Making Social Media FAST & EASY for Realtors feat. Jimmy Conover

Making Social Media FAST & EASY for Realtors feat. Jimmy Conover | Ep. 335 - Massive Agent Podcast

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Social Media for Realtors should be FAST and EASY, not time-consuming and expensive.
Jimmy Conover, a content marketer turned real estate agent, explains how creating high-quality and authentic social media content for real estate agents doesn't have to be hard, nor does it need to take a ton of time. He emphasizes understanding the pain points and dream outcomes of your ideal customer and how to tailor your social content to them specifically.
Jimmy suggests three content buckets:
1️⃣ community-style events
2️⃣ text on the screen that builds connections
3️⃣ house tours
Jimmy talks about being hyper-local and speaking directly to the target audience at all times. He shares his journey from video production, to agencyo-owner to real estate agent and the challenges he faced in transitioning his content marketing expertise to the real estate industry.
Jimmy Conover also explains why he chose REAL Broker over eXp Realty as his real estate brokerage. He explains that while he was initially drawn to the silo model of eXp, he eventually saw how that could be limiting to himself, and his fellow agents.
We talk about the importance of having firsthand experience in the real estate industry when coaching others. Jimmy shares his journey of transitioning from a video production company to becoming a real estate agent and the value that having a real estate license now gives him. He also discusses his approach to social media marketing, focusing on Instagram and the power of short, value-packed videos with captions.
🔥 Connect with Jimmy Conover:
Instagram: / jimmyconoverofficial
📕 Chapters
00:00 Intro
02:20 Jimmy Conover's Background and Transition to Real Estate
05:35 Simplifying Content Creation for Real Estate Agents
08:29 Content Strategies for Real Estate Agents
11:42 Identifying the Ideal Client and Creating Personalized Content
13:35 Effective Content Ideas for Connecting with Ideal Clients
20:56 Transitioning from Video Production to Real Estate
27:45 Choosing Real: The Appeal of the Silo Model
31:27 Building Confidence Through Hands-On Experience
34:38 The Power of Short Videos and Captions in Social Media Marketing
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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an organization of 300+ agents across 36 states and 3 countries.
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