How the Strokes Revived Rock

Is This It, the first album by The Strokes. Man, what a doozy. By the time of their debut, Julian Casablancas, Albert Hammond Jr, Nick Valensi, Fabrizio Moretti, and Nikolai Fraiture were already some of the biggest stars in rock music. Isn't that bananas?
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Twitter: / marcbutevil
Oh btw, Room on Fire, The New Abnormal, Last Nite, Modern Age, The Adults are Talking, Reptilia, Someday, You Only Live Once, Hard to Explain

[@alithesuperduperian3839]

this video proves there are still strokers in the world

[@awfulusername1465]

The stroke fandom is dying, like this post if you stroke it everyday

[@Cycluing]

I'm a proud stroker. Like if you part of the strokes gang

[@MW-dd8vk]

Pause 🤨

[@austinfj4564]

I’m a stroker. I wake up and I stroke. I stroke walking the streets. I stroke at work. I stroke at dinner. I stroke before bed. Like this if you’re a true stroker.

[@jimmymolina4300]

I stroke it everyday!!! Very proud

[@johnnyofilms5926]

the most accurate description of the strokes i’ve ever seen was “The Strokes are the most british American band ever”

[@NoUploadJustComment]

Might be Sparks but yeah they fit the style well.

[@sa1m3r74]

Them or early Killers

[@maxbryan5146]

I think that title belongs to Interpol, who (like many other NYC bands) wouldn't have gotten huge if not for The Strokes

[@harryturner2323]

I showed my friend the strokes months ago and just told him today they were american, he was shocked.

[@roadrollerdio565]

I'd say Sparks or Ramones first, but yeah, The Strokes are way up there. The Ramones kicked off all that 70s punk rock after other NYC bands like VU which became so much bigger in the UK than the US, and The Strokes had a similar effect. It's funny because of how much 90s music drew from 70s stuff anyway.

[@bobbyrobles358]

Alex Turner said it best, “I just wanted to be one of the strokes.”

[@THEcar2992]

Lmao

[@ShantSSS]

Star treatment yes ❤

[@duggiez08]

Now look at the mess they made him make

[@wezlee117]

He should’ve never said that shit it’s every comment on every video

[@jaimelannister3317]

@@wezlee117 he said what everyone is feeling . Everybody wants to sound like the strokes

[@kupar127]

Strokes may have revived rock, but their best gift to humanity is taking care of Margaret Thatcher

[@Dabs_All_Ovar]

Couldn't've said it better myself

[@tomoyo5920]

Hi ​@@Dabs_All_Ovar👋

[@Dabs_All_Ovar]

@@tomoyo5920 🔥😎👋

[@lewisbaitup6352]

She listened to comedown machine and then she came down with a stroke

[@ImTooms]

😂

[@iamarat2641]

favorite band ever. i’d kill to hear “drums please, fab” live

[@jessy7129]

i saw them in malbourne last year, everyone yelled that line it was so cool. Sorry to rub that in I just wanted to say

[@iamarat2641]

@@jessy7129 haha it’s okay, if i went to their concert i would be talking about it a lot too

[@jehnull]

as someone born in the early 2000s i feel like ill never truly understand how big the strokes were when i was born during their prime time

[@myfavvidz]

They actually were not that big in America during the first couple albums, even among rock bands

[@danilejai7801]

They weren’t that big. There was a whole garage band revival thing going on. The strokes had a music video that got a lot of airtime. Then they disappeared from mainstream.

[@moscowguitarman]

They were bigger in the UK, apparently, but they weren't REALLY big, like oasis were, back in the day.

[@alexbrown975]

They weren't that popular. It was more an agenda pushed by media outlets. If you read NME, listened to Radio 1, watched T4 and were a student they would've felt big. The reality is nobody else cared about them. Their audience was middle class students and that's about it.

[@alexbrown975]

They really weren't that popular. They came and went. They felt popular if you were aged between 15 and 21, read NME, watched T4, listened to Radio one and was a middle class, white student. Nobody else cared. That whole era was the death of guitar music. All style, no substance.

[@French_Engineer]

Bro i love the strokes im such a stroker ong

[@Bismark1815]

10:46 WEEZER CAMEO

[@dmaster5556]

The Strokes have been my favorite band of all time since discovering them in late middle school around 2007 while they were on their hiatus. When they came back with Angles, they were so much bigger than ever and I was beginning to think I'd never get to see them live unless I trekked out to a big festival. However thankfully, my wish finally came true and I got to see them live in support of Red Hot Chili Peppers last year. Would I have preferred them being the headliner? Sure. I swear though, the set they played that night almost felt like it was curated with me in mind, so that makes up for it. And, I'm just glad to finally be able to say I saw them live at all.

[@audreymontano3952]

You are incredibly lucky to see both of my favourites in one night

[@gabrielelagowikman8909]

I went to this event in Orlando but it was raining and it was delayed so they played for like 20 min 😢 I got so disappointed. However, one year later I got to see them live in NY so I’m beyond thankful. They’re too good to be just “openers”

[@dmaster5556]

@@gabrielelagowikman8909Hey, seeing them in NY is pretty fitting in of itself so you definitely got redeemed for that rained out show. And yes they definitely are, it just sucks that any time they are headlining, they never seem to come around my way (Southwest United States).

[@hendude127]

The Strokes, The Arcade Fire, The White Stripes, The Killers, and Vampire Weekend are, in my opinion, the five greatest indie/rock bands of the 2000s. The Counting Crows could be put in that group too, but their best work was in the 90s.

[@mattbarth3205]

Arctic Monkeys? their first 3 albums are some of the best indie/rock albums from that era. not to mention that AM is the number 1 streamed rock album of all time

[@pepperpatty2446]

Now all we need is a Arctic Monkeys video

[@fenderpleb2942]

alex turner did just want to be one of the strokes after all

[@sandwcch]

video was awesome it’d be cool if you covered the later part of their career (2011-2020)

[@41linestreet]

Excellent suggestion

[@Dabel111]

Another banger video by MarcButEvil on one of my favorite bands.

[@Bball2]

beautiful editing, thanks for the work!

[@8thFurno]

An amazing video about one of my all time favourite bands and albums. I hope to see more Strokes videos in the future Marc!

[@TeagueChrystie]

Dude, your videos are always absolutely fantastic, and you're a great narrator. Great work.

[@overdramaticgrandma]

I was introduced to The Strokes through Arctic Monkeys ("I just wanted to be one of The Strokes") which is acc ironic bc of how backwards it is. I immediately fell in love and almost every other artist I love to this date I have discovered through The Strokes in some way. I even read Meet Me in the Bathroom to learn more about them which introduced me to even more bands and songs. The 00s garage rock revival is my fav era of music. All that to say I love The Strokes and they'll always have a place in my heart

[@elliotmerrison]

This is such a fantastic video. I've not been this focused for months

[@gruntingskunk2237]

This channel is genuinely fantastic, and I hope to see it grow exponentially.

[@yourztrulyandy]

Oh man, the “is this it” album is so special to me. One of my earliest of memories when I heard music for the first time and fell in love with it

[@glebreadmusic]

Amazing essay, great research and presentation!

[@microhabitat]

great video!! i'm a new fan after listening to bad decisions. i'm currently going through their whole discography.

[@bentowerner]

You know the band is REAL good when even Noel Gallagher has something good to say about it. source: I'm an Oasis fan

[@gavinzvideodump3083]

Babe, wake up, Marcbutevil dropped another banger

[@WalterSoups]

Your literally me

[@brodown64]

very late but good work man, i thought i knew a ton abt early strokes but their early gigs and whatever were fascinating to hear

[@LandoCalani]

This video, the intro, the editing, script, length, everything is fantastic. Could you please do Talking Heads next?

[@climatechange225]

stroked to watch this vid thank you very much marc

[@alison2649]

Not gonna lie,knowing that they were all kind of rich,maybe VERY rich,is yet another quality that I really like about this band. It’s definitely different from every other rock bands story. It’s totally cute too,so rich that they didn’t have to have a major,lol. Just focused on their music. I dig it.

[@alexanderwood3465]

I remember reading about that in the Meet Me In The Bathroom book and thinking 'they had models?! In the front row?!' That's cool no matter which way you look at it 😎

[@ubnubmaster]

Great stuff Marc

[@LuizCarlos-zn4hd]

The Beatles and The Strokes are the reason why I started loving rock music. Then, Arctic Monkeys, Wolfmother, Jet, Kaiser Chiefs, The Hives, Velvet Revolver... The 2000's were the last decade of great rock music. The 2010's was nothing but boredom until I listened to "Dayglo Necros" and "Born With A Scorpion Touch" albums from Calabrese band and I thought "Thank god this decade has been saved", but shockingly it was too a band from the 2000's... That time I realized rock music was dead since all the good albums released in the last ten years or so are from 20 years ago

[@adecadeofpoetry4831]

I am collecting The Strokes albums on Vinyl! I have 4 of 6 so far but now that I am close to having all of the Infinity Stones, I decided on expanding it to his solo album and The Voidz albums as well!

[@StefanMedici]

Thank you KZbin algorithm. I watch a few music related creators when they come up in my feeds, but subscribe to very few, Trash Theory, Beato, and Geebz. Your humour and (while the length seems a bit short and rushed) obvious research, had earned you at least a temporary subscriber. Now to binge you back catalogue and see what's next. Have a feeling I'm not going to be temporary.

[@LightskinBanditGaming]

great video & editing !

[@v6danny]

A MARC VIDEO ABOUT THE STROKES MY PRAYERS HAVE BEEN ANSWERED

[@mfiles_official]

Another cool vids! thnaks!

[@TheLobster99]

Stellar video - subscribed!

[@PCDisciple]

Thank you for this excellently written, researched and narrated piece. I absolutely adore this band and this is one the most epic retellings of their meteoric rise. It really screwed their mainstream image later on but I love that they stuck to their sound and their philosophy, that’s why these guys are the indie rock goats to me.

[@CocoonCast-Rebekah]

I never got hugely into them, my band of choice for that sound was The Bravery, but I appreciate you making videos like this because it helps me become a more educated music listener.

[@Jaime_1969]

This video is two in one for me: Marcbutevil posted, and we finally got a Strokes video. :D

[@backpack_buddies93]

I admit that I don't know much about the band, so I'm going to enjoy this video from beginning to end and I'm going to create my own opinion about them. I trust you Marc👍

[@SuperTiaanBro]

No one understands how big of a Strokes fan I am. I seriously consider them the greatest band of all time. I consider Julian Casablancas to be the greatest songwriter of all time. Everything he touches is gold. Nothing will come close... NOTHING.

[@Call.It.Fate.]

I AGREE. this band is CHANGING me Everytime I hear them, healing me. Best songs, albums (haven't heard one I hated), awesome vocalists, powerful lyrics, beautiful riffs by guitar and bass, hot as hell drumming. They are EVERYTHING I want to be. Coolest dudes ever

[@se7ente3n]

Greatest songwriter of all time? Really? I love the strokes, one of my favorite bands, but come on. They aren’t the greatest and he isn’t the greatest songwriter

[@gabriellevandenberg534]

I named my son Julian… I get it

[@Call.It.Fate.]

@@gabriellevandenberg534 I legit love his name 😭

[@bluemoongirl28]

Great video! Had the best birthday ever last year when I went to their concert. What a way to celebrate my 27th hahaha

[@WalterSoups]

Hooray, mark is back :)

[@bsvs_]

this vid literally appeared in my tl and I was going to save it to watch later but I accidentally click on and wtf it's the best video essay abt the strokes I've found in english or spanish fr

[@solfege2753]

Excellent video, as per usual. I would absolutely love to see one on Arcade Fire or The National, if you’re down for either of those.

[@razorlaser8686]

Thanks for this vid

[@thegrandwilliwaw]

If you can get your hands on this October 2007 copy of Spin Magazine titled "1977 The Year Punk Exploded" there are so many parallels between how The Ramones/NYC in '76 spawned an entire Punk Movement in London which then reverberated back to NYC and greater America and how The Strokes did the same in 2001. That would make for a really interesting deep dive....

[@cgzx214]

To have live and been part of it is why they are the best❤❤❤

[@joseurieldiazdeleon]

I recently seen them live in Chicago, my life has been better since 😌 they changed my life

[@st.julius3658]

Marc releasing this as i get back hard into the strokes, must be god or something.

[@andrearecchia8859]

Great !! Can you do Interpol and/ or The Smiths next?

[@parkercushingable]

I was in high school from 2000-04 and the Strokes were a huge deal. I bought a copy of is this is and saw them live at a west coast concert in 2004. Very fun. Julian was super fucked up and stage dived. Also on that show was yeah yeah yeahs, beastie boys, interpol and a bunch of other big early 2k bands.

[@wickedmf9]

great video!

[@pabloj1789]

This video is a success, fucking great man 👏👏👏

[@thewindiestfour8189]

Great video ❤ ever considered doing an Artic Monkeys essay? Id personally love to see it one day

[@MarcButEvil]

My favorite comment gets pinned in one week!

[@xp8969]

Hysterical video bro, I'm not sure if most people will realize you're being sarcastic the whole time tho, you make it sound like you're being serious

[@Knowledgeable5]

You should do a RHCP video

[@sapuann]

their live performances are pure perfection

[@aaroninlatin]

Bought it Is This It in 2001 and I am still listening to it in 2024. A little over 35 minutes, great songwriting, catchy, and energetic.

[@GregBonks]

The Strokes did a lot, but I think Franz Ferdinand perfected the early 2000s rock formula, and were able to move past that formula.

[@scottyschwartz211]

The new abnormal is one of my favorite albums of all time

[@Reyes-hz9pl]

First you talked a lot about Weeze now the The Steaks ❤️❤️ I love you

[@vpeakfiction]

As kid who love Hip Hop and Rap growing. Finding out The Strokes as my first dabble into Rock is key moment to my child hood and growth in the world

[@Hugawt]

The Strokes is my religion

[@superjaimegalaxy]

Well put vid 👍

[@swiftysnail9053]

My favourite industry plants ❤

[@pmbear]

Whatever it is they do on the lead singer’s mic singer’s microphone, I simply love it. It sounds like he is singing through a megaphone, but at a 10-15% level

[@uverpro3598]

I got into them right after Room on Fire was released. The band provided great memories and have a very sentimental place in my ears. Their music was revitalizing to me as a teen. I was never shocked they came from wealthy families, they always came off as NYC royalty. The jet setting Euro-American hipsters. But I liked that about them and as a broke teen in Middle America, wanted to emulate that. It was cool.

[@carrieanderson132]

The Rich parents part was golden lmbo

[@tastefulmoose]

randomly came up on my home page and all i'm seeing is straight facts

[@marian1369]

i love this video

[@FernandoAMorales]

Phoebe Bridgers definitely got that from her toxic ex boyfriend, and Strokes' former friend, turned foe: Ryan Cabrera. As much venom as that guy sputters in recent times about the Strokes, it wouldn't surprise me if she's repeating something based on his angry and resentful "stories"... Gordon Raphael's book is a great inside view of how they came to be... Lots of talent in all, but especially one person. An obsession with perfection, and an honesty with their own shortcomings as they were coming up. It produced a simple but truly impressive body of songs that made their first album. The secret sauce was hard work, simple melodies (as defined by their own initial abilities) and a faithful and unwavering nod to Lou Reed and The Velvet Underground.

[@ADreamingTraveler]

The Strokes didn't 'fake it until you make it' they literally did the most important thing and were just themselves without caring what others thought.

[@jsand997]

you should definitely do a video about the Arctic Monkeys. where heavily inspired by The Strokes, and just a great band. love the videos!

[@kotoro223]

I love being 13 minutes into a small video essay and then realizing that I've probably never heard the music in question if not in passing.

[@THE-CRT]

We need Marc to do a DEVO video

[@--Paws--]

The file sharing was no lie, I would have no idea who they were if I didn't run into them in kazaa or limewire, one of those things. I kept seeing their name along with dozen of other songs.

[@snowghoul3813]

cool video, marciplier

[@rossrreyes]

I was 30yrs old when The Stokes first came out and thought they looked and sounded like The Knack, The Vapors, The Tubes from the late 70’s. They even had a similar naming convention

[@Holden-Gators98]

Huge fan of the Strokes.

[@andig7929]

This is great Marcbutevil. I always learn something with you. The son of Gibraltarian-British songwriter Albert Hammond, Albert Jr. is a member of the strokes. I didn't know but there is an interesting story behind the band. By the way his father (Albert Hammond) made such good music that I still remember seeing his albums everywhere at my parents' and grandparents' house.

[@TeagueChrystie]

Yeahhhhh!

[@gx1tar1er]

pop punk, skate punk was also huge in the late 90s

[@urjnlegend]

Badass video

[@naydernn4725]

Seeing the strokes already be on top at age 22 makes me feel so old

[@vvx600]

Please do a video on the Killers at some point! I think they’re honestly one of the best next to The Strokes, their entire discography is completely unique from each release

[@kizza4911]

But where is the oasis video Marc?

[@venadoazul7663]

Any one know of any bands in the same style in recent times? Closest I've found is catfish and the bottlemen

[@touristattractionband]

The band that inspired our sound!!!

[@MineCraftGuy11]

My favorite band ever. I grew up listening to them when they were really taking off, and i just get a huge nostalgia boner whenever I hear their songs again.

[@Phloggers]

you're making videos on the strokes? this is huge

[@frost_6836]

The only sin The Strokes ever committed was inspiring the band Jet.

[@ChefMarioM]

This was a great video, I would love to see your take on Arctic monkeys

[@burkhan_musaiev]

As for me it's way much harder to produce that distorted sound than usual kind of over-produced one

[@fricko4549]

u should talk about interpol perhaps...

[@chilijamzeppelinhead504]

I saw them live last year, and ive bwen in arguments with other strokes fans as to which is their best album. As good as the new abnormal is. Is this it sounds better both live and the studio version.

[@valentinasala3452]

It's interesting the fact that they were privileged and still had a sensibility that could reach a lot of people in the way. I think that kinda explains why they got a bit more cinic perspective in time. But still, such great artists! I love them. Hopefully they'll keep doing records. Excellent research!!! ❤ PS. You didn't say anything about that Trump photograph...

[@germanramirez7542]

Whose quote is that in 16:14 ?

[@peterlukach310]

U should do white stripes next !

[@pelipappaa318]

These videos are extremely entertainning. I think Rage Against The Machine would be a hell of a cool band to get a video about!!

[@encapsulatedenigma7657]

real mark moment