Marketer's Best Friend - Episode 3 | The Marketing Single Source of Truth

On this episode, we interview Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann.
AUDIO VERSION: anchor.fm/mark...
In this interview we cover:
How the biggest challenges in marketing teams revolve around organization and process, not technology.
How a culture of experimentation can make marketing teams more data driven while giving creative teams more room to explore.
Why the 'single source of truth' database is essential to your marketing team, and how to implement one.
How to improve marketing maturity at your organization.
To see clips and additional insight from this episode, follow Cameron Warren on Linkedin: / cameronwarren