Madri Lager Vs Birra Moretti Lager Vs Super Bock Lager | One Is Authentically Mediterranean Brewed!!

[@frankcarter6427]

Super Bock reminds me of camping on the Algarve 20 odd years ago - eating sardines on the beach and washing peri peri chicken down with pints of takeaway Super Bock for about 40p a litre - happy Daze

[@alexlangford6291]

Remember when Moretti first came out in Tesco's, it was then imported and quite pleasant.

[@adamward9698]

Definitely Super Bock for me - I remember drinking it in Portugal some years back - decent stuff!

[@UKPIChannel]

Strange thumbnail since they are all brewed in Europe, unless the UK moved to a different continent over night.

[@captainmeatsadventures7954]

Something needs to be done about these beers!! It's like buying a ferrari and opening the bonnet and it's an Austin Metro engine!

[@ilcorvo9559]

I had a run in with a Madri brand ambassador on Reddit. He had a go at my innocent comment then replied “literally brewed in Madrid” I replied “not if you’re drinking it in the UK it isn’t”. He didn’t back off, so I linked an article from a Yorkshire newspaper featuring Madri proudly announcing it being brewed in Tadcaster. I asked him if his senior leader quoted verbatim in the article was lying. That shut him up.

[@tobyjackman3212]

If I ever meet someone who tells me that their occupation involves _brand ambassadorship_ then I think that's probably the end of our conversation 🤣

[@ilcorvo9559]

@@tobyjackman3212 I didn’t initially realise, i thought it was just someone who ‘really’ liked Madri.

[@tobyjackman3212]

@@ilcorvo9559 🤣🤣

[@OscarOSullivan]

Reps I have had encounters here in Ireland in person twice. Both nice and considerate and the last one accepted my declining of the free corona in favour of my pint of milk stout I was drinking

[@PointNemo9]

Sounds like a typical reddit user

[@dane5896]

In the Portuguese section of Newark, New Jersey, all the restaurants serve Super Bock. Goes great with a Portuguese food. 👍

[@wabloWattsy]

A cold Super Bock on a hot Portuguese afternoon; that beer is made for hot weather and goes down so well. Their stout is pretty good too.

[@craigb2644]

If you buy a French wine you know it was produced in France. If you buy a Spanish wine you know it was produced in Spain, yet when it comes to beers its French beer brewed in UK, Spanish Cerveza brewed in UK. Why do people buy them?

[@mikeswingewood8717]

I believe superbock is 5.2 abv

[@WelshWilks]

I read that 1664 Blanc is brewed in France and bottled in the UK but soon to be brewed in the UK. I find Blanc a lovely smashable summer drink. I really hope they don't ruin it.

[@lightoftheworld417]

Did you know Simon, that the 6% Leffe you reviewed is now brewed in Wales?

[@jasonpratt927]

As I have mentioned before the Rosa Blanca by Estrella is at the moment still brewed in Spain and shipped over here.

[@philipheron3429]

Hey Simon , I reckon Estrella is still brewed in Barcelona and shipped here , nice beer!

[@leecollison7527]

Moretti has only been brewed in the UK since Heineken brought them out 10 or so years ago. First remember trying it in Italy years before and it was so much nicer. When in Portugal, I prefer Sagres to Super Bock but will still drink it if Sagres not available. I've noticed that the UK Supermarkets have stopped selling both lately :(

[@MichaelTaylor-m3n]

Until last year Cruzcampo was imported from Seville. I was lucky enough to visit the brewery last year as I sold the product for the company I worked for. We had done a great job building up the brand, so well in fact that HUK bought back the rights to distribute the product themselves in the UK. Unfortunately this was the end of the lovely 30ltr imported Campo kegs, now it is brewed in the UK at a lower abv and sanitized down in my opinion to compete with brands such as Madri. Real shame, but understand the process is a purely financial decision based on customer trends (The Madri effect) and brand visibility globally.

[@WolfmanWoody]

If I want a spanish brewed beer I go for Estrella by Damn Brewery. It's a Marzen style lager, but can't call it so because it isn't brewed around Munich, but it is great all the same.

[@benk373]

Yeah from my local coop it's still brewed and important from Spain in the big 660ml bottles.

[@cicero2]

@@benk373 Estrella Galicia is also brewed in Spain, and again can be bought in UK at Morrisons. 3 for 6 quid. A waiter in Tarragona, some 5 years ago, said to me, 'best beer in Spain'! I didn't disagree!

[@jonbibby9755]

OMG I'm casting this to the TV in my living room and when Simon just asked Alexa a question, it set my one off! 😆😆😆

[@catman2629]

When I was in Portugal a few years back I was buying Superbock at €1.50 for 500ml in the local bar . Portugal is a lovely country

[@Ngamer834]

The Amount of people I hear being fooled into believing they are drinking something brewed abroad. Madri isn't even that good in my opinion never understand the hype surrounding it.

[@heiltd1286]

They're fooled on two levels. The first one is that if something is English ( or British) it's rubbish and that anything from overseas is automatically better. This might be due to an education system that instills in people a sense of shame about the country's achievements. With beer this is clearly not so; English beer is the best beer in the world. Even the most mediocre cask conditioned ale is vastly superior to the beers up against each other here. The second deception is having instilled the idea 'British is trash and foreign is quality', you provide products selling on foreign superiority and sophistication when in actuality these beers are brewed in beer factories in Burton On Trent, Lancashire and South Wales. Not only are they brewed in Britain but they're brewed to a much lower quality too. Stella Artois for instance is a prime example of how a pretty decent beer can be degraded to appeal to British lager drinkers. What needs to be understood is that British lager drinkers care not one jot about the quality, authenticity, etc of their 'beer'. They're drinking an image created by advertising. They're brainwashed consumers with no ability for independent thinking.

[@tobyjackman3212]

Some people are more gullible when it comes to marketing than others

[@OscarOSullivan]

Reminds me of Islands edge and experiment that crashed and burned within a year and a bit

[@jamesgeorge8915]

A madri shandy is great in the summer. Enjoying a menabrea for the first time ever, delicious

[@terryfinnigan8710]

Hi all ,I'm a Scot living in Canada for past 20 years the Super Bock we have is 5.2% same for Bombardier Eagle 5.2% and Old Speckled Hen is 5%, dont know why we have the stronger stuff but all 3 are superb

[@captainmeatsadventures7954]

I hope you realised that you set off nearly a 1000 Alexa's answering questions about Super Bock ABV

[@johnreynolds2387]

You can sometimes get the 660's Super-Bock in B & M Stores - but with any beer you buy there always check the Best Before date.

[@louisbeerreviews8964]

Super bock is nice and its brewed in Portugal

[@davehammill5783]

Its the same with leffe blonde used to be imported from beligum now its brewed in the UK

[@kevinhamilton1177]

when i lived and worked in portugal up by coimbra, some of the little villages in the area you used to be able to get super bock gold which i think is stronger than super bock, dont think its available in the algarve but i could be wrong as this was in 1994

[@LiamHunter123]

Many of the big breweries have some lesser known alternatives to their main beer. Could be a good idea for a review. Voll damm and peroni gran reserva as examples

[@ColinHope-ej7nj]

I remember drinking this in Portugal and also here in the UK in 2007. And it was 5.6 % It was at the time higher ABV than Stella at 5.2 % When i was out in Portugal they also done Super Bock in a 4 % Lighter version as well

[@andywrong3247]

Some body told me that madri was brewed @ Tadcaster Yorkshire not burton on trent.

[@andyc750]

you reviewed Super Bock a while back and gave it a great review, personally I really like it, and no the water is not better in Portugal, it is different and the beer is brewed to suit it whereas they are not brewed to suit British water

[@WJBWOZ1993]

Will you be trying the vocation special editon doppelgänger ddh ipa?

[@SunnyJim93]

Been drinking Super Bok whenever I find it in the UK for about 10 years. Started drinking it on a surf holiday in Portugal 10 years ago, buying it for €0.33 a stubby bottle.

[@SunnyJim93]

Alhambra Especial is another proper European lager that's worth looking out for in the UK as well. I seemed to be immune from hangovers when I spent a week drinking that a couple of years ago.

[@philthorpe7671]

Im normally an lpa or bitter drinker but the other day the sun was shinning i was early for the bus so i popped in a local pub for a swift one,they had madri on draft so i thought go on ill try one.I must say to my surprise it was cracking drink! l walked down the road to my local spoons and tried a pint of San Miguel the difference was staggering this was awful and i struggled to finish it just proves that keg lager can be good if you find the right one.

[@TrancetasticWilza]

Just cracked open an Estrella Galicia. Lovely lager. I've never tried Madri and never want to!

[@jonbibby9755]

I agree that one is really good

[@TrancetasticWilza]

@@jonbibby9755 3 660ml for £6 in Sainsburys

[@iangelling]

Super Bock is nice. Sagres is also a very acceptable Portuguese beer. You can get it here but It’s a Heineken brand these days.

[@carolinelovelock-pp9rm]

I have not seen your perfect draft videos for a long time

[@robrn1975]

Cold lager is best drunk in winter, around a fire. After all, it originates in northern Europe

[@richardmarkham8369]

Super Bock every time. Always my go to larger if I want a rest from Weisse beer and there's no Turia in Aldi/Lidl. Or Effes draft in B&M!

[@nigelwatson2750]

Super Bock is an excellent beer. The water quality is everything.

[@louisbeerreviews8964]

Yep

[@heiltd1286]

'Suoer Bick is an excellent Beer'. Not in comparison to the most mediocre cask conditioned ale it ain't. This sorry beer gets a Poor rating on Beeradvocate. On Ratebeer it's 2.11/5. So this isn't a good beer at all. I hate to think what it would taste like were it to be brewed in some beer plant in the UK.

[@nigelwatson2750]

But you're not comparing like with like, are you??? @@heiltd1286

[@michaelcolley1631]

For an original beer some of the B&M stores are selling large (660ml I believe) bottles of original Mythos. 5% abv 3 for £5 in many stores but not all.

[@benzinapaul7416]

Apart from the German lagers/pilsners/helles that are all brewed in Germany the most popular continental beers on the UK market that are authentic still are Peroni Nastro Azzuro and Estrella Damm

[@mrchico2621]

Peroni might come from Italy but it's pretty bad honestly.

[@benzinapaul7416]

@@mrchico2621 Nastro Azzuro better than the standard red label brown bottle Peroni but agree it's not the best. It's also brewed in several breweries in Italy so does vary in flavour depending where it's brewed.

[@stephengreen3367]

To answer the question in your thumbnail, they're all brewed in Europe. We may have left the EU but we haven't left the continent! 🤣

[@craigb2644]

Geography is not Simon's strong point.

[@pvfckev8348]

Im a fan of super bock its one i pick up at b&m when i feel like one. You mentioned san miguel i had a can a snooker has it changed because its was dreadful it was in date i looked

[@gustavjansson6499]

Birra Moretti is one of my absolute favorites when it comes to italian beers

[@heiltd1286]

That's more a comment on you than Birra Moretti. Maybe you need to be more inquisitive and adventurous. In the UK, particularly England, even the most bland cask conditioned ale is much superior to Birra Moretti. If you encounter the best English ales you've found the best beer in the world. They're in a different dimension to Birra Moretti. On the other hand you're likely to think if it's a product not heavily advertised and made by a big corporation it's trash. Governments and transglobal corporations love people with this attitude. Such people do as they're told. Thinking for themselves is not on the agenda.

[@gustavjansson6499]

@@heiltd1286 I havent been drinking so much of the brittish ale lately since my local liquer store have not got that many and the bigger store has got a couple of more to choose from but the most part of brittish beer for me is to be orderd online and then I have to wait 2 - 4 sadly before i can bring it home

[@heiltd1286]

@@gustavjansson6499 My comment was a bit rude. My apologies. You did say 'one of my absolute favourites when it comes to Italian beer '. I missed the Italian bit. Italy traditionally has not been a producer of great beer like England for instance. But there is a thriving craft beer scene in Italy, particularly Northern Italy, and they do some damned good beers. Their being non readily available outside the regions in which they're brewed makes sampling these beers problematic.

[@elevationenergies]

Confusingly I’ve seen it 5% abv and also the small bottles in Lidl which are 5.2%

[@michaelrussell2891]

superbock used to be 6.2 or 6.4 can't remember also used to be a darker amber colour

[@SteHWrexham]

I enjoy Super Bock on draft when I visit Portugal 👍🏻 have you tried sagres the other Portuguese beer?

[@marcusl8550]

Super bock is 5.2% in Portugal and the imported stuff here is 4.7%, would be good to see you compare the two as I think there is a big difference between them

[@Non-Stick_Pan]

If anyone can answer this for me - 20+ years ago when I used to drink Moretti regularly but never bothered reading labels, was it brewed in Italy then?

[@realaleguide]

More than likely yes

[@billyboy9810]

I'm sure the Super Bock is 4.7% abv in the UK, but I also think they water it down for the UK market because of our alcohol taxation. Not a bad beer though, cheers Simon.

[@townicus5908]

From what you can buy in Supermarkets in the UK, for me out of those three, definitely the Super Bock But in general, has to be Krombacher or Estrella Gallica

[@geraintjones403]

Which one is Brewed in Europe? Well by the sounds of it all three of them. As all countries mentioned are in Europe 🤔

[@ivanamassivedump8715]

I think 5% stella export is the only one not brewed here? Im sure there will be others but you can generally tell by the taste. English brews are very gassy.

[@billyburgess3912]

Budvar is brewed in the Czech Republic 🇨🇿

[@FF-uq6vl]

You can't get Madri inSpain. It's not a Spanish beer . To answer your question, they are all brewed in Europe as The UK is part of Europe. Madri and Moretti are brewed in the UK.

[@HermieMunster]

Beers like Superbock and Warsteiner are imported but cost no more than these British brewed beers which is just another example of how we are being ripped off.

[@Forestgravy90]

I think Mahou is still made in Spain that you can buy

[@tvitch]

Yep Mahou is the real beer of Madrid, I managed to get some in Costco not that long ago. See if you can find that to review Simon. Every restaurant and tapas bar in Madrid sells Mahou.

[@ClubRugbyWales]

Well I don't know where Alexa got 4.5% from but Super Bock is 5.2%

[@daad8942]

Think it’s been mentioned but superbock as per its website is 5.2%

[@johnsabini2330]

Best UK produced lager I have tried is Allsopp’s Pilsner 👌

[@hegzy2516]

superbock in portugal is 5.2%. according to tesco website, that one is 4.7%, so it is either brewed in uk, or brewed "for" the uk version. i have had those bottles and it tasted like nothing, compared to the original version

[@TedRidge-cc2ei]

Still brewed in Portugal - noticed the UK distributor recently switched to James Clay and they now seem to be exporting to the UK at 4.7% for some reason. Maybe duty related, though I thought beer duty was bracketed, or maybe they just have a plan to to position it alongside beers like Madri, who knows. Definitely still 5.2% in Portugal.

[@crystalmethking]

Sagres is right up there with super bock too

[@stephenjones9840]

Peroni is still Italian brewed I believe

[@benk373]

Think some of the 330ml skinny cans are brewed in Italy but havnt seen an Italian bottle. But if u want an Italian bottle of peroni buy a big bottle of asahi from coop because they are brewed in Italy at peroni😂

[@beefsuprem0241]

Enjoyed Sagres lager when i was in Portugal. Really getting fed up with these sub 5% faux European lagers shat out in Burton upon Trent etc

[@scotty88rfc]

Super bock is a lovely drop 👍 Madri is as spanish as a chow mein dont know why they bothered

[@richardbailey2907]

Just had a Madri then a mahou - Spanish lagers. (Propper) are full of life on the start then go down nice like water … don’t bloat you … must be the water

[@RobertD-u3q]

Such a shame though super bock has justvrecently dropped to 4.7

[@carl90210]

Have you been banned from Burton-on-Trent yet for dissing their water?

[@pinny1979]

The thing is, the water in Burton-on-Trent is ideal for brewing pale ale due to the gypsum in it. The same quality though doesn't make good lager and gives that earthy/sulphurous odour which you don't want.

[@kpace8605]

Probably the water is full of floaters.💩💩💩🤗

[@lightoftheworld417]

Is it James Clay? I think, struck a big Super Bock distribution deal not long ago. They have just signed a deal with Augustiner as well.

[@davidk7262]

I hope that is the case, I would love Augustiner to be more widely available. Who know perhaps if we get a few decent German lagers over here it might force quality up!

[@lightoftheworld417]

@@davidk7262 article on the James Clay & Sons website about it.

[@tobyjackman3212]

Hmm I reckon I know where this is heading

[@linosantomauro9020]

I think people are taking this way too far in terms of where a beer is brewed. Moretti is a very old brand in italy, Madri was cooked up over the last couple of years.... but guys, you either like it or you don't. I like your enthusiasm dude, but if you want to make sure you have all your facts. More than happy to help you. The "character" on Moretti is part of its original marketing "Baffo Doro" "Golden moustache" from over a 100 years ago! Madri on the other hand, is bollocks........

[@meshborg9929]

Pretty sure Super Bock was 5.6% or 5.8% before.I make a point of never drinking those imposter beers like Madri.

[@scottb5907]

Are you sure the Super Bock is brewed in Portugal? Wikipedia says the Portugese version is 5.2%, but the UK Tesco version says 4.7%. Maybe it's just their brewed for the UK version. I think it's the worst of the three by far because it has glucose syrup in it.

[@shaneking5301]

4.7% is still brewed in Portugal but for the UK market. You can get the proper 5.2% stuff in 250ml bottles in Lidl often.

[@MLAM168]

Where have you read Super Bock has glucose syrup in it? Every where I read it doesn’t mention it.

[@townicus5908]

Super Bock in Tesco is 4.7

[@chrisbradish626]

Super Bock is awful. Doesn’t make a difference if it’s brewed in Portugal or not 😂 has maize or some shite in it.

[@banners120]

Like super bock but more off a Sagers lager man from Portugal

[@amccaughtrie]

Is Estrella UK brewed now, too?

[@garethwilliams976]

I always check the back of the bottle or can to see where it is brewed and will not buy any of these British beers branded to appear imported. Nothing to do with the quality which is often fine. It is just that I do not want to patronise the deceitful. What we need is a requirement that the country in which the beer is brewed be prominently stated on the front of the can, bottle or pump after all the brewers cannot possibly object to honesty- can they?

[@everyone06]

Rather drink a Krombacher than a Madri any day.

[@jasonpratt927]

Madri, the Great British Beer Con ! 🙄😡

[@dico1]

I prefer Super Bock.

[@joffhall81]

This issue these beers is nothing to do with the water quality and more to do with cheap ingredients and producing the beers down to price to meet a specific production cost to keep profits and revenue up. Water quality is something all these mega breweries can replicate no matter where in the world the beer is produced so unless they are choosing not to condition the water then it’s a none issue. The problem is these breweries will substitute grain malt for malt extract, corn syrup etc and they will substitute hops for hop extract, hop oils and other chemicals all to create a beer that sort of represents what they are trying to do but really it’s a poor, cheap quality beer all produced down to a price to make a big revenue.

[@bradshepherd9206]

Super bock in Portugal is 5.2% u need to do more research si 😂

[@jonbibby9755]

Last time I had Super Bock it was 5%

[@jonbibby9755]

Edit: just had a bottle for the first time in a few years and the small print says 4.7%. I believe it's 5.2% in Portugal, why are breweries obsessed with reducing the ABV?

[@SeanehKelleh]

Super Bock is hardly Mediterranean seeing as it's brewed just north of Porto about 5km from the Atlantic. And of the big three Portuese lagers (Superbock, Sagres, and Crystal) it's definitely the worst beer. Super Bock is also wholly owned by Carlsberg, so it could end up being produced anywhere.

[@williamroberts8165]

Love super bock 🍻🍻🍻

[@louisbeerreviews8964]

Simon some sad in the comments super bock is shite it’s not shite beer

[@saraprva4172]

Nerd comment Portugal isn't Mediterranean 🤷‍♀️

[@ShaneC2788]

The Madri has a carling head anyway. Awful stuff.

[@jimmyd12001]

No doubt one of the big boys will buy them out and turn superbock into generic shit.

[@shaneking5301]

Superbock is already part owned by Carlsberg. Itl be a sad day if its ever brewed in the UK. We already have to put up with 4.7% abv. If you buy in portugal its 5.2%.

[@veneziano]

Why waste your time with bad mass market beers ?

[@ilcorvo9559]

gets more views. I’m sure he’d love to do better quality stuff if the algorithm allowed it

[@MLAM168]

Probably trying to educate people on this subject as so many people are blissfully unaware of this poor practice. So many foreign beers sold here that are brewed in UK and they are 💩.

[@ilcorvo9559]

@@MLAM168 become far more prominent here since brexit due to significantly more burdensome customs controls on importing alcohol from Europe

[@Coxy-b34]

I do like Super Bock having first tried it about 20 years ago, maybe more, hard to tell through an alcoholic glaze. Birra Moretti I enjoyed but steer clear of it now it's UK brewed. Madri, although its a phoney foreign beer i don't mind so much. Not great by any means but it's drinkable. Overall though, i despise the foriegn beer bait and switch and avoid any 'foreign' beers brewed in UK.