Logo Design Process: Creating a REAL Client’s Logo from Scratch ✍️

[@willpatersondesign]

Hope you enjoy the video :)

[@dumaduma285]

Its great Will! I thought u were gonna go with the first font in frame 1...09:05... I feel like since its rounded its more approachable and friendly and it kinda imitates the logo

[@SmartBoy-ed1qo]

I really enjoyed the process and presentation-it was great to see. What I appreciated the most was the logo refinement process.

[@willpatersondesign]

Glad you enjoyed it!

[@xpjayy2263]

This is why this channel is better than so many others. Love your videos and you explaining your process

[@Ayoubbouaz]

i love this a lot will we need more

[@uzairali3847]

To be honest, the new logo does not look good in white color. However, if the client liked it, then you did a great job. Keep uploading these kinds of real client case studies.

[@willpatersondesign]

We will :)

[@Learningforlearning-yk7qp]

The simplicity of this❤❤❤

[@abdieljimenez6129]

Great video, I love your channel so much!

[@jacobcutrer]

It looks like the St. Louis arch. I think the serif font looks good with it tbh.

[@kin9julian]

Hi Will! This kind of minimal shape structures definitely need kind of resemblance check with Google Lense etc.

[@Hordebarraged]

That was very interesting and informative. Thanks. It looks clean and nicely modernised though it's hard for me not to see an airline logo. But maybe everything essentially is now anyway?

[@ISaadMuhammad]

Honestly, I really like the very first-round idea. Thank you for sharing Its really useful

[@jaidaowens3962]

I love seeing this video of your process! Very helpful and insightful

[@PipRap]

imho the "a"-arcs in the logo are way to thin. sorry to say, but the proportions could have handled better. and as you taught me - squinch a bit to see how it looks from far away or on a small scale, and in this case for me i just end up seeing like a weird wifi logo in a circle

[@KyleCulver]

Love it. I always appreciate the real world case study deep-dives. I do have a question though... 10:15 -> I'm not sure how a game company comes off as cheap. Maybe I'm not understanding what you're referring to. Is that to say the client's company needs to feel more expensive than a game company? Game companies approach their logo design just as thoroughly. In fact, I'm having a hard time thinking of what game company looks like the example you're pointing out here. Semantics, I suppose, but I'm still a bit unsure what you're getting at in comparison. And yes, I work in the games industry 😅 but I'm not taking offence!

[@novelrh1472]

Always Love your videos ❤❤🔥🔥

[@ivef]

The final logo I love it I don't know if it was by accident the way that trouble A looks like a desert sand wich I really love it , but one thing I might edit it the arabic typeface I think it should be the main and some focus on it , that set I've really enjoyed the video thanks for give us that nice inspiration.

[@aj-lan284]

Can you make a video on when to design symbolic logo, wordmark logo, vintage logo and other categories of logos??

[@sunilchristian3430]

Thank you!

[@Natural_beauty1212]

Full series on Branding Design from stretch

[@designingworld1471]

Elegant

[@Qthekat1984]

Nice.

[@paranoidbeats9579]

I think Arabic font does matter so you need Arabic designer in your agency

[@M7mDHD1]

The design is great! As an Arabic viewer, I appreciate your effort in making the Arabic text look connected, unlike other designs where it's broken because they don’t understand the language. Just a small note: you chose a nice English font, but it would be better to pick an Arabic font that matches the brand style ❤❤

[@cjhpearson]

Hi Will, can you please do a designers reaction to Jaguar's new logo/shapes/tones thingy? Thanks!!!

[@willpatersondesign]

Coming right up

[@aj-lan284]

How much do you charge for per logo? Range???

[@Nodsaibot]

so a 90deg ripple :p too AT&T for me

[@teamrlvnt]

🤝🏻⚡️

[@raxmp4]

Am I the first one?

[@anum935-o5u]

cool work man. the former one also looked good actually, apart from the arabic typography.

[@nittani.]

Logo design is easy

[@uzairali3847]

@@nittani. Nope. Not easy at all

[@abdieljimenez6129]

u mad

[@nittani.]

@@uzairali3847 im a logo designer my self fk off kindly

[@MyroDock]

18th like

[@prajapatiyash9741]

Imagining the legend is liking my comment again ❤