tacky over the top items. I have some great items from Gucci that I love. There’s also tons of stuff there I would never buy. 😊

[@shjj1983]

Ur so cute

[@nordette]

Same

[@supremeclientele83]

Gucci loafers and oxfords will never go out of style. Leather timeless pieces

[@josiahschaffer9652]

@@supremeclientele83 I agree. I love their loafers.

[@daviddeavours4909]

I have a few pairs of Gucci loafers that are the best made shoes I have ever owned. Also some of the luggage is very classy.

[@rushennair692]

LVMH and Kering just give off the vibe that they want to own everything, a lot of their brands have started to gain a tacky reputation because of the overuse of logos (the former LV and the latter Gucci). Richemont seems like the only other conglomerate that doesn’t have these issues, all of the brands they own still retain their prestige.

[@dontmindme2375]

Unpopular opinion: you made it accessible to the poor and the new money

[@ItsMeDanyell]

Gucci Mane been told y'all he stopped buying Gucci in 2009 😂

[@CucciMeme]

and you should by this Cucci...

[@skillbopster]

Speak properly.

[@A-Ree]

@@skillbopster Hush.

[@ItsMeDanyell]

@@skillbopster nah, yamp.

[@orchestra6871]

The last true Gucci is the one created under Tom Ford supervision, back then I liked the brand, now it became like a "look like homeless" brand

[@TheVleckChannel]

To be fair, head designer Alessandro Michele looked and dressed like a homeless bum so the brand was on point.

[@artistsingerwriterproducer8288]

The Internet like destroy the famous Label, all oy cheep 1 Euro, terrible

[@michaelenglish1992]

You are incorrect

[@orchestra6871]

@@michaelenglish1992 Why ?

[@spacecadet2172]

Nonsense. Michelle was a visionary and breathed new life into the brand

[@khairulhelmihashim2510]

inevitable. a brand needs to survive for next generations. taste of rich kids or wannabe rich-kids are different compared to 30 years ago.

[@joaomarcospv]

This is why Gucci changed its creative direction and raised prices. They were tired of being labelled as a tacky brand and being associated to ostentation, this obviously reflects on the market. The “old” customers don’t want it anymore and now they are trying to reach another kind of audience. A rebranding like this takes time to develop into new sales and more profit. And, honestly? I am LOVING this new chapter of Gucci, it feels like real luxury now.

[@elbertmkizy7086]

Dirty secret: the moment rappers sing about it, it's going down. Remember Lacoste?

[@Kidkosmos]

Balenciaga still poppin

[@michaellee7841]

@@Kidkosmos ? No one buys Balenciaga at full price...... If you do, you are a fool.

[@fistandpen2505]

FALSE. Rappers rap about LV even more than Gucci. Nobody but you ever cared about Lacoste and no, many rappers did not rap about it.

[@michaellee7841]

@@fistandpen2505 meh bunch of losers anyways…

[@JudgeHill]

I love Lacoste

[@metalmadness90000]

This is cope. The "discount rack" is always just the tees and giant logo handbags and other miscellaneous stuff, or even the basic low top shoe with the bee logo. The regular high end pieces you wouldn't even be able to identify as Gucci unless you were super familiar with the brand that go for thousands are still in line with every one of these other high end fashion houses.

[@jstn4prez]

This.

[@HailToTheMeep]

And that’s enough to drag the brand down.

[@sebastiann4402]

Indeed. But it was accessories and the vision that “everybody should be able to buy something from a luxury brand”, like LV and Gucci, that has watered down the brands. Both brands sell a very limited amount of clothing.

[@Ikkstrikknakk]

gucci doing collabs is what destroyed its brand image... gucci x adidas for example.

[@polofunk]

Louis Vuitton does the same thing

[@TheBrah808]

Yeah it was terrible

[@KYLETISZAI]

What's wrong with Adidas. Y'all quick to say ish

[@fritzdeuces]

Love adidas. I wish they made suits too.

[@HailToTheMeep]

Others are doing the same and there is nothing “low” about adidas. You should see them in Tokyo.

[@ReynaldoAbasr]

Gucci just oversold itself

[@Me-vq7sy]

All expensive brands need to fall this same way. Enough with designer rubbish.

[@bp900]

I rarely see really wealthy people wearing these brands. I see different levels of middle class people who complain the rising prices at McDonald's wearing and wanting this stuff

[@Hippy2021]

Nahhhhhh. I saw Gucci everywhere in London. In Paris no one wears LV but the stores are full of tourists customers buying to take home as prices are lower and no taxes, mostly Chinese and Japanese

[@ethankoh6851]

​@@Hippy2021 It's called the "3 second bag" in Korea because you see someone in the street carrying one every 3 seconds

[@acex222]

You rarely see wealthy people. Who are you talking to that cares about McDonald's that's also wealthy?

[@bp900]

@@acex222 the point I'm making is the people I see really lusting over these brand names are the people who can ill afford it and would actually do better making wiser financial decisions. Sorry that went over your head

[@makanamozo]

@@bp900 luxury for poor ppl

[@DylanAsfur]

I think the problem is its association with hip hop streetwear rather than designer fashion. Nothing wrong with that necessarily, just not the same kind of luxury it used to be.

[@supersonicfroot]

I feel like every single brand that was featured in this video gets name checked in hip hop though. So if it’s happening to all of them, it doesn’t make sense that Gucci is the only one to have its sales fall off a cliff. There has to be another variable.

[@alvaroga1n]

They should’ve added the song gucci gang, that was a HUGE HIT back in 2017 days, like everyone wanted a gucci bag, shirt, polo, wallet Anything with the Gg

[@queenbee3828]

I love that song!😬😅😅😂 my lean cost more than ya rent!😂😂😅

[@biboebbs624]

that led to their downfall

[@thewaywardgrape3838]

I married into a royal-connected family....none of them wear Gucci or other such brands. They're not considered tasteful. It's the poor that asign the value to these brands - the irony!

[@nichegoseberazdvatri]

There is a Gucci store at the mall. Every time I go there is security guard and a rope at entrance. Meanwhile there is nobody in the store 😂 so apparently it’s so “exclusive” that even the most VIP clients are excluded.

[@senorfrog5605]

because lil pump made a song featuring the word "gucci" like 2000 times?

[@HKim0072]

It's an odd comparison. LVMH has way more brands.

[@adlovedj]

They make stuff that will never go out of style timeless 😏

[@kiwimike2330]

Yeah, about 10 times as many brands, in many more categories like Alcohol, Cosmetics, watches, jewellery. Kering just have about a dozen fashion brands in comparison.

[@wasabi.2839]

Exactly. LVMH has fragrances, hotels, makeup, fashion, jewelry, alcohol beverages among other products... Is a different sort of company than Kering, which is mostly fashion with some luxury jewelry brands.

[@AyeAyeMon]

I bought Gucci bags twice. They couldn't stand Thailand's hot weather.

[@shinarom]

I live in Thailand and own a few GUCCI bags, I have used one of them every day for 5 years. honestly, the hot weather does not affect its leather quality :)

[@Buttersausage]

Gucci is now lame

[@fritzdeuces]

Take a closer look... You bought GuGGi. Made in Guang ho.

[@TVTim86]

Luxury brands like Gucci actually appeal more to people who aspire to be wealthy. Truly wealthy people are far more modest in the way they dress. The "old money" aesthetic is closer to something you might see James Bond wearing, far more tasteful than most the tat these brands come out with.

[@ranikalakaar]

❤

[@IsabellaArnold-j5w]

HEY *yutulu* !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day.

[@frostmelody]

Pretty sure the same Gucci bag and shoes I bought during Covid have all gone up 10-20% in 3 years. Not sure where is the discount. Gucci was never in same league as Chanel and LV.

[@raphaelperrin18]

Mind you one there is inflation. Two its a pretty standard with fashion bag. Bought a bag prada bag 1000€ and its about triple in value 3 year. Gucci its still luxurious just not as highly regarded as before thats all

[@stilleswassermaximalist]

What hasn't gone up 10-20% since covid?

[@HailToTheMeep]

Gucci actually WAS

[@LadyGodivaish]

Exactly I don't agree with this video. Gucci continues to be super expensive.

[@flux928]

Tom Ford's Gucci was slick and sophisticated. He brought it back from a tacky era. ( those cheap gold watches at Macy's) This new low point can be called the greed era, they just pumped out overpriced junk with the logo plastered all over the place. What will happen, certain Tom Ford pieces will be sought after as they become scarce, exclusive and hip again,

[@HailToTheMeep]

Gucci is already revisiting them. Suddenly the horsebit bags are popular again.

[@lauragwillim1055]

I love the Tom ford era of Gucci. There are a few fashion shows on KZbin from the mid 90’s to early 00’s.

[@geocyo8835]

Their prices are still higher than a lifeguard's chair.

[@Jeez001]

So basically he marries hot actress and proceeds to lose focus while LVMH grows 10x

[@girlie89]

This comment section is not passing the vibe check. Its giving racism😒

[@kevstervegas]

It’s a tacky brand, in America it’s essentially what the poor wear when they get money and want to show off. The quality looks terrible and the people that wear it aren’t exactly what you want to emulate.

[@emerybayblues]

Define poor. I don’t see any “poor” people sporting Gucci. Most poor people are trying to decide between food and utilities.

[@josiejenkins8452]

Poor folks can’t afford Gucci

[@ProfoundProductions]

@@emerybaybluesthey find a way some how, just like coming up with money for drugs.

[@edum.6353]

it all comes down to one name: Alessandro Michele. Just like Tom Ford era, Alessandro made Gucci flourish. Now it's a bad creative director.

[@5naf6]

strong agree.

[@darby1995]

I had never been into luxury fashion, let along Gucci but Alessandro Michelle did something really phenomenon with Gucci that made me love the brand so much. I was devastated when he left. So sad.

[@DrunkGuitarist]

with more income inequality and the middle class being squeezed fashion brands have to focus more on luxury to get more money from the 1%, it's a sad state of affairs.

[@huckleberryfinn6578]

The 1% doesn't buy Gucci or other mainstream-brands. They have more subtle ways to flex.

[@Yougotthis1212]

Tell me you no nothing about the 1% without telling me you know nothing about the 1%

[@Sprachitektur]

@@huckleberryfinn65781% is not billionaires afaik Wall Street people absolutely wear High Fashion Brands. Not so much gucci i guess besides the loafers but still

[@MilkandCookies92]

Sorry, but Alessandro Michele, who became the creative director of Gucci nearly 10 years ago already, made Gucci tacky. His "ideas" are the reason why it lost it's high fashion appeal in recent years. It wasn't so when Frida Giannini and Tom Ford etc. were creative directors. Hopefully he doesn't do the same thing to Valentino too since he's now the creative director of that too. 🤦

[@warpnweft2192]

Valentino is garbage these days. The logo they try to slap on everything looks like a low calorie Diesel knock off.

[@upstar21t]

It was not an allegation of promoting SA against children. It was a fact. Your friends over at baalenciaga went so far as to put a court-ruling that determined that CP was okay in a certain case within their sick advertisements. FOH with "allegations", it's a fact that you relish such things and many people in the public are on to you!

[@DeltaXMusic]

two words: *adidas collab* | who tf thought that wouldn't decrease gucci's brand value

[@soupdrinker]

Addidas is better than Gucci

[@EbenezerNimh]

Back in the day, Gucci was a high class brand, Now it's down to thrift shops.

[@RhynesClaybourn]

you’re literally my comfort person i love you kislux !

[@carsondouglas8600]

Dries has no problems selling his clothes. With no advertising or promo ! Fair priced.

[@wesi782]

back when story of Domenico De Sole success used to be a case study in many business schools. Nothing lasts forever indeed.

[@SonjaJacobs-cf7mz]

Because Gen Z spends money on tech and not high-end designer clothes, shoes, bags, etc. Because Gen Y (aka Mills) are too broke & Gen X is in so much debt because they bought all the Gucci.

[@ssuwandi3240]

I can assure Gen X was the last one bought Italian made brands one fifth of today's prices... Their brands spending just got wasted on projects that didn't retain Long Term Customer Values... Such as loyalty that most hotel brands nurture for lifelong repeat purchases.. Accor I think is the most advanced in terms of understanding LTCV..

[@venus_envy]

Gen Z is literally known as the brand-obsessed/designer-obsessed generation. They have been buying this stuff and more. And why? Because they don't see any point in saving for a home they don't think they will ever afford.

[@ssuwandi3240]

@@venus_envy I would say they're the most brainwashed generation out of social media from a very young age. So psychologically they watched too many things not supposed to be on their radars.. Gen X was the last one with a normal upbringing and minimal exposure of Internet trolling due to pricey and slow internet accesss. They saw none beyond their own neighborhood backyard. Today if one just signed up on FB the first thing to see was a child and adult hands in questionable positions.. That's how morally bankrupt the media world we are living in today. The younger the more likely they are unknowingly abused and enslaved to the highest bidders.

[@rinmartell2678]

Wrong😭😂😂😂 Gen-Z is known to spend all their money in fashion brands. Do your research

[@anaberibot]

No, Millendials are obsessed with nature, minimalism, and self-development… because if we can’t have it, we’ll find ways to finally afford it but spend it on meaningful things instead. It’s like FU money but with peace of mind.

[@richardthayer5907]

Hip Hop/urban fashion melted their brains.They gave up on their wealthy older clients,quality over branding, and gave into rappers and hipsters.4:20

[@chunellemariavictoriaespan8752]

4:42 =Amen... When you buy Luxury, it has to be something that is so unique that its a standout or so classic (elegant, minimalist and formal) that it isn't affected by trends that change.

[@therandomestmoe6258]

the thumbnail is awesome.

[@mokaLARE]

Another problem was the rappers. They all made people want to wear gucci since they always set the trend being artists of a mega popular genre. What happened after that? The fake industry polluted the market. You would not be able to differentiate between the original and the fake. That always devaluate products.

[@qikstar]

That’s actually the likely main issue, but Gucci went woke and would never admit it. A lot of sexy red types be in the Gucci stores.

[@TheDestineyy]

@@qikstar What's wrong with the Sexy red types?

[@shepherdpurse9856]

I guess people becoming smart and finally realizing how this industry works.

[@gdnh]

giant logo t shirts and "slides" and baseball caps ruined it. people with money don't want to wear what's mostly seen on people flying spirit and ryanair to miami/ibiza

[@ferre77]

I miss the sexy luxe smoky eyed mysterious GUCCI from the Tom Ford era. Everything he did was magic

[@vrrr.j]

No offense, but street fashion era is bringing these high fashion down.

[@rinmartell2678]

No, that’s not it. The problem is that society doesn’t dress up anymore like they used to do. You don’t wear a suit for your cooperate job anymore. Back in the day every white collar worker wore suits and ties. Nowadays people work from home and they need differente/ causal fits for work and also after work. Look at Hugo boos. They were almost bancrupt because they kept making suits. Once they started making street wear they saved the brand from bankruptcy. It’s more about the execution. When it comes to high luxury street wear people trust smaller brands or Korean brands. Chancel, Gucci, Armani etc. they don’t know how do execute street wear for high end. Hugo boss figured ir out and so did the Korean brands.

[@yoonchongong524]

I still love Gucci no matter what people say. The older model.

[@firstactionhero]

I met some Gucci business students when i was in Florence 3 weeks ago and they said gucci has been taking a loss recently

[@robertguildford]

Brand names lose their luster quickly in the modern age. Personally, quality over image is more fulfilling and enriching.

[@browncesario]

once every single influencer had gucci it wasn't a commodity anymore. i also think harry styles wearing gucci for every single outfit in 2017 and 2018 overexposed the brand after a while.

[@Tryhard943]

someone doesnt know what a commodity is

[@butterfly9274]

@@Tryhard943😂😂

[@SarahBurke-hv6my]

I won't be surprised if Dior or Chanel is next.

[@C4rl05XD]

"The issue is related to brand perception and image. For about a decade, Gucci was the epitome of maximalism but then had to transition to minimalism in a subtle and gradual way. The abrupt shift they made resulted in a loss of their current customers and skeptical looks from other luxury brands enthusiast .

[@ValeriePhillips-lp3mx]

Gucci is doing fine. Not everyone into Gucci but Gucci has a worldwide consumers base, and always will. Primark choke the market with cheap fashion, followed by their asian cousins Shein, Temu and more. Fashion palate is not stated by class anymore, its individual taste.

[@Dennis0824]

Nothing lasts forever. Everything moves in cycles. Gucci is no exception. Values in society are changing, especially among Gen Z. They are much less materialistic and focus more on life experience rather than accumulating "stuff". Don't be surprised that the luxury fashion brands no longer exist 100 years from now, maybe sooner.

[@jamesw5591]

Gucci went from high fashion to a ghetto street wear company.

[@supremeclientele83]

Blame rappers. Remember back in the day they hated when rappers wore their clothes. People said they were racist. It makes sense why they didn't want to associate with rap now. Made them gaudy and tacky

[@warrenlewis3977]

Do you say that about Supreme?

[@ponuni]

People are getting smarter, that's all.

[@rixter69]

If you don't know, in recent years luxury brands have exploded, more than ever!

[@MarkConway73]

Alessandro Michele happened to Gucci. It hasn't been the same since Tom Ford left. Classic style replaced with Grandma hobo chic

[@Jfromes1]

Every time I see someone in Gucci it's either fake of some ultra tacky street wear piece that the person bought on credit. It also doesn't help that the quality of the materials and overall construction is often no better or different than what you can get from Wal-Mart.

[@christiancostello9562]

Also LV really leaned into the streetwear trend, so not sure this video is even accurate. I think its more like Gucci was late with the streetwear trend and the company was more focused on Balenciaga

[@gjb7311]

The secret is out. Designer bags are manufactured in China. The brand pays between $56-$100 to produce a bag which then sells for $1500-$2500! That's why the fakes are so popular. They're made by the same manufacturers, but you pay a fraction of the retail price. It's all brand marketing. That's what you're really paying for, not a high quality bag.

[@Tryhard943]

thats literally not true LOL

[@ruzzelladrian907]

That probably explains why after 2023, Gucci's bags started to be more Hermés-like.

[@wildswan221]

Cheap quality, high prices What could go wrong? My 40 year old gucci loafers are still perfect. My 10 year old ones died in the first year because the quality was poor.

[@dgreene3209]

The brand is watered down. Luxury buyers want exclusivity.