Market sell out + how I priced bouquets & premium offerings

We're back with another market vlog video and this time it's for the biggest floral holiday- Mother's Day! My goal is to make this my BIGGEST market sales day. I don't have enough flowers so I'm buying some in AND I'm challenging myself to get uncomfortable with pricing by raising them slightly and having a premium offering.
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[@LittleBirdBloom]

🤩 This was such a great breakdown, Jessie. And I actually spat out my tea when you said 'It takes balls to execute' when it comes to pricing. Ain't that the truth 😅

[@bareflowerfarm]

Aww thank you!! And for the record, in my head I meant to say it takes guts but… came out differently 😂. But why is pricing so hard!! 😭

[@HikeMichigan]

Thank you, so much, for all of your effort to produce this video on a holiday AND after a rough night. Hope she continues to improve and you all get rest tonight. I’m glad you gained so much from this market and I’m looking forward to part two. Happy Mother’s Day!

[@bareflowerfarm]

Krista, thank you so much for taking the time to write this. I appreciate your support and well wishes! ☺️

[@MartieKenitzer]

I enjoy your content and it is such a wealth !! thanks!

[@canadaerin]

Thank you, Jessie! I'm so grateful for what you share through your content. Pricing has been one of my biggest pain points (and I agree that bouquet making seems a lot more appealing until you're faced with the task - especially at a busy/stressful time) I felt really encouraged and more confident to raise prices for Mother's Day because of your previous video. It really made a difference! Thanks again and I hope your daughter is fully well soon 😊

[@bareflowerfarm]

This comment made my day! I’m thrilled to hear that you were able to raise your prices on Mother’s Day successfully! I mentioned in the end of the video that I have a part 2 around my evolution of thought towards a profitable bouquet. It’s actually more cost focused so addressing the other side of the equation- hopefully that resonates with you too when it comes out. My daughter is still sick but on the mend- thank you for the well wishes!

[@ambethk77]

Your videos continue to improve in quality! And the content is always great. Happy Mother's Day to you!

[@bareflowerfarm]

Thank you! This means alot that you feel this way because I've been deliberately trying to improve :). Appreciate you taking the time to write this!

[@Magicflower013]

Your daughter will always be your baby. I also had a sick kido going into Mother's Day. But We are awesome moms that can wear all the hats. Great job! We had a sell-out weekend, which felt great! Congrats to you, too!

[@bareflowerfarm]

Yes she will! I'm sorry you had a sick kid. It's so tough juggling a crazy floral holiday without a sick kid. Congrats on a sell out weekend. Hopefully you got to relax afterwards. Our kiddo is still sick but on the mend and I hope yours is too.

[@liarhodey9417]

Really great video thank you for all that you do!

[@bareflowerfarm]

😌😌😌

[@mienkedezoete2146]

Always learn so much from your videos, keep up the amazing work! Hopefully your daughter is doing better and you’re able to catch up on your sleep 😊

[@bareflowerfarm]

Thank you! Appreciate the well wishes. She's broken the high fever - still sick but there's hope!

[@doinamihai9999]

Happy belated Mother's day 💓

[@bareflowerfarm]

Thank you! ☺️

[@margielliott6389]

Love this entire video. Thank you so much for all of your interesting content. I look forward to the “evolution of what makes a profitable bouquet thought process” that you mentioned at the end. I so appreciate your logical approach to everything. Thanks again. PS, what brand/model of coffee machine, if you don’t mind sharing. That is something highly valued in our household as well. 👩‍🌾☕️💐

[@bareflowerfarm]

Thank you! Appreciate the kind words! Our coffee machine is a La Marzocco GS3. This is nearly a commercial level espresso machine so overkill for the average household - we actually visited a cafe in Bucharest, Romania who was using this machine in their small cafe. Eric used to hold barista sessions for students on this machine so having a double boiler was important. But if you're in the market for a luxury espresso machine, the Linea Mini is a good one. Having a machine like this is a bit like having a Ferrari of cars- it requires maintenance and cleaning. Let me know if you have any questions or what to chat coffee :D

[@thecakepopsistars]

Happy Mother’s Day! 💐

[@bareflowerfarm]

Thanks so much, and a belated HMD to you too!

[@SandySchuler-jo5vd]

Love the videos. Hope your little girl is doing well. Just wanted to tell you how well the ranunculus I bought from you are doing in zone 5b. Who did you purchase them from? Good luck at the markets.

[@bareflowerfarm]

Ahh this makes me so happy to hear about your success with the corms you got from me bc the rabbits ate all of mine 😭. I am going to trial fall ranunculus and will also be trialing some more expensive corms too for the spring in a protected area. The corms you got from me are from ADR and they are Aviv which are typically looked down upon but I’ve seen Danielle from Northlawn grow the picottee series beautifully so I know it can be done! And thank you for the well wishes. She is back at daycare today! She had roseola.

[@Whipporwhill]

What size are your pre-made paper tulip sleeves?

[@bareflowerfarm]

8x8x4. Note that it's hard for me to use them in normal mixed bouquets bc that's a smaller ish sleeve

[@sarahpopovic3860]

So what is your %humidity in the fridge for the tulips that you are trying to maintain. Also I have found your new videos really good. Learning something new almost every video!!!

[@bareflowerfarm]

The humidity was around 60% in the fridge which is clearly too low. I believe Marie from @Floristsonfarms said somewhere that she actually keeps a bucket of water in her fridge to hold tulips longer term and that makes sense. I can't get the fridge anymore beyond 70% without adding things like water. But, I also do think that if I had wrapped in a paper sleeve, that would have helped a bit! The stems lower in the crates did significantly better because their humidity was "trapped"

[@BrennanLeigh]

I have no idea if it will work, but have you tried the tool they make to strip herbs that might actually work on flowers because they are studier

[@bareflowerfarm]

Ohhh that's a great idea!! I didn't even think of that. I'll check that out.

[@fortheloveofhorses5956]

Be careful with the vinca! I was pulling it out of my garden all day a few weeks back and I got a horrible rash from the sap.

[@bareflowerfarm]

Oh no! I had no idea about that with vinca. I actually bought the vinca from a fellow grower at the co-op so it was already conditioned without the sap!

[@fortheloveofhorses5956]

@@bareflowerfarm that's great! I actually didn't know it could be grown for boquets.

[@Growing_Z_Farm]

Back to the baby.The problem of terrible twos were terrible and nasty 3's is based on the expectations of parents hat children are grown up because of those ages. They're still babies......❤❤❤❤ enjoy.

[@bareflowerfarm]

For sure. I'm completely preparing myself for a different way of farming and taking a step back in 2025 when she turns 2 😜

[@Growing_Z_Farm]

@@bareflowerfarm Love!