Aside from pricing, and plain dumb Apple things, I'm kinda impressed with its GPU, In Death Stranding if ran on native silicon, Metal, it gives one of the current best iGPUs on Windows today a run for its money... fanless even. And in this testing, with a fan, the iMac, you aren't loosing a crazy amount of performance + the benefit of having similar performance without being plugged in. While I expect the upcoming flagship from AMD, an M series competitor, codename 'Sarlak' to have substantial performance uplift, I don't know if it can compete it in this low power segment (which one could argue, may not be a segment this is going after) and may even have to compete with M4 just before/after launch. And then there's Snapdragon, but we'll wait for reviews, they seem to be promising a lot.