Make Your Designs Professional With Simple Change In 2023

This video goes DEEP into the science of typography. In graphic design, typography is way more interesting and profound than you probably think.
MILLIONS of resources with Elements: 1.envato.market/c/1360642/115...
Once you start to understand the importance of the science and psychology of typography, your designs then excel and become a whole lot more targeted and effective. In the video we look at certain brands such as British Airways, and how the brand message totally changes when the font is simply replaced. It's remarkable how the style of typeface has such a strong hold over what your design says and how it's perceived by others.
So when you're working on typography, or on a design where you come to edit typography, make sure you keep in mind the science behind the typography!
If you found todays video on the science of typography enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®
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©️ Copyright
The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the KZbin audio library and or sourced with permission from the author
0:00 Adding Value
0:16 Envato Elements Teaser
0:27 Enlightening Quote
0:57 Examples Of Typography Psychology
2:14 Does It Matter?
3:08 Brand Identities
3:45 Cheat Sheet
4:35 Summary
5:00 Envato Elements
• Make Your Designs Prof...

[@SatoriGraphics]

Here is another super helpful video abut graphic design theory, that I think you'll find interesting: kzbin.info/www/bejne/mYKyeneej8t9oaM

[@g0odnite]

I love how brilliantly about an hour of class is simply taught in less than 10 minutes. I also admire the effective usage of psychology here; average human attention span is about 5-10 minutes. So the videos are fun to watch and rewatch.

[@thetaorobertshow265]

Amazing content and insights! I'm a tattoo artist and I tend to take notes on this and inform my clients on why they might wanna' chose different fonts and how we're going to integrate the words into the designs. Massive thanks!

[@SatoriGraphics]

That's really cool to hear. Wish you all the best with your career 👍

[@Darren_Pallatina]

Since starting my design journey back in January, you and Chris Do from the futur have become my personal mentors. I absolutely love your content. I’d love to see a lot of these videos all structured into a course or structured video reference guide. I’d pay for it. Looking forward to seeing your font soon! I have 2 questions. 1 - what software do you use to make your videos? 2 - could you do a video on ‘how’ you started to get clients in your first year? I’ve got a few clients now who are returning over and over. But it’s not enough work to go all-in at the moment. Thanks for everything!

[@nobody-bt7mu]

Same!

[@LocdnessMomster]

These would be GREAT videos

[@JohorBarandica]

thank you, im just starting in design for my business company and you really helped me think about all the designs i´ve being doing. Thank you very much!!

[@jamesogira]

You're probably one of the best I've learnt from so far. Your contents are so easy to digest 👍

[@SatoriGraphics]

I appreciate the feedback James, cheers

[@ahmetispir1360]

Your presentation is so fluent and memorable

[@SatoriGraphics]

thanks bro

[@QuanticDreamer]

Thank you for the video!!! Please make more videos with typography case studies!!!

[@Atulwebdesigner]

Great video. Got much more clarity on the importance and usefulness of fonts. Thanks for sharing.

[@SatoriGraphics]

Great to hear!

[@muhammadkhan3345]

never seen such a detailed explanation on the topic

[@conqr1113]

This video is so much informative !! Really liked the ideas given in this video❤️

[@SatoriGraphics]

Thanks:))

[@hashimhal-saiedy1652]

this is great, it would mean alot if can provide in-depth typography characteristics comparison, such as line weight, tall, short, wide, condensed and messaging

[@raccoontaco]

This guy needs more subs! So underrated!

[@SatoriGraphics]

Thanks for the kind words.. hi

[@amiratalha3750]

Thank you. Your tips and tricks are always useful. I like your design simplicity in a attractive way.

[@SatoriGraphics]

thanks for your kind feedback Amira

[@karvinfernando3782]

Great work here!

[@magesalmanac6424]

Great video! 👍🏻 That logo quiz was fun

[@SatoriGraphics]

Glad you liked it

[@ElCaSseGraiN]

Awesome content, as always ! Keep it good !

[@SatoriGraphics]

Thanks, will do!

[@iamfrankhappy]

am so much in love with all your content so much inspiration and value. Any day you stop creating graphic content i might as well quit designing.

[@blenderblender792]

In my commercial print design in school. One of the exercises was to pick 3 fonts that don't clash in an ad. Go!

[@SatoriGraphics]

go go go 🏃

[@grafixt]

Love your tips! And, yeah, Envato is awesome!

[@SatoriGraphics]

It really is. Have a great weekend

[@laughterokoku9239]

Wow!!! this right here is awesome and also, an amazing content. Am gaining a lot from this video.

[@SatoriGraphics]

Great to hear!

[@TheReaistl45]

How do you create your videos? I think you should make a video on your workflow! It is sooo good how you incorporate motion graphics and typography to help the explanation!!!

[@drtaki9578]

The best ever am addicted to your channel

[@SatoriGraphics]

I appreciate the kind words Taki, have a great day

[@gammingkand547]

Wow this amazing typeface design

[@SatoriGraphics]

Thank you, cheers

[@kennethpepper434]

Bro this is the coolest video I've ever seen how did you make it?

[@SatoriGraphics]

Thanks a lot. Adobe After Effects, and a lot of time

[@Ajadi_Kun]

Thanks for sharing

[@SatoriGraphics]

as always thanks

[@erickonego1100]

Which font did you use in the motion graphics please? I truly love it.

[@noufalbinzainudheen5633]

I mainly focus on fonts more than Icons. Thanks satori!

[@content1]

nicely put together video, Thanks. Just to comment that the British Airways logo is not a serif font but a semisans/semiserif font. you can see it on the serif are just half side. Fonts with similar vibe are Rotis SemiSans/ Rotis Semi Serif.

[@krebshurwitz9965]

cam on ban da chia se , rat huu ich rat vui khi duoc giao luu cung ban

[@sanketgangurde4460]

Awesome 😍

[@SatoriGraphics]

Thank you

[@antonio.x22]

I see the thumbnails of your videos. yes, Font and size matters we know. :D

[@Cyanide157]

The motion graphics are 🔥🔥

[@SatoriGraphics]

Cheers 👍

[@designlearners]

Graphic design is a great career for people who are creative thinkers and enjoy art, technology, and communication. There are design needs across every industry, so Graphic Designers have many opportunities to take on a range of new and exciting projects.

[@flufflesss]

Thank you very much

[@SatoriGraphics]

You are welcome

[@sunilchristian3430]

Thank you!

[@SatoriGraphics]

You're welcome!

[@rubenkaptein7298]

Thanks for the video

[@SatoriGraphics]

No problem!

[@ikramhassan8181]

Asslamoalaikum sir thanks. I found your graphics design tips a leading ability and behavior. Great sir great. I just subscribe your channel today.

[@SatoriGraphics]

Thanks a lot bro, have a great day

[@ahk621]

What are the main software you should know while doing graphic designing course

[@Elliewebd]

Hello, thanks for the precious information ! I need an advice- What is the closest you can find online to Helvetica font, downloadable for commercial use? Thanks! Keep up the great work !

[@SatoriGraphics]

Off the top of my head, I wouldn't know. You can try using the free font finder, take a pic of Helvetica and see what t suggests. Aileron and Roboto are quite similar

[@Elliewebd]

@@SatoriGraphics thank you, I’ll try that ☺️

[@janesmith9628]

Hmmm. Ok well maybe the frenetic use of movement is trendy now as I’ve noticed it increasing in your videos but I find it so off-putting I can’t even stay for the content. Ironic I know. Sorry. I’ll keep reviewing your old videos though as you have made such great content that I’ve really appreciated.

[@SatoriGraphics]

Thanks for your feedback. Can't please everyone though, some really like these videos

[@janesmith9628]

@@SatoriGraphics Thanks for your response! Yes at the end of the day effective design truly is in the eyes of the beholder and one size can never fit all. Too much motion doesn’t work for me but I can see in this increasingly noisy world it can help get and keep attention for others. Overall I think you have an outstanding channel and you have definitely helped me become a better designer so thanks again. (Maybe I will get used to increased use of motion someday!)

[@haleykrokodilfreesheetmusi5298]

Motion graphics are not just a trend. They help us staying focused and entertained especially when it comes to educational content. Like VSauce for example, he's very dynamic and shows us lot of funny stuff in his educational videos, there s not so much of motion graphics but the purpose is the same.

[@janesmith9628]

Thanks for your comment, @@haleykrokodilfreesheetmusi5298 I guess I had HOPED motion graphics was just a trend, because they do not help ME stay focused and entertained. Personally I find them aversive (the bell curve is large and I am an outlier, apparently.) But your points are well-taken, as I continue to create content for others. (Edited to add: I just watched one of VSauce's and saw MOTION but not FRENETIC motion created by graphic elements buzzing in and out. I'll have a better look at what's on his channel to see if I can get a better grasp of what you're meaning. Thanks for the tip.)

[@duhanour7031]

@@SatoriGraphics I like everything about Satori’s videos 😊

[@awesomepinas777]

Hi Satori. Can I ask what video editor you are using in making your this video?

[@SatoriGraphics]

After Effects and Davinci Resolve 👍

[@hillsanz2280]

Great 🔥🔥🔥🔥🔥

[@SatoriGraphics]

Cheers Sanz

[@user-ji5hm5nf7v]

Hey, Thank you very much for the video, About envato, you pay 20$ and you can use everything there? The fonts at all, is it like freepik for example?

[@SatoriGraphics]

Hi there. Yeah if you sign up to the monthly or annually account, you get unlimited access to 60milion assets

[@Anime_Portal777]

I'm getting a lot to learn loving the content

[@SatoriGraphics]

Great to hear that from people, thanks ✌

[@GORDONRECORD]

@@SatoriGraphics nice one I always love your content

[@grappihook1686]

What fonts go well with each other from the given 5 fonts in the video?

[@thiagobteixeira]

Top!

[@melvinfakondoh4081]

Where can I get a graphic design course that'll take me from beginner to pro. Recommendations please!!

[@ervicgavieres]

what software do you use for your video? hoping you'd respond

[@tunetones]

Your video editing is awesome. Video editing tutorial pls

[@magesalmanac6424]

Seconding this, I’m curious about the motion graphics used 😃

[@SatoriGraphics]

Thanks a lot! I'll keep that in mind

[@Senigrafik]

"Deciding the right font is just as important as the word itself" So true. Its like saying "We are professional" by using cartoonish font. Just by looking at the font, we already decide these words can't be trusted. So yes, font is just as important as the word itself.

[@SatoriGraphics]

Exactly, you got it in one

[@jamesholl1993]

Thank you much for this video ! and for your verry explanations !

[@SatoriGraphics]

No problem 👍

[@deenkebatt]

very good work. love your content from pakistan 🇵🇰

[@SatoriGraphics]

Thanks a bunch!

[@sany5448]

Awesome video!

[@SatoriGraphics]

Thanks for the kind words Sany

[@pratikrajsah]

waiting for your Skillshare course 😭

[@SatoriGraphics]

me too lol.. I'm working on it though

[@yourhelplinebd]

What is your thumbnails font name?

[@SatoriGraphics]

Check out logodesignprocess.com/fonts

[@SuzD0n]

Question: do you think the rise of A.I. graphic tools is having a negative impact on the graphic design industry?

[@SatoriGraphics]

Yes and no.. I mean if you consider the automated things you can do in Ps or Ai, like aligning or removing backgrounds. It's just a step forward. But it is getting to the point now where design jobs are being taken, BUT there will always be a market for real designers

[@SuzD0n]

Well, I guess someone has to design the ai...

[@rimashaji4152]

♥️

[@karunnair3745]

👍🏼

[@SatoriGraphics]

👍👍👍

[@samojerom1046]

In a brief every font typeface express reflect about something, so we must use the right typeface for every design according to what that font express .

[@AmirBinYousaf]

Good work, I'm from Pakistan

[@SatoriGraphics]

thanks a lot Amir

[@livumagoqwana]

Super fantastic awesome helpful 😍😍😍🤘🤘🤘🤘❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️🔥🔥🔥🔥🔥

[@SatoriGraphics]

Thank you so much 😀

[@lenniejohnsoniii1451]

Are there any design courses you recommend other than your own (which are incredible)?

[@rumuco]

Maybe is just that I saw too much videos on graphic design but with that title I expected a little more "advance" info

[@SatoriGraphics]

According to the feedback, I think that probably you have seen a lot of videos on graphic design.

[@tomscott88]

This should be relatively basic to any GD

[@outpost31737]

The creator of Comic Sans should be in jail without the possibility of parole.

[@Urdreamhomie]

Also remember guys, "Keep it simple" Yes, in certain cases if your design is more like urban style, streetwear and stuff like that, the creativity is yours.

[@disnookfok8670]

Eee very successfully idea

[@SatoriGraphics]

ty ✌

[@ShahidAli-kn4te]

Your videos are GOOD really good, However, I will also like to complement you on your video formation they not only communicate your script very well but pleasing as well.

[@SatoriGraphics]

I really appreciate that Shahid :)

[@clutchgods7595]

Yeah booi

[@SatoriGraphics]

1st comment to Clutch 🏅

[@gamesnews4440]

another ad for envato

[@SatoriGraphics]

I use it daily, and will only promote something I believe in.

[@philb.1120]

So what? What's wrong with making money? Good lord you people...

[@gamesnews4440]

@@philb.1120 Sorry, I like the man and I watch his videos, but the title I guess is a little bit of a clickbait for me (I have over 20 years experience in design)

[@livelysravn]

Hey then what about "Emirates" they are more expensive and Dominating than BRITISH AIRWAYS

[@SatoriGraphics]

marketing and money for marketing

[@AlbyTheMovieCreator]

I like your videos but I always have this feeling of "you talking about everything and nothing at the same time". I'm left with just some broad ideas about the fonts but maybe seeing more examples would be more useful than just theory

[@rn.1376]

Am I the only one who doesn't care about fonts? The British airway example you give, didn't make me feel any different for it

[@SatoriGraphics]

Then you might want to question your career. The psychology of typography is a very important part of marketing and graphic design. It triggers specific emotion which is a powerful tool in this industry

[@rn.1376]

@@SatoriGraphics would you explain more? I'm interested but I really didn't feel differently

[@MORTRAX]

The kerning on easyjet is so bad.

[@SatoriGraphics]

I know right lol

[@user-rq7qg8rd6w]

MSG...

[@SatoriGraphics]

Makes everything taste better?

[@GORDONRECORD]

If you are reading this, let the power and mercy of the lord fall upon you. I wish you a great day and I wish you financial prosperity in JESUS NAME.

[@marcdwonn9772]

4 different types of fonts, not 5! You seem to push these videos out in a hurry, and the quality suffers. Still, thanks for the info.

[@SatoriGraphics]

Go and read the story of the 2 bad bricks in the wall 👍

[@robertarisz8464]

You lost me at 3:04 - seeing someone putting a cup on a laptop put my head in a spin. This might sound silly but who on earth would do something like that? Someone with shoe-size IQ would be my guess.

[@philb.1120]

That looked like stock footage... Satori didn't put a cup on a laptop...