Mark Huber's Method for Collecting Customer Evidence

Mark Huber is a seasoned B2B marketing professional with over 12 years of experience in the startup ecosystem. Currently serving as the VP of Marketing at UserEvidence, he provides marketing advisory services to B2B startups.
Mark's achievements include hosting the Demand Gen U podcast, which garnered over 30,000 downloads in just 15 months. He also spearheaded the creation of the annual DEMAND event, attracting more than 11,000 B2B marketers in its first two years. Among his most notable accomplishments was driving revenue growth from $2.5 million to $15 million, with over 75% of that growth being marketing-sourced.
Mark's approach to marketing is data-driven and results-oriented, focusing on strategies that directly impact business growth. His diverse skill set and proven track record make him a valuable asset in the B2B marketing landscape.
In this episode, we spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence.
You'll learn:
- The pros and cons of being a marketing generalist
- Why some companies get stuck on strategy
- How to start collecting customer evidence