Making FAMOUS Graphic Designs Better!! (Before & After Design)

[@SatoriGraphics]

Here's the very best 'before and after' content that I've made to date: kzbin.info/www/bejne/oWOniHaimNR7fKs 🧡 I forgot to message the 3 people who designed the 3 revisions. In the future I will link social media accounts or websites for the chosen design entries 👍

[@igormil]

I can't believe you picked my design(the first one on the list). You inspire me and push me to another level when it comes to graphic design and being creative. Thank you for all the work you put into these videos. This is the kind of thing we could be paying but you share it for free. I learn a lot and have huge respect. Also, keep the challenges coming, they are super fun! Mahalo from Hawaii

[@crossxer6099]

Marmite example was an improvement and i admit it looks better with the last question being highlighted in white it adds an illusion of detail. But from the design perspective I think that was a mistake. Highlighting the last question in white makes as much sense as highlighting the first one or the middle one. We usually put accents on things we want people to pay attention to more, but in this case its just white for the sake of aesthetics and thats confusing. I think designers sometimes can't make better design not because they have no skill, but the assets like copywriting, images and other things are not that great and there for sometimes there is nothing we can do about it. Second example Heineken 3 ad looks like an improvement as well. However what if the font you used wasn't in the brand guidelines? Again, sometimes we are limited to the design assets we are given. Also I think the sentence in this one is divided into two equal parts by word "or". Yet both designs include "or your" as a divider. It would make more sense to me, by leaving just "or" and using word "your" in the second half of this small paragraph. Though two words "money back" is a strong one, so not sure. Guci one looks better, but the first line was pretty hard to read, the last one so tiny, I can't even recognize a single letter in it. Personally I think this is the thing with design its a cursed craft. Agencies and society wants beautiful looking work. However beauty usually involves complexity and dynamics, which usually makes things harder to read, harder to understand, harder to make sense of. So designer is usually left with few choices to make good looking hard to read or understand piece of work or to make a good design but boring and plain. And the version in between usually turns out average, because to make it both beautiful and working takes more time, which no one wants to pay for.

[@mel.m.hoover]

Is there a deadline for the next round of submissions? This video is showing to me 4 days after posted 😔

[@rodneysanc]

I think that besides the design you have to know what are you trying to express, and, the las submission, the one with the magnifying glass has no sense, HACCP is a food safety system...

[@vickyb9918]

@@igormil your redesign was my favorite!

[@Hennie84]

Never underestimate the influence of the client. A lot of good designs don’t make it because customer is king in the end.

[@jamesdavis8731]

So true - and frustrating. But the person cutting the check is the boss and in the end run they have to be made happy. Makes designing tough at times.

[@MrSimionT]

Sad but true. Once I've explained for 3 hours to a client that his "idea" was not as good as he taught. From visual issues to brand issues. In the end, he wanted the same crap.

[@melissafraser2190]

Ain’t that the truth. It helps to use the power of persuasion.

[@sumerianbrother]

Exactly my first thought ... this must have gone through a "team of experts" in the board room. ))

[@setiawan.wijaya]

Because not all people understand about the basic of graphic design, and mostly we are as a "graphic designer" has different perspective than the clients. The different thought and process makes it frustating sometimes :D

[@ORyanMcEntire]

I used to work on the Heineken branding, the redesign in the video actually broke a bunch of brand rules. Two big ones would be using an unapproved font and using red for the typography. There are only three approved fonts: HEINEKEN Core, HEINEKEN Curve, and Lucida Sans Unicode. HEINEKEN Core should have been used here but since you probably don't have access to that font, Lucida Sans Unicode would have been an acceptable alternative. The second is the use of red with the type. The type for display ads is always green or white and absolutely never red. I know you did it to make it pop, but it would never make it past the brand team. When doing redesigns like this it's a much better design exercise to try to find the most recent Brand Guidelines for the company and use those as your guide. This may also clue you into why the original designer made the choices they made and perhaps the limitations may inspire you to find a better or novel way to use the brand elements. Now, I will say whoever put together the original version also did an absolutely terrible job. That original design is really bad and problematic.

[@SatoriGraphics]

Yea I didn't take into account branding guidelines such as fonts, colour schemes etc. It was more to show how a design can be improved irrespective of any brand restraint. Thanks for the feedback though, it will be insightful for others to see

[@satvikshri]

True. I did some work for few open source organisations and they had strict branding rules as well

[@hassanh4512]

Thank you for the beneficial insight

[@blazingset1680]

I’m colourblind

[@TalyaShachar]

Might be time for the brand team to consider adding the red as a highlight color

[@penmuni3833]

I am a design teacher at a university. You are my secret santa.

[@keenandini]

Later your students discover this comment 😂

[@bahaabnk4259]

Wich university

[@tamhuynh1101]

Wish youtube has a haha button 😂😂

[@shishka3116]

1:30 Hierarchy makes sense, yes but have to be used wisely. On the first ad you highlighted one question line but all three lines are equal. It may be more appealing to the eye but it makes no sense content wise. Plus: the text on the original ad have a logical hierarchy... You read the question lines one after other and the text leads you to the product. The product is kind of the punchline. Your ad on the other hand have an unclear reading direction. Your product fighting against the two color headline. If the eye see the headline first and switches than back to the product, it's the false reading direction (right to left instead of left to right). If you look at the product first, this leads to a unlogical hierarchy because you see the product first and then the questions, which makes no sense content wise. You kind of show the punchline first before telling the joke. It does not build up. As graphic designer our job is not to make things neat, we've to make things work. // Btw. on the Heineken ad: your added red steals the show of the product. You literally moved the eye away from the product to the "coming soon" button...

[@inackuserr6281]

I agree with your comment on marmite. The original Ad should not be remastered However I love the red on the Heineken it balances the different color on the Ad.

[@jamesdavis8731]

This is an example of form over function. The re-done graphic CLEARLY looks better to me, but does it convert the wanted message as well? It would be interesting to have data on stuff like this. Personally, if I was marketing manager for this product I would like the re-done graphic better, although I do understand what was being done in the original. The original just looks very dull and boring. Not sure I would want dull and boring associated with my product.

[@shishka3116]

​@@jamesdavis8731 I agree that a Marketing Managers often take what them thinking is a good taste, this is a common practice, which is sad. It does not depend on what an individual thinks. It's not about the graphic designers taste, either. The designer is just the expert in his field who can give you insights, trends (if you want to follow them) and guide you through some rules of graphic design (or human/cultural behavior like reading directions). He should be the one who combine not just beautiful visuals but make these also functional and give them purpose. Many figure out how to manage the first, but fail at the second part. He's kind of the translator of content to visuals = not only the translated words are important, but also how the words are arranged. Otherwise, the translator would put a different meaning to the translation. The goal is to communicate in a manner which is not only appealing to your target group by sending the right signals with the tools you have (color, typography, layoutsystem, ...) but also following rules such as hierarchy, reading direction, and so on ... Purpose/function over form does not mean that your work have to be boring. You could create a more appealing ad and also following this rule. But please don't just ignore basic rules of natural human/cultural behavior such as the hierarchy or reading direction, specially in commercial work... This makes no sense at all, if you think about it.

[@amras1984]

The new Marmite ad doesn't make a lot of sense to me too and it takes away the powerful impact that the first ad brought. The new ad is also looks so generic looking and trying too hard.

[@tommakadobe1339]

Totally agree

[@pangolin83]

The one person dies poster gives me "Every 60 seconds in Africa, a minute passes" vibe not gonna lie

[@dolamaru]

me too😆😆

[@paranoic4rap]

also, i think the original poster is bettter for what its purpose is. the modified one looks more like a poster for a comercial product.

[@makiolo2011]

With the original Marmite add, I immediately understand that marmite is the answer to all questions. Because the brain reads left to right and top to bottom, the redesign while aestheticly more pleasing it confuses more the message that wants to be said. The sanitation add came out fantastic, really adds a flow to the reading and creates a strong impact at the end of every line. Gucci one was fantastic too, great balance.

[@NormenGaze]

Hey, I believe that the first design was good as it was. I liked the look of yours better, though the story and the question: "What is each part for?" was clearer to me in the original advertisement. It was a structure from top to bottom of three questions and the Marmite then being the answer to them. This isn't the case with your design.

[@inaseabra]

Good point. I also think there is an idea of a inverted triangle point down to the product. Eventhough the second sentence should be the same size as the first, It was made a tiny bit smaller, so the viewer has that “arrow down” feeling.

[@Zola_cero]

Hi Satori. I cannot agree with you decision about rebranding Marmite AD. In Horizontal form it made a lot of sense, because Marmite was an answer for the questions, and was dividing the nation since 1902. After your redesign in was more like "dividing the nation" was an answer for the questions. When you were reading their panel it was like "No breakfest? MARMITE - Dividing the nation". It wasn't designed the best way, and could be changed in many ways, but reading from top to bottom with actual product between two text boxes was a really nice way to deliver the intention of Marmite being answer for the questions. To make it work, i would swap questions from your design with the marmite jar to make questions on the left, so natural way while reading, you would read it and marmite jar was there as an answer to the right and then slogan at the bottom. Soz bad english, im only like B2 🙃

[@zaturntarto3814]

Love your idea.

[@Affenhandski]

Don't forget that designers' clients often interfere with the layout and mess up good designs, but I think the way you edit the layouts is terrific and they look much better in quality. Good work.

[@unattended129]

Your redesigns are absolutely amazing. Please, give us more content like this. Also, big fan; from Ethiopia.

[@GraceMusyoka]

Hi Ethiopian. Fancy meeting you herr!

[@unattended129]

@@GraceMusyoka Same. Lol

[@heliumx7]

🇪🇹

[@33SNOW33]

This channel is quickly becoming one of my favorites. Been subscribed for over a year, but you've really been stepping it up lately. Appreciate all the knowledge and content you create 🤟

[@mandytoh6471]

It is the 1st time, I come across this channel, immediately, I am hooked. Gonna watch his other videos now.

[@33SNOW33]

@@mandytoh6471 enjoy, there's so much value here!

[@jswalk4]

Much better in every example. Excellent video. “Lazy design” it’s a thing. “Lazy brand standards” is also a thing that can handcuff a designer and prevent them from using styles that create more effective visual hierarchy. I love this type of video. Thank you

[@SatoriGraphics]

Really thanks a lot for the feedback Jeff 👍

[@LadyNerdyLegalPants]

I love your redesigns, however I have to leave a bit of input... With the uptick in lawsuits regarding Accessibility in Design, it's a great rule of thumb to research and follow those guidelines. The one I refer to is to make sure there is enough contrast in text color vs background in order to actually read it! I've noticed in several of your videos that you are one the habit of using white on yellow or an equally lighter color. If you were to put your design in great scale, how much contrast is there? It's very hard to read. Using white on a lighter background does the opposite from what you probably planned when choosing the color combo. If your viewer has to strain to see your design at all they will instantly look away. I'd love to see this topic discussed in your videos as it is a huge topic and rule of thumb in Design today.

[@geraldozampieri3867]

Yeah, couldn't get past that. I can barely read it with ease, which just makes me not want to. Plus, the product image served as a sort of punchline, you are supposed to almost "read it" after the build up lines, his design kinda neglects that, even if for neatness.

[@mmitchellhouston]

I didn't approach the white on yellow from the same approach that you did, but it's definitely something that bothered me, too.

[@mmitchellhouston]

@@geraldozampieri3867 That is a very good point. I like the story aspect of the original design, even though I do appreciate the neatness of his version (minus the white on yellow text, of course).

[@dadmadforgot4050]

One of the key skills of a designer is learning how to speak about and promote their designs. If you can 'up sell' you design then you'll go further. This video demonstrates that skill.

[@SatoriGraphics]

exactly :)

[@HananAmos]

I'm not a professional designer, just a marketing employee. I have to say, you are so talented and intelligent, and I am happy that I can learn from you every time you post something new! Thank you for that!

[@katiepaints]

First was my favourite! Learnt a lot from this, thank you 😊

[@SatoriGraphics]

That was also my favourite too lol. Thanks

[@greenroompro1198]

Yeah me too..

[@spicemasterii6775]

I agree!

[@dundeedolphin]

I am pretty sure the main motivation for the original Gucci artwork was to draw attention to the canpaign. Your artwork is much more pleasing visually but if I had commissioned the work I would have wanted greater prevalence for the UNICEF element.

[@wangigecalebm.4922]

I totally agree. They were not advertising the model but the campaign

[@jimurbas7481]

The original composition has a lot of strong lines. The text contributes to a horizon line that helps anchor the floating model. The revision seems like a naive attempt to add balance to a composition that's interesting precisely because of the lack of it

[@dundeedolphin]

@@jimurbas7481 As good as "Mr Satori" is, like many of us, he has his own preferences and, of course, he thinks these are better than other options. To be fair I think he is often right just not in this case. Assessing another's professional work is difficult without context tho.

[@msoffice6037]

All your versions more impressive! Thus I watch YOUR channel! Good luck in your design!!!

[@SatoriGraphics]

Thank you very much!

[@mccloysong]

I agree your designs were improvements. Yet at 4:50 I felt the flush left of the original didn't work, and was surprised you didn't center the type below the centered graphic.

[@heyitsm_e]

i approve this message lol . All your choices clearly elevate the original design

[@saracommunication]

Your changes in professional designs are absolutely fantastic!! Massive improvement.

[@SatoriGraphics]

Thanks very much :D

[@lordsiomai]

this video could be like, your resume bro. it shows your skill, your creativity, and what is your thought process as an artist

[@SatoriGraphics]

thanks very much for the kind words :)

[@Pankaj-Verma-]

You are one of most important person for me, Tom. Highly appreciate your efforts for sharing with us. Love. Peace.

[@SatoriGraphics]

Thanks a lot bro, that's great to hear and hope you keep excelling

[@foreignparticle1320]

Graphic design is also about feel. While you may have (arguably) improved the layouts from a 'design' perspective, you have also altered the 'feel' of the whole aesthetic. When I am approving or feeding into designs for posters, logos etc, this is one of my primary concerns, because it is the factor I am most sensitive to as a consumer.

[@GVlllAUME]

Bravo ! There is no hesitation your work is better !

[@SatoriGraphics]

Really appreciate that, thanks!

[@MrZxcvbnm22]

2:00 I wouldnt have changed the brwn colour... It look very good against the yellow background

[@TheChocolatiie]

I agree, I loved it. That shade of brown on top of the yellow is the ICONIC marmelite palette

[@CheeseyChazHD]

@@TheChocolatiie Yes ! And plus white with yellow ? never a good idea.

[@palomito1502]

White and yellow make it look more happy

[@CheeseyChazHD]

@@palomito1502 what I meant was yellow doesn't contrast well on white. You learn this in design school. Color theory is super important!

[@mangaoang]

Same. I was about to comment that

[@spoofyrelaxman6860]

While watching I keep on nodding while you are explaining . Thanks a lot I learned so much. This is the 2nd time I watched this video.

[@martinw3178]

@satorigraphics Re the Marmite one. An interesting point but I think this is where lack of knowledge of the client/environment competes with design. The poster is connected to the Brexit vote: hard exit, soft exit, no exit. So the balancing of the typography is an essential part of all three statements being weighted equally. Your version places an emphasis where none is intended. That said I think your layout with text to the side and the slogan immediately beneath is a huge improvement.

[@andy1080snowboarding]

Glad someone else noticed the Brexit link, it was the first thing I thought of and was the whole theme of the advert but it didn’t even get mentioned…!

[@navjotsingh7360]

Thanks to you big brother. You save me from misery. I have always been good at drawing and other arts , like singing and a lot of others. But I could not portray anything in my designs. Now I know thanks to you , that I just suck.

[@kb360]

I have to disagree on this one; hierarchy already exists in these designs, adding further hierarchy to every line of text is overboard IMO. I do agree on the layout changes though, noticeable improvements.

[@letsfindsomepeace9207]

not really. The sanitation poster had no hierarchy in the text.

[@kb360]

​@@letsfindsomepeace9207 There's big yellow text, then there's smaller white text beneath it; there's the headline and then the summary, two different sections. You don't need hierarchy between text if it's one sentence or statement, that's my point. IT'S like w r i t i n g like T H I S.

[@vibsmith555]

@@kb360 lol

[@ytcommentssuck4804]

@@kb360 I think maybe the sentence was just too long. Like, maybe a couple words on the title could’ve been highlighted in some way. Everything in this long title just looks the same and kinda boring. That’s just my opinion though. I’m a beginner designer so idk

[@yamanbusmaje]

YES, I'm beginning to understand !! some fixes I actually called it right!

[@SatoriGraphics]

that's what we like to hear

[@Tchkadua08]

Love this channel, it's the best out of all graphic design related channels

[@yassineboughaba6]

we should not forget about the clients who (in most cases) make the designer do some changes that make the overall design fall and be worse, High end designers are not the ones to blame !

[@mentaldetecting]

Completely agree. Even if the client is the company you work for (in-house), higher management always manage to find a way to diminish what a designer is good at and what they are paid for. It's incredibly frustrating and sometimes, soul-destroying. But when it's them paying you, you often don't have a choice.

[@andycollier1268]

@@mentaldetecting The most difficult aspect of this is when you're putting a portfolio together and you're presenting work you know you could have made far better at the time.

[@mentaldetecting]

@@andycollier1268 yes, exactly that. For this reason, in the past, I’ve put my own creative work in there. I’ve been lucky enough in the past to create artwork for some big name bands (freelance) so that has helped. But I’ve also put in my own ‘exploration / development’ work to counterbalance the more commercial.

[@mmitchellhouston]

Yassine: Oh my, YESS! I could fill a portfolio with designs that were "ruined" by the client! When I was teaching design in college, some of the students were already doing small jobs for people and were lamenting the fact that, often, the client made the designer make changes that weakened final product. I told them to put BOTH versions in their portfolios, preferably side-by-side, so they could discuss tell potential clients and potential employers about the journey (and gap) between the two pieces. I also told them, when talking to the new client, to NEVER "bash" the old client. Just say, "we had some creative differences between the two approaches and I just wanted you to see these two examples of our design journey." Or something like that.

[@altheagrava4511]

just a newbie here. but imo, the Gucci one lost the movement because the model's leg is guiding us to the text and logo. now it felt kinda weird coz she's just like pointing to nowhere. It looks great tho!

[@mihaifrigea5675]

Hey Satori. Just wanted to send you warmest regards, your work and your channel are some of the best in this field. Really appreciate it.

[@SatoriGraphics]

Hey I really appreciate that a whole lot, thanks!

[@riddif]

For the Heineken i think the original font of "Great Taste" is still suits it's brand, if that font have a bold one, for me i will use that and replace the one that you use, but the rest is great. For the sanitation, if i can change the illustration, i will add a silhoutte of a man (head) dying.

[@larrymannino444]

Looking at the B/A at 1:40, the 'Designer' (and I use that term loosely in my case ;) in me says the After is more elegant. the Marketer in me says NO! the visual 'funnel' in the Before ad immediately and without thought pulls the eye down toward the product, while the horizontal layout is pretty but likely wouldn't A/B test as well and 'asks' that the reader spend more time figuring it out, and the Branding Copywriter in me (which is what I really am) questions the "No Breakfast' line entirely as a payoff, hates the period at the end of the tagline, and wonders where the copyright symbol on that tag might be? And I also give you a TON of respect for putting this out there and leaving the comments section open - good work man!

[@fully0fficial]

"Learn the rules before you can break them" although technically you followed the principles with the marmite, I think yours has lost the impact present in the original. Also, I feel like Gucci was positioned there to lead the eye along the direction of the legs/knee - what do you think?

[@vijaybhaskar_25]

I think the same. Looking at the remake my eyes strained and drawn towards the logo which wasn't the case with the original where eyes felt pretty comfortable looking at the logo and the model.

[@mmitchellhouston]

@@vijaybhaskar_25 In the Gucci ad, also had the issue with my gaze flowing naturally in the initial design and then being forced to "jump" in the remake.

[@Chilinda_GA]

Brilliant... Your re-designs are actually better. 👏🏾👏🏾👏🏾

[@ankushdotgupta]

I feel, as most of the designers out there know, that design is nothing but problem-solving. One problem can be solved in multiple ways, that is the beauty of the design. As art is subjective, I think problem-solving is subjective too. TBH, I found the original ones better than the redesigns. Also, it was great that you tried to introduce a different perspective of design/problem-solving.

[@RocketAfriqueZA]

There is no way the Marmite ad layout original is better, no chance in hell.

[@victoremisho9432]

You're a absolute gem to us Satori! Never change that for anything! And do take good care of yourself ❤️🙏🏽

[@rodneyt3726]

Great design choices and I you explained YOUR decisions very well. The challenge is remembering that a senior level person or team makes the final decision on what is put out and that often isn’t based on design principles but personal preferences. Many great graphic designed art works have been diminished because a suite doesn’t like it and they aren’t interested in being convinced otherwise.

[@victorezinwa3635]

Yh, client's specifications out rules most times

[@DarkPa1adin]

yes. before and after is the best series!

[@lindatoews5265]

I love all your changes you rock!

[@SatoriGraphics]

Hey thanks:))

[@graphicallydeb9897]

Your design won me every time. Love that you shared the why!

[@jiltedarts]

Being a designer for such large companies I know that many design agencies push such designs out as the marketing team just prefers that same consistent design. Innovation takes a little more time yielding better results but who has the time?

[@sinapis]

Yeah, that's a real pain from time to time. Center it, even the font, squeeze it in one line... Aaaand everything 'for yesterday' sometimes I feel like a drawing monkey...

[@polarbear02474]

I love how knowledgeable this comment section is.

[@SatoriGraphics]

:D

[@runikal8754]

Excelent redesigns and the argument behind them is clearly visible, thank you! hope to see more of this videos :D

[@SatoriGraphics]

Thanks, will do!

[@CalebWillden]

All of yours have much better balance and hierarchy! My one gripe is the use of red at the bottom of Heineken draws my eye there before any of the other text, creating a bit of a confusing flow / visual pace for me. My favorite of the Hazard Analysis & Critical Point Control ones is the green one at 8:31. As someone who is not a businessperson, I have no idea what the poster is even talking about with the other ones. The illustrations are too busy for me to understand them. This new illustration makes it far more clear what Hazard Analysis & Critical Point Control means. (With the 3D text ones, I even thought the illustrations said "NACCP" instead of "HACCP", making me think there was some other acronym I was missing and needed to know.

[@1Spacecore]

Hi, Satori! Odds are slim that you'll actually read this comment, but I'm starting a graphic design agency at 17 to help pay for my dad's medical bills. I just wanted to let you know that your tutorials are a huge help, and your channel deserves to go big!

[@SatoriGraphics]

Hey man, thanks a lot for the comment. I really wish you all the best for your agency and plan! Remember though that marketing is maybe the most important thing 💪🏻

[@pragmaticcreator]

Thanks for being yourself always.

[@SatoriGraphics]

cheers bro

[@djjam124]

Appreciate the wealth of Knowledge, The After designs are sooooo much better imo...and I appreciate the continual lessons learned...esp understanding hierarchy... Awesm

[@josepholaoba8476]

I liked the way i was criticising the designs, I'm proud

[@emangonzales2004]

Same, dude.

[@jickiejames1613]

Unique & Great stuff as always!🤩👌🏻

[@SatoriGraphics]

Cheers Jickie! :D

[@TonyFalcon76]

Very nice example that how the design should be implemented on advertising, thanks bro.

[@SatoriGraphics]

No problem!

[@dishasambhoo]

This is a very great and informative video. It's amazing to see how you make those corrections, and suddenly the layouts look prettier than before!!

[@SatoriGraphics]

Thank you very much!

[@1anchit]

Amazed by difference from such small changes!

[@newsky76]

I really like your advice on layout and text hierarchy. I usually design design based on my feelings, no concrete background. Now I understand more and I will apply it to my next designs. Thank you a lot

[@daCUTE187]

I...LLOOOVEEE redesigning! Your "design principles" video gave me a new approach to try, so thank you so very much! Love your redesigns! Great tips, too!

[@evertesterhuizen1794]

Thanks for your content! I'm learning so much. Please keep up the good work!

[@SatoriGraphics]

I appreciate it buddy, thanks

[@alphonzosolorzano5011]

Great length on the video. Easy to digest with just the right amount of indepth analysis. Love the balance correction on the Gucci logo. The 2 smaller lines are almost just decorative at the font size tho. This content and viewer interaction is great! Keep up the awesome work!

[@bamaandrew]

Your redesign makes significant impact 👍

[@SatoriGraphics]

Cheers Andrew man

[@aaronjohnson4604]

I didn't even realize it was "comming soon" until your revision. Very nice! thank you for tips!

[@MyDistortedWorld]

You're so right on these redesigns... You've added emphasis, focus and I believe an accurate narrative to the new layouts with respect to the copy. You da man 👍

[@chivalries344]

Maybe I'm repeating something that has already been said. But anyways, while redesigning anything that already exists is a nice exercise, commenting "the companies probably hire professional designers, so why is it so bad?" is basically saying that you don't really understand the final decisions and potentially omit the reality of " WHO has the final word". Having a few years of experience in add creative agencies, I know exactly why some designs from big companies turn out bad or less than optimal: the deciding board doesn't have proper design knowledge and/or experience. As a former publicity video editor, it became such a frustration that I ended up retiring from any agency work. Other than that, awesome video. I love checking out your comparison videos. Big like!!

[@barrybrandon8387]

I like the new layouts and design better. Nice work and a great how to. Thank you.

[@SatoriGraphics]

and thanks for the great comment

[@Lumaa_Lex]

Your version of Gucci - is outstanding!

[@SugarxSweetx]

Pure creative genius

[@SatoriGraphics]

Thanks for being so sweet :D lol

[@aronfischer8930]

The first 2 are way easier to read before, although if you read it anyways the redesign is better, but sometimes you just get a second to communicate the message and the ease of readability can be a major determining factor

[@vickyb9918]

All of your changes look great!

[@SatoriGraphics]

Thanks a lot Vicky :))

[@nerigarcia7116]

All redesigns were improvements. I'm glad to see that I had some of the same changes in mind.

[@jullsneska9323]

Oh wow. Your designs are way better

[@malkizoghlami1533]

the heiniken was great job, My mind didn't want to interpret the text at first but then accepted it in the redesign

[@sandraDDAS]

Your versions are way more interesting! Love these videos

[@RICE-lq1zc]

I liked the left Heineken, makes me thirstier than the one with red. Red does have a negative connotation sometimes

[@DerkVisser1995]

I think the Heineken one was great, because it had the feeling as it was as wide as the bottle. I think it was the whole idea behind it. About putting the red in the text you were absolutely right!

[@mateodsgn]

The first one is 1000 times better ✨💯👌🏽👏🏻

[@dechidinma]

You tutorials are great and I'm getting advanced with it. Good job 👌

[@SatoriGraphics]

Always great to hear thanks man

[@itbag4168]

thanks alot i'v learned many things from your vids , amazing redesign and tips , appreciate it.

[@SatoriGraphics]

Thanks a lot for the feedback:D

[@wolathomas]

I love love this. More than once.

[@SatoriGraphics]

Haha thanks man 👍

[@wittywasim]

I am a data analyst. Love to see, how creative people think and work. ❤❤❤❤❤

[@JoshChamberlainNZ]

More of this, loved the breakdown on the improvements - super job!

[@SatoriGraphics]

Cheers Josh!

[@alexandralacheva]

This is a very good idea! To redesign real projects. I am a year late, but I think that in this video, all of your designs are better than the official ones. :)

[@nenaddabic7994]

I love learning from you, getting inspired for my own layouts. These are the things that I implement in my designs BUT i have huge problem explaining these design principles to business owners. "Just make this bigger.. Make font Bold.. Listen to me" are the usual things many of us have heard. It would be nice if you can make a video on this topic. Would love to hear your opinion.

[@SatoriGraphics]

It depends on the client. Sometimes there is nothing you can do because they are too stubborn or they don't value designers and quality design for their business.

[@PLUGNPLAYMUSIC]

The tweaks are awesome, expecting more videos like this 👍 Good day to you 😇 ✌️

[@thatocalvinlerata]

Damn bro, I hardly comment on KZbin, buh you been good with the corrections I feel like I should hala... thanks for sharing ;)

[@SatoriGraphics]

cheers for the comment man

[@user-wk8vo4ju7o]

I'm glad that I've subscribed this channel 🥰 btw 5:02 I think you overdid hierarchy here, all 3 lines in different styles 😅

[@Easone21]

I don't have the same experience as Satori but I would like to throw my hat in the ring. I think the Marmite design may lack hierachy, but the text structure draws the eye to the Marmite Pot and the slogan. I do however believe your design is better because the message is clearer plus the product image is larger without sacrificing clarity of message. Heres to confidence in design debate, I've got very little of it and it is something I am working on. Do you guys have a discord channel for a graphic design community?

[@myusikah]

I realized after the redesign of the Marmite ad that sticking the Marmite in the middle is a sort of "mic-drop"; the word on the logo is a part of the message. It's kind of tricky, but I only noticed it because the left-right layout looks more visually appealing but doesn't have the same sort of cleverness because the flow of the words doesn't quite work. I think it was supposed to read "... no breakfast?...MARMITE...Dividing the nation since ____..." the original layout reads like a TV ad.

[@bahtiyarozdere9303]

That was simple yet amazing usage of fundementals. Thank you very much.

[@SatoriGraphics]

Happy to hear that bro

[@JediHan]

For Heineken, the "Great Taste" text is the key to the ad/CTA. Reducing its text size is not the correct approach imo. The use of the red color is spot on though.

[@jamesdavis8731]

I disagree. Reducing that line of text actually makes the line of text seem more important to me. It was not reduced so much that it was lost in the design - but maybe it could have been a bit bigger. There was just more balance there. And making the body of the text wider was a huge improvement. The narrow version of the text just looks awful to me.

[@tokyrandriambololonirinaMG]

Your videos are really interesting. I am learning many things.

[@SatoriGraphics]

Glad you like them :)

[@warrendesigns8799]

For the Sanitation poster: I would also emphasize on the word sanitation and add a line below the remaining words as a container. Doing this would somewhat complete the balance of the typography composite

[@giddy3555]

Your graphics helps me alot♥️ thanks

[@SatoriGraphics]

No problem 👍

[@TheChronoTiger]

4:50 when I glance at this I just see "every minute 1 person dies". the most important message is in a smaller size and in this white background, taking more effort to read than the two lines above it

[@cleenegame]

Loved this 💜 just subscribed 🙋🏻

[@SatoriGraphics]

thanks for the sub and hope you find my content useful :D

[@fahadshakoor9451]

I was shocked by the Gucci design, changes were awesome

[@SatoriGraphics]

Thanks a lot bro

[@mickey5073]

Your eye for detail is a goal of mine. Thanks for the incredible tips and advice.

[@SatoriGraphics]

You're so welcome Mickey, cheers

[@hkl.r]

So glad I just discovered your channel from Digital Synopsis!

[@SatoriGraphics]

I've just seen me on that article, thanks for mentioning 👍