Marketing vs Advertising - What’s the Difference and Which is Best for Business Growth?

Contact us: www.lyfemarketing.com/digital...
What’s the difference between marketing and advertising? In this video, we'll define the terms, help you develop your marketing and advertising strategies, and give you entrepreneur advice on using each area in a way that works for your business.
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If you don’t know the answer to this question, then please stop what you’re doing right now and watch this full video!
If you think that these two words are interchangeable and mean the exact same thing, then you too, should stop what you’re doing right now and watch this full episode.
If you do not know the difference between marketing and advertising, then it’s highly unlikely that you are doing either very well.
And in our experience working with THOUSANDS of small businesses over the last decade, many of the people we talk to do not know the fundamental difference between marketing and advertising.
So today, we're going to fully break down the differences between marketing vs advertising and help you understand which approach is best for your business.
Video Outline
Intro (00:00)
What Is Advertising? (2:32)
What Is Marketing? (6:58)
What Is The Difference? (7:40)
Which Is Best For Your Business? (12:46)
Conclusion (15:08)
// LYFE Marketing
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➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[@CustomerRelationsManager]

Marketing comprises the four P's: Product, Place, Promo, Price = product managers will work with all these four at the same time. Advertising falls under "Promotion" -- it is one of the four P's along with fields of Public Relations and Sales Promotion. Advertising basically is the communication of information that will bring about a change in attitude and thus a change in behavior - which results in the consumer purchasing your product or service! Advertising at ad agency basically boils down to three major area: Media/Account/Creative! Research each of these terms on your own :).

[@khalilthomas3169]

I've been watching (multiple videos) everyday for the past two weeks... Maaaaaaan, I can't get enough of the information that you guys roll out. Appreciate it!!!

[@LYFEMarketingAtlanta]

Wow, thanks!

[@victoriarice5543]

I LOVE YOUR CHANNEL! Great info and you make it easy to understand! Thank you so much for making these videos

[@LYFEMarketingAtlanta]

Thanks for watching!

[@deliberatevideo]

Excellent explanation!! I offer advertising and marketing and I have so many of the same thoughts about needing to step up the creativity to earn attention and sales.

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@robertnewman2833]

Great help to a small company trying to re-enter this crazy market with lots of competition.

[@LYFEMarketingAtlanta]

We're so glad you found this video helpful! And good luck - we can't wait to see your business grow :)

[@leenabel]

You're a great teacher, Lyfe.

[@LYFEMarketingAtlanta]

Thank you!! :)

[@PascalBachmann]

In my opinion, the best marketing strategy for business growth is a holistic one that combines a variety of tactics, including advertising. Businesses should focus on developing a strong brand identity, creating high-quality products or services, and pricing them competitively. They should also invest in a variety of promotional channels to reach their target market.

[@LYFEMarketingAtlanta]

Couldn't agree more!

[@ChrisGraphixTutorials]

Much appreciated man! Awesome!

[@LYFEMarketingAtlanta]

You got it!

[@AKHILACADEMY231]

बहुत अच्छा लगा सुनके आपके

[@LYFEMarketingAtlanta]

Thank you for watching! We hope this video answered any questions you may have had about marketing vs. advertising :)

[@StalloneObaraemiSamuel]

Beautiful delivery!

[@LYFEMarketingAtlanta]

Thank you so much!

[@esmith1490]

Thanks for the information. What do you think is the best way for a local commercial cleaning service to reach out to the area and let them know we exist

[@LYFEMarketingAtlanta]

Hey, thanks for watching! We encourage businesses to have good mix of advertising and marketing. For example, creating targeted ads on social media, Email marketing, content marketing and SEO. We have a ton of videos on these topics but here's a few: kzbin.info/www/bejne/mHjbcod7i9R2hJI kzbin.info/www/bejne/bZ29lJKcqNxggLc kzbin.info/www/bejne/q3SUn4KMoJd3oqc

[@abuhassanibrahim7527]

Great explanation....tq

[@LYFEMarketingAtlanta]

Thank you!

[@omgdeniz]

Great video! Thanks!

[@LYFEMarketingAtlanta]

Glad you liked it!

[@automationmasteryforcoache6368]

Great breakdown bro!

[@LYFEMarketingAtlanta]

Thank you! We're glad you found it helpful!

[@sriley946]

THANK YOU!!!

[@LYFEMarketingAtlanta]

Happy to help :)

[@wadebanks8945]

Packaging vs presentation

[@LYFEMarketingAtlanta]

That's a great way to think about it! Packaging is just one part of your overall presentation, just like advertising is just one part of your broad marketing strategy 🔥

[@michaelmelton1094]

Thank you

[@LYFEMarketingAtlanta]

You're welcome!

[@Laurentfades]

Love your channel man I am a Senior in High School looking to get into marketing would you advise going to college or university for marketing?

[@LYFEMarketingAtlanta]

If you want a strong marketing foundation, I would say yes. If you're expecting to come out an "expert" at Digital Marketing, I'd say no. Only experience builds expertise imo. I was 19 years old when we started LYFE Marketing. Trial and failure taught me most things I learned. When I went to college, I found that the marketing courses taught the fundamentals very well. Those fundamentals still apply in today's landscape. Hope this helps.

[@Laurentfades]

@@LYFEMarketingAtlanta thank you this helps so much!

[@morayofficialug]

Enjoying your content from Uganda, East Africa

[@LYFEMarketingAtlanta]

We're so glad you enjoy!

[@laxmanshinde728]

hello .i like your video .you can make another video like this in introduction of macroeconomic

[@LYFEMarketingAtlanta]

Noted for a future video. Thanks!

[@darrellwillie7123]

Great video!

[@LYFEMarketingAtlanta]

Thanks!

[@jaronregan5425]

This video was great!

[@LYFEMarketingAtlanta]

Glad you found it helpful! Be sure to subscribe if you haven't already :)

[@RichardRodriguez-hm7gu]

Bravo!

[@LYFEMarketingAtlanta]

Thanks!

[@naomimboh7477]

great video sir

[@LYFEMarketingAtlanta]

So nice of you!

[@Truthh4040]

Very well explained ! Thank you

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@malldemelanin]

Beautiful video

[@LYFEMarketingAtlanta]

Thanks!

[@joyemojiiboy]

😲 knowledge

[@LYFEMarketingAtlanta]

😎👍

[@siddhiverma6951]

❤

[@user-ej3iw8lw3w]

so is advertising part of marketing?

[@LYFEMarketingAtlanta]

You are correct! They both entail promoting products and/or services.

[@tylerlederman7859]

Did he just say Revolutionalized?? 1:54 🤔

[@LYFEMarketingAtlanta]

Revolutionized* :) But maybe we should get revolutionalized added to the urban dictionary under top marketer lingo ;) LOL!

[@annunaki1263]

@@LYFEMarketingAtlanta I can help you

[@brandizatorski7580]

great video! 2:21 best part 😎

[@LYFEMarketingAtlanta]

Thank you! We like that part too 😎

[@annacollons4263]

「ビデオコンテンツはとても素晴らしいです、おめで

[@LYFEMarketingAtlanta]

ありがとうございました！

[@NavyColdWARVETERAN]

Can I hire you guys to create a local marketing campaign?

[@LYFEMarketingAtlanta]

Absolutely! Fill out our contact form here: www.lyfemarketing.com/contact-us

[@kelishadiamond-vegancakeco6298]

Next day and i am back again studying 😂

[@LYFEMarketingAtlanta]

Awesome! You got this!

[@user-dg6uh6qt7r]

congrats on your A+ in college

[@LYFEMarketingAtlanta]

Thanks!

[@user-wu5ps4xw7b]

「ビデオコンテンツはとても素晴らしいです、おめで

[@LYFEMarketingAtlanta]

どうもありがとう！