Makeup's COPY & PASTE problem

[@caseyc2497]

It's like an ouroborus, the whole market is just eating it's own tail, just one big continuous circle!!!

[@coolkait68]

Not me reading Acowar and knowing that word! 😂

[@JadeChua29]

^ SAME

[@Battychick189]

Not me knowing what Ouroborus is from Lego Ninjago…. 😆 My kids love it.

[@hannahshark8080]

Like a circlejerk

[@caseyc2497]

@@hannahshark8080 exactly like!

[@Scj940]

I’m so glad you chose to recognize Danessa Myricks. What she is doing with her brand means a lot to the black community. We are so tired of people saying we only support black businesses because they’re black and not competitive. Danessa shows that when you make beauty inclusive to everyone and respond to the gaps in the industry, you can be successful and competitive. She is everything a black brand owner should be.

[@PriscillaLange]

Well said.

[@allih8021]

She's everything all brand owners should be. That's how everyone should approach their business - she's brilliant!

[@CrustyUgg]

I refuse to go out of my way to shop black owned or women owned or handicapped owned or gay owned.. I literally do not care. If you make a good product (like Danessa) people will buy regardless! I feel like sometimes brands rely too heavily on the "______ owned" to sell their products but DM seems to actually make GOOD QUALITY products and deserves the recognition she's receiving. I am very intrigued and excited to try a few of her products.

[@Peachynaomi]

I love Danessa stuff so much ugh wanna try her water serum primer

[@alisonmercer5946]

Love her stuff but I hated was disappointed by the pink balm it's sadly more warm peachy not pink and has sparkles in it. I just expected something better and I love sparkles in general but not like that

[@MsCarterElise]

It’s funny to me how the perception of dupes has changed too. Like, back in the late 2010s, people were really hostile to dupe eyeshadow palettes (like Alter Ego - and the brand that predated them, Bad Habit). I loved Bad Habit, but I remember people online refusing to review the palettes/implying that the eyeshadow dupes were morally wrong to buy. It’s interesting - I don’t know if it means anything, but the shift is definitely there. Love the video, Kelly ❤

[@KellyGooch]

Yes I agree!

[@ciaociara]

100%! I used to think “dupe” meant “knockoff” (like a fake LV bag) instead of products that are similar for a more affordable price.

[@nomanejane5766]

​@@ciaociara dupe is short fir duplicate. Meaning it was ypthe same color .. then it became similar formula.. now it means knock off

[@kellya8267]

Alter Ego was started by people from Bad Habit. They're the same brand.

[@lynettefinnigan9540]

I think in the tight money times through Covid, people started to appreciate not everyone has a big gap of disposable income, but still want to look good, so good products at cheaper prices, that look pretty similar, have really taken off.

[@kearashelton5446]

I feel like dupes in the past (nars v. Milani) were actual dupes, but now they feel way closer to knockoffs

[@Gorditavont33se]

Danessa Myricks’ products are the longest lasting I have ever tried. I went into labor wearing the Colorfix Foil in Milky Way, and 36 hours and an emergency c-section later, that sh*t was STILL IN PLACE!

[@jackied5866]

Wow!! Sounds like one hell of a story! Hope you and baby were ok! Also now I really want to try the Danessa Myricks Colorfix!!

[@KellyGooch]

WOW that is incredible!

[@jiffybishop3191]

I think it’s a marketing strategy to get them in more viral videos. To be in one of those “I tried every *insert product subcategory* and this is the best” type of comparison videos that include multiple things in the thumbnail

[@LK-lz6lk]

Those videos going viral, is what drives it for sure. Consumers drive the market...so, they're doing their job well. The consumers control what's on & not on the shelves much more than they realize - maybe? 🤔🤷🏼‍♀️

[@Carriedeeznutz]

Kelly being brave by bringing up Polite Society 🙏🏻🙏🏻 We know how petty the Blandinos are to influencers who don’t aren’t 100% complimentary about their companies’ (derivative) makeup products

[@lalacarroll431]

Jared Blandino in general just makes me cringe 😬 his business ethics, the treatment of his employees at the time he owned Too Faced, what happened to Nikki Tutorials and the list of shady behavior goes on and on. He can be so nasty to creators who talk negatively about him or his brands. I wont purchase anything by Polite Society or his outrageously priced jewelry cleaner. I adore Kelly and I love her take on this topic. It’s become so boring with dupe after dupe after dupe….

[@freyalibby]

@@lalacarroll431no fr, I’m not a Jeffree star fan but I respect the hell out of the fact he really didn’t give a sh!t about dragging the Blandinos.

[@BrendasBeauty]

I’m bored, I’m over it! DM was an extraordinary example to use here Kelly! Playing with DM products is always an absolute joy for me.

[@Sunnylane02174]

I absolutely love her products!! It brings me joy to use them!

[@fluteteachermarcie6283]

What I think is interesting about this topic is that, at some point, certain types of products will become *classic*. Nobody would accuse a brand who comes out with a bullet lipstick of “copying”. At what point does the click up lip product, or the squeezy tube transition to become just a makeup staple like powder eyeshadow or foundation with a pump? 🤔

[@KellyGooch]

Good question!

[@kateliness2]

Agreed! Unless a brand can really improve e.g., shade range, I don't understand the dupe on dupe on dupe. It makes me want to buy original and unique products so much more.

[@lynettefinnigan9540]

If you have the money for it...I'm just please to get make-up that is good quality, that works for me, at a price I can do. I've bought cheap products that are rubbish, and some are great, there's a place in the middle that is giving it all..

[@jellyen-]

my new excitement in makeup is East Asian beauty, specially Chinese and Japanese makeup. they don’t have ground breaking products, but their concepts are very unique. purple eyebrows, using matte eyeshadow in blue/purple/green to highlight the face, super comfortable matte lippies a some really affordable m

[@MsMoople]

Omg, please! I am so tired of yet another eyeshadow palette in neutral browns or warm reds, both of which look awful on me. I want a green/blue/purple palette. I want cool shades in anything but red/orange/brown. I think Color Pop actually has some, but it's not (widely) available in the UK and we get a vastly reduced range in wet & wild too.

[@silentbeep]

That's totally true. Dupes were almost like accidental. Like, you had to hunt for a similar product! It was a special find. Not anymore!

[@vanpak]

I remember my mom, when I was very young telling me: all the makeup products from the very expensive ones to the cheap ones, comes from the same factory. 🏭 I remember that I stared to pay attention on the packaging, the colors, and realized she was right, and I am talking maybe 20/25 years ago, i think things changed a bit, but still to this day it makes sense!

[@nin.-2644]

The same can be said about clothes! However, factories can, and often do, adapt their formula and quality to the client's wishes and standards. A factory can produce both mid-market and luxury products. This depends on ingredients, quantities, formula, etc. With cosmetics and perfume, you often pay a premium for the use of natural ingredients instead of synthetic ones. So while they might come from the same factory, it does not necessarily mean that a product at a more modest price point is just as good as one at a higher one.

[@rhyami]

Kelly, I think there is a huge gap between you and me and our Wants and needs within the beauty space. You are someone who has a large makeup collection, and your job is to comment about New and noteworthy things. I respect the work you do. I imagine that gives you some extra pressure to find new, very different things to report about. As a beauty consumer who does not make much money, I think we are in a golden Renaissance of makeup that is accessible, affordable, and comes in many different formulas for different skin needs. I like this "boring "place because it means that people are able to find things that they want and without breaking the bank. From my side of things, there is a cavernous gap between the videos I watch about beauty products and what I actually purchase, mostly because of price, and sometimes I'm concerned about not having tons of space for a big makeup collection. I'm in my 50s, and I have come to accept two important things when it comes to beauty products. First, there really isn't anything new in beauty, especially with makeup. If you wait long enough, the stuff that is outdated today will become trendy again, though the formula may be a little better. Sometimes, when there aren't a lot of new things coming out, it may seem like nothing is happening. Yet I'm sure companies are working on new products that they will launch when they think the time is right. That has been my experience since I started wearing makeup in 1983. Second, I think it's important to acknowledge that there are some of us who are probably never going to buy a $50 lipstick or $75 foundation or moisturizer. Some of that is because we can't, and some of it is because even if we could, we won't. Most influencers look to luxury brands for innovation, and those brands tend to get featured more online. I don't really see those things as relevant to me, and I don't really think I would change my buying habits if I suddenly became very wealthy. So while you feel bored right now, I feel blessed to have bountiful options with lots of formulas and shades to try that are in my price range. The quality of drugstore brands has really leveled up since I started using drugstore make up back in the 80s. It is a totally different ballgame, and for once, I feel like my team is winning. :-)

[@SheReaDelSol]

This thumbnail so petty. I love it here 😂😂😂😂

[@KellyGooch]

Hahaha I was having fun with it

[@frogonwall]

I personally love that elf is duping so much, I do not have the money to buy the more expensive products. Idk if it's meant to be a dupe, but they just came out with the acne treating body mist and it reminds me of the tower 28 SOS spray. The ingredients are not the same but it's giving me the same vibe, and I'd rather pay $12 for elf's 3.3 oz than $28 for 4 oz of the sos spray, or $12 for 1 oz of the mini sos spray

[@ciaociara]

I think dupes can create healthy competition - I would definitely want the more affordable option if it is almost the same as the expensive brand. Especially IN THIS ECONOMY lol

[@tammystiletto]

I agree. I’m actually pretty sick of how far luxury brands will go to over price things. At some point something has to give

[@lynettefinnigan9540]

​@@ciaociaraI think the dupes have created healthy competition, reducing prices not so much, but regular 'sales' so you can buy the odd product cheaply and therefore enjoy them when you can get them

[@celestialstar8115]

Yes. Elf dupes are needed as they are vegan and cruelty free as well which most of these brands aren’t.

[@angeliarossett5934]

I have lurked in the dark recesses of the beauty community world for as long as there has been a community. I learned super quick I want the thing. Not the dupe of the thing. I would by the dupe then buy the thing. I was spending twice. I just get the thing I wanted to begin with

[@yourfuturewaifu9061]

Same, I done get duped by the dupe

[@becm963]

Same… Certain beauty influencers are known for recommending dupes on their channel. And boy did I spend a lot of money on the alternative. What a waste of money on my part?

[@catherinelynnfraser2001]

I have applicator preferences, though. Those pouf applicators are an absolute no for me.

[@cherylbenham4588]

I dont understand y people buy the real thing and then anytime a dupe comes out they have to buy it. Why? U have the original? I can see if it's to replace or u want a product but u can afford it so u buy the dupe, but to just buy for the facts it's a dupe. Why are we wasting our money like that?

[@nancychristie7567]

I have a box of dupes from influencers who specialize in dupes. A handful are very good but, OMG, the money I wasted!!!

[@suzanneholman1203]

Beauty Groundhog Day! Yes...overwhelming and BORING. Everything is so hyped, then rejected. So those of us that had classic ballet flats for many years, which are never out of style, in my opinion, will soon be démodé. THANK YOU FOR THIS VIDEO and your always-informative research-based critiques. I am DUPIFIED!

[@SarahAnneStuff]

It makes sense that beauty content creators would get bored with the dupification, and reasonably, it is nice to see variety, but I personally feel it is important to make better quality products affordable to the average consumer. Imo, that's top priority But you also touched on an issue - there are just so many beauty brands. Y'know we sit here and watch beauty content creators, then go buy products based on reviews that we trust. This past year I have no idea how much money I flushed down the drain on products, and I am *not* a content creator nor someone who enjoys having 5+ different products of everything, so I'm glad to see the dupification bc I want to have my basics, know they're good quality, and be done. I'm not gonna sit in front of my mirror everyday and get excited over packaging Having said that, of course the pendulum will swing in another direction and people will come out with things that are more individualized, that look different because there will always be people who feel the need to be and look and have things that are just different We're having products thrown at us constantly, and I'm over it. I'm over looking for the next new thing. I want something that works because I have a life to live that doesn't revolve around beauty or beauty content creating

[@lynettefinnigan9540]

I like the quality to be in the product I'm using on my face, the packaging goes in the bin in the end, so I refuse to pay extra for it, but in the same token, I hate it if they use such thin plastic that cracks and splits in 2 uses, I'd rather they used thick cardboard, it's more durable and looks fine

[@larissaseals5340]

That bronzer looks incredible on you especially paired with that blush!

[@kristenclark82]

I literally haven’t been truly excited about a new make up release in forever. Your videos have been so on point!!!

[@stephanietruax948]

I don’t mind the dupes because I don’t always have a budget for high end. My issue is that what is coming out is not what I personally like. I’m glad it works for others though.

[@schotthallard9841]

I think you're the only make up chit-chater that I enjoy listening ! Also I love your critics of the make-up industy 🤩

[@ProfMary]

You are so good at coming up with unique video subjects, Kelly! Always a pleasure to hear your thoughts on the beauty industry. I was impressed to hear about D. Myrick's background and impact on the industry. thanks for telling us. The look you created is beautiful. Not sure I could apply makeup and talk at same time. Impressive.

[@mindfulmodernmusicteaching7779]

Hi Kelly! Thanks so much for giving Danessa the love she deserves❤ can you pls do a video on more brands like Danessa or indie brands that are more motivated by the artistry of makeup? 🙏🏻 Thanks love ya

[@elle_sanchez]

Have you seen any of the MCo reviews? Those are blatant copy cats, not even dupes, just straight up copying. I just got the DM eye color in Celebrate and I love it!

[@lynettefinnigan9540]

Yes, I've bought a heap of it, as make-up is so expensive in Australia, and it's great products at good prices. Good mascara, great lipstick and blush!

[@LJlnn]

LOVE THE nod to danessa myricks! she is so amazing

[@midlifemom5829]

This was a clever topic to discuss! It should be in a Marketing 101 class😊. You've also coined "copy and paste" phenomenon. Ive been gravitating to OG brands that I can count on because dupes weren't really similar.

[@akiramattingly369]

I’m sensitive to dimethicone and talc (also niacinamide) which are in sooooooo many products, makeup and skincare alike. Multiple dupe products give me a chance to find something that won’t turn me into a giant pimple

[@catherinelynnfraser2001]

I love what Danessa Myricks is doing. She is so inspiring.

[@ahmosenefertari6397]

She is basically copying from indie brands trends that have been going on for the last 3 to 4 years

[@SheReaDelSol]

I just got a good color match for the DM blurring balm in 8.5 and I never got so many compliments. It's BOMBBBB

[@christineb6841]

Great video, Kelly! I hadn't yet really given this much thought, but this does kind of explain why I haven't yet bought a single make up product this year. I see the New Releases and hear reviews and think, "I don't need this because I already have that..." I also think the discussion about Indie brands is something to consider. I would be among those who don't really know what's out there from Indie brands. (Except Moira, whom Jen Phelps is a fan of.) Maybe I need to follow/check out different creators? But, I confess, I also really like the easy of accessibility of mainstream brands... You've given me some things to think about this morning while I go about doing my laundry! ;)

[@beckybertish7841]

I haven't been wearing much makeup lately or buying any it's mostly skincare. I think I'm over it for now.

[@laur83]

as someone who often can’t get the higher end versions of products due to pricing and availability in the country i’m from, i’m forever grateful for dupes and brands launching similar products to each other. esp when i see brand x has released something similar to what brand y has, which i already might have, so i don’t have to buy what brand x came out with. hence, brands all releasing the same sorts of things increases accessibility of products, as well as even potentially discouraging consumer spending as if we have the elf clicky pens, for example, we don’t also need the nyx and/or colourpop ones.

[@LydiaTarine12]

Milani's real dupe of Nars Orgasm was from a line of blush they don't make anymore (and it was the predecessor to Luminoso); it was a blush named Luminous and it was from their Minerals Blush with Brush line. It has more pink than Luminoso, making it closer to the Nars blush, but still has that golden sheen. Also, when you mentioned you were going to talk about a brand that was an exception, I knew exactly what brand you would mention. Danessa Myricks feels like the only brand that is really innovating these days.

[@bribee384]

I’ve worked for benefit for 10 years and every 9 weeks we come out with a new product and sometimes they’re so innovative no one wants it 😢 but ! that’s what keeps the brand fun

[@lindseythomas3022]

I LOVE this series!!! I think you are so spot on with your observations with the industry and I truly appreciate the thought and care you put into this.

[@juliayk]

I love the inclusion of dnaessa as an example of how beauty can be innovative!! I think she and natasha denona are one of the few brands that are constantly improving their formula with every launch.

[@euphoria4502]

I think this will be the year of danessa myrick! I love her brand so much

[@catherinelynnfraser2001]

She knows texture and colour like nobody else. I am a stan of Danessa Myricks.

[@BuyLessJess]

Is Diamond Drunk an out of touch product or is it just me? It feels tone deaf, but then again, I am not one of those rich lives that matter.

[@disgruntledmoderate5331]

Yeah, rich people are just super out of touch.

[@jackied5866]

For me it’s not just the products , it’s the number of new brands overall. I remember being really confused by Peach & Lily and Peach Slices when they came out. I get Saie, Lys, and Kosas all confused, same with Caliray and Ami Cole and Tower 28, also Merit and Lawless. There are so many trendy new (ish) brands and they all seem so similar to me!

[@jewelsbarbie]

I’m right there with you. My head spins at the many the different brands that all seem the same to me. It’s honestly overkill. 😵‍💫

[@CaseyDreyfuss]

I mean, there is so much make up out there, how is a brand supposed to make something “different”? I wish everyone would stop saying the word dupe

[@sheenawalker1751]

I don’t really mind the dupes. Having different options and price points is nice. I think I actually like the halo glow better that the Hollywood flawless filter. I wish elf would make it in a matte version too. I’d snatch it up quick. I love a light coverage look.

[@laurapirate]

Danessa Myricks is probably the only makeup brand that's exciting and innovative right now! She just seems like a good egg, too!

[@eleanorstiles7133]

I think something to consider is that while it might seem like every brand is doing a certain thing, a lot of those brands are only available in the north US! Or if we have the brand elsewhere, we don't get the launch for a few months if at all. Where I live for example, we don't have widely available squeezy tube lip balms and I am hoping and hoping that more brands might do them so we can have them too lol

[@justfelicidad]

I look for Danessa Myricks every time I’m in Sephora because of you, and none of the stores near me have a full gondola, but luckily, I got to swatch everything while in NYC! I am obsessed with the Infinite Chrome Flakes and have a cart ready for when I can splurge. Thank you for amplifying her brand!

[@Thetinyfit]

The more brands are trying to shove product in my face, the more I am being super selective. While I never had a TON of makeup, I definitely had more than I really could use. I’m not great with makeup, but I keep buying stuff like maybe I one day would be. A couple years ago I pumped the breaks on all the skincare Sephora was trying to sell and focused on paring it back to more simple things. Makeup followed suit. These days I have like 15 makeup items so if I’m buying, it’s gotta be pretty interesting for me. I did cave last year and bought an ambient lighting palette that is just absolutely wasted on me 😂. Love hearing you talk about DM, would love to know more about those sorts of brands!

[@amysquie]

That eyeshadow is gorgeous on you and very youthful looking!

[@aprilpeach929]

how about make up Revolution? i remember them copying everything from mannys highlighter to the chocolate palettes from too faced very early 🤔

[@elizamartin4263]

Kelly, you are so articulate and intelligent in how you speaking during your makeup musings. I could so see you being a columnist or somehow being a beauty editor for a publication.

[@bridget471]

I’m glad you brought up DM because she is innovative and exciting and because it’s great to add a positive direction to the video too. I love your makeup industry chatty videos.

[@renaijohnson8850]

I love these informative, perfectly researched videos.

[@angiesmith6782]

I agree with you 💯!! Don’t get me wrong, I like a good “dupe” but I’m like you and ready to see new products in new packaging..I’m not real big on packaging but I do like nice different looking products instead of all of them looking the same…I don’t think we’ll see a change anytime soon, but hopefully in the near future we will.

[@emmavargas486]

Hot take: I really enjoy the “dupification” of products because, a lot of times, there used to be a product that intrigued me but was not by a cruelty free brand or was by another brand I don’t support. So brands that I do support being able to provide those options to me- makes me excited!

[@Aimee-Gates]

Is it really duping or just adding products to their lines that they know are popular and will sell. There are only so many types of products that have not been done, so to expand your product range means expanding into proven products that have shown to sell. Pretty smart business to let other brands do all your consumer product testing.

[@ciaociara]

I have noticed a lot of dupes literally look like and have similar names to a more expensive brand (like the Charlotte Tilbury vs ELF foundations) - making makeup shelves look so similar. I think they WANT people to notice it is a dupe so they try it or get confused and buy it anyway. Like, why does the component and applicator look so similar? Why are they using the same words in their product name and branding? I personally am not seeing a lot of innovation when I go out shopping for these bigger brands. I have to go check out indie brands!

[@christinegoldmann148]

Oh my goodness. Just got around to watching this (life…you know). What a great video!! I just wanted to hear more and more of what you were saying! You are clearly so intelligent, eloquent and just enjoyable to watch!❤

[@takingourlove]

ive been watching you for a while and i love ur content!! ur skin is glowingggg

[@AllySheehan]

Such a great video! I'm surprised MCoBeauty wasn't mentioned, to me they are the most blatant and their entire line of products are all dupes!!!

[@lorimartino6496]

So funny @AllieDawson used this exact sound of copying homework. As for me I just watch what I want and move on...make up should be fun so I choose to watch videos of people enjoying make up whether or not the product interests me❤

[@changveronicas]

really interesting topic kelly! i dont mind brands putting their own twist on products, esp from brands with differing price points, packaging aesthetic, attention to skin sensitivity or ethical standards etc. oversaturation of the market is real but it also makes for better selection for the consumer, given that the consumer doesnt get the idea that they need to have EVERYTHING! i like being able to choose from a variety of brands offering a similar type of product, even if they’re dupes.

[@erinriley2059]

Ballet flats are back? I’m old enough and only wear scrubs to work I have no glue what is in fashion anymore. Good to know I can dust off my ballet flats from 2015

[@taggarca]

Might be an unpopular opinion, but I actually love that multiple brands put out the same kind of product- because each brand uses different ingredients, different scents, slightly different shades so it allows me to get exactly what I want

[@BelleRufus_]

tbh, I get super excited whenever I find a possible dupe of something high end, it's like a successful hunt... and since I'm not able/willing to spend high end prices, the excitement is even more amplified 😅

[@captainbao]

I still have yet to find a dupe for Tarte’s Amazonian clay blush in Achiote. I ended up purchasing 3 of them back in the day because they were discontinuing this shade lol

[@LJlnn]

YESSSS! when she starts with a bare face, i know shes about to do her makeup and talk about makeup yayyyyy. best kelly videos

[@kathrynstone6625]

Danessa Myricks blurring balm is a lifesaver as a new mom who travels a lot!!

[@ivanarachellebiong]

I rarely buy makeup these days, because I still have so many in ny drawers & the new releases are not really that new & unique for me anymore. The last makeup I bought was the tarte amazonian cheek palette set because i want to try the products, it's my very first tarte product purchase & I' m almost out of bronzer 😊

[@imarynik]

Thank you. Interesting! In the McK chart you see that makeup is loosing some market share or at least isn't as profitable prior 2022. For me that is the reason so many makeup companies are creating dupes to sucessful products. Developments costs money and they're going for the safe bet by imitating rather than creating or innovating. Skin care and fragance is more lucrative these days.

[@CrustyUgg]

I spent all of my 20's addicted to hardcore drugs and living from hotel to motel (I have almost 5 years sober). I recently decided at almost 36 I am going to become a nurse. By the time I finish school and get a job I'll probably be 41.. maybe even 42. Hearing DM didn't even get into makeup until she turned 30 makes me feel hopeful and like I'm not alone. It's nice knowing women in their 30's are still giving themselves a chance to do something new!

[@darian5847]

Kelly, this make up looks stunning!!! 💚💚💚💚💚

[@sunnyapple9719]

Good for the companies making less expensive dupes. Not everyone can afford overpriced high end make up and brands like ELF are making sure everyone can use great makeup

[@MonLis76]

I like what you’re pointing out here. Usually, I just like the original the best and then I’m all set! What I can’t get enough of are what aim to be the lip plumping glosses. I can’t get enough. Not the Too Faced lip injection (yes to the pillow balm ones) & funny enough, not Polite Society. Alllll the others, my favesssssss. Cheers to DM’s brand🙌🏻 Thank for a great vid!

[@shychick96]

Kelly have you tried Korean cushion foundations? They're too good, I feel like K-beauty is so innovative and creative.

[@tessarudolph2536]

I do understand why drugstore brands are going crazy doing Dupes, and honestly they do sometimes do it better. For example I’ve had both the Tarte juicy lip and the new NYX one and I’ve been reaching for the NYX way more. Is there reallyyy that much of a difference, no. But I do like when a drugstore product becomes a staple that I feel better about buying over and over. Also about high end brands duping each other, I think it’s because they want fans of the brand buy theirs. For example, if someone’s a crazy Tarte fan and has almost everything Tarte, they don’t want that person to go to drunk elephant or Charlotte Tilbury for bronzing drops or a blush. I think it’s the concept of wanting people to go to their brand as a lifestyle if that makes sense.

[@ciaociara]

I have definitely fallen for this! In my mind, if I get a primer, foundation, and concealer from the same brand/line, I feel like they were formulated to work well together. But sometimes I get a better outcome from mixing brands in my makeup.

[@carolpeterson5515]

It’s interesting that certain high end brands and their product types seem to get duped more than others, like Charlotte Tilbury. Thanks to dupes, there are more affordable quality makeup products to choose from. However, to my knowledge, some very high end brand foundations (i.e., Dior) haven’t been duped. I’m eager for that to happen. As a side note, it’s interesting that beauty influencers rarely talk about or demonstrate makeup and skincare products that have been around for a long time. I guess influencers are so busy reviewing new releases, tried and true products get the short end.

[@suzanneholman1203]

Great story about Danessa Myricks. I haven't tried her products yet, but will look into them. Thanks!

[@christa2047]

Out of all of the squeeze tube lip balms the Polite Society is my favorite. The flavors/scents aren’t overwhelming and they’re really hydrating and the texture that I like and I’ve tried a ton of them! Weird I know

[@mallyflower844]

Yup! Bored. But honestly I do love all the cream blush launches. I have tried at least one from each major brand and surprisingly most are very good. I’ve slowed down on buying everything else except blushes. Love your videos Kelly.

[@0blivvy8]

I like dupes when they're for a more affordable version. I used to spend a ton on makeup (former Sephora Rouge member) but it's not in my budget anymore. So, I appreciate dupes like by elf and nyx, but the luxury brands duping each other feels gimmicky and uncreative.

[@thatkayleekat]

Danessa is absolutely underrated!!! I've been using her products for a few years now and I absolutely adore them 💜

[@zoelynch6308]

I love this series. It's a struggle trying to keep up with new dupe releases, every week a brand seems to come out with another dupe. Don't get the point of high end brands duping other high end brand, if I want to purchase a dupe, I'd go for a drugstore option. The new makeup releases seem to be very repetitive, I prefer to shop my stash. I haven't purchased anything from DM yet but she does come out with some interesting products.

[@bymillie]

I love the phrase "copy and paste makeup" - sums it up perfectly!!! So many brands are just copying, or "duping", other products and it's all becoming very repetitive! Especially with drugstore prices on the rise, you may not even be saving much money. Now we have drugstore brands duping other drugstore brands!! Someone be original pleaseeeee 🤣

[@cristinakastner5102]

I like to see the reviews and the comparisons. But if I have one of those products I don't buy another one just because it's new or similar or hyped. I use it up til it's empty and then maybe I will try another brand. Nobody needs four pink powders and five tubing mascaras.

[@LizRoxYoga1]

I am sick, sick, sick of dupes. I’m over it. I will not watch a video now that talks about them. I have stopped watching creators I have watched for years because all they do is dupe videos. You are so right about the copy and paste too!! Please bring back some originality!!

[@itsmee4132]

The dupe craze is honestly driving me crazy, like shopping now for makeup just isnt fun anymore when my favorite brands have just become only focused on dupes (elf, nyx,ect)

[@carrieharjo4478]

I kinda love it -- I am bored and have plenty of makeup and my wallet needs the break!

[@sarahromero2278]

My gawd that eye shadow!!! 😍😍 I immediately went to Sephora to purchase

[@DBat-sp1tp]

I also love Danessa Myricks line such a great brand and lady. I have bought quite a few products from her Yummy makeup line. I also love the LYS cosmetic line. Love the products, packaging and pricing. I do love a tubby lip gloss or balm. It’s convenient and not messy. Not quite sure how else you could possibly package a lip balm other than in a little tub which is messy and not very hygienic.

[@gigi2k326]

This was what a fun one kelly

[@aleigha9141]

I don’t mind dupes, especially if they’re good and if they’re duping something I wouldn’t be able to afford otherwise. I do like to see new innovative products as well. I have the same NYX butta bronzer in the same shade and I really enjoy it! They got it right 😊 the DM color looks so pretty on your eyes. Love the lip combo too! Have a great weekend! Hugs! 💖🌸

[@Kristyn.roberts13]

I actually love the click up lip products and am fine with all the dupes🤭☺️💜

[@Micolovescoffee]

Truth be told!

[@ClaraBarrerabeautyisageless55]

I also really love Danessa Myricks because her makeup is different, she is very innovative 💕

[@libbymorehouse4466]

I like the repetition but only because I’m trying to buy very little so there’s very little that stands out and tempts me

[@mrsbinkbonk]

Great observation!

[@Tatttiii]

Thank you for voicing what we’re all thinking! Ps. I’m shocked more brands haven’t copied Patrick Ta’s blushes and bronzers.

[@vanessalamontagne4443]

Those click-up lip glosses existed before Tarte's version for sure. I owned two Sephora collection ones back in like 2017, and I know people loved the Marc Jacobs one as well.

[@kate98765]

Good video topic. I don’t know if we could really argue that example: luminoso as a dupe of Nars, without some real inside information, it could have gone the other direction also with example: Nara duping Milani because they can charge more

[@moondra3481]

The same with lipsticks😂😂I recently went back to Revlon, Maybelline, and L'Oreal

[@KSmom802]

Great content. Thanks

[@Sabrina-Mepham23]

Copy and Paste 🤣🤣👏🏻👏🏻👏🏻 So true, I love dupes though because can't afford these crazy premium prices but want to try their products. Have you seen the dupes of CT Magic Elixir as Revolution Miracle serum and Esteé Lauder advanced night repair as Revolution Miracle night serum. I want your views on that. They've just brought out Bronzing drops too like Drunk Elephant

[@kayla4702]

I would say that Milani's Baked Blush in Dolce Pink is more similar to the Nars Orgasm color. I had both at one point and decided I liked Milani's formula better.

[@ksuizzomorris]

I think we’re all demanding dupes as prestige brands have grown to be truly outrageously priced.

[@kristaw206]

I agree that I think multi-purpose products will have their hayday again, especially with people needing to save money.