Why I Left eXp for REAL Broker | Ep. 325 - Massive Agent Podcast

[@MarvinOrieh]

The “trying to build a business with one hand tied behind my back” is so true man. There’s nothing worse than being guilty by association. There would be other agents in transactions I would meet that I would think would be a good fit for the exp model and the moment I brought up EXP they threw tomatoes at the idea. And many of the exp trainings which are led by “recruiters that don’t produce” rebuttal to my concerns about the stigma is to be passive aggressive and simply say those people just aren’t “open” yet. And to move on. Incredibly dismissive and I got tired of it. It became too much like the boiler room, and less like it truly was a good idea for the average to capping agent to move there. REAL is different in a positive way with all the things I loved about exp and proactive in creating strong guardrails to the culture so they never take on the negative aspects of exp. Thank you for keeping it REAL and a massive welcome to your broadie!

[@MassiveAgent]

thanks for watching brother 👊🏼

[@Sumaiya230]

@@MassiveAgent Hello, I was going to your KZbin channel and found out that you have excellent content, but your KZbin videos aren't SEO-optimized. Very poor SEO score (0 out of 100), No SEO-friendly title, description, or tags, no sharing on the social media platform. So, I decided to help you by doing your video SEO and keyword research, finding ranking tags for your video, SEO-optimised description, & tags.

[@CallumMoorekw]

Both have great vision, amazing staff, awesome agents, support, literally everything. Both are getting better what feels like monthly and only growing. I just heard something that is changing at eXp that is going to blow everyone out of water. But it doesn’t matter. Remax will eventually be a cloud based brokerage and other models will pop up. I am eXp for life and that's such a beautiful thing to say because I can now just help people. Do your due diligence, pick one that works best for you and go all in! Markets go up and down, stocks go up and down, business will compete. Grind it out, stay focused and you’ll crush it in this industry!

[@MassiveAgent]

No doubt

[@2ReferralClosingsPerMonth]

What is changing? "I just heard something that is changing at eXp that is going to blow everyone out of water."

[@MassiveAgent]

@@2ReferralClosingsPerMonth many brokerages make claims like this, and have for years. 🤷🏻‍♂

[@matthewweber]

I joined eXp because of you. That’s the direction that real estate is going. Now that I’ve been at ГЕA⅃ for a month, the culture is totally different. I’m excited about the change, and I appreciate your leadership and having an open mind. It’s the spark that I needed, and I’m so excited you’re finally here with us again.

[@MassiveAgent]

my man 👊🏼 thank you brother. I'm stoked we can continue the journey together at Real

[@KimberlySafi]

This is amazing (the single silo)… I haven’t joined EXP but I was looking at it and struggling with choosing an up line because all the benefits had to be compared. Also I have had an upline(not real estate) before, so I know if you get bad up line it destroys your potential and business… I think it’s great that REAL is giving access to all agents

[@MassiveAgent]

If I can ever be helpful as you think through the vehicle that you want to be in, I'm happy to talk

[@BrianUmbachREALTOR]

Great video! I have only had my license a year now. While I was in school I looked deep into both eXp and Real. I decided to go with Real and it was the best choice. For me it was the culture, I am retired military and have always believed to build together and help lift others to success! Real is that way and I love that at Real everyone shares information and it not kept to only a “team” Real as a whole is One Real and One Team. Welcome to Real!

[@MassiveAgent]

Thanks for the feedback, man. I'm so glad you found REAL 🙌🏼

[@realjasongilbert]

Current eXp agent but have recently looked at Real & Epique..

[@MassiveAgent]

Always healthy to understand the different models so you can put yourself in the best position to win 🙌🏼

[@xrxhomeboyxrx]

I am with exp and interested in shifting over based on your experiences and other agent experiences. Especially sold on the technology and lower split is just a plus

[@MassiveAgent]

@@xrxhomeboyxrx let’s talk then, and I’ll walk you through it to see if Real makes sense for you

[@lakevillerealtor]

Love this Dustin and so happy for you!! It’s so fun seeing so many people I like and respect joining up over at Real!

[@MassiveAgent]

Thanks man!

[@joshbryant7363]

Just joined REAL yesterday… I didn’t have to navigate the tough things you did as I’m a relatively new agent. That’s a HUGE decision… REAL is just too dope.

[@MassiveAgent]

Awesome brother, welcome

[@christinaheltabbott7337]

Im new too, not even licensed quite yet, this decision has been a hard one. How have you liked it so far? Are you getting the help you need with all the stuff we don't get in our courses?

[@christinaheltabbott7337]

Dustin, I am an upcoming Agent. I am looking for a Brokerage for a newbie. How is REAL for an onboarding and new agent going to fare with a virtual company? Ive got KW, eXp & REAL as my 3 options. I know you are bias now to REAL, but that is ok, I just need to know your opinion for a NEW agent. Also, I live in a small rural area of California and there are not agents here that are using these Brokerages. We seem to only have the individual boutique ones. What are your thoughts Dustin, I really want to feel I am a part of a good place and will get help with all the new stuff that I know I will need help with at first. Thank you so much ~ Christina

[@christinaheltabbott7337]

As i listened you've answered my question for the most part, but would like to still be convinced a little more...LOL

[@MassiveAgent]

Hey Christina! To be honest, I don't know if Real would be best for you to start out at. It probably is, but I'd really need to talk to you more and ask some deeper questions to help you figure that out. Let's talk soon and we can dive into it together. Please use this to schedule a time to talk :) calendly.com/massiveagent/partner-with-real-broker

[@lindseyyy_jo]

I was at compass as well, I agree the tech is better at Real

[@MassiveAgent]

Seems to be the consensus :)

[@LivingInWarnerRobins]

Great episod my friend. Feels good to be reunited in one place, one family, one real

[@MassiveAgent]

yeah buddy! Stoked to be back together

[@jacobpreciado2911]

I have struggled with EXP leaderships lack of addressing issues that are public. Especially after seeing and experiencing some very questionable behavior from big names at EXP events that gets swept under the rug. Plus being a part of master minds where am constantly told you suck and don't add enough value but when these big team leaders finally after us pions begging share their "value add" its the same gimmicky smoke tricks they bash other agents for. They can never really show us the "value" that sets them apart. Now everyone wants to sell you their corse, coaching, referral group etc. because they no longer want to produce or their teams are failing and they are not honest. But they get on stage and tell you all about their success while behind the scenes on private calls tell you how they are firing staff, production is crashing, and their P&L is operating in the red every month. I feel like it's all facade and scam now.

[@MassiveAgent]

I hear this a lot, unfortunately. Is exp where you are now?

[@TravisJTaylor]

Enjoyed the talk Dustin. Still undecided if it's simply ExP losing steam and a bunch of people jumping ship or if it's shiny and new (I understand it is 10 years old) and just doesn't have that recruiting stigma around it YET. I wonder if some agents have moved over because they feel like it's an easier sell now (almost kind of like a veil) to get agents to come aboard. Regardless, followed you for a long time here and on instagram and confident that you wouldn't make these changes if you honestly didn't feel like they were the rights ones 💯💯 go do big incredible things sir.

[@MassiveAgent]

Very fair points Travis. Concerns, or thoughts I had myself. Time will tell, but I'm confident that Real will prevent many of the same problems. They've had the luxury of watching the mistakes of others. I appreciate you taking the time to watch and leave a thoughtful comment

[@JoelTisch]

Great Talk! As a former EXP agent, I found it hard to navigate and find proper guidance unless it was from your upline. In my case, my upline was totally unresponsive. At Real I have found everything I need by logging into Re-zen which will connect you to the workplace if that's where the info you're looking for is located. I have all my transactions available on my phone as well as my up-to-date stats. My broker is amazingly responsive and if he doesn't get right back to me someone else on the team does. I'm not a huge producer yet so maybe I have a different view. I find it much easier to conduct business here at Real than I ever did at EXP. Sometimes the shiny new thing is better! I think that is the case at Real.

[@MassiveAgent]

Unfortunately I'm hearing too many stories like yours about the unresponsive upline. What I love about real is that just becomes irrelevant. Your upline sucks? Ok, you still have everyone else :)

[@lindseyyy_jo]

This is such a good episode Dustin!

[@MassiveAgent]

Thank you Lindsey

[@tonyacostaus]

My experience was the same. Also ex EXP myself.

[@MassiveAgent]

Crazy brother. And as I'm learning, many others echo the same frustrations

[@JohnDietz-w6c]

Bottom line - Real pays 12% on first three levels and you probably had levels 5,6 and 7 locked at EXP. However, paying out 80% of company dollar to Revenue Share is a recipe for failure. Company Dollar for Real is 15% of GCI and Real’s model pays 12% to Revenue Share on first three levels - the company lost $40 Million in 2023 and hasn’t made a profit in 10 years.

[@MassiveAgent]

I'm not concerned, at all, about Real's financial viability and longevity. Earnings per share is NOT something that matters much to agents. Not irrelevant, but way down the list. Because you know as well as I do that the EPS and Net Income #'s have other factors, like stock based compensation. Mike Delprete did a great breakdown of profitability among publicly traded brokerages, and eXp and Real both shine when you look at Net Income before stock based compensation, which is not a true expense (doesn't take money out of the checking account). Look up that report, it's very enlightening. I have to correct you on one ting though, Real pays out 60% of company dollar to revenue share, not 80%.

[@darthbrooklyn]

In 2022 Real had $381M in Revenue and posted an operating loss of $20M.. In 2023 they grew Revenue by a whopping 80% to $689M yet LOST even more money posting a loss of $26M... The numbers are the numbers..and combined with the fact that the company is majority owned by investors, not the agents, I can guarantee that the model will have to change..

[@ClaytonGits]

Respectively, REAL has zero debt and has been profitable since March of 2023. About the same time eXp “became profitable” by the way, in terms of agent count. It’s unfortunate that leadership at exp is pushing this lie

[@ValerieQuade]

Did you look at Epique?

[@MassiveAgent]

Of course. I looked at everything

[@karellouden6469]

Hi Dustin I am an agent just left NAR but not opposed to rejoin and from NY upstate but I live in Charleston I would be interested in this.

[@MassiveAgent]

Hey thanks for watching :) Send me a message on Instagram or Facebook and I’d be happy to talk through it with you

[@ThomasS-qg8vm]

eXp stock went from $5 to $77 to $11. In its early years it experienced explosive growth. Real stock is $4.50 and in the early growth phases similar to eXp. Real has a "Real" chance to take a similar stock trajectory (ie; $4.50 to $50, and yes pun intended). Do the math, think about the probabilities. Not financial advice. 😃

[@darthbrooklyn]

eXp got the "recruit" stigma because they were the first ones to do it, completely changing the game... This will wear off because now all the other cloud models are recruiting as well. REAL, LPT and Epique.... It 's going to wind up like the seagulls in Toy Story.. Mine, Mine, Mine, Mine

[@MassiveAgent]

Time will tell, but I believe it's far less likely to happen at Real because of the policies and culture they have in place to prevent it

[@marcdavison6937]

Smart move.

[@MassiveAgent]

Thanks Marc. I sure think so

[@CarlosOro777]

What is REAL BROKERAGE?😮

[@MassiveAgent]

go.joinreal.com/

[@user-rm8rc1xi8g]

40 minutes of no important information shared. 👎

[@MassiveAgent]

LOL

[@ClaytonGits]

I joined REAL because of this non important information❤