Marriott CFO on How the Company Grew to Become the Largest Hotel Chain | WSJ

Marriott-by many measures-is one of the largest hotel chains. With over 30 brands including the Ritz-Carlton and Marriott Bonvoy and a presence in 139 countries and territories, the company still sees room for future growth.
WSJ sat down with CFO and EVP of Development Leeny Oberg, who shares why this is just the beginning of growth for the hospitality giant and what amenities have the highest returns on investment for its hotel owners.
Chapters:
0:00 Marriott’s size
0:31 Role as a brand company
2:51 Power of branding
9:41 Where the industry is going
#Marriott #Hotels #WSJ

[@wsj]

New airline-refund rules won’t come in time for summer travel. Prepare accordingly: on.wsj.com/3ys5Ow1

[@gmb858]

Arne Sorensen was maybe the best CEO I encountered in my career. He was an innovator, a n enabler and knew his business backwards and forwards. Cancer took him too young and deprived us of his brilliance. Marriott wouldn't have made the transition in buying Starwood and adding those brands without his vision and guidance. He left his mark that we still see today.

[@holland_a_march]

She is really good with the corporate speak: "outabranding the midscale, demonstrable expertise in the RBG operations, modeled by the genesis of the studio Rez, makes great customer niche brands

[@aubrey1918]

And her first answer was absolutely terrible. How does the experience differ from competitors? We are the largest….

[@daveamirault]

Should have asked for some dressing on that word salad.

[@Dakid015]

@@daveamirault Exactly, all that corporate jargon sounds tired and mundane

[@DualityUnlimited]

I understood what she said. It is okay to say you didn’t and learn from her rather than criticizing.

[@holland_a_march]

@@DualityUnlimited it's called a joke. ever heard of Dilbert

[@TheRadioAteMyTV]

The thumbnail pic shows that woman with the exact same type of eyes as the villains in that super early episode of Star Trek where Kirk's middle name started with an R instead of a T and his best friend and the girl from the movie MASH got these type of eyes. Just frightening is all.

[@darkmatter5424]

Yeah, them crazy eyes.

[@mike48084]

I thought it was just really bad cataracts?

[@frankeldios1542]

Those eyes are haunting 😮

[@yeti4269]

I had to click off, I was losing my appetite

[@apekshith1]

Imagine being her spouse and waking up in the middle of the night and she stares at you. I know it sounds mean but it sure is scary

[@davewilson7602]

They have to be really bad colored contacts right??

[@DjM15Yu]

Creepy eyes. Gonna give us nightmares.

[@blob2092]

the whitewalkers are back!!

[@Tryptas3]

Thanks for the great content 🎉❤

[@AndreaDoesYoga]

Impressive growth, Marriott! 👏 Truly inspiring!

[@mmmh2533]

God love's you try religion I'm JW but search for God for yourself.

[@edp5226]

her eyes are mesmerizing. she has to be extraordinary.

[@Dakid015]

She sounds like the traditional textbook exec with all her stuffy tired corporate jargon.

[@medicjack8943]

I have never heard a more corporate jargon soup than what this lady is spewing out

[@vc3300]

They bought Starwood. That's the answer.

[@krishnar1182]

The brand integration has been a mixed bag. The level of service is steadily declining even in their premium brands as everything goes “Marriott”. Even at the Ritz and JW Marriott properties I have encountered incredibly horrible service and understaffed locations. They need to stop focusing on this corporate speak (just listen to this interview) and get back to focused, sincere customer service.

[@Omikoshi78]

The aggressive devaluation of bonvoy points combined with lackluster “high end” offerings pushed me to primarily book at rosewood, four seasons, etc. They have higher standards and don’t generate any ill will with depreciating loyalty system. I only consider Marriott when it’s a rural setting and my only other option is a rundown motel.

[@vsznry]

Great Brand.

[@ssuwandi3240]

Not really. Starwood was the brain child. 100% NO BLACKOUT.. The Bestest Loyalty Program in the world hands down

[@badtoro]

Is this a re-upload?

[@boweiwang8326]

I love Marriott

[@dejesusmorrobel1201]

She is on point.

[@drakeblessum3466]

Ask her why no one is working at their hotels… sure profits are up but service is way down.

[@mikemorris7922]

Her dad is the Incredible Hulk with those eyes.

[@AKUJU]

Is that Selena Gomez interviewing?!?

[@EcomCarl]

her insights on Marriott's asset-light strategy are enlightening! This approach not only streamlines operations but also allows for adaptation to market changes, a good lesson for any business that aiming for a global expansion. 🌍

[@luisfernandoalves2748]

White walker eyes

[@rosamatosleslie5362]

The Marriott advocate is a great communicator who speaks very fluent and provide details about what is Marriott.

[@jeannietimberger2556]

😎

[@dmitriymarkov6013]

I have been following your recommendations for quite some time now and I can say with confidence that you are truly experts in the field of binary options. Big wins are an integral part of your channel.

[@IHTVBEACHES]

2 years ago I would have said Marriott was the best. But recently I would say Hilton and IHG offer better value. Marriott is typically 20 percent more expensive.

[@M45306]

Nikki is a doll, such a cutie.

[@nickridic99]

Is no one going to mention she's a day walker?

[@rokgod7]

I admittedly may be missing something. But if they no longer owning the properties, that means they're renting them, and someone else is making a profit off of Marriott, which presumably eats into their margins. Sure, maybe they got a cash influx from selling those properties for more than they paid for them, and they're able to open more locations worldwide, but still seems like a poor long term strategy, unless they found a better way to boost margins that overcomes the profit loss of renting.

[@thekindmaker6219]

I don’t think they rent the properties. From my understanding, the properties that want to use “the brands” need to pay them fees, instead. I think the biz model is a win-win for both the property owners and Marriott.

[@rokgod7]

Oh, more of a franchise model? But I think they owned the properties and sold them off. Either way, that’s an influx of cash now, but a loss of revenue later. So unless new revenue has better margins, it’s not necessarily a good future strategy. But I’m sure they’re working it so they do get better margins on franchising, I suppose.

[@thekindmaker6219]

@@rokgod7 Yes, I think it’s something similar to franchising. However, it may differ a bit in detail.

[@Nuganics]

@rokgod7 yeah but with asset lite they can focus on what they can do great eg the branding/customer experience. Building is a nightmare with huge risk. If management is focused if can be great for all. This model is very similar to NVR and I have some great articles if you want to know more. I don't own Marriott yet.

[@josephmelendez2243]

Her eyes Kill me!

[@Thecamerachaos]

Vampire 👁️ .. Thats how it workssss

[@Price-kl3lb]

Honestly haven’t even seen the video, but she looks evil

[@rundown132]

She looks like that male evangelist

[@danielterry382]

It is all started with a Root beer shop. The owner undeterred.

[@FoamandStuff]

So basically they want to be more like AirBnB.

[@mmmh2533]

Why are blue eyes so beautiful?

[@darkmatter5424]

She has those crazy eyes people talk about, sorry. Can never trust someone like her. 😅

[@sanjval1982]

It’s funny that the reporter is still employed by wsj. After being arrested for terrorism herself. Great to see the CFO. Glad she’s doing well.

[@TheZombieGAGA]

Public spaces 9:00

[@Edg5mx]

Why the DOJ doesn't sue Marriott for monopoly practices

[@viktaur]

first

[@e.l.4860]

Not one of but the largest hotel chain in the world😏

[@auro1986]

how? buying other hotels and illegal monopoly

[@gibbonholder3274]

RAS HOUSE MUSIC 🎶 LABORIE BEACH ⛱️ ST LUCIA CARNIVAL

[@2mcna2]

I would be extremely disappointed at WSJ if they did this to me. Horrible lighting.

[@user-sz7op3jq1i]

s.of.

[@aratosm]

Why are comments disabled? Why Does the U.S. Support and Fund Israel So Much? | WSJ

[@GodsOath_com]

Hmmm, all those brands existed for 50 years. Not sure what is coming out of her mouth

[@CA2SD]

Have I been mispronouncing this hotel wrong all this time??

[@mikemushipe6023]

Her eyes are very distracting

[@Regularcael]

Lizard

[@amrits6025]

Save youself some time, its 11 minutes of corporate ramble with no new material.

[@JWnFlorida]

You need a lot of rooms when you have 10 wives.. plus the Mormon church private equity arm is a beast, needs to be.. 10 wives are expensive.

[@ARTadillo]

basically a big ad sponsored by WSJ?

[@masonkim7]

the CFO looks like an android

[@chaoxu9080]

Marriott is rubbish now. It ruined SPG. I miss SPG's excellence service quality.

[@sngs9565]

Your franchise model is terrible....JW Marriott KL...a franchise of Marriott...🤦‍♂ Usually, we call customers , " Guests" ......

[@txterbug]

Literally she repeats the same thing over and over and over again.

[@user-gq5kc1ow7k]

yawn