Рет қаралды 156
A talk by Isha Sangekar and Rupali Singhal from Twilio.
This session covers Making MMM work for B2B Marketing.
MMM has traditionally been applied at B2C companies. Applying it for a B2B business was a very different experience, and I would like to share my learnings from this project.
Technical Level: Introductory level/students (some technical knowledge needed)
This session was part of the Data Science Festival MayDay event 2024. Find out more at datasciencefes...
The Data Science Festival is the place for data-driven people to come together, share cutting-edge ideas, and solve real-world problems. We run monthly events, meet-ups, and the biggest free-to-attend data festivals in the UK. Join the community at datasciencefes...