Рет қаралды 553
There are 3 important settings that you can control at the campaign level. These are:
1) Budgets
2) Bidding Strategy
3) Placement Modifiers
Well performing campaigns should never be capped on budgets. Poor performing campaigns should never be allowed to bleed money. Use a two step process of temporarily capping budgets while you optimize the bids and stabilize the campaign before increasing budgets again
Bidding strategies include Up/Down, Down only and Fixed bids. We talk about which strategy to use when.
Finally, Placement Modifiers offer an AMAZING way to win more of the marketplace for cheap, but most people are too afraid or too confused to use this effectively.
More details in this blogpost: www.ppcninja.c....
We offer a free 14-day trial. Signup here to check it out: app.ppcninja.com/signup