Marshall McLuhan 1974 - Full lecture Living in an Acoustic World | University of South Florida

[@BazookaTooth707]

Marshall McLuhan's theories deserve our attention. It's deeply saddening to see these theories basically being ignored at a mainstream level. I guess that's the game he knew he was playing when counterblasting the media for a living. He knew how it worked and I don't think he was taken back by this lack of understanding as much as some would like to speculate. I think this only because he knew how technology worked. All the data he threw out into world, he knew was here to stay in this world. There's no possible way it would go on ignored forever. When people start seeking out what it is about this electric age that has them beat, they'll find themselves somewhere close to here.

[@thenowchurch6419]

makes sense.

[@impancaking]

I love that, the medium is ever changing, providing channels for its own subversion.

[@gelmibson883]

He was in a popular W.Allen movie though cause he was popular in the 70s.

[@shortattentionspantheatre5075]

Corporate media(tors) took him seriously, then used his deep insights to, inter alia, prop up Advertising as the Literature of the Future: beyond subliminal using propaganda's proven appeal to the reptilian brainpan via the EAR, as tribalism had and is now abounding.

[@milshubra]

What a comment!😍🖖🏽

[@nkvk2810]

The Master. The Marshall. This is the 10th session I am watching this lecture. Pure intellect!

[@christiansather8438]

read his books. i started with lectures and now the books read like candy.

[@gh0s1wav]

This is so fucking crazy! He was so ahead of his time. Like what he saying is WAY more relevant now than it was back then and we still have a ways to go before his ideas are fully realized.

[@joseolivs7069]

Words don't suffice in externalizing an honest assessment of Mr. McLuhan. Great listen! He said what he meant, one understands what interpretation allows us to rationalize.

[@barrysacks4436]

Spectacular lecture by the master... Marshall Mcluhan.

[@MckennaCountrCulture]

I've been waiting for this full upload for ages. Thank you very much.

[@jarrod155]

It's so interesting to see how his insights become more and more relevant and accurate as time passes

[@davidgo8874]

You're still alive!?! Wow! It's a pleasure to meet you Mr. Mckenna!

[@jyotinoname2577]

When he is saying that things will levitate, he means as more people are excited about moon and space they are forgetting that they are on earth, the only home. So he is thinking psychological which is a fuel of action i.e. thought.

[@zolmir7950]

Why haven't I heard about him before, he's brilliant!!

[@joseolivs7069]

The algorithm didn't think you were ready for it...

[@donaldwhittaker7987]

I have owned or read all his books. The Gutenberg galaxy and understanding media are great.

[@nickzav]

This is absolutely amazing, thank you.

[@webcowiv]

+Nick Zavakos I agree. Thanks for watching

[@webcowiv]

+Nick Zavakos I agree. Thanks for watching

[@johnhennry4663]

Nick Zavakos Nick , do you think there is syntax in a Childs cry ?

[@banjomusic76]

Is there syntax in jazz phrases?Yes!

[@nineofive.2573]

Heard of marshal from Terrance Mckenna a lot and this was recommended to me, I guess it’s time!

[@zezuntxiduntxi]

Such an intelectual. Amazing to listen to.

[@somethingaboutthemovies5116]

What a character. Thanks again for sharing these:)

[@JohnDeacon-iam]

Thank you, much appreciated.

[@420Pikachu]

why aren't we all talking about this man more. I try to tell my friends about this shit and they all jjst cant understand anything im saying regarding this guy's concepts of media. like this dude is straight up breaking down our world using words lmao

[@benallen002]

You should look into Buckminster Fuller as well if you like McLuhan. Different topics alltogether, as Fuller didn't talk about media much, but their style of speaking is roughly the same. As the top commenter of this video pointed out, they talk as if they know their ideas and words aren't for the "current" audience as much as they are for the "perennial" audience.

[@aek12]

He once described that he is right hemisphere (third - world country hemisphere ), that is why he is difficult to understand by Western left hemisphere audience. Same with bucky fuller they both were right hemisphere spiritual inside - out hemisphere. Left hemisphere is outside - in. Frank Lloyd Wright was also right hemisphere. Einstein was right hemisphere

[@violarulez]

yea i agree... some people can't take that leap into the nebulous, quasi-poetic style of analysis that mcluhan offers (not meant disparagingly, some people just prefer the concrete). I think he is the most prescient under-appreciated genius of our contemporary world, despite being long-dead. if only media literacy were a core subject in schools, the way that math and reading are... 😔. that's kinda how it has to be though, since a core aspect of his perspective is that people won't ever think through the effects of a medium or technology before adopting it, and they certainly wouldn't en masse listen to somebody like him. it would only be through artistic expression that the general public could arrive at an understanding of our media environment along the lines of his writings. maybe im wrong though, it's not like i've read and listened to everything he's said.

[@PraetorClaudius]

This is amazing and so important.

[@medianexchanges]

mind blowing prescient

[@xkvngdaiju]

Much love and prosperity

[@estellerussell352]

NEWS as an Acronym for ,'North,East,West,South' Quite simply,the word 'news is plural of the word 'new' In other words,the news consists of new things that are happening.

[@joshfrench6426]

Quite incredible!

[@rhb30001]

Amazing

[@livingroomc]

He is describing the current state of the world: tribalism, Trump, China, role playing at work, AMAZING

[@BenjiFriedman]

45:30 Fast and Furious

[@thepuppethead1188]

Epic

[@gelmibson883]

Still don't know how I came to his books, but I read his stuff like 25 years ago. I was quite young and has no connection to these topics what so ever.....oh no, wait it might have been a book from a friend. Either N.Postman or R.A. Wilson quoted him in one of their books. Anyway, it was eye opening and an expexperience I never had again with books.

[@unkleskratch]

if you like ideas of this sort, I would recommend you check out John Taylor Gatto as well.

[@mtsbrz]

Thanks!

[@gives_bad_advice]

He is doing a stand up routine. This is where Steven Wright got his inspiration.

[@estellerussell352]

Amazement

[@djeher3528]

who else should i be listening to? i learned of mcLuhan from McKenna. any advice would help thanks.

[@evoii323]

Timothy Leary , John Lennon

[@alramone1]

keep listening to mcluhan

[@BryanOSheaComedy]

Alan Watts

[@jahpunk7]

dr mario martinez

[@thenowchurch6419]

Apply McLuhan's theories to Stanley Kubrick's movies. Tielhard De Chardin was a big influence on McLuhan. Look into him.

[@TBilliards]

24:00

[@stephenkane2464]

Rock n roll baby

[@christiansather8438]

god its harrowing hearing him talk about China...

[@suhbash10]

Timothy Leary brought me here !

[@smb4gbc]

Hello, I'm wondering if you would be willing to put a Creative Commons license on this video. (This can be done in the video settings.) I'd like to show this for a course starting this week and have to use a shorter clip and add Closed Captions to it.Thank you very much.

[@stonesfcr]

This is great!!, where did you find this?, got more?

[@drilldrulus1235]

A transition from the eye to the ear (lyd, rytme og vibrasjon)

[@KalitaWave]

Is there anyone other than Mcluhan and McKenna I could listen to?

[@webcowiv]

+Ethan Berlyn Bob Dobbs, www.fivebodied.com

[@evoii323]

Timothy Leary , John Lennon

[@Travthewhite]

Hail bob

[@lohannesfloran3964]

buckminster fuller, nassim haramein same flow

[@aaronartale]

You could try the musings of Andrew Dice Clay

[@thedauntingtasks4164]

a heavy hitter

[@estellerussell352]

Alpha,Bravo,Charlie,Delta,Echo,Foxtrot,Golf,Hotel,India,Juliet,Kilo,Loma,Mike,November,Oscar,Papa,Quebec,Romeo,Sierra,Tango,Uniform,Victor,Whiskey,X-ray,Yankee,Zulu.

[@GoodlyDragon-gt6hu]

The Chinese are the exception. The Hebrew and Arabic characters are based on consonant sounds that have no meaning inherent other than the sounds. The scripts of India and southeast Asia are mostly abugidas, where a character is a syllable that has a vowel and consonant sound, no independent meaning. With the exception of the Chinese and Japanese, you need to explain their differences from Westerners and Easterners with something else because the whole system is predicated on a misunderstanding.

[@allseeingry2487]

The 14 people that disliked this must be the most cynical of all humans Jesus wept the guys predicted the future.

[@estellerussell352]

Information society.

[@jojohorvath8538]

Is anyone else hopelessly suspended in midair?

[@christiansather8438]

i always feel lighter when I spend time with McLuhan edit: his perceptiveness and ability to make connections and see patterns that should have been obvious is uncanny... what he says about China is scary. But its comforting knowing its engaging with a technology like the phonetic alphabet that inspired imperial, aggressive, goal oriented behavior. Damn China is scary

[@drilldrulus1235]

Informasjon transformasjon from storyline to oneliners straight to the point not a long buildup

[@thehummingsea.1256]

Great talk, one of the most lucid he has on the tube, does it cut off at the end? Is there anymore?

[@jayo9191]

Wondering the same. If this is continued please comment where

[@tactlacker]

I've come across this talk a few diff times on KZbin but it was only 30min those times. This seems to be the fullest I've seen it

[@vatsalsharma1056]

3:50 he says the alphabets of some languages are morphemic. What does that mean?

[@gives_bad_advice]

An alphabet is made from bits that don't mean anything until they're combined in certain patterns. A morpheme has meaning all by itself. An alphabetic word is made up of these meaningless bits that can be rearranged to mean something else entirely. But i don't think you can do that with a Chinese pictogram. You cannot divide it into elements and then rearrange them into something else meaningful. Don't take my word on this. Consider my handle.

[@estellerussell352]

Transportation planning.

[@schnitzelpluskat]

linked here by a 4chan tread about intelligence .. yes we do have interesting topics overthere besides larping and shitposting. thanks uploader, interesting channel, subscribed.

[@estellerussell352]

'In the future,everybody will be famous for fifteen minutes.'

[@ballaballa2740]

yeah, 15 minutes of shame...disgusting...

[@AldousSupernova]

The auditorium is totally non-TV.

[@finnyforever08]

He's important but I dont know where he fetched his facts from: Hindi has a phonetic NOT morphetic alphabet. And why say phonetic is the foundation of the 'success' of western civilisation without recognizing how the positional Hindi-Arabic number system took western maths out of the dark ages.

[@christiansather8438]

you blew my mind here. He is always harping on how unique phonetic literacy is to the West. I don't know much about Hindi but I'm going to look into things. From what I gather, it seems like there is something more streamlined and flat about the West's phonetic alphabet--lending itself to more repeatability which eventually led to the Gutenberg Press... then all heck breaks loose.

[@shortattentionspantheatre5075]

Why's the 'status quo' in a dead tongue? assed MaryBund as (s)he red frum her elegy to CiviLieSayShun

[@mikestirewalt5193]

Irrelevant to the lecture but isn't that John DeLorean sitting to the right of the podium?

[@yarazooom]

he looks bored. I wonder which side of brain he is using

[@yarazooom]

''acoustic world''= oral-listening to the universe. how BEETHOVEN & JIMI HENDRIX changed the world forever

[@MarkSeibold]

Interesting that you mentioned Beethoven and Jimi Hendrix. Because there's something synonymous here with Marshall McLuhan, he is also left-handed. [Wasn't just Beethoven though, as Bach and Mozart were also left-handed. And many of the greatest guitar players in the modern world of pop and rock and even folk rock are left-handers, but many of them also play right-handed guitar, so who would not know when they see Bob Dylan, Paul Simon David Bowie, David Byrne, Bob Geldof, Robert Fripp, Mark Knopfler, that all these brilliant musicians play right handed guitar but they are actually born left-handers.] McLuhan also speaks in many of his other lectures about his greater right hemisphere brain activity, but he never admits being left-handed. To check the history books all of the geniuses in the Arts, the sciences, performance World, acting, comedians, most of the greatest sports figures in all Fields, leaders of the world, etc., are a very larger percentage of left-handed people.

[@yarazooom]

@@MarkSeibold interesting observations & in addition musicians increase both hemispheres of brain function by adapting right-handed instruments to become ambidextrous individuals. humanity has much to learn from people with 'musical intelligence',

[@petern.327]

09:04

[@DevastationMtrsports]

Right.. wonder who was there ect...interesting comment for sure

[@kimfreeborn]

McLuhan sounded a warning which has largely come true and has been largely ignored. His hypothesis that civilization and literate culture was coming to an end was something no one else saw coming. His jabs at Feminism and Tribal culture would have him silenced as hate speech today. From McLuhan's analysis we can see that these movements are reactionary. Identity politics erases the private individual and makes one any number of social role carriers. They act as workforce to spread identities from the margin to the center. Journalism is no longer a job but a form of activism that erases objectivity. Literacy and Mathematics are seen as White culture today and condemned by the most radical feminists. McLuhan's identification of the "all at once" acoustic electric media environment with pre-civilizational tribal identities, buried in a subconscious mythic mentality, has now substituted "ways of knowing" for science. Within the Universities this has taken a wrecking ball to the meritocracy and purged many professors from our universities. Our so called "Anthropocene" he said is the effect of surrounding the planet with satellites making the planet content and thereby a space mankind no longer lives in but creates: witness our current climate delusion. McLuhan speaks more to us today than he ever did in the 70's and 80's. The CBC never understood McLuhan and today they would call him the most dangerous man in Canada.

[@estellerussell352]

Family values.

[@GaryAskwith1in5]

Being a Catholic I wonder if he organised the stage like the Trinity with him in the centre like God!

[@drilldrulus1235]

Akustiske læring som er veldig forskjellig fra skriftlig læring

[@mrgerbeck]

To the contrary the Persian and Sumerian alphabets both had vowels. Sanskrit had vowels as well.

[@Opethian214]

Gerbeck S. but nobody is talking about vowels here.

[@mrgerbeck]

Cuneiform was basically "movable type" too. Right technology at the right time is key. Anyway said languages are the predecessors of Latin anyway.

[@thenowchurch6419]

Gerbeck S. He was referring to the divorce of the letters from meaning. This was critical for the development of Greco-Roman thought and culture.

[@mrgerbeck]

I agree that this is important; yet fail to see how it excludes many languages that predate the mentioned languages which also share these characteristics.

[@JoshJamesification]

Vowels are phonemes. Phonetic mean based on phone (sound) morpheme means based on form. Cuneiform was not movable type. Type is based on mechanical inscription, like stamps and woodcuts. Movable type is about mass communication at a high speed, essential to a stable empire

[@xkvngdaiju]

🤟🏾

[@gelmibson883]

@22:40 That was fikin funny

[@sameash3153]

This guy has no idea what he's talking about when he says the phonetic alphabet is unique or that those other scripts are morphemic but everything else is pretty solid tbh. I do think you can say writing in general separates the visual from the auditory, but to say that the phonetic alphabet is the only one that does is preposterous.

[@kakaok]

well, saying that mcluhan has no idea regarding alphabet is quite unreasonable and narrow minded. Mcluhan was prodigy in linguistics and neurolinguistics. He referred to exceptionality of the phonetic alphabet in the historical context few times. This was no his idea. The abstractness of phonetic alphabet and its correspondence with human mind and senses on the cognitive level. Keep in mind Mcluhan regarded speech as the most advanced technology created by human. You think he got no idea what he was talking about? The awareness of alphabet medium was in the core of his explorations. Mcluhan was the most advanced intelligent being in the history of human.

[@nickgood9593]

I don't think writing seperated the visual from the auditory. True that it's photons bouncing off the page into your eye an not soundwaves but you still hear the written word in your mind , the reading silently phenomena. seems when you write or read yo are simultaneously speaking or hearing also

[@dancinmad]

@@kakaok wtf are you talking about, McLuhan was an English professor. An amateur linguist at best.

[@kakaok]

@@dancinmadmost probably you know nothing of his work. Language was at the core of his study and 'Preface to Plato' by Eric A. Havelock his elementary lecture. Try this first, and then go for Mcluhan. Mcluhan was hyper-interdisciplinary

[@dancinmad]

@@kakaok Most probably.

[@unikadas]

"The 26 letters of our alphabet have no meaning at all" ... hmm, I think ancient Hebrew and Greek writers may like a word with the speaker, so to speak. No? Is he saying the meaning is so abstracted, buried and/or obscure that it *lost* conventional meaning?

[@tourist1313]

22:45 🤣

[@estellerussell352]

Concrete universal.

[@benjamingeorgecoles8060]

Plenty of interesting stuff. Still, I personally find it a bit disturbing - how he just declares, without a hint of doubt, such a wide range of highly disputable things... the Japanese are adopting our alphabet and will become way more aggressive in consequence, the car is on the way out [in 1974], North Americans are the only people in the world who go outside to be alone and inside to socialise... Etc.

[@kakaok]

that's the point, you need another 20 years to understand him straight , and 50 years is already gone

[@ChrisDragotta]

He just wanted to be hip and young. Written language is just as acoustic. It creates "audiation" or imagined sounds of speaking, in the mind of the reader.

[@impancaking]

Try again.

[@christiansather8438]

nope

[@estellerussell352]

Linguistics

[@estellerussell352]

Phonetic Alphabet --- Phoney - Sham, not genuine,insincere. ------'What's in a name?

[@aash2009aash]

I wonder why nobody thinks or understands or even find this ? lol people are so so so so so so ignorant

[@dimkilago2958]

The imperialist Mongols could teach you an excellent "alphabet". The guy has been quite insightful several times but lacks the economic and material understanding of history. Pro-Socratics also had an alphabet...also someone had to tell him that with civilization musicians multiplied and music wants mathematics. In short it is much more complicated.

[@kakaok]

dude, get a breath, c'mon